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Types of research strategies

The research strategy for this dissertation was established by adopting a way which the research objectives can be answered. There are two main types of research strategies: quantitative and qualitative.

When deciding upon which research strategy to adopt one would have to identify the purpose of the study and the type and availability of the information that is required (Naoum, 1998). Both research methods are interconnected and have been considered by scholars to complement each other.

Quantitative research is generally "objective" in nature although some may argue that it can be "subjective" as well. Creswell, (1994) defines quantitative research as an enquiry into social or human problem based on testing a hypothesis or a theory composed of variables, measured with numbers, and analysed with statistical procedures in order to determine whether the hypothesis or the theory holds true. Quantitative data therefore involves measurements of tangible, countable, sensate features of the world. (Bouman & Atkinson, 1995). A limitation of this research approach is that it depends on available or readily statistical data that can be analysed; therefore it is not suitable for testing new subjects/concepts with limited available data.

Qualitative research on the other hand is "subjective" in nature and mainly concentrates on opinions and perceptions rather than hard measurable data. Types of qualitative research methods include, but are not limited to, literature review, questionnaires etc.

This dissertation was mainly researched using this type of research strategy because of its flexibility in acquiring data for subjects with limited publications. It has been noted to be divisible into two types;

From a review of both quantitative and qualitative research approaches, it was determined that the quantitative research strategy would be used in conjunction with qualitative research, but not to a larger extent than at first envisaged because of limited access to numerical and statistical data from industrial property agents as they deemed the information confidential.

Attitudinal Research:

Interviews were utilised to gather data which can be used to determine the attitude of professionals within the industrial property market. From the information gathered within the interviews the results can be analysed to establish how industrial speculative developments play a role in the property market during periods of economic instability.

It was decided that the interview questions would be sent to surveyors and industrial property agents and specialists based in areas where warehousing / distribution centres are predominant, particularly the East and West Midlands.

Time was the limiting factor which could not allow for face to face interviews. The interview questions were directed to the individual responsible for answering the questions. In addition to emails sent to industrial property agents, telephone interviews were conducted. Admittedly, there is no way of knowing whether the individual or other senior member of staff actually completed the questions. The targeted interviewees were: