Example Marketing Essays

The Essays below are examples of the work produced by our professional essay writers.

Example Marketing Essays

All of the essays are free to use and download with no registration required to see the full essay content. Please remember to reference UKEssays.com if you wish to cite any of these essays in your own work.

Search Example Marketing Essays

Value Chain Strategic Management

The concept of the value chain is used to describe and analyse the core activities undertaken by an organisation to determine which elements add strategic value and competitive advantage to the operation. ...

Click here to read more

Value Chain Portfolio

Porter (2004) established the concept of the value chain, the model broadly addresses the question as to where value is added to a product or service through both primary activities which physically add value to a product... ...

Click here to read more

Success Of The Branding Strategy Of Starbucks

Maintaining an effective brand image is a challenging task, where a company needs to maintain the sense of momentum without losing a sense of continuity (Cagan and Vogel, 2001). The power of the Starbucks brand is exceptionally strong ...

Click here to read more

Student Diet Health Concerns

Example Marketing Essay - The aim of this small study was to investigate the decision-making processes which underlie the decisions of undergraduate students with regards to eating behaviours, including influences over these decisions. ...

Click here to read more

Strategy Pennine Hotel

This report will focus on the development of an e-marketing strategy for the Pennine Manor Hotel in Outlane, an established country house hotel which would benefit from enhanced e-marketing to attract a wider range and greater number of visitors for both leisure and business purposes. ...

Click here to read more

Strategic Marketing Planning

Critically analyze the role of strategic marketing planning in relation to an organizations' decision to enter new markets in a global marketing environment. ...

Click here to read more

Ski Marketing Plan

In order to raise its awareness in Rossendale and the surrounding areas, Ski Rossendale needs to create an effective marketing plan. ...

Click here to read more

Retail Marketing Management

Select a retail sector with which you are familiar. What is the likely impact on the sector of a downturn in the growth of consumer spending ...

Click here to read more

Millennium Dome Report

This Report traces the history of the London Millennium from its origins as a signature statement with which England proposed to enter the 21st century, through the controversies that dogged its construction, financing, opening and operations during the year 2000, to its re-birth as the O2 entertainment complex in 2007. ...

Click here to read more

Marketing Portfolio For Starbucks

The report examines and analyses a portfolio of advertisements from Starbucks. The main segmentation criteria used by Starbucks is psychographic segmentation, targeting customers based on their lifestyle and attitudes. ...

Click here to read more

Marketing Plan Tourist Attraction

Londonís Ships Partnership is not simply a tourist attraction, but a serviceable brand. Counting Maritime Vessels including the historic 1577 Golden Hinde and the World War II cruiser HMS Belfast, they provide an excellent source of national interest in a nation of naval history and heritage. ...

Click here to read more

Marketing Plan Multifunctional Remote Device

Example Marketing Essay - Proposed Marketing Plan for the Introduction of a Multi-functional Remote Device of JKL Plc, UK. ...

Click here to read more

Marketing Plan For An Eu Destination

Write a marketing plan for an EU destination (excluding the United Kingdom) aimed at penetrating a market that that is not currently the main market for the destination. ...

Click here to read more

Marketing Plan App

SmartBackpacker is a paid crowdsourcing app that will provide travelers with up to date reviews, recommendations and tips from other travelers. From the best places to get your laundry done in Timbuktu to the best stall to buy a taco in Mexico City, SmartBackpacker will hopefully become the must have app for all smart travelers. ...

Click here to read more

Loyalty Cards Data Integrity

In addition to gaining customer information, marketing the company, developing relationship with its customers, the ultimate objective of loyalty cards is to retain customer loyalty to drive repeat purchases. ...

Click here to read more

International Marketing Plan Londons Ships

This report presents an inclusive international marketing plan which has been formulated for Londonís Ships, operating in the tourism industry of the UK. The marketing plan primarily aims to generate awareness within its target market regarding the products and services offered by the enterprise. ...

Click here to read more

Impact Success Customer Relationship Systems

The impact and success of Customer Relationship systems: A case study of T mobile CRN marketing department ...

Click here to read more

Hunger Games Marketing Report

One of the key activities of the marketing function is to undertake environmental analysis in order to consider adaptations to the marketing mix which will ultimately lead to higher levels of profitability ...

Click here to read more

Evaluating E Marketing

Evaluating the impact of e-Marketing: This essay will evaluate the impact of e-marketing upon businesses and will do so in three clear sections. ...

Click here to read more

Differences Between Goods And Services

This question will be answered in three distinct sections. In the first section the major differences in the evaluation of goods and services will be outlined and in the second section the reasons behind these differences will be examined further. ...

Click here to read more

Consumer Behaviour Marketing

Marketers in today's business environment are presented with the particular challenge of circumventing conflicted messaging, over-saturation of marketing initiatives, and consumer hesitation and guarded behaviour in order to achieve their objectives of enhancing long term brand loyalty and encouraging product purchases. ...

Click here to read more

Bp Marketing Strategy Changing Business Environment

British Petroleum is a multi-national gas and oil company located in the United Kingdom. Taking into consideration the size of revenues, BP proves to be the third largest energy company in the world. ...

Click here to read more

Are The Seven Ps Really Mutually Dependent

The marketing mix is a very simple concept, widely accepted as being of high utility in the management of the marketing function. Critically discuss the interrelationships between the seven P s of the services marketing mix. ...

Click here to read more

Advertising

Example Marketing Essay - Everywhere we look, we see advertisements and logos. ...

Click here to read more