Opening Of A New Branch Of Standard Chartered Bank
The project on which I am working is "Opening of new branch of Standard chartered Bank in Dubai." I being an ex employee of Standard Chartered Bank experienced that, Standard Chartered bank has to open a new branch in Dubai Mall (UAE), to boost the growth of the business and to discover new markets. The motive why they intended to open a new branch of Standard Chartered in Dubai is to raise their business and get further fame in the industry.
Overview of Standard Chartered:
Standard Chartered bank is a British financial service whose headquarter is in London, United Kingdom. It operates in almost 80 countries with the network of over 1,500 branches and outlets and 75,000 Employees.
To be the world's excellent international profitable bank
Leading the means in Asia, Africa and the Middle East
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Leading by model to be the Right Partner
How Standard Chartered bank operate:
By building a comprehensive and safe and sound atmosphere, that rewards achievements and support workers to take control of their personal progress, Management strives to make Standard Chartered a majestic place to work.
In Group's people strategy, bank focal point is employee engagement. In building the foundation of bank's performance culture, Engagement plays a key role, being monitoring productivity and performance. SCB supports and bring his focal point on the behaviors, which get out the very best from every employee. Also SCB has a remuneration setup which gives incentivize to employees, keeping in view that remuneration setup should supports the business policy and strengthen their principles and standards. SCB make these policies considering that these are sound and in parallel to industry best practice principles with risk-based and strong governance constitution. Yearly bonuses are given with good judgment, in the form of cash and shares. All these policies are laid down with regard to an evaluation of risk and a number of other causes such as risk management and economic backdrop, profit and also whether management agenda is achieved.
Another feature of Standard Chartered values is that that great place great emphasis is given on collective working, inventiveness and novelty.
Nature and Business Case of project:
To enhance customer ease and to serve the growing needs of the public, the Standard Chartered Bank has opened its latest branch in the UAE in Dubai Mall.
A survey by the Bank shows customers rather visit banks on weekends as they are most relaxed and with their families. So SCB concentrated well on designing the bank timings and hours. The first bank with branch in the mall. With a large service area, ATMs, cash deposit machines and a relationship office, the opening of the branch shows Bank's readiness to devote in infrastructure and allow it to productively grow its franchise. The branch will be officially opened by chairman, Group Head of Human Resources and Communications, Standard Chartered Bank. About the opening, chairman says,
"It will be a great pleasure to open this branch in Dubai Mall because the UAE is pivotal to the growth and development of Standard Chartered Bank's franchise. We are proud of the achievements of Standard Chartered Bank in the UAE over the last 50 years and I am particularly impressed with the huge potential of the retail banking market in the Emirates." Head, Consumer Bank, Standard Chartered Bank, UAE says,
"Our branch at Dubai Mall will be part of SCB's strategy to grow the Bank's distribution footprint at locations that bring SCB closer to our customers, while offering a refreshing banking experience. The branch opening and its hours are part of our overall approach to make banking easier and more convenient and highlights our commitment to Dubai and the UAE."
Business review of Standard Chartered Bank:
In this section:
keeping hold on and attracting the best talent
Talent supervision and growth.
In 2007 the group expanded immensely. SCB did well in sustaining this growth with their skill to attract, employ and develop the best international talent across the world.
Attracting and retaining the best talent:
While stepping up employment to support the business growth, there was 18% increase in the number of employees in 2008 to 75,000. Main concern for the group is attracting and holding the best talent, driving performance and engagement and building leadership capability.
There were also increases in employees in many important strategic markets. Say 3,500 employees in India, 1,200 in Pakistan and over 1,300 employees each in China, and Singapore. And this hiring would keep on increasing in these areas.
SCB has a profound history and local data across markets. Its employees represent over 100 different nationalities and equal gender balance is maintained across the Group.
SCB focused on increasing the percentage of women at superior stages. And now in Asia, 45 per cent and 32 per cent of the senior management positions in China and Hong Kong and Pakistan, respectively are represented by women. Globally, 20 per cent of all senior managers are women.
This essay is an example of a student's work
One of the key components of its success is SCB's extensive local knowledge and also this approach is now extended to its recruitment strategy. Standard Chartered global employee referral program was launched in 2007. This has been very successful with more than 36 per cent and 37 per cent of new hires in China and India, respectively, referred to the Group by current employees.
Internal job posting guidelines restarted in 2007. The number of positions advertised internally has since increased from 26 per cent in 2006 to 67 per cent in 2007. This gives greater visibility of career prospects to its current employees and also helps the group to further expand its internal talent pool.
In 2007, SCB surpassed its International Graduate intake targets and hired more business school graduates as Management Associates.
To retain employees, SCP focal point is providing the best environment. With the Right Start induction program in 2006, job turnover is very low. An inclusive environment is provided to employees. In 2007, a new flexible working framework was piloted in Ghana, Singapore, the UK and the US. Work at home program was introduced in Chennai, India.
In 2008, these policies were extended to another six to eight countries. SCB also work towards including other varieties of flexible working measures to help its people enjoy a fit and convenient work-life balance.
Researches were carried out to find the root causes of erosion and the drivers of maintenance in some of its core markets. SCB incorporated approach offers a more practical strategy towards attrition and was launched in India, China and the UAE in 2007.
Standard Chartered's brand promise, 'Leading by Example to be The Right Partner', means living the Group's core standards. Their five values - Creative, Responsive, International, Courageous and Trustworthy - shows how they keep their staff engaged with their planned business objectives. The values are the heart and soul of the brand and are what makes Standard Chartered a perfect place to work, setting them apart from their opponents and powering their success.
2007 marks the seventh year SCB have considered employee engagement across the Group. Regardless of adding more than 10,000 workers last year, SCB attained a 95 per cent deliberate response rate to its annual Q12 engagement survey and the Group's overall engagement score increased for the seventh consecutive year.
They believe, employee engagement can only achieved with the great people managers. Their Great Manager Program was commenced in 2007 and 5,500 people managers across the Group have contributed so far. This is a scalable way to build management skills and is delivered to support the Group's people management calendar.
This program was carried out through numerous communications, an intranet site and podcasts. 90 per cent of the executives surveyed showed that they have changed the way they manage and engage their teams through the help of this program.
Their policy in regard of rewarding employees is closely associated to performance.
SC Bank introduced on-line performance and compensation management system which helped them to face the challenges around decision making. As it helped in reinforcing the link between performance decisions and reward allotment.
The invitation for the Group's 2007 Share save scheme ended with a 40 per cent increase on 2006. 40 per cent of the eligible staff participated in the scheme.
Talent management and development
SCB's 'strengths-based' idea is one of the high points of their policy regarding talent management. They recognized, nourished and leveraged an employee's capacity into strengths, and also created an environment in which these strengths can flourish, enabling their employees to do at their best.
On-line self-assessment system is introduced to helps individuals identify their strengths. In order to improve their effectiveness, in-house experts supports employees. To date over 7,000 employees have contributed in this setup, with the assistance of almost 240 strengths coaches.
Specific importance has been given on executive development and had one-and-half times as many leaders attending internal core programs in 2007, as compared with 2006. And also, 250 of its existing leaders commenced a modified leadership development process. This program was to build the capabilities of its leaders in key growth markets.
This policy is still going till today. The percentage of high performing, high potential junior and middle management employees rose by 26 per cent and 37 per cent respectively.
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SC Bank continues an executive succession plans for over 220 critical leadership roles, including focused development plans for those identified as successor. This succession pool characterizes 41 nationalities across all markets at the middle management level, indicating its multiplicity.
In 2007, the group performed tremendously and SC Bank has been widely successful in sustaining this growth, in terms of attracting, engaging and developing talent. This put the group in better position in 2008.
Competition is a contest between individuals, groups, nations, animals, etc. for territory, a niche, or a location of resources. Competition is there between two parties strive for the same goal. It's something natural between living organisms which co-exist in the same surroundings. Business is often related with competition. Competing for customers, profit etc.
Competition may result in self-improvement. For example, if two builders are competing for business, they will try to improve their products and service to increase sales. If one builder is more receptive to the needs of customers, this builder will succeed.
Competitor of Standard Chartered Bank:
Since Standard Chartered is one of largest bank of the world, operating in over 70 countries across 7 continents, the list of its competitors is long. However, the company main focus is on the Asian, African and Middle Eastern markets, a few large international competitors, including Citigroup (C), HSBC Holdings (HBC), and J P Morgan Chase (JPM) compete with SC Bank.
In the first half of 2010, SC bank performed well. Though competition increased, both businesses have shown income momentum. Bank is continuing to invest to strengthen future growth. The essentials of the Group are in brilliant form. Loan impairment is getting better. Their position is strong across markets of Asia, Africa and the Middle East.
Even in the midst of global economic crisis, Standard Chartered has consistently grown its performance indices.
Standard Chartered Bank Awards:
Standard Chartered receives several awards each year for uniqueness, innovation, brilliance and business best in class. In 2009, Standard chartered won the following awards:
1. Alpha Southeast Asia
Best Debut Bond Deal of the Year in Southeast Asia - San Miguel's PHP38.8B Bond
2. Asia Banking and Finance Award 2009
Best International Bank of the Year - Singapore
Best Retail Bank of the Year - Singapore
Best Core Banking Initiative (Virtual Banking Relationship Centre) - Singapore
Best Branch Initiative (Vivo City Branch) - Singapore
Best Self-Service Initiative (Online Banking) - Singapore
3. Asia money Best Country Deals of the Year 2009
Deal of the Year: Republic of Indonesia, $650 million 8.8% sukuk due 2014 - Indonesia
Deal of the Year: San Miguel, P38.8 billion ($802 million) multi-tranche bond issue - Philippines
Best Leveraged Financing Deal: Oriental Brewery, $912 million - equivalent acquisition financing
Best Syndicated Loan: Noble Group, $2.4 billion three-tranche revolving loan facility
Best Domestic Currency Bond: San Miguel Beverage, P38.8 billion ($801 million) three-tranche bond issue
4. Asia money FX Poll 2009 as voted by Corporate
First for Best Overall FX Services - India
First for Best for Competitive and Prompt Spot and Forward Pricing - India
First for Best FX (Vanilla) Options Provider for Non-Asian and Local (Asian) Currencies - India
First for Best Innovative FX Products and Structured Ideas - India
First for Best Currency Strategy - India
First for Best Macroeconomic Research - India
First for Best Technical Analysis - India
First for Best Post-Trade Services - India
First for Best Customer Service - India
First for Best FX (Vanilla) Options Provider for Non-Asian Currencies - Singapore
First for Best FX Products and Services Provider for Offshore NDFs, KRWNDF
First for Best FX (Vanilla) Options Provider for Local (Asian) Currencies - Hong Kong
First for Best Innovative FX Products and Structured Ideas - Hong Kong
5. AsiaRisk Corporate End-User Survey 2009
First for Currency Derivatives - Asia
First for Cross-Currency Swaps in IDR, INR, KRW, RMB & TWD
First for Currency Options in MYR
First for Currency Forwards in SGD
First for Interest Rate Swaps in RMB, IDR, SGD, TWD
First for Interest Rate Options in RMB, MYR, SGD, TWD
6. AsiaRisk Institutional End-User Survey 2009
First for Currency Derivatives - Asia
First for Cross-Currency Swaps in IDR, INR, KRW, RMB & TWD
First for Currency Options in MYR
First for Currency Forwards in SGD
First for Interest Rate Swaps in RMB, IDR, SGD, TWD
First for Interest Rate Options in RMB, MYR, SGD, TWD
7. The Asset Triple A Asian Awards 2008
Best Cash Management specialist: Payment and Receivables - Indonesia
All these awards show priority of Standard Chartered Bank over its competitors.
Expenditures and Cost analysis of the Project:
Understanding that to operate and sustain a profitable business, in such a vast competition, is extremely tough. Their key business concern could be:
Management Of Receivables - they make sure receivables are collected in an well-organized and appropriate, accurate manner to optimize utilizations of resources.
Management of Risk - They make certain efficient running of debtors to remove risk of profits and losses caused by debtor and deferred payments.
Management Of Inventory - They guarantee well-organized and quick rotation of stock to maximize income.
Cost Management - dipping interest expenses through most favorable utilizations of funds.
The SC Bank Collections Solution leverages the Bank's widespread regional knowledge and extensive branch network across their key markets to specially modify solutions for their regional and local compilation requirements.
This Collections Solution, carried through a consistent international platform, has the litheness to provide to their local requirements, thus enabling them to meet their objectives of minimizing costs and enhancing efficiency and fertility through enhanced receivables and risk management. Our extensive branch network, complemented by our correspondent banks' network, provides you with a wide coverage of clearing locations to ensure you get the benefit of early availability of funds. This is further enhanced by our cheque purchase and guaranteed credit services.
Good project management must be followed by the proficient utilization of labor, material and equipment. Those who are in charge for cost control of constructed facilities should have main concern on the Improvement of labor productivity. Material handling involves particular attention for cost decrease. New equipment and innovative methods are used to make possible extensive changes in construction technologies in recent decades Organizations lacking this fall out of the competition..
Productivity is often broadly defined as output per labor hour. However, it is important to note that labor productivity is not a measure of the capabilities of labor alone. In fact it is a measure of the overall efficiency of an operating setup in utilizing labor, equipment and capital.
Labor productivity is associated with units of product per labor hour, such as cubic yards of concrete placed per hour or miles of highway paved per hour.
Productivity at the Job Site
Service providers and proprietors are often concerned with the labor activity at job spots. So labor productivity should be expressed as functional units per labor hour, though different levels of measure may be used. For example, cubic yards of concrete placed per hour is a lower level of measure than miles of highway paved per hour. Lower-level measures are more helpful for checking individual activities, while higher-level measures may be more suitable for developing industry-wide standards of performance.
It's better to set up a system which can be used to trail output movement over time and in varied locations. Substantial efforts are required to produce such results. The productivity guide should include parameters such as the performance of major expertise, effects of project size, type and location, and other major project influences.
Through performance analysis, worker quality and contribution is assessed. Some of the Factors that might be evaluated include:
Work Quality - competence of work produced or accomplished.
Work Quantity - volume of work which is acceptable.
Knowledge of Job - established information of necessities, technique and expertise involved and in applying these to boost productivity.
Knowledge of Related Work - knowledge of effects of work upon other areas and knowledge of related areas which have influence on assigned work.
Judgment - reliability of conclusion, results and actions.
Initiative - capability to act properly, without being told.
Utilization of Resources - aptitude to outline and define project needs and place, plan and efficiently use all resources in hand.
Dependability - reliability in presumptuous and carrying out obligations.
Analytical Aptitude - effectiveness in thinking through a problem and reaching sound conclusions.
Communicative Ability - efficiency by oral and written communications and keeping all related persons informed.
Interpersonal skill - worth in relating in an appropriate and productive manner to others.
To Work under Pressure - skills to meet tensed deadline and adapt to changes.
Security Sensitivity - ability to grip private information appropriately and to keep fit care in conservation of sensitive information.
Safety Consciousness - has knowledge of good safety practices and demonstrates awareness of own personal safety and the safety of others.
Profit and Cost Sensitivity - ability to seek out, generate and implement profit-making ideas.
Planning Effectiveness - ability to anticipate needs, forecast conditions, set goals and standards, plan and schedule work and measure results.
Leadership - ability to develop in others the willingness and desire to work towards common objectives.
Delegating - effectiveness in delegating work appropriately.
Development People - ability to select, train and appraise personnel, set standards of performance, and provide motivation to grow in their capacity.
Another important element in project planning and control is Materials Management. Poor materials management results in large and avoidable costs. First, if materials are purchased early, capital may be tied up. And also materials may depreciate during storage or be stolen unless special care is taken. For example, electrical equipment often must be stored in waterproof locations. Secondly, delays and extra expenses may be incurred if materials required for particular activities are not available. Management must be aware of this fact that a timely flow of material is an important concern.
Judgments about material procurement are required during the initial planning and scheduling stages. For example, activities can be laid in the project schedule to represent purchasing of major elements. Schedules in projects are influenced with a fast track or very tight time schedule: enough time for obtaining the required materials must be allowed. In some case, more expensive suppliers or shippers may be employed to save time.
Purchase cost is the unit purchase price from an external source. It also includes transportation and freight costs. It is usually advantageous to make a limited number of large purchases for materials. In some cases, organizations may combine small orders from a number of different projects to detain such bulk discounts; this is a basic saving to be derived from a central purchasing office.
Budget for the Project:
Recruitment Agency Fees
State Banks Licenses Fees
Rent Agreement and Advance Payments
Training (Break up in task 2.2)
Rent And Utilities
Repair and mentanance
ATM instalation and mentenence
Cost benefit Analysis
It is a process to weigh expected costs next to expected benefits, to determine the best course of action.
Cost-benefits analysis will help you decide just which route would be best for you. It is simple to operate. We simply draw a line down the middle of a piece of paper to create two columns. On the left side, we list the benefits of achieving a given goal and on the right side , we list what it will cost you to get there. After that we add both columns to see which side has more balance. That's not the end. It may sometimes be the nearest thing to a fifty-fifty. Cost-benefit analysis can give you an idea of whether a given goal is worth investigating further.
For example, a sales manager wants to decide whether to implement a new online electronic contact management and sales processing system. The sales department currently has only a few computers, and its salespeople aren't computer savvy. Employee training would be needed. . There may be a fall in sales during this period.
While total expenses, including equipment, installation and training costs, plus lost productivity, are estimated to be Rs 150,800, the company's analysis reveals the new computer system would increase sales capacity, boost efficiency and enhance customer service and retention--financial benefits the company pegs at Rs 230,000 annually. Based on the cost-benefit estimates, the company would see a return on its investment in eight months.
(Payback time: Rs150, 800 ? Rs 230,000 = 0.67 of a year.)
SUBJECT: STAFF DEVELOPMENT AND TRAINING COST
At SC Bank, forecasting is done to find out the number of people the bank will require by human resource planning group. The group then works out the best way of obtaining then, as and when they are needed. An organization always looks for the people who can keep and sustain the competitiveness of the organization. And this role is played by the human resources and the managers. SC Bank is dedicated to providing growth and training opportunity for all its employees so as to achieve the overall objectives of the organization. These employees are encouraged at all stages by managers who have the accurate kinds of skills, knowledge and understanding .They acquire a range of knowledge and skills, both specialist and general, so that Standard Chartered Bank develops a workforce with a broad skill base. The following practices strengthen the provision of development and training throughout Standard Chartered Bank:
This training is given for all new staff.
Aims are set for all growth and training actions.
All affiliated staff takes active accountability for their own development and training.
Line managers have a duty for the development of their staff and are assisted to fulfill that responsibility.
Standard Chartered Bank has a continuing training plan, keeping in view the training needs of all individuals. These development and training activities lead to nationally recognized academic, vocational and professional qualifications. All these activities are evaluated and assessed properly.
The identification of development and training needs
The main components which influence the identification of development and training needs at SC bank are:
Directorate and Management Forum agree the Corporate and Operational Plans. They also indentify key objectives.
Department Heads and staff make their departmental plans, in line with the key objectives
In the same way, Line managers and their staff agree individual objectives, again supporting the key objectives.
Current performance is assessed through PDR (Performance and Development Review), which identifies development and training needs at individual levels, which are then incorporated in the ongoing training plans of SC bank..
Needs may be in terms of personal or group skill, knowledge, understanding, behavior or attitude. They can arise from new technology, a new job, a change in the duties or some external change e.g. Legal.
Objectives for all training and development activities are identified by the Individuals and their line managers. They should be clear what the desired outcomes are in terms of new skills, knowledge, understanding etc. and proper mechanism should be identified to assess whether or not those outcomes have been achieved.
New staff must receive induction training and it is the responsibility of their line manager to ensure that whether the induction program is followed properly. So that new staff becomes fully effective as quickly as possible.
At SC Bank, there are two parts of induction program. First is run within the individual's department and employment-related part is managed by the Human Resources Department.
Methods of development and training
Now the appropriate method of meeting the development and training needs is considered. By keeping in view, the objectives agreed and the learning preferences of the individual.
Training, development and learning opportunities include:
Relevant on-the-job training or coaching/mentoring.
Attendance at conferences/seminars for precise learning opportunities external courses.
Internal courses - these are run by external trainers.
Internal courses/training sessions - these are run by members of SC Bank staff.
Use of distance-learning packages - by groups of staff at SC Bank or by individuals.
External courses are normally be given by the Human Resource Department.
Standard Chartered Bank "Equal Opportunities Policy" is always kept in mind, in every kind of training session. No individual will be offered or excluded from training session on the basis of sex, marital status, disability, color, race or ethnic origin, age, sexual preference or religious belief.
Standard Chartered Bank plan and timescale
Plans must be implemented in accordance with the deadlines set. Every person's responsibility must be clearly defined.
The implementation plan must form an integral part of the business plan. The manager must be aware of the practical impact of his business ideas.
Steps for implementation
Business objectives are established.
The tasks needed to attain the objectives set are defined and assigned .
Timescale sis set out.
Activities are monitored and progressed.
It must be clearly and concisely set out, with properly identified stages. Objectives must b be sensible, challenging but achievable.
Monitoring Activity and Progress
While monitoring the process, delays are to be tinted. At this stage delays are identified and rectified. In the business plan, several execution plans will be needed for the particular feature of the business: product planning, marketing, financial problems and human resource management.
Break-up of the Training Cost:
Virtual trainingsâ€¦â€¦â€¦â€¦â€¦â€¦â€¦â€¦â€¦.2, 000
Implementation of the Project
Reference http://upload.wikimedia.org/wikipedia/commons/7/74/Project_development_stages.jpg accessed 16/7/10
One of the interesting features of project management is that the methods and tools that project manager's use can be helpful for everyone. The smallest task can benefit from the use of a well-chosen project management method or tool, especially in the planning stage.
Any task can be performed well by using a few project management techniques. Also Project Management methods can help in the planning and managing, especially multifaceted activities.
Project management is mainly linked with planning and managing change in an organization. But also Project management methods and tools can be useful far more extensively than people presume.
These techniques and tools are useful for any tasks in which diverse results are possible- where risk of troubles and malfunction exist - hence proper planning and assessing is requires to achieve successful result.
There can be a variety of projects- from small to extremely large, from simple to highly complex.
Project management can concentrate on anything, particularly setting up or changing things, in any region or function, say
* People, recruitment and managing
* Goods and services
* Materials, manufacturing and production
* IT and communications
* Plant, vehicles, equipment
* Storage, distribution, logistics
* Buildings and premises
* Finance, administration, acquisition and divestment
* Sales, selling, marketing
* Human resources development and training
* Customer service and relations
* Quality, health and safety,
* Legal and professional
* Technical, scientific, research and development
* New business development
* And anything else which needs planning and managing within organizations.
Project the plan:
A variety of phases and activities of the project are planned. Team should be involved in the planning. One way is to work backwards from the end objective, identifying all the things that need to be set in place and completed, in reverse order. In addition, brainstorming may b used to help collect points and problem and to explore modernism and thoughts. Fishbone diagrams may be used for brainstorming. Involve others in this process.
Project Timescales and Costs
We may never plan a timescale that is over-ambitious. To cover deadline issues, plan to meet the date earlier, and work back from that earlier date. Some slippage or leeway should be built into each phase of the project. To be ambitious and aiming is good, but planning without proper carefulness and responsibility is harmful. Working out a little practicality at the beginning of a project concerning financials and timescales can save an massive amount of trouble later.
The project team
Team should be selected with great care. Choosing and gaining assurance from the best team members is essential to the excellence of the project, and the effortlessness with which you are able to manage it.
Project critical path analysis
Critical Path Analysis' is a very rational and effectual way to plane and manage complex projects. It is shown as a flow diagram, with a linear format (organized in a line), and particularly a time-line.
Project financial planning and reporting
Some large projects need a worksheet to map and account, intended and actual outflow. Use MS Excel may be used. Small projects accounting can be managed using the project's Gantt chart.
The Gantt chart for the Project:
State bank's Approval
Selection of location
Pay package designing
Recruitment of the staff
Project critical path analysis
Project financial planning and reporting
Strategy development process needs an objective analysis and understanding of markets and costs. Using this, a number of choices and alternatives can be used to construct and put into practice a solid strategic plan for new or on hand markets.
That is how, all about examining the strength of businesses' position and keeping in mind the significant outside factors that may control that position. The process of Strategic Analysis can be assisted by a number of tools.
Through this, the nature of stakeholder expectations is recognized, identifying strategic options, and then these are evaluated and selected.
Now the task is to translate strategy into organizational deeds.
Who you choose as your indented audience will have implications for what capabilities you need, which will have an impact on what competitive pressures are around.
We take each of these areas in turn.
Analysis of target markets
Analysis of competencies
Analysis of competition and environment
Analysis of target markets
By analyzing the target markets, choosing the customers and markets, looking at what these customers value, ensures that your efforts and resources will return in full.
First make sure, who your key target audiences and customers are and what they do and value. Now help them do what they do better. The process of choosing a target audience can happen at two stages.
What existing customers do we have and their value to us?
What if we chose to target untapped markets?
These demand-side views require being coordinated against your means and the competitive atmosphere to know what costs would be involved to harvest these rewards.
Most of the companies will have customers list and accounts (unless there is a distribution channel involved)
The key questions to ask are:
Who are the main significant clients to you in terms of profit and strategic fit?
What do these clients give worth?
What is their business main concern?
Where are the competitive pressures on these accounts?
How can you enhance and improve this cust6omer relation.
For existing accounts we work out for profitable customers.
Secondly, areas of opportunity are identified. Customers are segmented and grouped together, who have similar needs or requirements.
Some companies every so often analyze the whole relationship to recognize where and what customers actually want. Consequently this is where techniques such as relationship analysis, conjoint analysis, and for supply chains, value-chain analysis can have real power to unlock the profit potential from your customers.
Target markets are analyzed. You ask who your customers could be in the future. What segment could you hit?
Where are there economies of scale in meeting a group of customer's needs?
For new markets, do desk research, research in the form of bespoke market research studies to identify the best prospect areas.
An internal view may be taken, without doing a information collection exercise, but it can be chancy to rely on interior views of the wider markets, or even outside views such as your distribution channel or on hand customers. But also sales-view bias may be there..
There is risk that the clients you don't perceive start shifting the market, or worse, you produce goods and services that become more specific to a small number and less attractive to a wider audience.
Market intelligence can be used to spot likely target clients. Segmentation can be used to recognize likely prospects backed up by in depth qualitative research to find out what these new customers are looking for.
All this, help to put together options for the future and by assessing the costs, risks and chances, it is possible to identify main concern for the key strategies that are possible.
Target markets needs to be coordinated with existing competencies and resources, and also competitive pressure should never be ignored.
Individuals should be held accountable for completing each task. It must be simply and clearly declared, and need not be domineering.
Each task should have a clear timescale. The result should clearly display all the activities necessary with their deadlines.
Proper monitoring and control is essential for Successful implementation. Any difference is to be dealt with Progress evaluation.
Agree precise specification for the project
Accurate portrayal of what the project wants to attain, should be stated in the project specification. And also the criteria and flexibilities involved its parameters, variety, range, yield, sources, participants, financial plans and timescales.
Project manager must discuss with others and then agree the project requirement with higher, or with relevant establishment. A project specification is vital to review how the project is going, or its success in the end.
A model for a project specification:
Describe principle, aims and deliverables.
State the team and the way the team will work.
Set up 'break-points' at which to evaluate and check advancement, and how progress and outcome will be measured.
Plan the project
The various phases and activities of the project are to be planed. Involve your team in the planning. One way is to work backwards from the end aim.
Communicate the project plan to your team
The reason is, it keeps people up to date, and also it obtains significant support, accord and assurance. Team should be involved in the planning process to make the most of buy-in, ownership, and thereby responsibility.
Agree and delegate project actions
Persons being identified, who are accountable for each activity? Activities must be especially clearly described, including all relevant parameters. Delegation method is essential for successful project management involving teams.
Manage, motivate, inform, encourage, and enable the project team
The team and activities must be managed in meetings, communicating, supporting, and helping with decisions. It should be like 'Praise loudly; blame softly.' One of the big challenges for a project manager is deciding how much freedom to give for each delegated activity. Tight parameters and lots of checking are necessary for inexperienced people who like clear instructions, but this approach is the kiss of death to experienced, entrepreneurial and creative people.
Review project performance and adjust project plans
Development of activities must be checked against the plan. Review performance should be reviewed regularly. Plan must be restated if required, in light of performance, changing circumstances, and new information, but never lose the track.
Complete, review and report on project, with complete understanding. Failures and mistakes should be identified completely, impartially. Successes should be recognized appreciatively and rationally. A review report should be produced.
Measure and report project results and benefits
Conventionally this phase would be considered part of the project completion, but ever more, an accentuated additional phase of project follow-up is suitable. That is the case in very political environments.
While focusing on project management, it is simple to overlook or disregard that many people are blown up in some way by the results of the project. Revolutionizing is difficult, even when it is good and for right reasons. If you remember this while in your project, this will help will help you in accomplishing a project that is well established, as well as victorious purely in project management terms.
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