Marketing Dissertations

The selection of dissertations below have been submitted to us by students in order to help you with your studies.

Marketing dissertation examples

These marketing dissertations were submitted to us by students and have been published here, with permission, to help and inspire you. All of the dissertations are free to use and download with no registration required to see the full dissertation content. Please remember to reference UKEssays.com if you wish to cite any of these dissertations in your own work.

Out Market Research

It is necessary for organisations to carry out market research before they can come up with a good quality marketing strategy no matter how big or small the company is. ...

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Kuwait

Disclosure of information in corporate annual reports has attracted a number of researchers in both developed and developing countries. ...

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International Audit And Marketing Plan

Link Natural (Pvt) Ltd’s decision to advance their business to France was apart of the economical and socio-cultural analysis carried out to identify the market potential for the product (Link Samahan) to be sustainable in the French herbal market. ...

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Customer Relationship Management

This research aims at to provide the strategies which can be employed by company in order to establish customer satisfaction and customer loyalty ...

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Brand Management

Branded products can be seen everywhere around us at all time, and is a way of communication for the buyer of the product ...

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Tiger Airways Marketing Strategy

Marketing Dissertations - Since the late of last century, the business model of low cost airline represented by Southwest Airlines has been spreading... ...

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Purchasing Decision Making Process

Business buying decision process consists of the following steps. ...

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Customers Airline Industry

Marketing Dissertations - In the highly competitive airline industry, customers become the most important factor of the whole producing process. ...

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Consumer Shopping Behaviour

Satisfaction of consumer needs and wants is the definitive goal for triumph in business. Hence, an effectual marketing strategy must spotlight on serving... ...

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Contemporary Issues In Strategic Marketing

Your manager has been to a marketing seminar on The Service Dominant Logic. ...

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Place Branding

In the times that we live in, everything from products, services, people, to places are branded ...

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Leverage Brand Equity

This chapter contains background of our study, statement of the problem, significance and delimitation of the study. ...

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Paid Marketing Vs Organic Results

The present study approaches the empathizing of the UK users’ behaviour with respect to internet when considere in presence of SEM (Search Engine Marketing) and related activities, conceiving the present dynamic role of online and connected consumer who uses the internet and Web 2.0 tools like Social and Media Blogs. ...

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Aktel Mobile Company

According to the Industry Life Cycle, the operation of TMIB in Bangladesh, as it seems, is still in the growth stage. So the investment of TMIB in the prepaid section has been speculative since the last couple of years. ...

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About Danone Uk Limited

Activia and Actimel are the two probiotic yoghurt brands that are currently being marketed by Danone in the UK. ...

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Wild Stone

Brand is the personality that identifies a product, service or company (name, term, sign, symbol, or design, or combination of them) and how it relates to customers. ...

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Impact Of Marketing Collaterals

HDFC Bank was incorporated in August 1994, and, currently has a nationwide network of 2000 Branches and 5,471 ATM's in 996 Indian towns and cities. ...

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Origins Of Servqual Model

In chapter 1, an overview of the whole dissertation has been provided. It can be considered as a backbone of the dissertation with the clear objectives and purposes stated. As an illustration, the chapter has mentioned about the overview of Vietnam banking system as well as credit services in Vietnamese bank in general and BIDV in particular. Moreover, chapter 1 has also presented about the significance of this study, research scope, research purpose, the research questions, research hypotheses. Moving to chapter 2 of this dissertation, SERVQUAL Model measuring the customer satisfaction and its theories and concepts will be discussed....

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Marketing Portuguese

Marketing é um instrumento de excelência em atendimento ao cliente para todos os segmentos de produtos ou servi&ccdil;os. ...

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Cigarette Vending Industry

Marketing Dissertations - Irrespective of the mode and methods adopted for marketing, including direct mail, the cigarette vending industry... ...

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Celebrities Marketing

Marketing Dissertations - Within the last century, we seem to have discovered the process by which fame is manufactured. ...

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Research Findings Analysis And Interpretation

This chapter attempts to analyse questionnaire findings regarding customer satisfaction with the two land transport companies involved in the present study: a publicly-owned company (referred to as Company 'A) and a privately-owned company (referred to as Company 'B). ...

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Wedding In China

Wedding is once-a-life event in people's life. For most of families, they are willing to spend a considerable amount of money to ensure the wedding is organized as perfect as possible. ...

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Measuring Marketing

Business world has become very dynamic in current times. ...

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Branding In Fmcg Goods

An energetic person in field of marketing with knowledge base of B.E mechanical & Post graduate Diploma in Business management played a very important role for my thesis. ...

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Confectionery Industry In The Uk

Confectionery industry in the UK contributes a major amount of revenue to the countrys economy. Repeated case studies have... ...

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Self Service Checkout System

This chapter explains about the possible literature review about the self service checkout system and its operation in relation with customer satisfaction and retention. ...

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Aluminum Foil Industry

This research is an attempt at understanding the Retail Market Scenario of Aluminium Foil Industry in Mumbai. ...

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Political Parties

In this paper we examine the use of political marketing in the United Kingdom and the United States of America. ...

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The Online Game

Online gaming is one of the most popular entertainments among the citizen in this world no matter what ages they are. ...

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Wedding Dreams

The purpose of this report is to provide an inclusive analysis on marketing audit and the preliminary marketing plan for 'Wedding dreams'. ...

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Fast Food Takeaways

Many remarkable studies and literatures have been produced which discusses critical activities of the Brand management in LOs ...

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Changing Us Marketing Stratges

Pharmaceutical companies spend large sums of money in the time-consuming research and development of new drugs and the new classes of drugs. ...

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Business Process Outsourcing

The business environment is changing rapidly in recent years and is affecting business all over the world. ...

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Factors Purchasing Tyres

In this project I have study of “factors influencing while purchasing tyres” JK tyres manufactured by Jk Tyre & Industries. ...

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Note: All of the dissertations in this section were written by students and then submitted to us to publish and help others. They are not the work of our own expert dissertation writers; we never publish the work that we produce for our customers. Thanks to all of the students who have submitted their dissertations to us. You should not hand in these dissertations as your own. We do not condone plagiarism!