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Dissertations on Marketing

Marketing can be described as promoting and selling certain products or services to meet the needs of the customer. Tasks involved with Marketing include market research, content creation, advertising, and more.

View All Dissertation Examples

Marketing

Latest Marketing Dissertations

Including full dissertations, proposals, individual dissertation chapters, and study guides for students working on their undergraduate or masters dissertation.

Relationship Marketing in Attaining and Retaining Customers

Dissertation Proposals

The study seeks to establish the contributions of relationship marketing in attaining and retaining customers in the Kenya commercial banks....

Last modified: 31st Jan 2022

Impact of Social Media on Customer Purchase: ASOS Case Study

Dissertation Proposals

This research aims to explore the impact of social media on customer purchases. To achieve this, the study should understand more on the consumer buying behaviour and factors affecting it....

Last modified: 28th Jan 2022

Big Data in Digital Marketing

Dissertation Examples

The goal of this work is to study the ways of using Big Data in digital marketing to solve difficulties of building FCMG brand in digital....

Last modified: 27th Jan 2022

Wimbledon Marketing Strategies Evaluation

Dissertation Examples

This report will explore and assess the marketing strategies of the tennis event, Wimbledon, specifically 2017 event....

Last modified: 26th Jan 2022

Bodegas Xaló: Entry Strategies and Marketing Mix for the Polish Market

Dissertation Examples

This project aims to analyse the possibility of Xaló’s entering the Polish wine market and options for doing so. Research and planning processes will help determine whether they could thrive within Poland....

Last modified: 25th Jan 2022

Consequences of Customer Engagement Behaviour

Dissertation Examples

This study seeks to address this void by examining potential effects of both positively and negatively valenced behavioural manifestations of customer engagement on Facebook....

Last modified: 24th Jan 2022

Transitions in Integrated Marketing Communications

Dissertation Examples

An overview of traditional and digital marketing methods and the move to integrated marketing communications with examples....

Last modified: 21st Jan 2022

Low Cost Carriers (LCC) Tiger Airways’ Marketing Strategy

Dissertation Examples

This report is the analysis of the youngest airlines companies of Low Cost Carriers (LCC) Tiger Airways’s marketing strategy....

Last modified: 17th Jan 2022

Effectiveness of Rational and Emotional Advertising in the Hotel Industry

Dissertation Examples

With the continuing growth in the MICE and 5 star resort hotel market, the purpose of this paper is to look at the effectiveness of rational and emotional advertising appeals with respect to the MICE and 5 star resort hotel sector....

Last modified: 12th Jan 2022

Analysis of the UK Confectionery Industry

Dissertation Examples

This report is focused on the analysis of the marketing strategies for Thorntons Plc and provides valuable suggestions for future expansion and strategies to gain competitive advantage in the UK chocolate market....

Last modified: 10th Jan 2022

Nandos Case Study: Increasing Customer Loyalty

Dissertation Examples

More recent approaches of marketing focus on the customer and make the quality of the relationship the key to loyalty. Indeed, a quality relationship inhibits choice and represses the effect of preferences....

Last modified: 10th Jan 2022

A Study on Internet Advertising and Marketing

Dissertation Proposals

The present research will investigate from the point of view of customers and also examined how both consumer related factors such as internet motives and also advertised controlled factors such as the format of advertising have influence the belief of the customers, which in turn affected the avoidance intention and attitude with reference to advertising through internet....

Last modified: 6th Jan 2022

The Effectiveness of Marketing Campaigns in the Retail Industry

Dissertation Examples

This research sets out to analyse the effectiveness of marketing campaigns in the retail sector. The aims of this project are to understand consumers’ perceptions towards marketing campaigns and how best retailers big and small cater to those needs....

Last modified: 3rd Jan 2022

Effects of Packaging Colour on Consumer Behaviour

Dissertation Examples

Most buyers make the decision of purchasing because of the packaging, which is often considered as the silent salesman. This paper aims to investigate the effect of packaging colour in the soft drinks industry, on consumer behaviour....

Last modified: 23rd Dec 2021

Marketing Plan for Yo-Nu Drink: Yo-Sushi

Dissertation Examples

The company Yo Sushi is a leading Japanese cuisines serving fast-food or Quick Service Restaurant Industry (QSR). This paper analyses different marketing strategies deployed in the introduction of a new product through proper analysis of external and internal business environments. ...

Last modified: 23rd Dec 2021

Marketing Implementation Plan for New Home Security Product

Dissertation Examples

The aim of this project report is to introduce the desired state of an art Home Security System as a new product to Weather Seal Holdings and also present an appropriate marketing implementation plan....

Last modified: 22nd Dec 2021

Marketing Models for Early Childhood Educational Organisations

Dissertation Examples

This research aims to identify marketing strategy models for operators of private early childhood education organizations to help them create a competitive advantage to survive in the market....

Last modified: 20th Dec 2021

Starbucks Queens Plaza Brisbane: Marketing Strategy Evaluation and Recommendations

Dissertation Examples

This report will apply the 8 Ps of the marketing mix – product, price, place, promotion, processes, physical evidence, people and partnerships – to the Starbucks Queens Plaza Store (Brisbane City) and evaluate the effectiveness of the store’s marketing mix....

Last modified: 20th Dec 2021

Strategic Marketing and Brand Management of Amazon

Dissertation Examples

This report was written in order to understand Amazon’s corporate brand, in terms of its identity and image, and how these reflect on its brand’s reputation....

Last modified: 6th Dec 2021

Marketing Mix Report for Qantas

Dissertation Examples

This report will identify the marketing strategies and marketing mix for Qantas Airlines and make recommendations for adjusting the marketing mix....

Last modified: 3rd Dec 2021

Customer Relationship Management Practices Among Banks

Dissertation Proposals

The objective of this paper is to propose a framework on the Customer Relationship Management (CRM) practices among banks. The conceptual framework is design based on two marketing theories....

Last modified: 1st Dec 2021

Factors Influencing Rebranding and its Impact on Brand Equity

Dissertation Examples

Critical literature review on rebranding with regards to factors influencing rebranding and its impact on brand equity....

Last modified: 30th Nov 2021

Brand Extension as a Means for Growth

Example Literature Reviews

This literature review begins with the roots of brand extension, starting with the concepts of brand, brand identity and brand hierarchy and then leads into brand extension and explains it as a ‘means of growth’....

Last modified: 24th Nov 2021

Effectiveness of Social Media Marketing in the Cosmetic Industry

Dissertation Examples

This dissertation focuses on the cosmetic industry and their use of social media and how they attract customers and engage with them online....

Last modified: 24th Nov 2021

Analysis of Brand Management Strategy for Shoe Company

Dissertation Examples

This dissertation analyses the marketing strategies of Servis Shoes Company leading to effective brand management giving SSC a positive brand image amongst their target market....

Last modified: 9th Nov 2021