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Business Communication can also refer to internal communication. Communication is neither transmission of message nor message itself. It is the mutual exchange of understanding, originating with the receiver. Communication needs to be effective in business. Communication is essence of management. The basic functions of management and cannot be performed well without effective communication. Business communication is somewhat different and unique rather from other type of communication since the purpose of business is to get profit. Thus to make good way for profit the communicator should develop good communication skill.
The communication processes
No matter what are the circumstances, successful communication is all about making connections with your audience? You have no doubt had experiences in which a single word or even just glance successfully communication what you wanted to say as well as the experiences in which you talked for hours or sent what seemed like million of the text message but just couldn't get your audience to understand your messages. The process of communication is dynamic and interactive. Someone needs someone to receive and in between there is the message as the information flow people place meaning and structure on the variety of the message received from others. The process that you can identity and improve the skill you need to be more successful. The original version of this process was created to describe electronic communication, but it proves helpful insight into any form of communication. The communication process takes place in the various situations for the different reason and with the potential for many interpretations. It's having seven main elements such as:
Context or Setting
Interference or Noise
Sender has an idea
Receiver sends feedback to sender
Sender transforms idea into the message
Receiver gets the message
Sender transmit message
Figure 1:- The Communication Process
(Source: - business communication 5th edition)
The communication process, which are begin with the sender. The senders are individual who react to situations from a unique vantage point, interpreting ideas and filters experiences through their own perception. Unique to individual sender and separated to all the communication they engage in, is a background of accumulated attitudes, experiences, skill cultural conditioning and individual differences that influences how they communicate. The sender encodes and individual differences that influences how they communicate. The sender encodes idea or felling in the words or signs that the receiver will recognise and transmits this message to receive.
The message is the idea or felling that transmitted from the sender to the receiver to achieve understanding. It makes a connection between the sender and also the receiver. Message is a key idea that the sender wants to communicate. It is a sign that elicits the response of recipient. Communication process begins with deciding about the message to be conveyed. It must be ensured that the main objective of the message is clear.
The main job for the receiver is to decode or interprets the message to achieve understanding. In doing this, the receiver is also acting as individual from unique vantage point, interpreting the idea according to a particular personal perception of the message; this perception is the result of the receiver unique background of the experiences, beliefs concerns and also many of the other factors.
There is the constant felling back or f the information as the people interact. As well as encouraging the speaker to continue, listeners to respond in the way to show their comprehension and acceptance or non- acceptance of the message. The feedback is an essential of the part of the successful interpersonal communication. It is the receiver response to sender's message and can be intentional or unintentional.
The communication channel is the means or technique used to signal or convey a message for an example, a conversation, letters, telephones calls, radio, or the television program. The information technology provides the fast channel of the communication that is becoming more widely available and easier to use than in the past. The information technology is used to store, send, receive and present information. The entire organisations have the interval channel of communication and external channels. The flow of communication move through the organisation along the different lines or channels. The horizontal channels operate between the colleagues at the same level of the organisation structure while the vertical channels move the communication up and down between the different levels.
Context or setting
The context consists of the situation, circumstances or the setting within which communication takes place. Context event vary different situation example group, lunchroom, organizational, meeting, public or in the office taking another settings. The context plays an important part in how a message is encoded and decoded. Communication is affected by the context in which it takes place. This context may be physical, social, chronological or cultural. Every communication proceeds with context. The sender chooses the message to communicate within a context. Context event vary different situation example group, lunchroom, organizational, meeting, public or in the office taking another settings. Every message deliver by the sender also have the given context, however the message of the context or setting will may change meaning altogether. Context itself will
The same message can have a completely different meaning depending o the situation, since emotions and reaction to ideas and event vary in different situation. For the example, communication at the conference, in the lunch room, at the formal meeting o in the office taking place in the different settings. It may use the different languages, relationship, and authority to achieve the different communication purpose in each situation.
Interference or Noise
The message received is not necessarily the something same as the message sent. Something other than the intended message is received because of the noise, or the interference, interrupts the intended message. To send the message by the electronic mail to a person who is afraid of technology and unable to access the computer screen and also the communication barrier will be occur because the channel is appropriate in this case. Write a memo or business letter to this person and the message is more likely to be easily understood and accepted. . Barriers can be sender, receiver, and lack of feedback, poor channel, wrong context, or any element in communication model. Something is communicated but noise distorts the intended message. Even when the communication barriers occur, something is communicated but the noise or interference distorts the intended message. Noise or the interference, which interrupts the messages or the communication flow between sender and also the receiver, can lead to misunderstanding, or to confuse interrupt the communication. The communication barrier is occurring as the result of misunderstanding or misinterpretation of the messages. Message that send by the electronic device afraid of technology to access the computer screen, noise that can interrupts the message or the communication process flow between sender and receiver can bring to understanding to confused communication. Barriers can be sender, receiver, and lack of feedback, poor channel, wrong context, or any element in communication model. Something is communicated but noise distort the intended message.
How the intended audience has the right to receive the message, they have the principles of effective business communication 7c's called. The 7c include truth, simplicity, concrete, clarity, civility, equipment & consideration. Truth is true of communications for the following principles must be presupposed in the mind, use the right level of language goes message sent is received. Each message sent must include the words just facts and figures, keeping all the writing are received and there must have proper grammar and spelling paragraph.
There is some way to ensure the audience has received the right message. Conciseness, correctness, courtesy, consideration way to we get know the message was deliver very clearly.
The Conciseness are the Getting your message through in the fewest possible words, keeping in mind all the other qualities of effective word communication. A concise the message is complete without being the wordy. The writer is a loser if he was unable and unable to convey the information in least information. In business, almost everything starts and ends in courtesy.
Courtesy means not only thinking about receiver but also valuing his feelings. Much can be achieved by using polite words and gestures, being appreciative, thoughtful, tactful, and showing respect to the receiver. Courtesy builds good will. Knowing your audience allows you to use statements of courtesy to be aware of your message receiver.
T rue courtesy involves being aware not only of the perspective of others, but also their feelings. Courtesy stems from a sincere you-attitude. It is not merely politeness with mechanical insertions of "please" and "Thank you". Although Appling socially accepted manners is a form of courtesy. Rather, it is politeness that grows out respect and concern for others. Courteous communication generates a special tone in their writing and speaking.
Clarity is a business communication message should be correct and completed with consideration, using the correct level language, writing must clear understand. Another is consideration means the message with the receiver in the mind, visual your readers their desire about emotions and possible reaction from the request and they must focus on instead you and me; show the reader interest in reader. Accurately is purpose of clarity In effective business communication the message should be very much clear.
So that reader can understand it easily. You should always choose precise words. Always choose familiar and easy words. Construct effective sentences and paragraphs. In business communication always use precise words rather longer statements. If you have a choice between long words and shorter one, always use shorter one. You should try your level best to use familiar/easy to understand words so that your reader will quickly understand it.
Completeness Message Receiver- either listener or reader, desire complete information to their question suppose you are working with multinational company who is engaging with engineering goods, like let say one of your major customer wants some technical information regarding "thermostat" (because he wants to convey the same to the end users). In this case you have to provide him complete information in a short span of time. If possible, provide him some extra information which he does not know, in this way you can maintain a good business relation with him, otherwise he may switch to another company.
At the core of correctness are the proper grammar, punctuation and spelling. However, message must be perfect grammatically and mechanically. The term correctness, as applied to business messages also mean three characteristics. Use the right level of language. Check the accuracy of figures, facts and words o Maintain acceptable writing mechanics.
As the Product Manager of a soon-to-be-launched product, explain the methods, the mediums, and the vehicles that you would use to communicate with your target audience to persuade them to buy your product. Produce one (1) advertisement for your product. *student may decide on whatever product that they wish. The mediums or channels that I may use to promote my product are internal communication, external communication and also individuals contact. For internal communication, it consists of telephone and face-to-face discussion for oral communication and memorandum and electronic email (e-mail) for written communication. For external communication, there can be oral and written. Oral communication consists of telephone, meeting, conference and seminar. Beside that the written communication consists of business letter, telex, fax, message, telegram, electronic mail, advertisement, leaflet, brochure, press release and invitation. These are also external communication.
As the product manager of the Apple Company the new launched new product a product called Apple Mac air book. In the order to promote I have to take the some reach and I found few methods to promote the product. Lastly I found few step to promote the product. I choose the moving media and also the electronic media to advertise my product.
Newspapers are one of the traditional mediums used by businesses, both big and small alike, to advertise their businesses. Advertisement by using newspaper because almost every house will receive newspaper, either at library, bookstore and by home delivery. The newspaper also is the way to promoter our product, exposure to your advertising is not limited reader can go back to your message again and again if so desired and must paid on circulation paper in both daily and weekly. Allows you to reach a huge number of people in a given geographic area .You have the flexibility in deciding the ad size and placement within the newspaper. Your advertisement can be as large as necessary to communicate as much of a story as you care to tell. Exposure to your advertisement is not limited the readers can go back to your message again and again if so desired. Free help in creating and producing advertisement copy is usually available. Using the newspaper advertisement many people will receive the message such in rural area and also in the city area also.However we must expect the people to find our advertisement in their newspapers, in fact many people will buying the newspaper just finding or reading the advertising. Another that we must placing our advertisement in different sections of papers such as news part, sports part and entertainment part. A advertising must put some short notice and must have the flexibility terms of advertisement size and
Magazines are a more focused, albeit more expensive, alternative to newspaper advertising. This medium allows you to reach highly targeted audiences. Promote the advertisement on the magazines can bring more afford to about our Mac Apple Air advertisement because it can exposure that can offer people to buy the magazines. Advertisement on magazines more realistic and that can make the read jump out, because of the design, detailing and show of colours that calls for attention after that reader will ask to his or her friends to buy together. There is few advantages in the magazines Allows for better targeting of audience, as you can choose magazine publications that cater to your specific audience or whose editorial content specializes in topics of interest to your audience. Putting g the advertisement in the magazine it is very suitable foe teenagers and also the adultness. Magazines advertisement are the focus point to advertising our new product, why I choose magazine because nowadays a lot of people will collecting magazine therefore that can lengthen the lifespan of the advertisement. Magazines advertisement are comprise the ability to reach to the particularly of user interest, image quality, layout and the magazine more about promotion. Image quality is more outstanding because they printed the high quality image of colours that can provide good copy. In the extra part the magazines must considerable reach the global and national, magazines can passed along by friends, family, customer and student.
Television permits you to reach large numbers of people on a national or regional level in a short period of time .Independent stations and cable offer new opportunities to pinpoint local audience's. Promote product advertising through the TV commercial can be more effective the way of communicate of the product or service, certain quantities of television advertisement are different from the rest. Advertising on television can brought attention of millions viewers, usually families watch TV together see advertisement and chance of them decision about the product then TV take advantages because of being utilize sight, motion, sound, picture, movie and music to motive to consumer emotion. Television being an image-building and visual medium; it offers the ability to convey your message with sight, sound and motion. More controversially, virtual billboards may be inserted into the background where none exist in real-life. This technique is especially used in televised sporting events. Virtual product placement is also possible. An advertisement is a long-format television commercial, typically five minutes or longer. The main objective in an infomercial is to create an impulse purchase, so that the consumer sees the presentation and then immediately buys the product through the advertised toll-free telephone number or website. However television can reaches everywhere such as your city, your state and your country, in some of the popular channel can reached the whole world then help us to promoter our new product on TV advertisement.
Although all the competition from every media, radio still the can be the excellent promotion matter and especially on cost benefit term. Why I choose radio to promote my Apple Mac Air because radio technologies becoming most popular and nowadays radio station will offering their on air talent or even writing down the to put on the advertising campaign matched specifically to your product and to all the listener. One of oldest ways of advertising is radio advertising. As the term suggests, in this type of promotion, products are advertised by use of radio. With advanced technologies becoming popular, radio advertising has lost its sheen to a certain extent. However, it has not lost its effectiveness altogether and many companies are still resorting to radio advertising for the publicity of their products and services. With numbers of new FM channels launched, scope of radio advertising has expanded and this is the reason, why some revival has been noticed. Radio is considered as one of important and cheap mediums for reaching masses. Through single broadcast, billions of people are able to hear the advertisement. This potential of radio advertising is still attracting companies and businesses. Though audio-visual effects make more impact on a person, advantages of radio advertising cannot be denied. For example, there is a group of people that is still attached to radio and likes to listen to same as compared to television. For hours together, these people would stick to radio listening to news and their favourite programs. For reaching such group of people, radio becomes the only alternative for a company. This is the reason why companies are now supplementing various advertising techniques with radio advertising. This has given them multi-fold benefits. Although all the competition from every media, radio still the can be the excellent promotion matter and especially on cost benefit term. Why I choose radio to promote my Apple Mac Air because radio technologies becoming most popular and nowadays radio station will offer their on air talent or even writing down the to put on the advertising campaign matched specifically to your product and to the entire listener. If got a new FM launch it can bring more expanded to promoter my product, through it must have a good visual effects can make more impact on a person one of the and the way to promote on the radio it can attract some of the universal people to enjoy and listener the advertising at the same time on the radio station during daily, at home, at office, or even in the car driving.
Business Communication can also refer to internal communication. Communication is neither transmission of message nor message itself. It is the mutual exchange of understanding, originating with the receiver. The basic functions of management and cannot be performed well without effective communication. Thus to make good way for profit the communicator should develop good communication skill.
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