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The Growing Demand Of 3d Conceptual Visualization Sector Marketing Essay

Info: 2360 words (9 pages) Essay
Published: 1st Jan 2015 in Marketing

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Modify Ideas focus on solving technical problems and helping clients to visualize complex designs such as 3d conceptual visualisation interior and exterior residential designs and industrial product designs.

The growing demand of 3d conceptual visualization sector and the residential interior and exterior remodelling sector is the primary target market for this business. With little competition from our qualified designers, we are confident we will get a strong market share in the first year.

The Modify Ideas will offer professional conceptual visualization designs interior and exterior fly through camera animations, 3d logo and presentation animations, Broacher and visiting cards designs. We also provide other technical services, like 3D industrial illustration and industrial product visualizations, mixing photography (or live action video) with computer graphics structures. The modify ideas main objective is residential interior and exterior designs.

Based on the financial and competitive analysis presented in this plan, Modify Ideas will be successful.

Vision statement

Modify Ideas vision is to be pioneer in 3d conceptual visualization designing in the Newcastle area, and develop and implement the business to expand nearby cities over the next three years.

Modify Ideas goal is to provide a professional quality and cost effective 3D Architectural interior and exterior Computer Graphic Imagery, Industrial conceptual visualization designs and 3D animation design services using the latest industry standard technology to our value customers in the Newcastle area.

There are two types of market for interior design, Residential and Commercial. Modify Ideas primarily focuses on the residential interior and exterior remodelling in private residences. In terms of scope and contract amount, residential jobs are often smaller, but offer a higher profit margin particularly if we are marketing the 3d conceptual visualisation to be used in designing the rooms.

According to New castle City Council there are more people moving into Newcastle from other countries, compared with the numbers leaving for other countries. New Castle City Council estimates for 2008 suggest Newcastle’s population is now 277,800. This is around 4,200 extra people compared to the previous set of estimates (273,600) – an increase of 1.5%.

New Castle City Council points out that Change in migration numbers are the main reasons for the increase in the population figure.

Newcastle’s population grow by 6,500 (or 2.3%) in the year to mid-2009, to 284,300. This brings its population back to its 1981 level. Over the same period there was a fall of -4.3% in Tyne and Wear. Over the period 2001-2009 the population in Newcastle grew by 6.8%, faster than growth of 1.8% in Tyne and Wear, Tyne and Wear Research and Information (2009).

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According to www.nestoria.co.uk, Newcastle house prices are lower than London and Manchester cities. These average house prices in Newcastle also point out that cost of living in Newcastle for people lower than other areas in United Kingdom. Furthermore, Newcastle is considered one of the world’s cultural and historic places for tourists. These are the main reasons that International students and migrant people are moving into Newcastle. And also people who are coming to Newcastle will be reasoning to make competition among landlords and house rented people. This depends on quality of the house, and facilities provide by house owner to tenancy people and improvement of the house. To overcome from this problem Landlords and house owners have to repair their houses and remodel their houses to face customer demand.

Andrew James, director of North London interior design company Blackwood James, Says “Developing the interior of your property definitely adds value”. Crown S., (11-May-2004).

Population, housing and commercial construction demands make Newcastle City an ideal location for 3d conceptual visualization type of business.

COMPETITIVE ANALYSIS

Commercial jobs, on the other hand, are often much bigger in scope but the bidding that often accompanies the contract can push down your profit margin. Commercial design covers a wide variety of specialties, such as entertainment (e.g. movies, theater, videos, theme parks, clubs, dramatic and musical theater); facilities management (e.g. office moves or expansions); government/institutional (e.g. government offices, embassies, museums), health care (e.g. hospitals, nursing homes, long term care facilities); retail or store planning (e.g. boutiques, department stores, malls, food retailing centers); hospitality/restaurant (e.g. country clubs, hotels, cruise ships); and offices.

Right at this moment in the market, there are few competitors. We believe based on their offerings and training we will win more profitable jobs.

Blake Hopkinson Architecture

Blake Hopkinson Architecture is residential and commercial Architectural services provide company located at Union Quay, North Shields, Tyne and Wear. The company was formed in April 2007. It offers wide range of services, which are Architectural services, Interior Design, Conservation, Visualisation and Masterplanning. Blake Hopkinson Architecture does not provide services such as Visiting cards and Brochures Designs, 3D Conceptual and animation designs for Industrial products, 3D animation logo presentation designs, Composite photography (or live action video) with computer graphics structures. They offer project management consultant services to customer.

MC Ware Company

MC Ware Company located at 25a High Street, Stokesley, North Yorkshire. The company provides wide range of services including IT Service Contracts, Web Design, Online advertising, 3D modelling and Animation, promotional Videos, Photography services throughout the North East. The company was formed in 1998. MC Ware Company does not provide services such as Visiting cards and Broacher Designs, 3D Conceptual and animation designs for Industrial products, Composite photography (or live action video) with computer graphics structures.

Austin & Austin Company

Austin and Austin produce architectural plans for customer’s home extension requirements in Newcastle and the North East. The company is located at Howdon / Wallsend, Tyne & Wear. The company provide services, Architectural services, CAD Services and CAD resources for companies in the North East. Austin and Austin Company does not provide services such as 3D Conceptual visualisation rendering designs for commercial and residential, Visiting cards and Brochures Designs, 3D Conceptual and animation designs for Industrial products, 3D animation logo presentation designs, 3D residential remodelling and rendering, Composite photography (or live action video) with computer graphics structures.

Marketing Strategy

In order to have good interaction with the customer, communication is essential. All meeting participants have the same floor 3D visualization or Graphics art views on their monitor in real time on-line. Fine tuning of the design is made at that time, with immediate feedback of the customer by checking any change with a camera view.

In my virtual design team experience, one essential tool that makes communication so much easier is to use Skype to host a group conference call. Not only does this application allow you to talk directly to the group, but you can also have a group chat that enables the team to share documents and even share your desktop. It is free and works on both mac and PC.

Dropbox – Great Doc Share App.

A great app for document sharing. This application has been a life saver in my virtual team experiences. It updates the file for everyone in real time. It is just another folder on your and their computer.

Business Operations and Organisation

Service Description

3D Interior and Exterior Architectural rendering can be used to improve design value and communication. Creating rendering of a 3D architectural design is a more comprehensive way to explain and sell design. 3D Interior and Exterior Architectural rendering also used as marketing and promotional material in advertisements and brochures. These 3D architectural renderings give a virtual insight into the layout and proposed look of the design to prospective customers.

3D Concept visualization focuses in realistic colour renderings, exterior renderings, floor plan rendering, interior renderings and camera walkthroughs.

Professional quality, accuracy in fine details, and an ability to view multiple perspectives are some of the advantages of 3D architectural rendering.

Nowadays, 3D Interior and Exterior Architectural rendering is not only used for homes and other residential buildings but widely used in commercial buildings. Hotels and restaurants owners also use this technology to give an attractive look of restaurants, remodel interior with new concept designs and attract more and more customers.

Services

Computer Graphic Illustrations, Visuals & Animation for:

3D Interior and Exterior Architectural Designs

3D Conceptual visualisation rendering designs for commercial and residential.

Visiting cards and Brochures Designs

3D Conceptual and animation designs for Industrial products

3D animation logo presentation designs

3D residential remodelling and rendering

Composite photography (or live action video) with computer graphics structures.

Process

Design Process for 3D Interior and Exterior Architectural, 3D residential remodelling and rendering.

3D Interior design process

Step 1 – We take a photo of the room that customer would like us to design.

Step 2 – We also take photos of furniture and items to add to the room.

Step 3 – We also take images of the new wall colour and floor type.

Step 4 – We will evaluate customer information and send customer a quote on cost of the project.

Step 5 – Once we have started the project it should take 3-4 days to complete.

Step 6 – A completed 3D image of the updated room will be emailed to customer.

3D Exterior design process

Step 1 – We take photos of the land the house will be built on (a site plan will also be helpful).

Step 2 – We take Photos of the homes in the area.

Step 3 – We take detail information on the type of home customer would like us to create (Traditional or Modern).

Step 4 – We will create a draft of the exterior elevations and floor plans for the new home.

Step 5 – We will email the draft to customer for approval.

Step 6 – Once the draft has been approved we will create all the construction plans and renderings for the home.

Step 7 – All completed files will be emailed to Customer address.

Price

3D Interior and Exterior Architectural Designs

Modify Ideas will base its price on the industry average. The price of the 3D Interior and Exterior Architectural designs depend on the details and materials required, Render quality and output file type such as video output or Still Image. 3D Exterior Architectural Design will cost between £ 200 to £ 250 for renderings, with 3D camera animations it cost between £ 250 to £ 350. 3D Interior Architectural Design will cost between £ 280 to £ 320 for renderings, with 3D camera animation it cost between £ 330 to £ 380.

3D Conceptual visualisation rendering designs for Commercial and Residential.

Modify Ideas will base its price on the industry average. The price of the 3D Conceptual visualisation rendering designs for commercial and residential designs price also depend on the details and materials that required, Render quality and output file type such as video output or Still Image. 3D Conceptual visualisation rendering designs for commercial will cost between £ 300 to £ 350 for renderings, with 3D camera animations it cost between £ 350 to £ 400. 3D Conceptual visualisation rendering designs for commercial will cost between £ 250 to £ 300 for renderings, with 3D camera animations it cost between £ 300 to £ 350.

Visiting cards and Brochures Designs

One Brochure design – cost between £ 50 to £ 60

One Visiting Card design – cost between £ 10 to £ 15

3D Conceptual and animation designs for Industrial products

Start from – £ 80

3D animation logo presentation designs

Start from – £ 120

3D residential remodelling and rendering

The price of the 3D residential remodelling and rendering price also depend on the details and materials that required, Render quality and output file type such as video output or Still Image. 3D residential remodelling and rendering will cost between £ 200 to £ 250 for renderings, with 3D camera animations it cost between £ 250 to £ 300.

Composite photography (or live action video) with computer graphics structures.

Start from – £ 120

Place

The business will be Located in Newcastle City Centre, Mosley St. Newcastle Upon Tyne NE1 1.This Business Centre is close to all major shopping and leisure facilities, and on frequent Bus Routes. Newcastle Train Station is less than 10 minutes walk. Electricity, Broadband and Office Utilities included for £350 per month.

Promotion

Modify Ideas will be doing impressive advertising using internet. There will be launch an interactive web site where customer can see our previous project works. And also distribute Modify Ideas broachers around the Newcastle city is another promotional campaign. This will include offering a free estimate for residential jobs, and information about the different services the Modify Ideas offers.

Financials

 

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