Colors play an important role in peoples lives. Colors, other than emotionally affecting people, also have physical effects. But, how do colors really affect the personality, mood, and the stress level of the people? Emotional and physical stress is connected with colors because people are quickly carried out by their perceptions. People tend to be affected in everything they see, and these effects involve their performance for a certain period of time due to their perceptions. In this research paper, we yearn to find out the colors that can have both positive and negative effects to people, and on how does this happen.
Color is produced when light is striking an object and reflected back to the eye. The three properties to color are hue, intensity, and value. Hue is the name we give to a color. Intensity is the strength and vividness of the color. Value is the lightness or darkness of color. Shade and tint are in reference to value changes in colors.
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The "Real Color Wheel", which is created Don Jusko, is the most interesting color concept discovery. His theory of color corresponds with our new color technology particularly in the world of transparent colors. Dyes enhance the world of natural color around us. The colors we surround ourselves with an expression of feeling that can create certain emotions in us and for others, especially their perception of us. We would not exist without thoroughly knowing and understanding the concepts of color.
In 1666, Sir Isaac Newton, an English scientist, discovered that when pure white light passes through a prism, it separates into all of the perceptible colors. He also found out that each color is made up of a single wavelength and cannot be divided any further into other colors. He also discovered that light could be combined to form other colors.
Balance and harmony are achieved by the visual contrast that exists between color combinations. Investigation and understanding color relationships is the foundation of planning a successful color combination. Complementing colors highly contrast each other, and when placed side by side, enhance the color of the other. They are on opposite ends of the color wheel.
Light waves can beÂ reflected, absorbed,Â or transmitted. An object is black when no light is reflected and all the wavelengths of light hitting that object are absorbed. The color of anything depends on the type of light sent to our eyes. Light is necessary if we are to have any perception of color at all. An object is colored because of the light it reflects all other colors are absorbed into that specific object. Not everyone sees the same colors or exact same shades of a color. We are capable of seeing color because our eyes have light and color-sensitive receptors.
Color is a powerful communication tool and can be used to signal action, influence mood, and cause physiological reactions. Certain colors can raise blood pressure, increase metabolism, or cause eyestrain. Feelings about color can be deeply personal and are often rooted in experience or culture.
While perceptions of color are somewhat subjective, there are some color effects that have universal meaning. Colors in the red area of the color spectrum are known as warm colors and include red, orange and yellow. These warm colors evoke emotions ranging from feelings of warmth and comfort to feelings of anger and hostility. Colors on the blue side of the spectrum are known as cool colors and include blue, purple and green. These colors are often described as calm, but can also call to mind feelings of sadness or indifference.
Several ancient cultures practiced chromo therapy or using colors to heal. Chromo therapy is sometimes referred to as light therapy and is still used today as a holistic or alternative treatment. Colors have different meanings in different cultures. Research has demonstrated in many cases that the mood-altering effects of color may only be temporary. Studies have also shown that certain colors can have an impact on performance.
Colors can also be used in many different fields and areas. Hospital design directly impactsÂ patient health. Use of color in hospital design has a massive amount of uses. Color can help patients have a sense of orientation. Using the right colors in waiting areas, examination rooms, hallways or patient private rooms can have a distinct affect on patient motivation and stress levels. Green is used inÂ hospitalsÂ because it is the easiest color that the eye can take in and it helps lower theÂ stress levelsÂ of both patients and health-care people.
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Color is all around us. It is the lenses by which we perceive the world. They affect how we feel and react to certain advertisements. Designers of advertisements should be aware of the different responses different colors will bring about and thus have the ability to make the choice of which color to use to enhance their advertisement. Advertising can be enhanced through the use of specific colors to attract attention on the most fundamental level, to support and emphasize products that will appeal to the target group, and to reinforce the underlying meaning of the advertisements.
Red- associated with all things intense and passionate, danger, fire, energy and excitement; highly erotic; symbol for violence, blood and war; high visibility; indicates courage
Yellow- symbol of spontaneity and impulsiveness; indicates energy, optimism, joy, hope and warmth; color of sunshine; seen before other colors when placed against black; dull yellow is associated with decay, sickness, jealousy and deceit; associated with enthusiasm, attractiveness, stimulation, creativity and warmth; increases oxygen supply to the brain; an invigorating effect; symbol of fall and harvest
Blue- depth and stability; color of the sky and sea; symbol of freedom, cleanliness, technology, and security; associated with tranquility, wisdom and loyalty; slows human metabolism; masculine color
Green- associated with nature, youth, fortune and vigor; also associated with feelings of envy and jealousy; sharp and acute; not a relaxing color; improves vision; connotes inexperience; darker green associated with money
Purple- connotes royalty, nobility, wealth and extravagance; symbol of wisdom, magic and arrogance; associated with mourning
Grey- associated with security and solid; connotes maturity, old age and dignity; symbol of conservativeness and boredom
Brown- associated with Earth, home and comfort
White- connotes purity, simplicity and faith; associated with clinical elements; color of perfection; represents peace or virginity
Black- aggressive and strong color; gothic representations; death and evil; symbol of grief; associated with power, mystery and fear; elegance and class
A color that attracts attention is cheerful sunny yellow. It is considered an optimistic color that enhances concentration and speeds metabolism. But, people lose their tempers more often in yellow rooms, and babies will cry more. It is the most difficult color for the eye to take in, so it can be overpowering if overused.
The direction that a room faces is greatly considered by licensed interior designers and color consultants. Whether it is north, south, east, or west, makes an immense deal of difference to the choice ofÂ color scheme. A bedroom that faces east and receives strong sunlight in the early morning will look very different when next seen late at night in artificial lighting. A west-facing room that has a warm glow in the evening can look dull in the mornings. Your choice do colors should take this into account. The style of house can also make a great deal of difference to the amount of available light in an interior. This is a good way to observe how changes in natural light affect an interior and helps you make the most of it when choosing aÂ color scheme.
Colors can also be used in choosing a good shade of colors for the skin tone of people. There are rules to be followed when choosing a color for the make-up of women. A blush with a brown or peach undertone is warm, while a blush with a purple or pink undertone is cool. Some colors can work for both skin tones, just like peachy pink or a pinkish brown. Some guidelines in choosing the right shade of color for the right skin tone:
Cool-Â Eyes are typically blue or grey. Hair color is typically blonde, brown or black. Skin has definite blue and pinkish or peach undertones. Cool-toned people look best in colors such as blue, red, pink and purple, or "gem-tones". They are the skin tone most likely to be flattered by pastel shades.
Neutral-Â Eyes may be any color. Hair may be any color. Skin has undertones such as pink, olive or yellow.
Warm-Â Eyes are typically brown, green or hazel. Hair color is typically brown, black, red, auburn, blonde or strawberry blonde. Skin has yellow/peach or olive undertones. Warm-toned people look best in earthy-toned clothing, such as browns, yellows, oranges, yellowish green and ecru.
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Yellow-Â Eyes are typically brown, almost black or dark hazel. Hair color is typically dark brown or black. Skin has yellowish or olive undertones. Those with yellow or olive skin tones look best in warm tones, but can wear neutral tones and jewel-toned vivid blues, reds, greens, oranges and purples with flair.
Pink-Â Eyes are typically light in color, most often blue or green. Hair color is often blonde, red, auburn or light brown. Skin tone is typically pale, has obvious pink tones and is sometimes freckled.
Linen-Â This is not so much a natural skin tone, as a preference. Women who prefer a linen blend or dominant linen tone foundation usually have light-medium toned skin that is rich with its own dominant natural tones- be they warm, yellow or cool. Eyes may be any color. Hair may be any color.
Colors can make a website look visually striking. It is important for web designers to consider colors for it can greatly influence the site and the visitors as well. The choice of colors has different effects to a person. Color psychology influences the mood and state of the human mind. Colors really play a vital role in conveying a message to the people.
Red- For web design, red can be used minimally. Choose other colors like white and silver to be an accent for red. Use red as an accent in order to give emphasis to important elements in the site.
Orange- it is not as overwhelming as red which means that this can be used for sites that shows energy like in promoting food and snacks. Orange is highly acceptable to young people. This can help in making your site look inviting.
Yellow- it can be used for websites for kids. The color yellow gives the impression of joy, cheer and friendliness. Darker shades of yellow can give a vintage touch. A very eye-catching bright yellow website shows liveliness and would encourage curiosity to the visitors.
Green- it is said that green can help people learn new things easier. People use this to show balance and harmony in the website. Darker shades of green can show stability.
Blue- it is a cold color that gives a cool and calm impact. Lighter shades of blue can be used for websites that shows friendliness and would like to reach out to the people, while darker shades of blue are more appropriate for business designs. The look of this site shows calmness and friendliness which will surely make you visit it.
Purple- lighter and softer shades of purple can be used for websites that is associated with spring and romance. Darker shades of purple can be used for designs that would like to show wealth and luxury. The delicate use of purple gives the site a touch of mystery and elegance.
Pink- when used for web design, it can be applied for the entire website that gives it a totally calming, soft, playful and sweet impact. Darker shades of pink can also be used for more serious websites. Gentle love and genuine care can be seen in websites that used this color.
Grey- it is usually used as background to give emphasis to some elements in the site. There are times when it is delicately used but there are also instances when it is used for the entire website making it look monochromatic. Grey is the primary color for this site giving it a minimalistic look with a touch of intelligence and seriousness.
Brown- it can be relaxing when used in designing. Different shades of brown can be used in web design. It is also used as background for websites. It could either be used for the entire site or it can be used for chosen areas of the website. People will surely feel relaxed when getting a coffee, same as the color of the site which is relaxing and casual.
Black and White- some minimal websites only use both colors for their website. Most of the time, these two colors are used for fonts and types for they can easily be seen and recognized. A textured black website is certainly attractive. The site looks elegant with the touch of mystery and strength. A minimalist design using black and white gives the site a look of cleanliness and formality.
Color blindness is a deficiency in the way you see color and not a form of blindness at all. With this vision trouble, you have difficulty distinguishing certain colors, such as blue and yellow or red and green. Red-green color deficiency is the most common form of color blindness. Contrary to popular belief, it is rare for a color blind person to see only in shades of gray. Color blindness occurs when light-sensitive cells in theÂ retinaÂ fail to respond appropriately to variations in wavelengths of light that enable people to see an array of colors. PhotoreceptorsÂ in the retina are called rods and cones. There are approximately 100 million rods in the human retina. Rods are more plentiful and they are more sensitive to light, but they are incapable of perceiving color.
Color is an important part of our everyday lives. We judge how healthy we are with the help of color. Our choice of decoration, furnishing, clothing, and accessories is strongly influenced by color. Color is involved in almost every phase of our lives. The human eye is the means that we use to detect color and it is very sensitive at detecting color and differences in color. However, what the eye is not good at is quantifying the difference between colors, or remembering the exact shade of a color from one location to another. People have difficulty saying exactly how far apart in color the two shades are. When colors are used well and when people come to understand its concepts, it can make a great impact or positive effects to the people and their performances. Our choice of colors is dependent with the visual perception of our eyes and thus, we come to have different tastes in our most liked colors. But, any color, as long as it provides the people with benefits and advantages, can be used every day in their daily lives.
The inhabitants of the Earth heavily rely and owe its life to the magnificent power of light and color. Color is a phenomenon of light that may be described in terms of an individual's visual perception of hue, saturation, and lightness for objects. Colors have the capacity to uplift and empower a person and even a space, or if not skillfully used or applied, can bring down a person's performance and mood and can possibly ruin the day. It has really proven its great impact on people's lives. Emotional and physical stress is strongly related with colors because people are quickly affected by their visual perceptions, in relation with their performances and their environment.