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Communication is the process of the exchange of information between a sender and a receiver through a medium which results in shared feedback. They have three types of common ways to communicate:
Oral communication means them using the mouth to communicate during the speech. It's the clearest and fastest ways to communicate with each other. There are promote an understanding of the real information need and the communication of relevant information
Writing Communication means they write down the message in black and white. It's very common in the small business to large firm because it can provide a permanent and clear record to the audience.
Non Verbal Communication
Non-verbal communication is the ability to enhance the expression of ideas and concepts without the use of coherent labels, through the use of body language, gestures, facial expression and tone of voice, and also the use of pictures, icons and symbols. Non-verbal communication requires background skills such as audience awareness, personal presentation and body language.
1.1 Communication Process
The communication process is the guide toward realizing effective communication. It is through the communication process that the sharing of a common meaning between the sender and the receiver takes place. Individuals that follow the communication process will have the opportunity to become more productive in every aspect of their profession. Effective communication leads to understanding.
The communication process is made up of four key components. They are encoding, medium of transmission, decoding, and feedback. There are also two factors are present in the form of the sender and the receiver and the communication process begins with the sender and ends with the receiver.
Sender: The sender can be an individual, group, or organization who is link with the communication. This source is initially responsible for the success of the message. Besides that, the sender's knowledge, experiences, perceptions, attitudes, culture, and skill also can influence the message.
Encoding message: The sender needs to encode the idea or concept to represent. The sender translated the ideas or concepts to the receivers that will be communicated. The symbols can take on numerous forms such as, words, gestures, or languages. These symbols are used to encode ideas into messages that others can easy to understand.
Message channel: When finished encoding a message, the sender need to begin by deciding what they wants to transmit. The sender uses some kind of channel to convey the message. Most channels are either oral or written; The effectiveness of the various channels fluctuates depending on the characteristics of the communication. But in many cases, oral and written channels are use together because one supplements the other.
Decoding message: Decoding message is conducted by the receiver. When the message is received and examined, the stimulus is automatically sent to the brain for interpreting. It is the processing stage that constitutes decoding. The receiver begins to interpret the symbols sent by the sender, translating the message to their own set of experiences and in order to make the symbols meaningful. Successful communication will takes place when the receiver correctly interprets the sender's message.
Receiver: The receiver can be the individual to whom the message is directed. The receivers will have a number of factors to decide what they want to receive, which include the following: how much the individual knows about the topic, their receptivity to the messages, and the relationship and trust that exists between sender and receiver. All interpretations by the receiver are influenced by their experiences, knowledge, skills, perceptions, attitudes, and culture. It is similar to the sender's relationship with encoding message.
Feedback: Feedback is the final step in the communication process. After receiving a message, the receiver will responds in some way and signals that response to the sender. Feedback is a key component in the communication process because it can allows the sender to evaluate the effectiveness of the message. Feedback also can provides an opportunity for the sender to take corrective action to clarify a misunderstood message.
1.2 How can intended audience receive the right message?
A good communication is important to the audiences received the right message. A good relationship can only be maintained by maintaining healthy communication with our near and dear ones. Good communication skills ensure that arguments and disagreements are kept to a minimum. Good communication will avoid arguments and insults. To effectively communicate a message, you must understand how a receiver will process your message. It is important to include visuals, auditory effects as well as kinesthetic information to appeal to the widest range of listeners. There are a few types of skills to ensure the sender have a good communication with the receiver:
Right time and right place
During the communication must choose a suitable place to starting the communication, a wrong place will affect the process of communication such as have a communication around the karaoke will affect the communication because it was too noisy. A suitable time to start the communication can rise up the concentrate of people, example if the senders choose a breakfast time to communication receiver will not paying attention to the sender and will disturb the communication process. Therefore, to avoid the noise and the attention from the receiver should have a right time and right place to on the communication.
Checking the audience action
Effective communication means also paying attention to the nonverbal cues of the receiver. Nonverbal skills can distinguish to our body language such as when you anger, happy or worry your body language will automatic show out to let other know For the example, if a people who are listening attentively will often give you eye contact or a gesture such as a smile or a nod of the head to let you know they are listening and they are understanding. Therefore, a nonverbal language can show how an audience paying attention during the communication.
Focus on the main point
The speaker should know how to focus the main point communicate with the audience. For the example, if the point is important part for the audience, the speaker should repeat it twice or third time to let the audience know about the point is important part. Besides that, the speaker also can focus on his voice to emphasize the main point, for the example the speakers can change the volume become loudly and the audience can easy to catch up the main point what the senders communication.
Control the time
A sender must have a clear grasp of his communication time, because as sender, time is money, if not properly control their own time, will result in the loss of time. For example: If one is only an hour's time instructor, but he treated waste 40 minutes of the time the focus is not important, the results of only 20 minutes to explain some important priorities, so that he could not let the important information sent to the recipient. And also the receivers can't get the correct information from the senders. Therefore, a senders must be very right to control their own time on the speech, so that important ideas in a very short period of time to send to the receivers.
Tag question and seek for feedback
Tag questions are perfectly acceptable if used occasionally. However adding a question to the majority of your sentences will communicate uncertainty. For the example, when the speakers finish the communication between the audience he can ask the question to the audience to ensure they understand the communication messages. After the communication, the senders can seek for the feedback from audience to ensure them understand the communication. For the example, when the speakers finish the communication the audience can send the feedback about the communication to the speakers, this can let the speakers know about the response from the audience make sure they understand the communication. Therefore, asking for a question and get the feedback from the audience is important to ensure the audience gets the right message.
Correct pronunciation and positive words
During the communication the senders must ensure their pronunciation is correctly, if the pronunciation is blur will make the audiences confuse and get the wrong information. For the example, the senders doesn't speak clearly in the communication might make the audience wrong hearing and cause misunderstanding between senders and audience. Therefore, sender advice to use the positive words and correct pronunciation to communicate with audience because most of the audience prefer to listen to the positive rather than negative words.
Preparing the notes
Before carrying out communication, the senders can send the notes to every receiver. For example: If there is no any notes of the communication prior to the meeting sent to each audience, and with the speaker when the language of communication is not clear enough, it will create between the two linguistic misunderstanding. However, if each receiver has a preliminary draft of the hands of time, even if the means of communication to communicate some of those issues, they all read from the prepared script to all the information and focus. Therefore, a preliminary draft is necessary to send to each audience to ensure that they get the right information and data.
An effectiveness communication can let the audience more clearly what the senders send the information about. A wrong communication will let the audience misunderstanding the message and do wrong decision. Everybody also needs to communicate with each other everyday, so an effective communication and an efficiency communication is important to the role that who plays. To ensure the senders and the receivers have an effective communication, so they must learn how to communicate to avoid misunderstanding in the life.
A brand image is important to an organization. A good communication must have a good medium to support it. Nowadays the social is full of competitive. Wants to achieve their goals, it must have an effective communication between senders and receivers. Choosing the right medium to make an advertisement is the key point to achieve the goals.
Sipadan is the only oceanic island in Malaysia. It's a famous island in the Malaysia and it located at the east coast of Sabah. The name of Sipadan is simply legendary in diving circles, conjuring images of patrolling hammerhead sharks, millions of technicolored reef fish and, above all, dozens of sea turtles swimming peacefully everywhere.
To ensure a product can launch very well in the market, a good advertisement is important to a product. An advertisement can bring out a good communication to the audience, the mediums commonly distinguish to three types, and they are electronic media, print media and moving media. The most commonly mediums use in the communication are such as newspaper, TV, bas, flyer and etc. So, what are the mediums are the best to communicate with the audience?
Electronic media: Electronic medium is an electronic to energy the communication to the audience. Nowadays the market will use the electronic mediums to communicate the message to the audience such as using TV, radio, cinema, electronic mail, electronic billboard and etc. However, using the electronic mediums can easy to attract the audience to know more about the product. But the electronic mediums only can maintain not more than 30 seconds because it taken high cost.
Print media: Print media can distinguish from broadcast transmitted communication. The print media include newspaper, magazine, flyer, poster booklets, pamphlets, and brochures. They sell advertising space as a means of raising revenue. The print media is the effective way to communicate with the audience because it can send the information to the audience quickly. The senders commonly use the print media because it can take low cost than electronic media and can use in different language newspaper.
Moving media: Moving media also can describe as out-of-home advertising. It is a advertising that appears in the internal and external on public transport vehicles, in waiting areas such as bus-stop, stations and terminals. Moving media can offer a longer life and is geographic selectivity, but it was expensive when employed on national basis and can't get the reliable message from the moving media. Moving media can reach the message to all population at every place until they catch the message.
Sipadan Island advertisement on the Sin Chew newspaper
Make an advertisement on the Sin Chew newspaper can gain a lot of advantages and it might effective to send the message to the audience.
Advantages of advertisement on the newspaper
Make an advertisement on the newspaper can get more details information, such as the price list, company information, package, and other information also can well know on the newspaper. If on the other media it might not have the clear details such as newspaper because example of moving media it just only can shown the main title with the limited space.