This essay has been submitted by a student. This is not an example of the work written by our professional essay writers.
Steve Jobs....the name and the idea behind a very popular brand today is APPLE. Jobs have spearheaded the development of some of the most unique products on the planet:
iMacs, iMacBooks, iPhones, iPods, and the most recently, iPad. "They have accelerated the pace of change in the music, films and television industries and they have redefined the mobile phones." We'd likely still be in mobile phone hell. Chances are we still wouldn't have a descent browsing experience on the phone, and we certainly wouldn't be enjoying third-party apps like Pandora or Skype on whatever clunker the carriers handed us. Steve Jobs was also the man who nearly single-handedly disrupted the entire music industry. And it's amazing how many laptops and desktops today mimic the look and feel of Mac Books and iMacs. Without Steve Jobs, the world would be less a colourful place. The man is a living legend and deserves his place in history.
Such is the aura of Steve Jobs. A man who gave the world a highly innovated and new products. Steve gave the world those gadgets which any layman could only dream of.
Steve Jobs achieved all this through his abilities and skills. He always believed in "THINK DIFFERENT "approach. It was his thinking only which made him stand different from the rest of the world.
His famous principles which he mostly used in both his professional and personal life are as follows:
"DO WHAT YOU LOVE"
Steve Jobs has always followed his heart his entire life, and that he says, has made all the differences.
"PUT A DENT IN THE UNIVERSE"
Jobs attract like- minded people who shares his vision and who help turn his ideas into world changing innovations. Passion fuels Apple's rocket and jobs vision create destination.
" KICK-START YOUR BRAIN"
Innovation does not exist without creativity, and for Steve Jobs, creativity is the act of connecting things. Jobs believe that a broad set of experiences broadens our understanding of the human experiences.
"SELL DREAMS , NOT PRODUCTS"
To Jobs people who buy apple products are not "consumers". They are the people with dreams, hopes and ambitions. Jobs build products which fulfil their dreams.
"SAY NO TO 1000 THINGS "
Simplicity is the ultimate sophistication, according to Jobs. From the designs of the iPod to phone, from the packaging of Apple's products to the functionality of the Apple's website, innovation means eliminating the unnecessary so that the necessary may speak.
"CREATE INSANELY GREAT EXPERIENCE"
Jobs have made Apple's stores the gold standards in customer service. The Apple's stores has become the world's best retailer by introducing simple innovations any business can adopt to make deep, lasting emotional connections with the customers.
'MASTER THE MESSAGE'
Jobs are the world's preeminent corporate story teller, turning the product launches into an art form. You can have the most innovative ideas in the world, but if you can't get people excited about it, your innovation doesn't matter.
The above principles were few of his business secrets. Let us now get onto the qualities of a good presentation. A business idea is only worth it if it is explained well and presented well. Now let's know the secrets of a good presentation.
ORGANISING A PRESENTATION
Being able to speak well is an asset in any profession. The success of a speaker depends, to some extent, on the personality and the voice, but it is necessary to know the formal aspects of public speaking and to able to prepare the speech carefully. Attention must be paid to the language and style, the needs of the audience must be taken into account. Besides this, the speaker must consider the purpose of the presentation and decide on a suitable length of it.
PURPOSE OF THE PRESENTATION
It is useful to make sure the purpose of the presentation. A speech usually has four basic purposes (a) to inform (b) to persuade (c) to encourage (d) entertaining. The purpose is not mutually exclusive; a persuasive speech has to inform and surely benefits by entertaining. But the speaker should decide beforehand, what is to be the main purpose of his speech, so that the speech can be properly composed.
MAKING THE PRESENTATION
A presentation involves presentation of facts, information or ideas by a speaker to an audience. In order to ensure effective presentation, the following points should be kept in mind:
PREPARING A DRAFT OF THE PRESENTATION
For the speech in an oral presentation if the speaker writes out the complete speech and mugs it up when the speech is to be delivered it sounds stilted. In fact an efficient speaker though prepares the whole text of the speech for an oral presentation he or she never learns it by heart. One should reduce that to short notes and put them onto cards. These short notes are nothing but key words. Cards don't shake even if the speaker is nervous. The speaker doesn't require keeping a paper weight to keep the papers as the cards are easy to hold. The cards should be prepared by the speaker in his own handwriting so that he can read out the key words while giving the oral presentation. By keeping the cards handy the speaker can cover all the points and nothing important is skipped. The speaker can also write short notes on the cards regarding the important key words to be stressed upon.
HOW TO BEGIN A PRESENTATION
An efficient way to begin a presentation is to start it with a statement which catches the audience attention. The speaker may begin with some question or a fact or a prominent static. Another way of starting a presentation is to begin with a story. A well planned introduction motivates and stimulates the listeners simultaneously it generates confidence in the speaker. The impact of a good introduction is as follows:
It grabs the attention of the audience.
It establishes a rapport with the audience.
It earns the trust and the belief of the audience in the speaker.
The preview of the main body in the introduction removes all the anticipation and draws the audience towards the speech.
The introduction showing the speaker's personalisation of the topic generates a feel in the audience about its significance.
It creates the first impression of the speaker among his or her audience. A well knit introduction creates a good impression among the audience resulting in a greater attention of the audience to the speaker's speech.
An effective introduction effects a smooth transition of the audience to the main body of the speech.
The speaker should not begin with an apology or a sense of doubt. The speaker may choose from the following methods to begin with the introduction part of a presentation to involve the audience into his speech:
By relating an incident to grab the attention.
By making a statement to arouse the curiosity
By presenting facts to arrest thinking.
By giving statistics to startle the audience.
By making a question to make them start pondering over it.
By giving them a friendly look to make them feel happy and energetic.
By telling them a story to motivate them to think its significance.
By paying a compliment to the audience to flatter them to listen to the speaker. By making a surprising statement to frighten the audience.
By quoting an eminent person to generate the interest of the audience in the subject matter.
TRICKS FOR EFFECTIVE DELIVERY OF SPEECH
Every speaker evolves his own style according to his own inclination. However some general guidelines can prove to be efficient while giving the presentation. The points are as follows:
Make sure that you make an eye contact with all the members possible.
Use questions while giving your speech so as to know the interest level of the audience like..."Did you know that....?" "I wonder how many of you are aware of ..."
Avoid awkward gestures, they spoil the effect, Use suitable gestures it may add to the benefits of the presentation.
Speak don't read. You may use the written speech to help you if you forget.
Don't try to show off your scholarship or knowledge in speech or make it difficult or laboured. Don't talk over the head of the audience.
Don't inflict a very long speech on your audience. Pause occasionally.
Your style should be simple and analytical. Anecdotes are always liked by the audience but it all depends on the nature of the subject.
Never forget your audience. If there are ladies, address them now and then. Never show disrespect or contempt your audience.
Speak up so that everyone can hear you. But don't shout at the audience.
Don't forget to emphasize on important points.
SPEAKER'S PERSONALITY AND BODY LANGUAGE
Personality can be explained as a combination of many traits like the way one communicates or the way somebody reacts to something and their attitude towards something. It includes appearance that is height, weight, the type of clothes and grooming. Personality also includes how you talk, walk and stand. Even what you say reveals your personality. An important factor which is often neglected is what you carry with you and how you carry it. You may carry a purse, a file, a folder or a pouch etc. Whatever you carry you must look comfortable with it, you must not look as if you are carrying some burden along with you. It is important that whenever you open your briefcase it should look neat. If you have to rummage through the contents to find what is important to you. It is important that you are confident about your personality. Unless you have the confidence in yourself the listener cannot have confidence in the speaker. There many ways to create confidence in the public. Since the first impression is usually the last impression.
EFFECTIVE USE OF BODY LANGUAGE
Body language is what the audience generally notices about the speaker. Body language is making the presentation as much as your voice is. Words alone cannot communicate what you wish to tell the audience. They must be aided with your non verbal communication. Body language speaks louder than your words. Here are some suggestions for better body language:
Many persons stand with weight on one foot, or keep shifting the balance alternatively on each foot. Do not lean against the furniture. Do not put your weight on the lecture stand.
AVOID WALKING AROUND MUCH
If the speaker roams around a lot then at times the audience might get distracted. Some movements are necessary especially while using visual aids. At the same time don't stand like a statue. The audience may find it difficult to stare at one single spot for a long time.
GESTURES AND FACIAL EXPRESSION
Gestures may be used to express the ideas even without the use of words. A presentation along with the right gestures can add to the presentation. They express your thought and ideas better so the audience can connect to the speaker relatively better. Moreover gestures help you understand something in a better way. Gestures add an emotional touch to the presentation and it's a good way of connecting both the audience as well as the speaker.
The physical appearance should match with the occasion. A person dressed as per the event always gains much importance from the audience. Physical appearance is an attribute of one's personality and as far as the speaker is concerned his or her overall personality really counts.
MANNER OF SPEAKING
USE OF WORDS
The speaker should use positive words so that the audience can connect with speaker relatively in a better way. He should try to avoid use of words which can create confusion among the listeners. He should avoid using words which can be of racist connation.
The speaker should try to emphasize on those words which try to highlight the theme of the entire session. The choice of expression shoes how authentic and sincere the speaker is about the subject matter of his presentation.
PACE OF THE VOICE
The speaker should arrange the speech of the presentation in such a manner that when he delivers a fast passage should be followed with a slow passage. The variation in the pace of the speech makes the speech interesting to the listeners. The listeners lose interest if the average pace of the speaker is too fast or the listeners may get bored when the speaker is really slow, so the speaker speech should be so that he can hold the audience along with himself.
An efficient speaker does not rush through the speech while making an oral presentation. He or she makes pauses to give the audience an idea to relate to the speech and to digest the contents of the speech. A pause yields a refreshing help to the audience.
PITCH OF THE VOICE
An efficient speaker can modulate his pitch as per the text of the speech. He can be more serious while stating a serious important fact and can sound a little humorous while giving some light hearted facts. The speech becomes more meaningful when the speaker makes use of tonal variations. For effective speaking the speaker should practise in increasing the range of his voice, No one likes monotonous tones.
CLARITY IN ARTICULATION
An efficient speaker produces clearly formed words. For effective speaking all positive sounds coming out at the end of the words should be uttered with a little more power. For vowel sounds the mouth should be opened properly as per the articulation. The speaker should also resonate his or her voice. For proper articulation proper breathing is of great help. For effective speaking words should not run in one and another.
Some other efficient quick to remember guidelines are as follows:
Seven Steps to Better Presentations
People could care less about the five ways some XML vocabulary will enable enterprise whatever. Rather, put a screenshot of your project up, tell people what you learned while doing it then give them a slide that reiterates those ideas in easy to digest bullets. That's interesting. Even more interesting are before-and-after screenshots. Better yet: a step-by-step evolution. Just don't go from bullet-point slide to bullet-point slide trying to tell people what to think.
If the speaker has got a good metaphor? Use it. "The Web is like a school of fish." But go to images.google.com. Make it a slide. Then say the Web is like that. Much more powerful and memorable.
If something is out of order, or if something occurs to you as a mistake during the presentation, keep it to yourself. They will never know. Besides, nobody cares about the presentation itself. This is really hard, because you know the whole story, and you'll be tempted to explain why something isn't quite perfect. Skip it. Also, you don't need to apologize about the color on the projector, or the fact that your mike just popped off your lapel, or that a staff person spilled a pitcher of water. Commiserating is fine, however. "If it gets another 5 degrees colder in here, l will be able to see my breath!"
I can't believe how many presenters forget this. Do not get up there and say, "Um, well, I guess we should probably get started." Instead, say, "Hi, I'm Jeff. It's really great to be in front of you, and thank you so much for coming to my session. Today, we're going to talk about...." Make sure those are the absolute first words you say out loud. No need for a joke or an opening or any of that. Just start strong and confident.
End strong too
I appreciate your attention today. Thank you." Then stand there and wait. Everyone will clap, because you just told them you were done. When they've finished, ask them if they have any questions. If nobody asks anything, break the uncomfortable silence with "Well, I guess I told you everything you need to know then. I'll be around after if you think of anything. Thanks again!" and start packing up your stuff.
Stand away from the podium and out from behind the presenters table. Keep your hands out of your pockets. Take off your conference badge. I pace a little bit around the stage, timed with my points, saying one thing from over here, and another from over there. But don't move too much.
When you say something important, leave a gap after it. Let it hang there for a few seconds. Try it when talking to your friends. "You know what I think? (pause...two...three...four...)"I think Bush is bankrupting this country for the next twenty years." (Then pause...two...three...four...) Here's why..." and pauses helps in highlighting the key areas for anything.
An effective business presentation is an efficient way to launch the business products and the new ideas. The audience can only approve to an idea or a product only if they are convinced rightly for it. For effective presentation there are no set rules which one can just mug up and vomit out in the front of others.
The art of presentation is something which one can learn through practise and performing time and again. This is a matter of learning and practical implication and it can be learned through thorough practise and one can be more confident with more exposure. One can gain more of this with time and experience and it is an art which can be more of learning.