President University

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Cheapter 1.

Introduction president university

President University was formulated in September 1997 by Mr. S.D. Darmono, the President Director of PT Jababeka Tbk. and Prof. Donald W. Watts, who was the President of Bond University, Queensland and Vice Chancellor of Curtin University, Western Australia, to start President University and initially offering only the Bachelor of Commerce degree. This idea was approved by the Founders of President University.

Opened in 2001 , and called the school of Engineering based in cikarang , the university offered a'Bachelor of Engineering ‘ degree course which was officially approved by the indonesia ministry of Education on 4 april 2002 - on 16 april 2004 , the ministry of education granted president university , the status of full -flegded university.

Student life at president university campus

Choosing to study at president university is probably the wisest move a studen could make on the path to on excellent education . It provides not only the highest standard in education but also a life that is intellectual stimulating and culturally inspiring .President university student will meet many new friends from diverse background and they will be in the midst of interactions that may open their mind to new prepectives.

English speaking Environment

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All of president university's courses ,including the general subjects mandated by the state , are conductedin english .student speak ,write ,learn and think in english , the global language of today.

Global Network

President university is surrounded by jababeka indunstrial estate ,home to more than 1,300 companies ,which include multinationals such as unilever ,samsung,mattel,an ICI paint . Their close proximity certainly broadens the students network, which is most important in this globalization era.

Internasional Comunnity

Students from all over indonesia and countries across the world such as cina,vietnam,south korea , Laos,Venezuela ,Somalia ,and philipines, gather together in president university to study , this multi-cultural environment helps develops graduates to be counfident ,smart, creative, sociablea and adaptable , all qualities which are needed by global employees and entrepreneus.

Accommodation

Finding accommodation is never problem for president university students since many options are available ,to cater for all needs and bugdets .Student housing is available for all first year student , and there is also the pavillion ,metropark condominiums , tropikana resindence and veranda golf towmn houses that provide to homely ambience.

Cheapter 2

Introduction to faculty

I. Faculty of economy

Economics is the social science that studies the production, distribution, and consumption of goods and services. Within the Faculty of Economics there are 2 majors: Accounting and Management. Management has 5 concentrations: International Business, Marketing, Human Resource Management, Tourism & Hotel Management, and Banking & Finance.
The objective of this course is to provide students with an understanding of organizational theory, behavior and interpersonal communication, concepts of power, authority and influence, the role of philosophy and values in organization.

Designed to provide students in the college of business administration a practical knowledge on mathematics of finance. Generally, the course will revolve around the theory and applications of interest, simple discount, amortization, and sinking fund.

This course provides students with the basic marketing principles and terminology.Students will learn about business environment and consumers and its impact on marketing. They will also learn about factors and decision regarding product, prices, place and promoting. Basic marketing strategy and models will also be included.

This course provides a foundational understanding of financial accounting. It emphasizes on accounting theory and the preparation of financial statements for service and merchandising companies. Students will be required be through the accounting cycle and be asked to solve various accounting problems and are required to prepare a number of statements.

This course is a continuation of fundamentals of accounting 1 with an emphasis on accounting for partnerships and corporations. Specific topics include bonds and stock investments, current and long-term liabilities, stockholder's equity, and financial statement analysis.

This course will focus on how production and consumption decision are made in a market economy. It includes analyzing supply and demand, cost, price determination, response to price changes and income distribution.

The course discusses the nature and role of statistics in business and economics. It will cover both descriptive and inferential statistics and how these tools are used to make decisions that affect business operations. Among the topics included are frequency distribution, measures of central tendency, standard deviation, hypothesis testing, ANOVA, and others.

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Develop knowledge and understanding of the main theories of finance, money, banking and financial institution and how it works in market area. This unit aims to expose students toward the instruments, institutions and how financial systems work in daily life.

This course presents a basic understanding of business law for the matter such as: corporations, business-contracts, labor, marriage, land and property, banking, intellectual properties, business-activities and dispute resolutions. The class presentation is designed with an easy explanation which is suitable for non-legal students to understand the materials.

This course presents the study of factors that either influence or are influenced by people at work. Focuses on macro factors such as organizational structure, technology and environment; group factors such as group dynamic, leadership, conflict, change and decision making; and individual factors such as personality, attitudes, perception and motivation.

This course introduces the students to HRM practices to be successful HRM professionals and be able to manage human resources management effectively. The course will also emphasize how HRM practices can and should contribute to business goals and help to improve product and services quality and effectiveness. The relationship of the basic functions of the course to HR practices will be examined throughout the course.

The course focuses on the application of the different mathematical models use in decision making. These models are commonly applied in a variety of complex problems not only in business, but also in government, health care, education, and many other areas. Among the topics covered are: decision analysis, regression models, forecasting, inventory control models, linear programming, project management, and others.

1. PRODUCTION AND OPERATIONS MANAGEMENT

The course provides knowledge on the principles and concepts of operations management which is not only focus on the manufacturing nut on the service management as well. The subject matter incorporates concepts from general management, cost accounting, marketing, industrial engineering, and statistics.

Marketing

This course presents the study of factors that either influence or are influenced by peopleat work. Focuses on macro factors such as organizational structure, technology andenvironment; group factors such as group dynamics, leadership, conflict, change anddecision making; and individual factors such as personality, attitudes, perception, motivation,and job satisfaction.

This course will focus on and explore areas such as: Why traditional management theoriesdo not fit today's hospitality industry, how a company's service strategy relates to guests'perceptions of value and critical moments of truth and why team building is a high priorityfor many hospitality organizations.

This course is designed to help students learn how to manage and use informationtechnologies to revitalize business processes, improve business decision making and againcompetitive advantage.

HR manager in a diverse organization must learn to embrace differences in employees'gender, race, sexuality, age, and religion. Students' complex issues of managing a diverseworkforce as well as prepare them to enter an increasingly broad workplace where diversitymust not be accepted, but also understood.

This course not only introduces students to the basics of career management but also tostrategies for effective career management implementation. In addition, the course willalso deal on techniques to align the needs of the individual with the goals of the organization.Some of the topics to be covered are: career decision making, trends on career managementpractices, assessment strategies, and others.

The course provides insights on how organization change and how each member can bea proactive participant in the many changes occurring in organization today. It acquaintsstudents on the difficulty and pitfalls of change and provides successful paths for significantchange in complex organization. Specifically, the course will discuss why change is needed,types of changes, and how to implement them.

The course focuses on the application of the different mathematical models use in decisionmaking. These models are commonly applied in a variety of complex problems not onlyin business, but also in government, health care, education, and many other areas. Amongthe topics covered are: decision analysis, regression models, forecasting, inventory controlmodels, linear programming, project management, and others.

This course introduces students to the dynamics and characteristics of interpersonalcommunications. Students will explore their own communication practices and improvetheir skills in verbal and nonverbal communication, perception and active listening. Theywill assess and interpret client needs, learn strategies for resolving conflict and participateas team members.

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This course is designed to provide the application of complex business simulation. Therewill be mock up business settings and data simulation to practice how to compete in anindustry.

MARKETING COURSES

This course introduces students to the many facets retailing such as retail strategy,understanding customers, selection of retail location, developing retail information systemand supply management. Apart from retailing, this unit also deals with merchandisingmanagement and store management.

This course introduces students to the basic consumer behavior. It discusses the externalenvironmental factors and internal psychological factors that affect the consumer decisionmaking process. It also examines the effects of consumer behavior on a firm's marketingstrategy formulation.

This course provides students with a comprehensive understanding of advertising. It coversall aspect of advertising such as creative strategy, media planning, support media and evaluationof advertising campaign. It also provides a brief overview of the other promotional mix.

This course provides students with an understanding of marketing on the internet. It Highlightshow internet marketing can be integrated with traditional marketing and creating effectivemarketing strategis on the internet.

This course provides the reader with an understanding to the challenges and controversiesfacing international making. It introduces the readers to the global trade, economic, socialand cultural environment. It also deals with assessing global marketing opportunities anddeveloping effective international marketing strategies.

This course provides a comprehensive approach o the process of new product developmentand managing the product. It provides a detailed explanation on each stage of the developmentprocess, the tools to be used and issues facing new product development. The strategiesfor new product management strategies are also discussed.Prerequisites: Principles of Marketing

This course is design to equip students with the range of marketing research techniques andprocedure that can be utilized for gathering of information for marketing decision making.
International Business Management

For IB or internasional business many student from china enter this major,This course presents the study of factors that either influence or are influenced by peopleat work. Focuses on macro factors such as organizational structure, technology andenvironment; group factors such as group dynamics, leadership, conflict, change anddecision making; and individual factors such as personality, attitudes, perception, motivation,and job satisfaction.

This course will focus on and explore areas such as: Why traditional management theoriesdo not fit today's hospitality industry, how a company's service strategy relates to guests'perceptions of value and critical moments of truth and why team building is a high priorityfor many hospitality organizations.

This course is designed to help students learn how to manage and use informationtechnologies to revitalize business processes, improve business decision making and againcompetitive advantage.

HR manager in a diverse organization must learn to embrace differences in employees'gender, race, sexuality, age, and religion. Students' complex issues of managing a diverseworkforce as well as prepare them to enter an increasingly broad workplace where diversitymust not be accepted, but also understood.

This course not only introduces students to the basics of career management but also tostrategies for effective career management implementation. In addition, the course willalso deal on techniques to align the needs of the individual with the goals of the organization.Some of the topics to be covered are: career decision making, trends on career managementpractices, assessment strategies, and others.

The course provides insights on how organization change and how each member can bea proactive participant in the many changes occurring in organization today. It acquaintsstudents on the difficulty and pitfalls of change and provides successful paths for significantchange in complex organization. Specifically, the course will discuss why change is needed,types of changes, and how to implement them.

The course focuses on the application of the different mathematical models use in decisionmaking. These models are commonly applied in a variety of complex problems not onlyin business, but also in government, health care, education, and many other areas. Amongthe topics covered are: decision analysis, regression models, forecasting, inventory controlmodels, linear programming, project management, and others.

This course introduces students to the dynamics and characteristics of interpersonalcommunications. Students will explore their own communication practices and improvetheir skills in verbal and nonverbal communication, perception and active listening. Theywill assess and interpret client needs, learn strategies for resolving conflict and participateas team members.

This course is designed to provide the application of complex business simulation. Therewill be mock up business settings and data simulation to practice how to compete in anindustry.

INTERNATIONAL BUSINESS COURSES

1. INTRODUCTION TO INTERNATIONAL ECONOMICS

This course introduces students to national and international government and state policies,international institutions and functions, multinational corporations, regional policies andentities, national economic entities, and policy decision making and options. Furtherdiscussions in this course will cover how transnational corporations, multinationalcorporations, small and medium enterprises do business and operate in internationalsettings. The principles of microeconomics in light of international business, trade, andcommerce will be discussed thoroughly.

The mechanics of globalization (according to Frank Lechner): relativization, emulation,homogenization, interpenetration, contestation.

This course I designed to shed light on the process of foreign investment as well as todemonstrate the relevance of international law to transnational business transactions. Thefocus of the course will be on the international community's regulation of foreign investmentand the law and protection required by international investments.

A working knowledge of international economic organizations and institutions is to beprovide through the study and analyses of their global (IMF and World Bank) and regional(ADB, Islamic Development Bank, European Central Bank, etc.) roles.

Future trade professionals need a hands-on knowledge about regulating institutions ininternational trade as well as an operational one on trade rules, regulations, and mechanisms(e.g. arbitration and disputes and legal dispositions).

Business professionals, shareholders, investors, and bankers need through and completedata, information and analyses on financial matters, markets, stock exchanges, institutions,financial systems (and software), as well as real time news. This course prepares thestudent's familiarization with the key sources on finance and banking in the corporate andpublic sector and is intended as "hands on knowledge for hands on work and operations".

These "hot" issues affect the very core of international business. The study of the how (s)and why (s) of present crises developments is not only incidental (or conjonctural) in
Banking and Finance

This course presents the study of factors that either influence or are influenced by peopleat work. Focuses on macro factors such as organizational structure, technology andenvironment; group factors such as group dynamics, leadership, conflict, change anddecision making; and individual factors such as personality, attitudes, perception, motivation,and job satisfaction.

This course will focus on and explore areas such as: Why traditional management theoriesdo not fit today's hospitality industry, how a company's service strategy relates to guests'perceptions of value and critical moments of truth and why team building is a high priorityfor many hospitality organizations.

This course is designed to help students learn how to manage and use informationtechnologies to revitalize business processes, improve business decision making and againcompetitive advantage.

HR manager in a diverse organization must learn to embrace differences in employees'gender, race, sexuality, age, and religion. Students' complex issues of managing a diverseworkforce as well as prepare them to enter an increasingly broad workplace where diversitymust not be accepted, but also understood.

This course not only introduces students to the basics of career management but also tostrategies for effective career management implementation. In addition, the course willalso deal on techniques to align the needs of the individual with the goals of the organization.Some of the topics to be covered are: career decision making, trends on career managementpractices, assessment strategies, and others.

The course provides insights on how organization change and how each member can bea proactive participant in the many changes occurring in organization today. It acquaintsstudents on the difficulty and pitfalls of change and provides successful paths for significantchange in complex organization. Specifically, the course will discuss why change is needed,types of changes, and how to implement them.

The course focuses on the application of the different mathematical models use in decisionmaking. These models are commonly applied in a variety of complex problems not onlyin business, but also in government, health care, education, and many other areas. Amongthe topics covered are: decision analysis, regression models, forecasting, inventory controlmodels, linear programming, project management, and others.

This course introduces students to the dynamics and characteristics of interpersonalcommunications. Students will explore their own communication practices and improvetheir skills in verbal and nonverbal communication, perception and active listening. Theywill assess and interpret client needs, learn strategies for resolving conflict and participateas team members.

This course is designed to provide the application of complex business simulation. Therewill be mock up business settings and data simulation to practice how to compete in anindustry.

BANKING AND FINANCE COURSES

This course deals with the history and theory of banking. It discusses bank structure andfunction of the central and commercial banks. It covers issues like monetary policies andKeynesian and monetarists' view of money.

This course is designed to shed light on the process of foreign investment as well as todemonstrate the relevance of international law to transnational business transactions. Thefocus of the course will be on the international community's regulation of foreign investmentand the law and protections required by international investments.

This course is designed to introduce the basic insurance concepts from the consumer'sviewpoint - both individual and corporate consumers. It will also provide background neededto understand the types of problems arising from the individual's or business firm's exposureto loss and how these problems may be approached and solved.

This course is an advanced analysis and study of the techniques for selecting and combiningsecurities into a portfolio. Content includes setting investment goals, diversification and riskreduction, capital market theory, and portfolio selection models. The course provides theessential theoretical applications in the field of portfolio management; portfolio investmentand the purchase of stocks and shares, portfolio balance theory, and money bonds andforeign assets analyzed as portfolios of financial assets.

The aim of this course is to equip students with the basic tools of asset and liability managementin the commercial banking. The changing nature of bank management as well as the functionaloverview of international banking and its structure will be discussed here.Prerequisites: General Banking Theory

The course deals with the law of corporate acquisitions, including corporate law and theduties that it imposes on directors, as well as contract and liability issues arising inacquisitions. The course will also discuss the accounting, tax and antitrust issues arisingfrom corporate acquisitions.

This course will explore the structure of the financial systems with emphasis on the role,operations, and regulations of financial institutions and markets, including internationalmarkets. The nature of such markets, its participants, instruments, and relationships of themoney and capital markets will be examined.
Human Resource Management

This course presents the study of factors that either influence or are influenced by peopleat work. Focuses on macro factors such as organizational structure, technology andenvironment; group factors such as group dynamics, leadership, conflict, change anddecision making; and individual factors such as personality, attitudes, perception, motivation,and job satisfaction.

This course will focus on and explore areas such as: Why traditional management theoriesdo not fit today's hospitality industry, how a company's service strategy relates to guests'perceptions of value and critical moments of truth and why team building is a high priorityfor many hospitality organizations.

This course is designed to help students learn how to manage and use informationtechnologies to revitalize business processes, improve business decision making and againcompetitive advantage.

HR manager in a diverse organization must learn to embrace differences in employees'gender, race, sexuality, age, and religion. Students' complex issues of managing a diverseworkforce as well as prepare them to enter an increasingly broad workplace where diversitymust not be accepted, but also understood.

This course not only introduces students to the basics of career management but also tostrategies for effective career management implementation. In addition, the course willalso deal on techniques to align the needs of the individual with the goals of the organization.Some of the topics to be covered are: career decision making, trends on career managementpractices, assessment strategies, and others.

The course provides insights on how organization change and how each member can bea proactive participant in the many changes occurring in organization today. It acquaintsstudents on the difficulty and pitfalls of change and provides successful paths for significantchange in complex organization. Specifically, the course will discuss why change is needed,types of changes, and how to implement them.

The course focuses on the application of the different mathematical models use in decisionmaking. These models are commonly applied in a variety of complex problems not onlyin business, but also in government, health care, education, and many other areas. Amongthe topics covered are: decision analysis, regression models, forecasting, inventory controlmodels, linear programming, project management, and others.

This course introduces students to the dynamics and characteristics of interpersonalcommunications. Students will explore their own communication practices and improvetheir skills in verbal and nonverbal communication, perception and active listening. Theywill assess and interpret client needs, learn strategies for resolving conflict and participateas team members.

This course is designed to provide the application of complex business simulation. Therewill be mock up business settings and data simulation to practice how to compete in anindustry.

HUMAN RESOURCES MANAGEMENT COURSES

1. ORGANIZATIONAL THEORY AND DESIGN

Building a balanced, functional organization to ensure the success of the business is thegoal of this course. It includes the studies on how the design and administration of complexand diverse organizations can produce results in a particular organization environment.

2. RECRUITMENT AND SELECTION

It examines the contemporary roles, relationships, and process of recruitment and selectionin the human resource management systems. Alternative means of recruitment fromidentifying vacancy to retaining top talent will be completely covered throughout the course.Issues on international as well as domestic and consideration of multiple staffing levelswill be death with.

3. INDUSTRIAL RELATIONS ADMINISTRATION

Knowing the importance of employee-employer relationship, the course will provide acontextual study of the trade union movement-its development, structure, process andlaw. Emphasize is given to the union management cooperation and administration whichare effective tools in both private and public sector organizations.

4. TRAINING AND DEVELOPMENT

This course provide students with a solid background in the fundamentals of training anddevelopment---identifying training needs, transfer of training, and training programevaluation. The course will also expose students to the different training methods and theuse of technology in training. Special issues in training and development and the futureof training and development are discussed.

5. OCCUPATIONAL SAFETY AND HEALTH

The discussion will involve fundamental topics on safety and health management and themajor causes of industrial accidents which have significantimplications for organization.The course will discuss the development of health and safety performance managementand measurement, techniques and resposibilities.

6. COMPENSATION AND BENEFITS

This course is designed to provide HRM students with the knowledge and techniques ofthe compensation systems in an organization. Emphasis will be given on how HR professionalsdesign strategic compensation program. Topics covered are: basis for pay, consistent andcompetitive compensation system, legally and discretionary employee benefits, and up todate trends and practices on compensation in international organization.

7. INDUSTRIAL PSYCHOLOGY

The course demonstrates how industrial psychologists study perceptions, management,and social organizations in order to make business and industry more productive andincrease job satisfaction. It applies psychology to management and marketing problems.The course discusses the facts that psychologists are particularly concerned with trainingand development, applicant screening test results, research, counseling, organizationaldevelopment and analysis, and the also facts that they always aim to improve the employee'sproductivity and work life quality.

Hotel and Tourism

This course presents the study of factors that either influence or are influenced by peopleat work. Focuses on macro factors such as organizational structure, technology andenvironment; group factors such as group dynamics, leadership, conflict, change anddecision making; and individual factors such as personality, attitudes, perception, motivation,and job satisfaction.

This course will focus on and explore areas such as: Why traditional management theoriesdo not fit today's hospitality industry, how a company's service strategy relates to guests'perceptions of value and critical moments of truth and why team building is a high priorityfor many hospitality organizations.

This course is designed to help students learn how to manage and use informationtechnologies to revitalize business processes, improve business decision making and againcompetitive advantage.

HR manager in a diverse organization must learn to embrace differences in employees'gender, race, sexuality, age, and religion. Students' complex issues of managing a diverseworkforce as well as prepare them to enter an increasingly broad workplace where diversitymust not be accepted, but also understood.

This course not only introduces students to the basics of career management but also tostrategies for effective career management implementation. In addition, the course willalso deal on techniques to align the needs of the individual with the goals of the organization.Some of the topics to be covered are: career decision making, trends on career managementpractices, assessment strategies, and others.

The course provides insights on how organization change and how each member can bea proactive participant in the many changes occurring in organization today. It acquaintsstudents on the difficulty and pitfalls of change and provides successful paths for significantchange in complex organization. Specifically, the course will discuss why change is needed,types of changes, and how to implement them.

The course focuses on the application of the different mathematical models use in decisionmaking. These models are commonly applied in a variety of complex problems not onlyin business, but also in government, health care, education, and many other areas. Amongthe topics covered are: decision analysis, regression models, forecasting, inventory controlmodels, linear programming, project management, and others.

This course introduces students to the dynamics and characteristics of interpersonalcommunications. Students will explore their own communication practices and improvetheir skills in verbal and nonverbal communication, perception and active listening. Theywill assess and interpret client needs, learn strategies for resolving conflict and participateas team members.

This course is designed to provide the application of complex business simulation. Therewill be mock up business settings and data simulation to practice how to compete in anindustry.

HOTEL & TOURISM MANAGEMENT COURSES

Introduces students to concepts, theories and practical examples of organizations and thefundamentals of managing these organizations within tourism industries, with an emphasison the hotel sector.

Provides an understanding of operational practices and processes for the front officedepartment within hotel organizations, including reservations, reception, communicationsand concierge. Besides, provides an understanding of operational practices and processesfor the housekeeping department within hotel organizations, including cleaning andmaintenance of rooms, public areas, properties and laundry service.

Provides an overview of the MICE industry, explains the various components of the MICEbusiness and presents the challenges and opportunities associated with different types ofmeeting, convention and event

Expands on previous food production studies to provide a managerial approach to the foodproduction function and an understanding of food production facilities and trends, foodpreparation systems, conflict resolution and supervisory skills.

Introduces Food and Beverages operational practices and processes within a rangeof food service organizations, including service skills and procedures, legalrequirements, knowledge of control mechanisms, and an awareness of food, wine,beer and spirit products.

Provides an overview of the tours and travel business; explains the various componentsof the tours and travels business and presents the challenges and opportunities associatedwith different types of operations.

Develops knowledge and understanding about various theories and practices in computerreservation system, applicable to tourism and hospitality organizations, and draws togetherstrategic issues from earlier parts of the course.

II . Public Relations

1. PUBLIC SPEAKING

This course covers the theory and practices of effective public speaking. It will include topicsin informative, persuasive, and occasional speaking and how to apply them in a given andreal situation. Theories and practical knowledge of written and oral presentation in a publicrelations setting will be discussed. Individual work will be assessed through essay writing,while group/team work will be assessed through oral presentations. Students are requiredto have basic skills in presentation software.

2. INTERPERSONAL COMMUNICATION

The course is a discussion on the essentials and philosophical basis of humanrelationship and their applications to the efficient and effective interpersonalcommunication process

3. PHOTOGRAPHY FOR COMMUNICATIONS

This course is designed to provide the student with the basic knowledge in usingphotography as one means of visual communication. Students will learn to use photographyequipment through operation, handling methods, and care. Students are required to usea manual camera and/or digital camera. Background and skills in photo editing softwareis also essential.

4. INTEGRATED MARKETING COMMUNICATIONS

This course focuses on advertisement, newsletter, brochures, and posters. Students takingthe course will learn the concepts and develop skills through planning, analyzing, executing,and evaluating.

5. MEDIA PLANNING

The subject introduces the principles and practices of advertising media planning andthe process of evaluating and selecting advertising media and/or media buying to meetspecific strategic marketing goals. The series of decision involved in delivering thepromotional message to the prospective purchasers and/or users of the product orbrand are examined.

6. ADVANCED PUBLIC RELATIONS

This course is a simulation of a typical Public Relations profession to give a hands-onexperience in the preparation, implementation, and presentation of a public relations campaignproposal. After finishing the program, the students become familiar with the techniques ofobjective setting, evaluation, and strategy selection.

7. NEWS INVESTIGATIVE REPORTING

This course is to introduce and discuss the notion, types, classification, evaluation, andselection of news and reports as well as the methods for delivering them through differentand specific media

8. ADVERTISING RESEARCH

This course will provide the students the abilities and skills to do, write, and present theadvertising research by using analyze communication, PR and Advertising phenomena ofscientific research methods.

9. MASS MEDIA RESEARCH

This course is to provide the students with the knowledge of how to utilize a research as wellas doing the research by analyzing the mass media phenomena

10. PRESENTATION TECHNIQUES & DEBATE

The course is to introduce students to the basic principles of practical presentation withreasoning and to provide students with the abilities to construct and improve one's ownarguments as well as the abilities to analyze other people arguments. Students are to preparepresentation speeches argumentatively with emphasis on anticipating and addressing thealternative perspectives held by members of critical, well-informed audiences.This course will provide the students the abilities and skills to do, write, and present the scientificresearch by using analyze communication phenomena of scientific qualitative research methods.

11. CRISIS COMMUNICATION

This course will introduce and provide the students as the public relations profession thatis designated to protect and defend an individual, company, or organization facing a publicchallenge to its reputation. These challenges may come in the form of an investigation froma government agency, a criminal allegation, a media inquiry, a shareholders lawsuit, a violationof environmental regulations, or any of a number of other scenarios involving the legal,ethical, or financing standing of the entity. Effectively responding to the challenges of a crisisrequires more than the typical skills of the public relations professionals, requiring insteadexperience at the highest levels of the field, such as investigative reporting, politics, the WhiteHouse and Istana Negara RI

12. PUBLIC RELATIONS MANAGEMENT (4th semester, 3 units)

The course recognizes the crucial role of communication in a modern organization, especiallymanagement of Public Relations. It integrates theories, concepts, paradigms and researchrelated communications, organizations and leaderships within modern organization. Itaddresses issues on communication at the different organizational or institutional levels.This course discusses a variety of problems in public relations and to find solutions frommanagerial point of view.

13. INVESTIGATIVE REPORTING (6th semester, 3 units)

This course is to introduce and discuss the notion, types, classification, evaluation, andselection of news and reports as well as the methods for delivering them through differentand specific media.

III . Visual Communication Design

1. Drawing

This unit develops students to frame subjects such as plants and human form in the contextof line, texture, light, dark, space, balance, proportion, color and form. Student will explore,observe and experiment with different media. This course will take students through theillustration process, from concept sketches to finished artwork.

2. Technique of Creativity

This unit aims to increase the creativity, problem solving and critical thinking skills of theparticipants. Techniques of how to be original and creative will be taught.

3. Color Theory

This unit offers an in-depth study of the elements, principles and concepts of color anddesign. Students will learn to harmonize colors through the use analogous split complimentarycolors. Color projects will also include principles of design.

4. 2Dimensional Design

Students will be able to learn the element of design in two-dimentional design, both asconceptual and also as visual.

5. Art & Graphic Design History

This course examines art from Prehistoric times to the end of the renaissance period of thenineteenth century. It introduces the language of the art in the various media andexamines the purposes of art while establishing an understanding of the creative processand the principles of design.This unit also provides a comprehensive knowledge of important designers and typographerswho formed the origins of visual communication design.

6. 3Dimensional Design

This course will consist of projects and demonstration aimed toward developing students'knowledge of three-dimensional design. Students in consultation with the teacher will motivatethe projects.7. AestheticsStudents will be able to evaluate art and design critically, to recognize aesthetic value, decorumand artistic integrity on an advanced level.

8. Typography

This course studies hand lettering of classic, historically relevant typographic forms that arethe foundation of contemporary typographic aesthetics. It trains the eyes and hands andencourages a high-level perception of differences inherent in alphabets of various styles. Thecraft of typography is introduced, including type specification, copy fitting and kerning.Emphasis is also placed on the development of a full understanding of the terminology usedby typographers. Students will learn to work with type intelligently and creatively.

9. Design Management

This level course explores the strategic issues of marketing, focusing on research, goal-setting techniques, and consumer insight and product development. Students translateproduct features into consumer benefits and examine product development from theconsumer's point of view.

10. Visual Communication Design

This is an introduction to media studies with emphasis on visual forms and mediatedcommunication. It will develop students' perceptual/cognitive and intellectual abilities. Thecourse will develop student's appreciation of the various media such as print, electronic andimage. This unit is especially useful for students who are interested to purse a career in webdevelopment, graphic design and advertising.

11. Computer Graphics

Students will be introduced to the basic functions of vector drawing software. They willfamiliarize themselves with drawing tools, line drawing and the use of layers and how tomanage the layers. Students will learn about the trends, designers and illustrator in vectorvisual communication design that is used to prepare document for printing and organizingfiles within the hierarchy. Software: Adobe Illustrator, Adobe Photoshop

12. Photography

This course teaches students to the world of professional photography. Students will beintroduced to professional camera, light metering devices, film development process andprinting in black and white photography. Students must have personal camera with manualfunctions and with inter-changeable lenses.

13. Interactive Multimedia

The course provides the fundamental concepts for interactive media design. Principles ofdesign, research and other interactive multimedia process will be discussed. Students willalso study interface design and motion graphics that is used in interactive commercials andcorporate communications. Student will explore the fundamental of designing and producingmultimedia commercials.Software: Macromedia Director MX

14 Website Design

Introduce web programming facts and concepts. To initiate the students to control vectorgraphic, sound editing and images, then transfer it into interactive animated web site.Software: Macromedia Dream weaver, Macromedia Fireworks, HTML

15. Motion Graphics

This course is about Video Effects and Editing. To combine digital video editing, compositingand special effects program with visual effects and motion graphic.Software: Adobe After Effects, Adobe Premiere, Sound Forge (PC)

16. 3D Animation

This course explores the basic principles of animation. Students will navigate and build 3Dimagery in 3D space, apply textures, lighting, and camera motion and render both still imageand animations.Software: 3D Studio Max

17. Advertising

This course introduces advertising students to the wide, wonderful world of advertising.History of advertising, strategy, copywriting, art direction and integrated communicationsare introduced and practiced at an appropriate level. The final project is a complete campaignincluding print, radio, television and sales promotion.

18. Pre Press & Printing

This course acquires essential information and experience to employ electronic digital imagingprocesses used in today's printing profession. Using Adobe Photoshop and MacromediaFreehand as the primary application, exercises include adjusting images for specific printingconditions, halftone considerations, process color separations, scanning, postscript and PDFoutput and image setting. Software: Adobe Photoshop, Macromedia Freehand, Adobe Illustrator

Computing

In faculty computing have vision and mision the vision is to become computing center of excellence having good characters building and entrepreneurship in order to be able to compete globally . The mission is improve the quantity of computing based learning processes keeping the ability to adapt toward global changes .In faculty president university have dean is Ir.Rila mandala M.Eng.,Ph.D

Information Technology

The faculty have major study program and these are information technology and information information system..Eachof these study programs specific the total number of credits that are required number of credits for each of the five teaching categories in computing.

This course will introduce current topics in information technology and computer and also will concetrate on new and emerging application in the realm of information technology .This is a core subject generally given to all student regardlees of major .

To communication , this course is an introduction to basic concepts of communication science to the student by studying such as:elemnts and process communication .some models communication function and some roles in groups and teams,social,culture,organizations in every day life and scientific inquiry . it will cover the communication process as well as nonverbal communication.

The leadership , this course is designed as an overview to leadership development.It emphasize self assements ad development of personal skills and style,understanding and critical evaluation of prominent leadership theories and exploration of current leadership concepts and practices across organization and disciplines to build the character building .

Information system

Induction to computers and IT is the intoduction current topics in information technology and computer and also will concentrate on new and emerging application in the realm of information technology .

Ethics is the course provides student with background information about the role of ethics in yhe daily life of an individual as a person and as a member of the society are given emphasis.

The student with the basic marketing principle and terminology .Student will learn about business environment and consumers and its impact on marketing .They will also learn about factors and decision regarding product , prices, place and promoting .Basic marketing and models will also be included.

Programming concepts .

This course gives a solid programming foundation .Student will learn all the fundamental concept of programming including how to think algorthimically and systemmatically to solve given problems .The basic construction ,looping instruction,function , pointer,and file also will be given in this course .C programming language will be used as programming tool.

Computer organization and architecture

This course gives knowledge about all the hardware components and subsystem of computer including the processor, memory,input-output devices ,bus and the interaction among them.

II. Data

· Why president university different with other university??

Because in president university all student should smart and can speak english, in campus all student must speak english in class too, the lecture too must speak english in class. In president university have standart internasional .in president university have student from cina, vietnam , philipina, korea and somalia. Compare with other university president university have a skill lecture very good.In president university have visi and misi is where tomorrow leader come together, So in president university give presentation in course to make student can to emulate global. The lecture must give skills for the student

· What skills that lecture should have to can be accepted in president university?

The lecture in president university must graduated S2 in president university , the lecture must can speak english , the lecture must smart , the lecture must kind with student ,and the lecture must have carismatic .in order that student understand the matery.

· Who rector in president unversity ?

Profesor DR.Ermaya Suradinata,SH,MH,MS. He is the rector 1 in president unversity. He got many reward from government for example , he got reward like a Panglima in tentara until 20 years in papua, he got directure in company etc,Now he rector president unversity . He get S3 in singapore.

President unversity has been built on the twin goals of producing the country's best and brightest ,competent and sucessful leaders of tomorrow .it prides itself as leading institute of learning where student from all over indonesia and the world would acquire the knowledge, skills and attributes to becomes responsible citizens and future leaders.

President university is committed to the improvement of all facilities that will make the students life in campus conducive to high quality learning . The improvements are now in the area of adding more lecturers from domestic and overseas , building more classrooms adding more IT facilities ,enchaning the computer and engineering laboratories and increasing the books and references.Furthermore ,PU would like to improve its teaching methodologies hence it has been endeavoring to have skills development programs for lecture and staff.

List of appendices

http://www.presidentunversity.ac.id

book president inversity ‘where tomorrow's leaders come together'

http://www.introductionfaculty.com