In Search Of Good Life English Language Essay

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"Imagine a widely used and expensive prescription drug that promised to make us beautiful but didn't. Instead the drug has frequent, serious side effects: It induced stupidity, turned everyone into bores, wasted time, and degraded the quality and credibility of communication. These side effects would rightly lead to a worldwide product recall" (Edward Tufte). Business, Technology, Media and Internet- the so called parameters of progress, are they truly a source of enlightenment to fulfil ourselves with better and more knowledge?

Those were the old times when life was smooth with equal amount of everything from all the spheres of life. With changing times, the globe has turned into a square with the walls of business, media, technology and internet making every possible effort to govern our lives standing hand in hand. The four parameters are as much connected to each other as much they hold their importance in our lives. The business world is striving to stay in media for bigger and better business, the media brings information and knowledge to stay in business, the technology held in the hands of business and internet invading our lives in every possible fashion.

Internet is one of the most productive and most used outputs of technology. With lots available to offer from internet-search engines, communication tools like emails and messengers, software downloads, computer upgrades, shopping - are the few most sought after applications of internet.

Isn't Google a great tool to search anything and everything? It's used so much that it has almost replaced the term 'search'. I realized other day that how much we are accustomed to Google when I heard my friends talking other day about searching something, "Tim can you please Google that for me ?" . Search tools are one of the applications of Internet to help you look for information anytime. We are no more bound by library schedules to look for books, journals and newspapers. Internet has replaced the hassle of going through dusty books sitting on the stacks, piles of old newspapers to look for one article with few typed words in the search engine and almost blinds you with enormous amount of information right in front of you in seconds at any hour.

Youtube is like Pandora's Box which has something for everyone from every walk of life. For small business it's a place of advertisement, place to look for fascinating works of technology, information about new releases, makeup techniques and as well as training videos of exercises. Not just this, even tutorials on materials taught in classrooms are available on the world wide web. It feels like it fills us with every kind of knowledge we can think about.

Technology is like a magnet of today's world as well as base for almost everything that exists at the finger tips of today's generation. Ever felt like skipping a gym session for the fear of getting bored? Take an iPod, a product of technology, with you and enjoy working out with your favourite music. A dictionary could vary from pocket size to the giant ones weighing few tens of pounds. With the blessings of technology we now have electronic dictionaries available which are as light as pocket size dictionaries and resourceful as the big dictionaries with just a few pounds to add to your pocket.

If you miss a meeting and unable to transit to the place, you always have an option of video conference open to you. This tool brings business and technology under one roof, reminding us how blessed we feel to have them in our life. With a click on webcam, your loss can be turned into a profit.

As per Statistics Canada, "Dramatic changes in the composition of investment have taken place in the Canadian economy over the last 40 years as investment has shifted toward advanced information and communications technologies (ICT). The growth rates of ICT capital services have consistently eclipsed those associated with other forms of investment - non-ICT machinery and equipment (M&E), engineering structures, building structures, land and inventories. From 1961 to 2002, ICT M&E grew faster than non-ICT M&E. And the difference between the two increased over time. By contrast, ICT's contribution to capital's contribution increased to 40% from 1989 to 2002 (Baldwin and Gu 2007)". This clearly states that the businesses related to media and technology are doing better than other industries as they give a feel of providing knowledge and information to the common masses.

According to Dr. Eric Schmidt, Chief Executive Officer of Google, "Cell phones, instant messaging, wireless Internet access, data marts and video conferencing, which are an integral part of our life and business. Internet or web based business are also considered to be one of the most volatile ventures. Despite of the high-profile failures of the dot-coms, growing technology has shaped and improved the working environment in business, government and education sector, and will continue to do so."(Northern university)

Selling and buying books, fitness tools, iPods, mattresses, jewellery and much more, new and old everything is available on the internet. Amazon, eBay are just not names of sites to shop for every kind of product, they are a complete business running off the powers of internet. Every big or small business has a website these days to provide more information about them, making them more accessible through the use of internet. Applications for employment are submitted through internet. All the communications within a business is done through emails.

The one word that keeps us connected to the happening in the world around us, is Media. From the new upcoming technology to health tips, criminal activities from your city to terror in other continent, media brings us all that keeps us aware and known to the new facts that might make a difference to our lives.

From I-pods, cell phones, to notebooks, the Internet, Business and Media is virtually all around us. There is no escaping it. So again I ask, are they our ideal of progress or a hindrance to individual growth? That depends on how you interpret its application and how you make use of it.

Talking about the advantage of internet, we often miss the side effects of the same. Not all the information provided on internet is true. Think about referring to articles on Wikipedia where anyone can edit the information provided anytime. The younger generation might not be able to gauge what's right and what's manipulated by their peers. "There are some people on Wikipedia now who are just bullies, who take pleasure in wrecking and mocking peoples' work"(Nicolas Baker). Any examples of this you can provide??

Internet also gives way to cheating. During exams, all that requires a student to pull out old exams is to type the word "old exam chemistry 12" and all the sites having old exam questions pop up on your screen. While some exams might not have solutions to the old exams, there are still chances that still chances that some of them will have. For research papers, instead of using internet as a resource to gather information, some misuse the advantage to copying full articles leading to plagiarism. You are more tempted to take the candy if it's sitting in front of you as compared to when you have to actually walk to the store to purchase one. "When students feel they are under tremendous pressure,that is when they make bad decisions"(Anne Mullens).

Youtube can be termed as Pandora's Box for the viewers, but it does endanger the hard work of the owners of the music videos, educational lectures and many more who aren't even aware that there is material is sitting on the website. The music videos available to watch for free are in a way pirated as it does lower the count of actual videos sold. The educational lectures, available on the site, results in loss of attention paid in the actual classroom.

An electronic dictionary is certainly a "cool" gadget on the list of a learner. With the use of technology it might be easy to just type the exact word and within seconds appears the exact meaning. But we miss a chance of having randomly catching a new word, above or below the word we are looking for. A traditional dictionary helps you to extend your vocabulary with such accidental encounters.

Emails can be destructive if not given proper attention while writing and more importantly before hitting 'Send'. "Email is like an appliance that we have been helplessly misusing because it arrived without instructions"(JanetMalcolm). There is no restriction on who can use and how. For instance, its very easy for anyone to make an email account by any name and send an email to anyone. These kind of email accounts can create great troubles for others. Think about a rival colleague creating a personal account of your name and sending an unethical email to your boss. Janet Malcolm wrote in Pandora's Click, "Email is a medium of bad writing. Poor word choice is a norm- as in tone deafness. The problem of tone is, of course, the problem of all writing. There is no universal default tone."

Another widely used application of technology in businesses is PowerPoint. Almost all important presentations worth thousands of dollars are done on tPowerPoint. "Slideware may help speakers outline their talks,but convenience for the speaker can be punishing to both content and audience. The standard PowerPoint presentation elevates format over content, betraying an attitude of commercialism that turns everything into a sales pitch"(Edward Tufte). PowerPoint is making its way into schools as well where students are asked to give a made to pay attention to one line headers about a topic rather than making them read in detail. Very aptly said, "PowerPoint is a competent slide manager and projector. But rather than supplementing a presentation, it has become a substitute for it. Such misuse ignores the most important rule of speaking: Respect your audience" (Edward Tufte).

"Statements made in the media can surreptitiously plant distortions in the minds of millions" (Yvonne Raley and Robert Talisse). According to an article in International Journal of Contemporary Iraqi Studies, Tareq Y.Ismael wrote , "Using the Iraq case, it is argued that Canadian media, followed its American equivalent, has been credulous in its acceptance of US news material, and excessively deferential to American power, the political consequence of which has been a degradation of Canadian democracy". This is just an example of how media can interpret the information in a different way and how the sources cannot always be believed.

As put forward in this paper, technology is for business and business is for media but somehow 'we' seem to be missing from the equation. Do we have a solid substrate of knowledge in us or we are just living in an illusion of being enlightened?

Incorrect format Bibliography

Baker, Nicholas. "The Charms of Wikipedia." New York Review of Books 21 Feb 2008: 6,8,10

Mullens, Anne. "Cheating to Win." University Affairs (Dec.2000), 22-28

Tufte, Edward. "Power Corrupts. PowerPoint Corrupts Absolutely." Wire.Vol 11(9)

(September 2003): 118-119

Malcolm, Janet. "Pandora's Click." New York Review of Books. September 27,2008 :8

Tareq, Y.Ismael. "Beating the drum: Canadian print media and the build-up to the invasion of Iraq" University of Calgary. International Journal of Contemporary Iraqi Studies Volume 1 Number 1

Raley, Yvonne and Talise, Robert. "Getting Duped" Scientific American Mind. February/March 2008: 16-17

Statistics Canada, Innovation Capabilities: Technology Use, Productivity Growth and Business Performance: Evidence from Canadian Technology Surveys

Retrieved August 3, 2009

BNet, DFC: Technology's Role in Business Still Pervasive

Retrieved August 4,2009



Introduction TACIT KNOWLEDGE! (Introduces topic appropriately for your subject and thesis; captures attention and announces your subject; includes ethical appeal to establish your credibility) Where are you in the debate? Is there a substantial debate about the issue you chose? Reference to one of the Framework Topics? From the Directions?

Good opening quote but there is not reference to the frameworks that clearly tell the reader what controversy you are describing and proposing for research and what your own relationship is to it. I have mentioned about short paragraphs and transitions. Where are you in this debate? What's the evidence for the assertions in boxes? Are you proposing to research them? Do not refer to the reader as 'you' this is not good essay form. Rewrite these sentences if you have a tendency to address the reader as 'you' unless of course you are writing to an individual. Do not use short paragraphs, I've mentioned this many times. Work on transitions.

Thesis and Supporting Arguments for a PROSPECTUS (clear, persuasive thesis is developed; clear, convincing arguments appropriate to subject & audience, using a mix of appeals; awareness of fallacies)

Good ethos in your opening paragraphs but what is the controversy? Amount? Quality? How it's used? Misuse of technology? Use of technology to replace what? What sources in our Texts stimulate you to write about this? This is author's credibility.

Opposing Arguments (at least 3 distinct ones that show the controversies; presented using fair, objective tone, well refuted)

I don't' see these clearly outlined or mentioned in order for the reader to see what the problems are on all sides. This is the purpose of the assignment.

Organization & Paragraphing (overall organization appropriate to topic and thesis; unified, developed, coherent paragraphs with strong transitions)

Short paragraphs do not work for this kind of essay. Development, transitions, details, cases, concrete examples.

Quotation/Paraphrase, Citations and Bibliography (correct, complete, no plagiarism). What other sources have you identified as useful or possible? What sources in the Readings have you identified?

Format of Sources is incorrect. Needs to be in alphabetical order. Interior citation also incorrect, page references? No pagination!

Ending (strong closure; persuasive thesis is clear by the end of your essay; does your argument include "Appeals"? for example ethical appeal and awareness of fallacies identified in your book and I pointed out: emotional, logical, rational and ethical in ch. 14?)

Ending does not refer to fallacies or modes of appeal in either your argument or the arguments of the sources. More important there is no indication where you would go for further research since this is a prospectus for research. Reiterating source ideas without evaluation of them is not good practice for this kind of essay.


Writing is good.

Mark: 53%

MARK: / 25 ~ %Key: Excellent (80-100%), Good (68-79%), Adequate (50-67%), Inadequate (0-49%)Note: The paper's final mark is more than a mathematical average of how well you did in each area. These criteria below are meant to guide you about areas to improve and give you guidelines for future writing; everything noted in the checklist and mentioned here has been discussed in the course and in the Strategies Textbook.


Did you sufficiently focus your topic so that you can present and adequately support your thesis in 7-10 pages? This is very important because the objective here is depth, not breadth of discussion.

The first paragraph/s of your Persuasion paper introduces your topic/theme/framework to the reader by telling the reader about what I call "tacit knowledge". Tacit knowledge is about where you are, what you know and why you care about the subject. What is your commitment to the subject you are writing about? Why should the reader care? What can you say to convince the reader that this subject is part of your life and outlook? That is that it is more than just opinion. Are there any key events in your life that bring the subject out? What is the point of view (vantage point) you are writing from? This is a good place to mention any of the readings we have done that highlights your topic. It is a good place for comparison and contrast.

Take a clear (enough) position (thesis) on your topic about which you can establish your credibility and deep interest, use good argumentative strategy, and demonstrate your knowledge.?

Refer to the Readings as directed in my Instructions?

Writes an essay that: (a) doesn't merely presents information; (b) aims to motivate readers beyond issues that everyone logically agrees with already (e.g., hurting animals is bad); (c) seeks to convince readers of positions based on reason not on belief (e.g., that religion X is best); (d) simply reiterates the ideas of the source (e.g. by providing more examples).

Handling disagreements? When you presented your disagreement or reservation about an aspect of the argument I looked at whether (a) you understand accurately what this argument is; (b) you respectfully present your view; (c) you correctly weigh the importance of your disagreement relative to the author's overall position.

Audience: Did you write your paper for a general, educated audience (i.e., members of this class)? If you picked a topic that relates to your current / intended occupation or demands specialized knowledge, did you explain specialized information and relate it to a general reader's interests and needs?