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This report aims to investigate the cultural differences in business in Germany and Argentina and compare them to Viet Nam. The specific cultural differences investigated are negotiation, etiquette as well as language. There are many my company's employees who do not know about all of business cultural differences in these three countries, and therefore they do not know how to effectively use their knowledge when they are doing business with foreigners. This report is written for the Director of my company- Mr. Diestrum, who can use the information in to order to ensure success for my company. Moreover, it will show him some data about how employees understand the business cultural differences of three countries in terms of negotiation, etiquette as well as language.
Viet Nam is a country on the South East of Asia; it seems that Viet Nam may have a basic culture as an Asian country. Viet Nam can have formal way to wear dress or shaking hands to greet when making first impression at meetings. Vietnamese language is difficult for foreigners to learn, so most Vietnamese might use other languages to communicate with each other such as English. In most doing business, relationships are the most important for a successful discussion.
Business is very important in the society. Before we have successful trade, we must understand the different business culture. There are lots of factor to affect the business culture such as government, geography and so on. In fact, business culture includes many things such as the business meeting, different types of country and economy. This report will ensure our company will have a good understanding of the culture of our new client. This report we will show the business culture in Germany and Argentina compared with Viet Nam.
2.1 Secondary sources
The three cultural differences of women's role in business, etiquette and business meetings in Viet Nam, Germany and Argentina were searched from books, journal articles as well as internet. The sources were chosen because they provided helpful and up-to-date information for this topic.
2.2 Primary sources
Several of my colleagues chosen from Viet Nam and different sections of the business, because they have a plan to open branches in Germany and Argentina. They have do not know about business culture differences of etiquette, negotiation and language. It was important to select these subjects because they are directly affected by the need to understand when they doing business in another countries.
1) Development of questionnaire: The questionnaire was based on the topic. It was helped by the ideas of classmates and by the teacher. Three drafts were checked by the class teacher, who helped improve the 10 questions each time. The questions were tested out in class with classmates to make sure the questions were easy to understand and gave appropriate and useful results.
2) Question types: The questions had to be a variety of type in three different areas such as multiple choices with clear information.
3) Administering the questionnaire and collating the result: The copies of the question were developed, photocopied and given to 20 colleagues. It was done in the computer laboratory. I took about 2 days from 28/04 to 30/04 to receive the completed answers. One the survey was completed; the answers were collated and analyzed, and presented in graphs and charts.
The graph shows that most people think Vietnamese Viet Nam use own language rarely business communication. According to the results, English and Chinese are used in most business meetings for Vietnamese who can speak these languages (CNN, 1996). However, Vietnamese do not usually communicate with foreigners because it is not the main language used in many countries. (James W. Tollefson, 2002).
The questionnaire results show that other languages and English rated as greatest uses in Argentina. However, only 2 people thought that Argentina used their own language to communicate in business. According to WRA (2008), business language is English when doing business with foreigners, whereas, Spanish and Lombardo are more popular to speak with the general public. Using these languages is not similar with Viet Nam.
It can be seen that, the surveyed colleagues thought that the official language of Germany is Standard German, with over 95% of the country speaking Standard German or German dialects as their first language. This figure includes speakers of the recognized minority or regional language Low Saxon, which is not kept apart from German in statistics
The bar graph reveals that most surveyed colleagues though formal language is used in business communication in Viet Nam and some people do not know about own country. According to research, Vietnamese businessmen use both formal and informal when they are doing business with foreigners (Mark A. Ash wills, 2005).
Secondly, it can be clearly seen from the questionnaire results that most Vietnamese agreed that informal language is the main way to use in doing business. However, According to Information Resources Management Association International Conference (2001), "In this paper we propose a systematic reuse approach that integrates natural language requirement specifications with formal specifications in RSL (REAISE Specification Language).This situation is narrower than the way in Vietnam.
Another striking feature is that over 50% Vietnamese do not understand about Germania language way using in Business and fewer than 30 % people knew. According to research formal communication is a major way to use when Germania doing their business (James Noel Adams, 2003). This situation is not exactly the same with Viet Nam.
As it is shown from the second graph that results are the most important when doing business in Germany according to the colleague' opinions. In Germany when negotiating, individual relationships are very important for long-term business. As the result, businesses meetings usually begin with small talking about general topics (KWINTESSENTIAL, 2008). This is a very similar situation to Viet Nam
The questionnaire results in the third pie chart shows Vietnamese argued that process is less important than relationships and results in Argentina business. According to research, strong personal relationships and social relationship are considered important of Argentines (WRA, 2008)
Three pie charts reflect colleagues knowing and understanding that developing strong relationships leads to success when working with business partners in Viet Nam, Argentina as well as Germany.
In conclusion, the research report has investigated the cultural difference in business of etiquette, negotiation styles and language in Viet Nam, Germany as well as Argentina. A compared questionnaire results with research, there has shown the level of colleagues understanding and discussion about business culture differences. Most colleagues do not understand at all about business dress, they thought that traditional clothes are most important type in business over all three countries. However, according to research, only in Germany, people usually wear traditional dress when doing business but it is not true in Viet Nam and Argentina. In such two countries, formal style is the most common to use. Another consideration is that most Vietnamese agreed that formal langue is the main one language in business for three countries which is true with research results. In contrast, there are some people who do not know or misunderstand about the language is used in business, especially, in Germany. Both questionnaires and research results show that English is used as a main language to communicate with partners when in business. Greeting makes the first impression to start doing business. At that term, most of the surveyed colleagues were correct. Shaking hands is the common way to greeting each other in all three countries. Additionally, in Argentina kissing on each cheek is allowed to greet partners. Finally, both processes and results are important, whereas, relationship is the most important in business in over all three countries. This report shows that it is very important to know and understand about cultural difference when doing business. It is the basic of success in developing and opening branches in Germany and Argentina.
In Germany, business people should greeting with a handshake for men because it is the best way to be good at starting appointment. Similarly, In Argentina, it would be nice if shaking hands and exchanging of business cards. High-quality wear is recommended; therefore, it will be noticed and will impress Argentinean associates. Additionally, It is not to be considered when Germany to take phone calls or visitors during appointments because it is so common while meeting.
When doing with Germany and Argentina, There should make small tale before doing business and keep to safe subjects such as sport and music because personal relationships are important in these cultures. As a result, going business will be more effective. Business proceedings in Argentina are second important following relationship. In contrast, business proceedings are unlikely to be effective unless your associates know and like you.
Formal language and English play an important role in communication when doing business in both Germany and Argentina. As a result, using formal language in business is a good idea to easy understand partners. Furthermore, Spanish and Lombardo should be known before doing business with Argentine because these kinds of language are popular in general. As a consequence, the relationship might be closer. It should make sure using both English in advance business meetings. So it might be understood deeply in both kinds of language.