A business presentation involves presentation of facts, information or ideas by a speaker to an audience. In order to ensure effective presentation, the following points need to be considered:
Set the theme. Every presentation desires a theme, but it is not necessary that it has to be given at the starting of the presentation.
Once the theme of the presentation has been identified, it is to be made sure to deliver it several times throughout the presentation so that the main thing doesn't goes out of the presentation.
The elements which have to be highlighted in the business presentation should be well identified. Like identifying elements from a potential investment plan should include highlighting the mission statement, business structure, sales strategy and analysis of market elements. It would not only show attention to detail of the analysis but also that of the presentation.
Create Attention Grabbing Introduction
One should surely try to make an attention grabbing introduction. Elements such as audio visual aids, quotes, poems, questions often appeal to the audience's interests and get them to get involved in the ongoing presentation.
This can be done in many ways as following:-
By relating an incident to grab attention.
By making a statement to arouse the curiosity.
By presenting facts to arrest thinking.
By giving statistics to startle him or her.
By asking question to make them start pondering over it.
By giving a friendly look to make them fell happy and energetic.
By making an intriguing or a surprising statement to frighten the audience.
By quoting an eminent person to generate interest of the audience in the subject matter.
By telling a story to motivate them to think its significance.
By paying a compliment to the audience to flatter them to listen to the speaker.
Provide an Outline
When Steve Jobs had to provide a presentation on his 2007 Macworld keynote, he started by saying that "There are four things that I would like to talk about today". He followed his outline by opening and closing each of the four sections and making understandable transitions in between. For example, after enlightening several new iPhone features, he said, "The iPhone is not standing still. We keep making it better and better and well again. That was the second thing I wanted to talk about today.
The audience need to know exactly what they can plan to learn about in the ongoing presentation. This should also include the before highlighted elements of the business plan.
Create Visual slides
While many speakers pack their slides with data, text, and charts, Steve Jobs does the opposite. There is very little manuscript on a Steve Jobs slide. When he discussed a detailed product like the iPhone, the audience saw a slide with a picture of the product. When text was introduced, it was often revealed as little sentences.
Few things are to be of taken care here as mentioned following:-
The visibility of the visual aids and audibility of the oral aids to the audience are taken care of.
If the audio-visual aids require some explanation that is also provided.
Audio visual aids must fit in the disclosure properly as the part of the presentation.
Audio visual aids are supplemented by verbal means and body language as required.
The efficient speaker does not talk to the visual aids but to the audience.
The speaker should not act as barrier to proper viewing of the visual aids.
Audio visual aids are used to help clear vagueness or to remove complications and difficulties in understanding.
Don't panic the small stuff
Despite the best preparation, something might go wrong as it did during the keynote. Steve Jobs was about to show some photographs from a live Web site, and the screen went black while Jobs waited for the image to appear. It never did. Jobs smiled and said, "Well, I guess Flickr isn't serving up the photos today." He then recapped the new features he had just introduced. That's it. It was no big deal. Don't sweat minor mishaps. Have fun. Few will remember a glitch unless one calls attention to it.
Sell the benefit
While most presenters promote product features, Steve Jobs sells benefits. When introducing iTunes movie rentals, he said, "We think there is a better way to deliver movie content to our customers." He explained the benefit by saying, "We've never offered a rental model in music because people want to own their music. You listen to your favorite song thousands of times in your life. But most of us watch movies once, maybe a few times. And renting is a great way to do it. It's less expensive, doesn't take up space on our hard driveâ€¦"
Clearly state the benefit of every service, feature, or product.
Conclude with an attention-grabbing statement. This is a statement that reflects upon the importance of establishing one's business while simultaneously forecasting how the business world and your investors will benefit from the establishment and success of your business. For example one can say, "as you can see my business fills a major void in the current market, and by filling this void, it will bring more jobs to our area in addition to a profit to all investors lucky enough to get in on the ground floor.
This will help the audience to evaluate better about the presentations and what opportunities lie for them in there.
Rehearse and Rehearse!
Steve Jobs cannot pull off an intricate presentation with video clips, demonstrations, and outside speakers without hours of rehearsal. When Jobs was showing examples of the films that are available on the new iTunes movie rental service, one poster of a particular film appeared at the exact moment he began to talk about it. The entire presentation was coordinated. A Steve Jobs presentation looks effortless because it is well-rehearsed.
Therefore, rehearsing for a presentation before delivering it is very important.
There are two more points to keep in mind while giving a business presentation or any presentation in detail which are discussed in detail below:-
Effective use of Body Language
Body language is what your audience notices about you, even before you begin to walk. Your body language is making the presentation as much as your voice is. Here are a few suggestions for the effective use of body language while making a presentation:
Stand with body weight equally balanced on both feet: Many persons stand with the weight on one foot, or keep shifting the balance alternately on each foot. Do not lean against furniture. Do not put your weight on the lecture stand.
Avoid too much walking around: This may distract the attention of the audience. Some movement is of course necessary but at the same time don't stand like a statue.
Gestures and facial expressions should always accompany speech: They may or not may have independent meaning. Gestures can be used to express thought, even without using words at the same time. In a presentation however, gestures can't be used independently. They help you to express thoughts and feelings better. The success of your personality depends a great deal on your body language.
Physical appearance should be suitable for the occasion: Physical appearance includes not only your dress, but also what you carry with you, and how you walk. Your dress should be formal. It should not be a source of disturbance to you or distraction to your listeners.
Confidence is necessary for a good personality: If you have confidence in yourself, you will carry yourself well. Your confidence can be easily seen in your facial expressions too. Don't be nervous. Being normal will help overcome the barrier of nervousness. Practicing your speech will create confidence.
When a presentation is made, the main aim is to see that listeners accept the facts or information that is provided to them.
Manner of Speaking
In oral presentation, the speaker should take care of the following point:
Words: The speaker should use positive words.
Expression: The speaker should lay stress on those words that effectively highlight the key expression of the theme. The choice of expression shows much authentic, sincere and enthusiastic the speaker is about his or her subject matter of the speech.
Pace of the voice: The speaker should so arrange that matter of the speech that during delivery a fast passage should be followed by a slow passage. However, the text itself should determine the appropriate pace.
Pitch of the voice: The speaker can make his or her speech or an oral presentation effective by starting deep down the notes. According to the nature of the text he or she should modulate his or her voice between high and low. The speech becomes more meaningful when the speaker makes use of tonal variations.
Power of the voice: The speaker should vary the power of his or her voice. For thought provoking passages he or she should drop the power he or should drop the power as it has a surprisingly greater influence on the listeners than raising power.
Pausing: An efficient speaker does not rush through the speech while making an oral presentation. He or she makes pauses to give the audience adequate time to collect and digest the contents of the speech. A pause yields a refreshing help to the audience.
Clarity in the articulation: An efficient speaker producers clearly formed words. For effective speaking all positive sounds coming at the end of the words should be uttered with a little more power. For vowel sounds the mouth should be properly opened as per their articulation. The speaker should also resonate his or his voice. For proper articulation proper breathing is of great help. Breathing deeply relaxes the mind. For effective speaking the words should not run into one other. Particularly the tongue twisting words should be taken care of by the speaker.
Speaking with the required loudness: Breathing deeply helps in making the voice louder. Unless the voice is loud enough the people do not take interest in listening to the speakers.
Hamming: An efficient speaker makes use of a variety of expressions in speaking. This he or she does because a large group has a variety of listeners having widely differing mental and analytical levels. Hamming maintains the same effect as we have with a small group of listeners without using so much variety in expression.