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When one is an expressing an idea and another one is listening to the idea being expressedis defined as communication. In terms of corporate communication, it is
defined as " a management function that offers a framework for the effective coordination
of all internal and external communication with the overall purpose of establishing andmaintaining favourable reputations with stakeholder groups upon which the organisation is
dependent"(Joep Cornelissen, 2008).
Corporate Communication is responsible for helping organisations craft and build their identities and brands, it helps organisations to create and shape their identities, their presence and also their reputation. Corporate communication is used as strategic means in modern information-driven environment. Clear and concise communication messages are
used to reinforce an organisation's image reputation and brand. In corporate context,
communication is typically divided into two categories namely external and internal communication. The Importance of corporate communication will be examined in this assignment.
In order to achieve effective business communications you must understand the context In which communications take place and identify all the elements which contribute to successful communications. We start, then, by considering the nature of communications in business organizations and move on to examine the basic principles of the communication process.
Finally, here, we go on to consider the key factors which influence the effectiveness or otherwise of communications. There are many things that can get in the way of successful communications and we shall look in detail at these, including a case study where you can use the understanding you have gained to identify barriers to successful communications in a reallife situation.
In this report Iam going to explain about effective communication within the organization through these points one by one . they are:
Stakeholders concerns in corporate communication
Use of verbal and non verbal communication In corporate communication
Overcoming the barriers in communication
How to improve the effectiveness in corporate communication
A person, group or organization that has interest or concern in an organization. Stakeholders can affect or be affected by the organization's actions, objectives and policies. Some examples of key stakeholders are creditors, directors, employees, government (and its agencies), owners (shareholders), suppliers, unions, and the community from which the business draws its resources.
Why stakeholders need to communicate to organization. Here it is iam going to explain about that. first of all we need to take each every stakeholders.
Invest capital therefore they open with their eyes about company productivity and shares. Them only aim is Good return on investment
Fair pay and working conditions
Regular business and prompt payment
Fair price and safe product
Jobs and minimum disruption
Employment for local community
The Communication Process
The goal of communication is to convey information-and the understanding of that information-from one person or group to another person or group. This communication process is divided into three basic components: A sender transmits a message through a channel to the receiver. (Figure 1 shows a more elaborate model.) The sender first develops an idea, which is composed into a message and then transmitted to the other party, who interprets the message and receives meaning. Information theorists have added somewhat more complicated language. Developing a message is known as encoding. Interpreting the message is referred to as decoding.
The other important feature is the feedback cycle. When two people interact, communication is rarely one-way only. When a person receives a message, she responds to it by giving a reply. The feedback cycle is the same as the sender-receiver feedback noted in Figure 1 . Otherwise, the sender can't know whether the other parties properly interpreted the message or how they reacted to it. Feedback is especially significant in management because a supervisor has to know how subordinates respond to directives and plans. The manager also needs to know how work is progressing and how employees feel about the general work situation
What is Verbal Communicationhttp://images.intellitxt.com/ast/adTypes/icon1.png?
Verbal communication can be defined as communicating your thoughts through words. Such thoughts may be ideas, opinions, directions, dissatisfaction, objections, your emotions and pleasures.
For example, whenever you conduct a meeting, have a conversation over the phone, talk to a friend, or any other form of conversation that you perform with others using words. In this article you will learn how to acquire better verbal communication
Find a mentor who exhibits the ability to communicate well at your company, soon after you are hired. Tell him that you want to improve your ability to communicate and that you are impressed by his skills. Ask him to share what he did to hone them. Finally, ask that he keep track of your progress and give you pointers on how you can improve. As you become a "seasoned employee" who is on the rise, volunteer to become a mentor to someone who has just been hired.
Improve your ability to listen, and you are halfway to being a good business communicator. You may think that you listen well, but the chances are you are actually figuring out what you should say next. Ask good questions, and then listen well to the answers. You are likely to break through someone's "hidden agenda" and learn what is really important to her. Above all, remember there is often a difference between what someone may say and the opinions she might actually have.
· Practice your business communications skills as frequently as you can. Start by writing memos and emails. Always write your findings, recommendations and other requirements of your job, even though you normally offer them face-to-face. Curry favor by offering them as an adjunct to your oral presentation. It demonstrates both professionalism and forethought.
When you attend a meeting, be sure your presence is felt by the questions or answers you give. If necessary, force yourself to do this until it becomes second nature. When you are asked to present your views to a group, prepare a formalized presentation then practice it beforehand. Increased familiarity will ease presenting to a group.
Take communications courses that your company may offer, or request permission to attend sessions by Dale Carnegie Corporation or something similar. Also, learn how to address an audience by becoming a member of Toastmasters International, an organization with chapters across the country.
Non verbal Communication
Communication in general is process of sending and receiving messages that enables humans to share knowledge, attitudes, and skills. Although we usually identify communication with speech, communication is composed of two dimensions - verbal and non verbal.
Non verbal communication includes facial expressions, eye contact, tone of voice, body posture and motion, and positioning within groups. It may also include the way we wear our cloths or the silence we keep.
The Barriers to effective communication
For a communication to be effective it is dependent on the nature and quality of the information which is being sent to the recipient. It also relies on the interpretation placed on the communication by both sender and receiver.
Because individuals differ so very much from each other it is helpful if, when we communicate, we understand the nature of those differences and modify our interpersonal behavior to cope with them. However, this is not always possible if we have to communicate with a large and diverse audience which may differ in a number of ways, such as age, interests or culture, and we unable to communicate with each of them on an individual basis.
There are a number of potential barriers which may result in an ineffective communication, which in turn may cause problems in the work place. These includes:
Barriers to successful communication include:
For example, if a message is not received because of interference on a mobile telephone or because a fax machine is not working properly.
For example, if an office is too noisy because it lacks sound - proofing or a large so they cannot hear what is being said in a presentation.
Lack of interest or hostile attitude
For example, if, during a sales presentation, an individual believes a product is not appropriate for his needs or feels strongly that his valuable time is being wasted, then the person's message will not get through what is essentially a very strong barrier.
Poor listening skills
For example, if a group of staff on a training course are not used to sitting down and concentrating on what is being said then their lack of listening skills might mean that the message is not successfully communicated.
For example, during a meeting a manager might try to give his audience a long list of facts and figure in a short period of time this would mean that most of his message would not be communicated successfully.
Lack of understand
For example, if someone had a poor grasp of language and used incorrect words such as "economically variable" instead of "viable" , or the person used technical jargon or abbreviations which were not understood by the audience.
For example, if a person at an interview said that he was very interested in the job being described but started to yawn and gaze disinterestedly out of the window as the interviewer was speaking.