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In this modern world, communication is playing a major role in our routine life. First of all what is communication? Communication is the process of sharing our ideas, thoughts and feelings. When we communicate we speak, listen and observe. Besides that, communication process is also guide toward realizing effective communication. It is a communication process which demonstrates all the factors that can affect communication. Communication also can be made through talking to people on the telephone, talking dictation and transcribing business correspondence, listening with colleagues and staff, writing letter, faxes, reports and e -mail. The communication process is made up of four key components. These components include encoding, medium of transmission, decoding and feedback. On top of that, there are also two other factors in the process, and those two factors are present in the form of sender and receiver.
http://www.mindtools.com/media/Diagrams/CommunicationsProcess.GIFFigure 1 the communication process model
1.1) The sender send message
The sender is an individual, group, or organization that initiates the communication. The communicator or sender is the person who is sending the message. The first step the sender is faced with the encoding process, which means translating information into a message in the form of ideas or concepts. Besides that, when encoding a message, the sender has to begin by deciding what they wants to transmit. A good way for the sender to improve encoding their message is to mentally visualize the communication from the receiver's point of view. Messages are the information that we want to communicate. There are few ways to sent message by communicating such as talking, writing, speech, or by signals.
Encoding is the process of transferring the information that we want to communicate into a form that can be sent correctly. Since communication is the object of encoding the sender attempts to establish mutuality of meaning with the receiver by choosing symbol. To begin transmitting the message, the sender uses some kind of channel, which is also called a medium.
Channel is a process used to convey the message. Most channels are either oral or written, but currently visual channels are becoming more common as technology expands. Common channels include the telephone and a variety of written forms. The effectiveness of the various channels fluctuates depending on the characteristics of the communication. In a situation where the message must be delivered to more than a small group of people, written channels are often more effective. Different channels have different strengths and weakness. If a sender relays a message through an inappropriate channel, the message might not reach to the right receivers. That is why senders need to keep in mind that selecting the appropriate channel will greatly assist in the effectiveness of the receiver's understanding. The sender's decision to utilize either an oral or a written channel for communicating a message is influenced by several factors.
If a sender relays a message through an inappropriate channel, its message may not reach the right receivers. That is why senders need to keep in mind that selecting the appropriate channel will greatly assist in the effectiveness of the receiver's understanding. The sender's decision to utilize either an oral or a written channel for communicating a message is influenced by several factors.
Decoding is the process by which the receiver interprets the message and translates it into meaningful information. Besides that, decoding is also conducted by the receiver. Once the message is received and examined, the stimulus is sent to the brain or interpreting. It is a two step process. The receiver must first perceive the message then interpret it. Decoding is affected by the receiver's past experience, personal assessment of the symbols and gestures used expectations and mutuality of meaning with the sender. In general, the more the receiver's decoding matches the sender's intended message, the more effective the communication has been.
The receiver is the individual to whom the message is directed. Communication is only successful when the reaction of the receiver is that which the communicator intended. All the interpretations by the receiver are influenced by their experiences, attitudes, knowledge, skills, perceptions, and culture.
Feedback is the last chain of the communication process. After receiving a message, the receiver responds in some way and signals that response to the sender. The signal may take the form of a spoken comment, a written message, a smile, or some other action. Without feedback, the sender cannot confirm that the receiver has interpreted the message correctly. Feedback is a key component in the communication process because it allows the sender to evaluate the effectiveness of the message. On top of that, feedback ultimately provides an opportunity for the sender to take corrective action to clarify a misunderstood message. Without feedback, there would be no way of knowing if meaning had been shared or if understanding had taken place.
2.) How to ensure that the intended audience received the right message
There are many different ways that an intended audience can receive the right message such has verbal communication, non-verbal communication, visual communication and also oral communication. There are three main parts to ensure that the intended audience has received the right message.
First is an introduction. An introduction is the main attention to get the audience. We will never be able to communicate if we cannot grab our audience's attention.
2.2) Body of communication
Next is the body of communication .Communicate to our audience is very important and also the way we explain to our audience.
The last one is conclusion. Our conclusion should invite the audience the act .Our message is not complete until we never tell the audience precisely and persuasively what we want them to do. Besides that, the usage of simple and plain words captures the attention of the audience and brings about the intended effect. Also, by using simple sentences we tend to make the communication sweeter, and it is also important as not to speak at a rapid pace, as our speech should get punctuated with pauses.
On top of that, particular audience responds in different ways. We need to identify the target audience, but it is of utmost importance and at times difficult to pin down if our client has not supplied specifications. We need think about the message that need to transmit or product to be sold and determine which particular audience would most likely be attracted to it. To reach an audience, we should know how to choose the right target audience, the right medium, and the right message. We cannot communicate with everyone in this world. Other than that, we also need to choose the right medium to convey our message to the audience. Each medium has its strengths and weaknesses. Use the medium whose strengths match the requirements of your message. For example, if our message relies on visual impact, then don't try to convey it by radio. If our message is complex, then try short audiovisual advertisement spots. It would be better to convey it through the print media. Furthermore, in particular non verbal communication skills, there is no way that one can shun the thought of developing effective verbal communication skills as it is one of the effective tools that enhances our expressions and feelings, as it also aids to tide over the many ordeals that come across in our daily day life. When we become a good communicator, and to get equipped with effective verbal communication skills, the usage of simple and plain words captures the attention of the audience and brings about the intended effect. Besides that, by using simple sentences we tend to make our communication sweeter and it is also important, as not to speak at a rapid pace as our speech should get punctuated with pauses to give our listener.
The messages that we send to our audience should be in a plain language so that our audience received the right message. Besides that, to be effective our information should be clear and attractive. We can also have bigger and more targeted impact on giving the right message to the audience. On top of that, different media channels deliver different experiences to different audiences. The success of an advertising campaign ultimately depends on a combination of factors such as messaging strategy, media scheduling, creative execution, and audience recall. People are busy these days. Advertisers need to catch the interest of a busy audience whose attention is already divided among media types. The fact that humans need to exposed is messages at many times. Essentially, there's a limited amount of space and time in which to convey the right messages or the audience with relevant message or concept. Most of the message will fall somewhere between these two extremes which is style differentiation is between marketing and advertising. Marketing is, generally speaking, trying to inform our audience, whereas advertising is intended to sell our audience. Language and dialect choice are also considerations but dialect and language will vary considerably depending on the audience.
Finally, we send our message out to the media and it reaches our audience. In one sense, this is where the marketing campaign comes to an end. All the work is done and now we get to reap our rewards. But there is another dimension to this as well. It's not enough to tailor a message to our audience, then craft and polish and distribute that message. That message includes a promise, and our audience will expect follow-through on that promise. Our job as a business owner or manager is to give the audience what we promised and that's how we truly make our message shine through.
As the Product Manager of a soon -to- be- launched product, explain the methods, the mediums and the vehicles that you would use to communicate with your target audience to persuade them to buy your product. Produce one (1) advertisement for your product.
As a Product Manager of my product which is going to be launch soon, I would like to give an intro about my new product. Besides, I also would like to explain the methods, the mediums and also the vehicles of my product that I use to communicate with my target audience. Thus, through this communication I will make sure them to buy my product.
1) Intro about my product
Skin Formulation is my product which as a Product Manager I would like to explain about my product. Maintaining our skin is an important duty especially in this modern generation who are leaving in a hectic busy life which can easily damaged our skin. Since skin care is a need in every one's life what's important is an effective brand to protect and maintain the skin. Aside, skin formulation is created to solve various kind of skin with problem from the right medicine for the skin providing the most natural skin care. Besides that, the Skin Formulation range of products caters for facial & body care. Skin Formulation products were distributed throughout beauty salons in Malaysia, Singapore, Brunei and other South East Asian countries. Over the years, the products had gained trust & prestige where it was marketed. On top of that, I believe that consumers must be able to get their hands in top quality skincare products without burning a in their pockets.
Thus our pricing is highly affordable yet we do not compromise the efficacy of the products. Consumers can get their hands on our unique products online with our online purchase facilities. My company from time to time increases its product range, which includes dietary supplement, body shaping and organic food. This will provide consumers with more & numerous choices.
As the Product Manager, there are few methods that are used to communicate with the audience to persuade them to buy my product such as methods, mediums and vehicles of my product.
1.1)Methods that used to communicate with my audience to persuade them to buy my product
The first method that I would like to use to communicate with my audience is through e-mail. Nowadays e-mail is becoming more and more popular around the world wide. Every person in this world is having their own e-mail address which makes us easy to contact them or to pass any messages. E-mail is mainly for delivering short text messages that are used in telecommunication. People nowadays choose the easiest way to find out what information is going on around the world. Besides that, the next method that is used is through intranet .Intranet is a source which is used to deliver text messages and images. It is also a capable technology of videos, 3D graphics and animation. Finally, through radio also we can communicate with our audience and persuade them to buy my product.
1.2)Mediums that used to communicate with my audience to persuade them to buy my product
The first medium that I used to communicate with my audience is through an individual contact medium within an organization which can be more efficient than the broadcast media where the message can reach easily. When we contact a person individually, the person receive our message more clearly and also proper messages. We also can give them or share with them more information's about our product to them face to face. The next medium that is used is internal medium. Internal medium is the medium where immediate information is send to individuals which included telephone messages, notice board, telephone calls, formal and informal meeting or memos. On top of that, audience also will be familiar with the context, background and the language which is used in the communication. The last medium used is external medium. External medium of communication is an information exchange to an external organization. External medium can be use as a message in the way of brochures, sales literature or any paid-for advertising, briefing internally via journals, magazines, staff meetings or newsletters .Trough this external medium, our audience can receive the messages more fast. Thus, those audiences who don't have enough time to view their e-mail or busy with their jobs, external mediums can send them the messages in a fast speed through advertisements.
1.3) Vehicles that used to communicate with my audience to persuade them to buy my product
Last but not least, the vehicles that use to communicate with my audience to persuade them to buy my product are through E-newsletters. E-newsletters are one of the way to make sure that the messages reached to the audience. Besides, Email newsletters cost is effective than print newsletters and also E-newsletters are interactive. Furthermore, websites are also communication vehicles. Websites gives the audience access to organization without attending meetings. A print newsletter can take many forms. They can be in the form of a brochure or pamphlet.
Thus, this the method, medium and vehicles that I will use to communicate with my audience to persuade them to buy my product.
Advertisement of my Product
Conclusion and recommendation
Nowadays communication process plays an important role in our daily life. They have to understand that communication process can happen at any stages such as sender, receiver, encoding, decoding, channel, message and feedback. In order to send our message to our audience, it is clear that we need to have an understanding of the function of the communication that we select appropriate channels of communication. Communication within and between organization is dependent on human relationship and organizational context which influence manner, tone, and style. Information must be appropriate to the context and medium, accessible, clearly presented and attract attention because individual receive so many messages and communication. The credibility of an organization is dependent on the communication style of the individuals who are its representatives. Successful communications do not usually take place in a hostile environment.