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Primarily, the purpose of this article was to warn and advise from the usage of herbal supplements, thus, the author is totally objective in this article and that by representing both harmful and beneficial effects of herbal supplements and by giving facts, evidences and statistics from the both sides. He warned audience from the herbal supplements by saying "For example, in 2002 the U.S. Food and Drug Administration (FDA) released a warning about potential liver damage from kava root, then one of the 10 most popular herbal supplements sold in the U.S. And in 2004 the FDA banned ephedra, a Chinese weight-loss herb, after it was linked to more than 100 deaths.". In other words, he advised his audience how they can use the herbal supplements in safe and useful way by saying "To avoid such complications, ask your doctor before you decide to try an herbal supplement, and be sure to disclose any supplements you're taking even if you're not asked. That can be particularly important when you're being prescribed a new medication." .Hence, It was clear that the author was flexible and neutral in his writing of this article so that it is considered a point of strength to the author. author's ability to persuade is based on how well the author appeals to his audience in balance way between the three different appeals which are pathos, ethos and logos. Then, an appeal to pathos can make the reader not just to respond emotionally but to identify with the writer's point of view , to feel what the author feels about the danger of this problem and that what the author made in this article by using some emotional facts and words to make audience change their opinions and ideas toward this problem as an example by showing fear statistics "In 2004,the FDA banned ephedra ,a Chinese weight loss herb, after it was linked to more than 100 deaths " and in other words "kidney dysfunction" and "potential lover damage" that evoke a strong response from the readers .
Moreover, there are many ways to get information about subject. The author used several methods from both first and second hand research in order to get complete information about herbal supplements from the different sides through surveys, quotations, attaching photos and surveys. First, he attached photos from different types of herbal supplements. Then, he got several statistics and quotations from trusted sources like university of Iowa, Mayo Clinic, National Institutes of health and U.S. Food and Drug Administration. In addition to that, the author used his great medical background to indirectly express his opinion and his huge experience in this domain by saying ". Over the past decade, use of herbal supplements has jumped 83%, going from $12.2 billion in U.S. sales in 1996 to a whopping $22.3 billion last year." and also through the use of personal pronoun ("we") in some sentences like "We've all heard about herbal supplements that haveâ€¦" which indicates that he is very close from this problem and people. But also, the author tried as best as possible to remain neutral and objective to earn the reader's trust.
Furthermore, Writers use a variety of techniques to clear their ideas to their readers and to fit their purpose for writing and that what Sanjay did in this article. So, he used descriptive technique in order to help the reader understand the content of the article. When a reader is interested in reading this article, the reader will more fully understand what the writer is trying to say about this problem. Besides, the author also used exposition technique to explains, and clarifies his ideas depending on his huge acknowledgment in medical domain. Since, it is a medical article then he uses inductive method to present all scientific evidence and information in order to persuade the reader to agree that it is the one and only logical conclusion like when Aditya Bardia , an internist at the Mayo Clinic and lead author of the study said "If a supplement is not effective and not harmful, most physicians probably won't have a problem with it â€¦â€¦ It's when it's not effective and also harmful that it's going to be a cause of concern.".
In addition, Writing style is the manner in which an author brings his ideas to their readers. So, this medical article has been written for general audience through a simple language and uncomplicated style of writing to make it easy for the reader to understand and that was clear in his simple vocabulary. Then, Such sentences can clearly claim the author's tone for examples "Ask your doctor before you decide to try an herbal supplement " and "it's important to remember that that they are essentially drugs ,and the best way to separate fact from fiction first" which both of them clearly appear his didactic tone. Also, he explained medical sentences and statistics to be easy to the reader for instance he explained this statistics "use of herbal supplements has jumped 83%, going from $12.2 billion in U.S. sales in 1996 to a whopping $22.3 billion last year." by saying "While many of those users may be skeptical, they figure, Hey, these things are natural; what harm could they do?" and that to clear what this statistics mean.
Also, a coherent article helps the reader to flow the article from the first word to the last and that also depends on how the article is organized. First, this article originally appeared as an episode of Fit Nation series airs on House Call on CNN with title" Herbal Remedies' Potential Dangers" which is more better than "No Remedy" which is a hopeless title. Then, he started by clarifying that each one of us know something about herbal supplements from a friend or parent to attract reader's interests and feelings toward this subject .then, as i mentioned before ,the author successfully described the subject of this article and in simple and clear way in thesis .Besides, this article is well developed through connecting his warning " in 2002 the U.S. Food and Drug Administration (FDA) released a warning about potential liver damage from kava root, then one of the 10 most popular herbal supplements sold in the U.S." with an advising that can less from herbal supplement's bad effects" to avoid such complications, ask your doctor before you decide to try an herbal supplement, and be sure to disclose any supplements you're taking even if you're not asked". Then, logos is an appeal to logic; it includes scientific evidence, statistics, facts and quotations. Sanjay used some statistics from trustworthy and reliable sources " An earlier National Institutes of Health study showed that about 19% of Americans take herbal supplements and more than half the time they're using the substances to treat a specific health condition instead of just for general well-being" is an example of logos. " is an example .Also, he used a strong evidence "in 2002 the U.S. Food and Drug Administration (FDA) released a warning about potential liver damage from kava root, then one of the 10 most popular herbal supplements sold in the U.S. And in 2004 the FDA banned ephedra, a Chinese weight-loss herb, after it was linked to more than 100 deaths." in order to convince about the dangerous of this problem. But, the author also partially lost from his credibility and his logic when he said "Perhaps, potential risk â€¦" and "Increasingly, Western medicine is improving because of discoveries about these alternative treatments." which is not necessary and doesn't relate to the subject of this article.
To sum it up, The author presented well his subject in uncomplicated scientific way , his huge medical background and his big experience in this domain helped him to describe simplicity his subject. Then, the author is totally objective in this article and that by representing both contradiction sides. Besides, author succeeded in persuading article's readers about the dangerous of the problem, through the usage in balance way the three different appeals .Also, this medical article has been written for general audience through a simple language and uncomplicated style of writing to make it easy to understand.