This essay has been submitted by a student. This is not an example of the work written by our professional essay writers.
To begin with, there are five interrelated subjects that I have learnt within the past four weeks of Guest Experience module; PBL (Problem-based Learning), Marketing, English, Excel and Intercultural Management. Take an instance of marketing concepts learnt from the lectures which are the answers to PBL problems' learning goals. Hence, learning these five subjects offers me the opportunities to understand the hospitality experience from both perspectives (Stenden University, 2012).
PBL, as the core learning methodology implemented by Stenden University, has provided me with new knowledge as well as chances for development of my prior knowledge. Based on the PBL sessions up to date, I have successfully acquired knowledge about how teamwork could lead to formulation of new knowledge which can be related to the marketing concepts or hospitality industry in general as part of the learning goals.
Marketing, as opposed to PBL structure, is mostly delivered by workshops. Even so, I found marketing lessons to be interactive and intriguing at the same time. In short, four topics have been covered which include Introduction to Marketing, SWOT Analysis, Market Segmentation and Benchmarking. By using relevant case studies and real-life examples, I have not only learnt about the theoretical concepts, but also the theoretical application into practice that will hand-in-hand contribute to the production of marketing plan as part of the module assessment.
English as the language of instruction is essential in the contribution to the whole learning processes, academic and business English particularly. The theory sessions include Letter Writing Structure and linguistics; Vocabulary, Grammar and Reading supported by a comprehensive business-context textbook. On the other hand, the skill sessions are important to enhance my writing skills especially formal letter-writings and the art of referencing for academic paper writing. In brief, English has been essential to support the other subjects in which the skills can be widely applied.
In addition, Excel is pretty much interesting to be learnt too because I get plenty of new knowledge from the workshops. This can be shown by the learning of advanced functions and formulas in order to manipulate data which I have never used before. Thus, it can be said that Excel is a more practical way of learning that can improve my efficiency in databases.
In the Intercultural Management sessions, I have learnt about the cultural differences and the impacts on business marketing and communication styles. In turn, I have developed cultural awareness in the reality as I have to be respectful and tolerant to other people coming from different backgrounds. Henceforth, Intercultural Management has offered me with concrete knowledge to be applied.
Mind Map: What did I learn (Knowledge)?
How did I learn (Skills)?
At Stenden University, there are three developed learning methods which are lecture, workshop and PBL respectively. Each of the learning system contributes to four learning principles comprising of Constructivist Learning, Contextual Learning, Collaborative Learning and Self-directed Learning. Altogether, they would create a synergy that can result in the productivity of my learning process.
First and foremost, lecture is a typical conventional, one-way communication teaching-learning method that can make positive impacts on me. As the lecturer normally gives all the necessary knowledge and theories through presentation or printed hand-outs, I have developed my active listening skills in order to really pay attention. In this module, Intercultural Management lecture for instance, has provided me with completely new knowledge about multiculturalism from various perspectives. Instead of an old-fashioned lecture style, the skills I learnt as previously stated also derived from group sharing and discussion due to the class internationalism. In brief, lecture has stretched my mind not only to learn about new knowledge, but also to broaden up my existing knowledge especially about the cultural awareness issue.
Workshop, on the other hand, is a more practical way of learning which includes the engagement in an interactive learning process or simulations if possible. Surely, I have learnt the learning principles as mentioned mainly from the workshops of different subjects. I have gained significant amount of new knowledge from the Excel simulations as I can practise what I have learnt into the real-life application of operating the software. Nonetheless, active participation is definitely required in every workshop session especially when there is a group discussion or presentation which indirectly improves my communication and language skills. English workshop may be a good example to illustrate this because it does not only focus on the linguistic or writing skills, but also speaking and presentation skills in business context through role play. I found that workshop is really beneficial for me to effectively learn something new as it combines both theoretical lectures and practical applications which I could experience in the reality.
Lastly but not least is the flagship of Stenden's learning method; PBL. PBL is truly an effective and holistic learning system because it encourages me as a student to fulfil all the four learning principles through the seven steps or approaches in handling a problem. It is important for me to position myself with regard to the formal team roles in order to smoothly work with one another professionally. Besides, it encourages the advancement of cognitive skills (den Dulk & de Boer, 2010), proven by the fact that I am now more critical and selective in a judgement. Application of the concepts acquired into the problem dealt is also beneficial for me to be more realistic to find practical solutions and thus, resolve the problem. PBL, in turn, prepares me to be ready facing the challenges in my future career.
Mind Map: How did I learn (Skills)?
Where and how can I use the above mentioned learnt (Knowledge and Skills) in my career?
As what is written in the module book's introduction, it is expected that I will be able to carry out the operational tasks in the hospitality industry upon module's completion (Stenden University , 2012). This implies that I could use the knowledge and skills at operational level to understand and meet the guests' expectations towards the managed hospitality industry, in professional career as termed. Knowledge and skills acquired, in fact, are not only applicable to my future career, but may also be educational career, personal and social aspects in the real life.
Mentioning about career, I could say that by now I am already competent, ready for the work industry at operational level under sales and marketing department preferably. This is due to the sufficient knowledge of marketing fundamentals gained as well as the skills to work collaboratively in a multicultural team, having a direct contact to the customers. Nevertheless, even if I were a manager, for example, I could apply these knowledge and skills gained so far in monitoring my colleagues and subordinates to meet certain standards, culminating in customer's satisfaction. In terms of educational career, I am optimist that I can work productively in such a diverse environment and together resolve the problems and challenges faced which PBL practices would certainly help the most. Take an example of Excel which I believe could increase my efficiency and productivity in doing my assignments or any other database-managing-related tasks. Therefore, it is suggested that I possess the competency to be able to create a positive guest experience in any kind of organisation and work collaboratively with others at daily operational level in particular.
In relation to my personal or social aspects of my life, there are actually a lot of different things that can be utilised from the knowledge and skills learnt aforementioned. Instead of making full-text or essay notes, I simply prefer to create and customise my own mind or conceptual map because it is simpler and easier to be comprehended. Furthermore, it is also the fact that through PBL tutorials, I can get to know a little bit more about my peer's characteristics and personalities based on their behaviour when they serve as one of the formal team roles or during the feedback and evaluation sessions. Indeed, this would strengthen the bonds fostered as a group to always make a progress and hence, benefitting the individual member in their studies and gaining knowledge. One more thing that I found really advantageous for my personal and social aspects throughout the programme until now is that I could improve my English speaking and listening skills. This is so since English becomes the medium of conversation with my peers and teachers besides the language of instruction in the class. This will certainly put me at a competitive advantage for my future international career. To sum up, valuable knowledge and skills obtained have beneficial effects on my personal and social life.