Web page design

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Web page design is nothing but the process of conceptualization, planning, modelling, and execution of electronic media content delivery by internet in the form of technologies such as mark up language like HTML, XTML, XML suitable for interpretation and display by a web browser or other web based graphical user interfaces. The main aim of the web design is to create a website that contains all the contents of the web page such elements may be in the form of forms, bitmapped images can be placed on the page using HTML, XTML and XML tags.

There are many improvements made on the web browsers and they are widely spread with the acceptance of XHTML and XML in conjunction with Cascading Style sheets (CSS) to position and manipulate web page elements. The latest standards and proposals aim at leading to the various browsers' ability to deliver a wide variety of media and acceptability.

TEN RULES OF WEB DESIGN

There are really no rules at all-would the internet be as popular if there were? Nevertheless, the world of web design has millions of flags planted on it, and every one exploring it has learnt something useful along the way. Here are the most important tips to keep in mind as we get started.

1. MAKE IT EAST TO NAVIGATE: if people can't work out what your cute linking icon mean or can't find their way to what they want, then they will go away and they wont come back. Whatever style your site navigation takes, be it text links or something more exotic

2. GIVE WHAT YOU PROMISED: if your promotion promises free software, unique information, or something equally tasty, make sure its on your site and easy to find from the home page. From there you can tempt visitors to other parts of your website.

3. INCLUDE CONTACT INFORMATION: invite feedback from visitors by including an email address at the very least. A company website should provide complete contact information for different departments, preferably with people's names and e mail addresses, company name and address etc.

4. KEEP EACH PAGE SHORT: with the wonders of the hypertext at your disposal, don't force visitors to scroll further and further down a long page. Instead, split it up in to separate short pages and add links back and fourth between them.

5. GIVE SOME THING AWAY FREE: may be the whole part of your website is to give away free snuff, in which case this is academic. Similarly the content of your site may be unique enough to attract the visitors without using any other forms of temptation

6. DONT BE CLEVER FOR THE SAKE OF IT: the contents of your site is what matters most and gratuitous trickery can spoil otherwise great site

7. MAKE IT VISUAL: reading text on screen it never pleasant: visitors will always skip the text if it is in large chunks or long paragraphs. Use graphics to break up a page that has to contain lot of text; use paragraphs short; use bulleted lists where possible; and make sure each page look more attractive.

8. MAKE IT INTERACTIVE: web users like interactivity: if the link changes colour they they move the mouse over it, or the button depressed when they click it, it provides comforting feedback that some thin g has happened. You don't want the whole page to dance before them but use the sensible use of java can be added.

9. USE OF SPELL CHECKER: poor spelling leaves a more telling impression than good knowledge or talent.

10. KEEP IT UP TO DATE: check that links to other sites still work, and update your pages regularly to keep visitors returning it was god idea to note when the site was last update and add some relevant links so that your regular visitors will appreciate it.

BASIC HTML

Websites are regularly dominant and complex applications yet they are based up on such a simple and straightforward mark-up language that almost any one with a moderate amount of knowledge can produce them. The principle which underpins HTML is to take some structured content, usually a mixture of text and images and add some formatting instructions to it. The web browser uses that formatting information to correctly process the content. The processing may take the form of display on the screen, sending the page to a printer.

This is just like the word processing really, the big difference being that that was we can directly edit the formatted information on situ. In word processor the formatting is done using binary control codes which are not legible to , or suitable for editing by humans. The formatting codes with in a webpage are all written in plain text. One of the most important features of web document is that they contain hyperlinks which let readers navigate to other documents. Again these are entered as simple plain text.

The most primitive WebPages contain just text, possibly with a few hyperlinks.

WEB SITE DESIGN:

A web site is a collection of information about a particular topic or subject. Designing a web site is defined as the arrangement and creation of web pages that in turn make up a web site. A web page consists of information for which the web site is developed. A web site might be compared to a book, where each page of the book is a web page.

There are many aspects (design concerns) in this process, and due to the rapid development of the Internet, new aspects may emerge. For non-commercial web sites, the goals may vary depending on the desired exposure and response. For typical commercial web sites, the basic aspects of design are:

* The content: The substance and information on the site should be relevant to the site and should target the area of the public that the website is concerned with.

* The usability: the site should be user-friendly, with the interface and navigation simple and reliable.

* The appearance: the graphics and text should include a single style that flows throughout, to show consistency. The style should be professional, appealing and relevant

* The visibility: the site must also be easy to find via most, if not all, major search ingines and advertisement media.

A web site typically consists of text and images. The first page of a web site is known as the Home page or Index. Some web sites use what is commonly called a Splash Page. Splash pages might include a welcome message, language or region selection, or disclaimer. Each web page within a web site is an HTML file which has its own URL. After each web page is created, they are typically linked together using a navigation menu composed of hyperlinks. Faster browsing speeds have led to shorter attention spans and more demanding online visitors and this has resulted in less use of Splash Pages, particularly where commercial web sites are concerned.

Once a web site is completed, it must be published or uploaded in order to be viewable to the public over the internet.

These key topics needed for an effective web design include:

* Accessibility

* User-centred design and usability

* Internet marketing planning and improvement process

* Information architecture and fundability

* Search engine optimisation (SEO)

* Web standards

* Persuasion to deliver business results

* Web analytics

· Legal requirements

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