Produce an individual report that includes an analysis of strategic options and recommended actions. The report should be structured round the following three tasks:
Using PESTEL analyse and evaluate the external environment of your organisation from the perspective of the macroeconomic context within which it operates. Summarise your findings by drawing attention to the key drivers for change, major economic trends and their implications in the global economy. (20 marks)
Collect data on the organisation (existing documentation such as company reports and maybe published/primary interviews with senior managers). Using appropriate theoretical frameworks identify and discuss sources of competitive advantage used by the organisation. (30 marks)
Identify a process of strategic change in the organisation and using appropriate models identify the blockages and facilitators of change, and evaluate the role of culture in this process. (40 marks)
Summarise your discussion from the previous three tasks in a conclusion of 400 words where you evaluate the current business objectives of the organisation in relation to its external environment, possession of competitive advantage, and change program. Do the business objectives make sense?
Total Word Count Section 1 @ 3,500
On completion of this module you should be in a position to apply the skills and competencies gained in your current workplace and/or your future managerial career.
Produce a reflective statement, where you are expected to reflect on your learning experience throughout this module by discussing how you have met the two learning outcomes of this module. The learning outcomes are:
To identify and understand the nature of the strategic challenges facing organisations in the 21st Century operating in a global environment.
To develop the skills to critically evaluate and/or implement appropriate strategic frameworks in an organisational context operating within a domestic or international environment to support change processes. (10 marks)
Total Word Count Section 2 @ 500
(Some basic instruction if required here)
Word limits and penalties for assignments
If the assignment is within +10% of the stated word limit no penalty will apply. However, if the word limit exceeds the +10% limit, 10% of the mark provisionally awarded to the assignment will be deducted. For example: if the assignment is worth 70% but is above the word limit by more than 10%, a penalty of 7% will be imposed, giving a final mark of 63%.
Time limits and penalties for presentations
The time allocated for the presentation must be adhered to. At the end of this time, the presentation will be stopped and will be marked based on what has been delivered within the time limit.
Submission of Assessment:
All assignments must be submitted via the Postgraduate Programme Office. Each assignment must be accompanied by an Assessed Work Form which must be completed in full. The assignment will not be accepted by the Postgraduate Programme Office unless the form is completed correctly.
Marked assignments will be returned to students. It is advisable to retain a copy of your assignment for you own records. Your mark will be returned on the Assessed Work Form via the Postgraduate Programme Office.
Referencing your work
The Harvard method of referring to publications and of arranging references uses the author's name and the date of the publication. References are listed at the end of the text in alphabetical order by author's name. The general format of a journal reference is shown below:
Smith, J. (1999) ââ‚¬ËœHow to succeed!ââ‚¬â„¢, Journal of Entrepreneurs, 1 (2),pp.34-56
Author/s name and initials are listed first, followed by year of publication in brackets. Then there is the title of article and the journal where article appears, which is underlined or in italics. Finally, state the volume and issue Number (in brackets) along with the pages where article can be located.
For further information, including advice on how to cite information from the web, access the following website:
which addresses frequently asked questions in relation to the Harvard referencing system.
Plagiarism and Cheating
Your attention is drawn to the Universityââ‚¬â„¢s stated position on plagiarism. THE WORK OF OTHERS, WHICH IS INCLUDED IN THE ASSIGNMENT MUST BE ATTRIBUTED TO ITS SOURCE (a full bibliography and a list of references must be submitted).
Please note that this is intended to be an individual piece of work. Action will be taken where a student is suspected of having cheated or engaged in any dishonest practice. Students are referred to the University regulations on plagiarism and other forms of academic irregularity. Students must not copy or collude with one another or present any information that they themselves have not generated.
(Some basic instruction if required here)
Learning Outcomes and Transferable skills:
This assessment will fully or partially satisfy the following learning outcomes (as stated on the teaching and learning plan):
(please cut and paste relevant learning outcomes from teaching and learning plan to here)
The assessment will also assist in the development of the following transferable skills:
(please enter cross where appropriate)
Working with Others (W)
Use of ICTs (I)
Problem Solving (P)
Managing Own Learning (M)
This assessment will contribute directly to the following Postgraduate programme goals and objectives.
Goal One: Developed leadership capability and knowledge
Demonstrate personal development that enhances leadership awareness and skills.
Identify and understand the organisational dynamics contributing to effective leadership. (Internal).
Think strategically with creativity & vision. (External).
Goal Two: Developed strategic awareness and thinking capability
Research and analyse external factors and trends; and demonstrate an understanding of the impact of the external context upon organisations including economics, markets and the development of management practices and innovations at local, national and international level in the development of their strategies and management.
Demonstrate a broad understanding of organisational functions and their contribution to organisational capability and effectiveness, be aware of global variations in the internal characteristics of organisations, in particular stakeholder diversity and differences in culture, structure and governance.
Recognise and appreciate the organisational added value deriving from internal collaboration and organisational learning.
Goal Three: Be knowledgeable about the theory and practice of international business and management
Demonstrate current knowledge and understanding of the major functional areas of business.
Demonstrate specialist functional and professional knowledge in relation to their programme of study.
Demonstrate skills of analysis and synthesis through the application of knowledge to complex business contexts and scenarios.
Goal Four: Developed a range of research skills and learning capabilities
Demonstrate current knowledge and understanding in the application of research methods to the exploration of contemporary business issues.
Plan and undertake a major research project.
Identify personal competence in a range of research skills and learning capability and their relevance to career development.
Goal Five: Developed as self aware, independent and critical thinking reflective practitioners
Understand & challenge personal ways of thinking and behaving
Demonstrate alternative ways of thinking & behaving in seeking solutions to complex business problems.
Demonstrate skills and commitment to life-long learning & personal growth / development.
Demonstrate knowledge and skills relating to successful leadership and management within a diverse cultural context.
Assessment Criteria (NBS)
The first column indicates the general assessment criteria used within NBS the second column indicates the specific criteria used when marking your assessment.
Generic Assessment Criteria
Module Assessment Criteria
Excellent work providing evidence to a very high level of the knowledge, understanding and skills appropriate to level 7. All learning outcomes met, many at high level. Marks at the high end of this range indicate outstanding work where all learning outcomes are met at a high level. Excellent in all or most of: use of primary sources of literature from a range of perspectives; development of analysis and structure of argument; critical evaluation and creative use of theory, research methods and findings; presentation of information to the intended audience.
Commendable work providing evidence to a high level of the knowledge, understanding and skills appropriate to level 7. All learning outcomes met, many are more than satisfied. Good in all or most of: use of up-to-date material from a variety of sources; development of analysis and structure of argument; critical evaluation of relevant theory, research methods and findings to the problem in question; presentation of information to the intended audience.
Satisfactory work providing evidence of the knowledge, understanding and skills appropriate to level 7. All learning outcomes are met. Satisfactory in all or most of: use of relevant material from a variety of sources; development of analysis and structure of argument; evaluation of theory; application of relevant theory, research methods and findings to the problem in question; presentation of information to the intended audience.
Adequate work providing evidence of the knowledge, understanding and skills appropriate to level 7 but only at a bare pass level. All learning outcomes are met (or nearly met and balanced by strengths elsewhere). Adequate in all of (or most of, with balancing strength elsewhere): use of relevant material; development of analysis and structure of argument; evaluation of theory; application of relevant theory, research methods and findings to the problem in question; presentation of information to the intended audience.
Work is not acceptable in providing evidence of the knowledge, understanding and skills appropriate to level 7. However a majority of the learning outcomes are met and others are nearly satisfied. Adequate in most but not all of the following aspects : use of relevant material; development of analysis and structure of argument; evaluation of theory; application of relevant theory, research methods and findings to the problem in question; presentation of information to the intended audience.
Work is not acceptable and provides little evidence of the knowledge, understanding and skills appropriate to level 7. Few of the learning outcomes are met. Inadequate in some of the following aspects or seriously inadequate in at least one: use of relevant material; development of analysis and structure of argument; evaluation of theory; application of relevant theory, research methods and findings to the problem in question; presentation of information to the intended audience.
Work not submitted OR Work giving evidence of serious academic misconduct (subject to regulations in ARNA Appendix 1) OR Work showing no evidence of the knowledge, understanding and skills appropriate to level 7. None of the learning outcomes are met.
Note: For those assessments or partial assessments based on calculation, multiple choice etc. Marks will be gained on an accumulative basis. In these cases, marks allocated to each section will be made clear.
Students must retain an electronic copy of this assignment and it must be made available within 24 hours of them requesting it be submitted.