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There are two lectures on this course. These two lectures are the only instances in which all the students and all the tutors on the course come together in one room. The first lecture, which will be held on 26th September 2012 (10am-12 noon in the RNCM Theatre opposite MBS West) will introduce everyone to the course in terms of structure and content. You will also be given an overview of some basic and fundamental marketing concepts in this first session.
The second lecture (the final taught part of the course) will take place on Thursday 6th December (10am-12noon in King's House). This lecture will involve a review of the course and an interactive revision session to help you prepare for the January exam.
The other timetabled slots on the course are eight workshops (see below).
There are eight workshops on the course. Each workshop will be convened by the same tutor each week for two hours. The topics of the workshops are detailed in the lecture and workshop timetable above. The workshops will involve groups of no more than 25 students and you will be required to attend the same timetabled slot each week. This will allow you to build a rapport and dialogue with your workshop tutor. To find out which timetabled slot you have been allocated you should consult your personal timetable on the student system.
Workshop content will always involve an interactive teaching session with the tutor followed by an in-class exercise. Two of the in-class exercises will be assessed. These are each worth 25% of your final mark. Workshops rely on enthusiastic in-class student participation, please bear this in mind!
Workshop preparation and reading
It is essential that you prepare for the workshop each week by reading the relevant chapter in the course textbook before the workshop takes place.
The marketing environment
Segmentation, targeting and positioning
Customer and consumer behaviour
Products, services and brands
Chapters 6 &7
Promotion and communications
Chapter 9 &10
Place and distribution
Marketing planning and strategy
The recommended textbook for the course is:
Fahy, J. and Jobber, D. (2012) Foundations of Marketing, 4th Edition, McGraw-Hill Higher Education: London.
All lecture and workshop topics are covered in some form or another by this core text. However, for all workshops additional reading is essential as the textbook itself provides only one perspective. You should, therefore, select additional readings from the course reading list (available via Blackboard) which provides guidance on some key references for every lecture. The best students usually move beyond this and start to search out further information on specific topics using the electronic journal databases available online from The University of Manchester Library.
In order to do well on this course we recommend that you look regularly at some of the leading marketing journals, such as: Journal of Marketing, Journal of Marketing Research, Journal of Marketing Management, Industrial Marketing Management and European Journal of Marketing. You will also find interesting and useful material in The Economist, Financial Times, Marketing Week, Campaign and the business sections of quality newspapers.
Attendance and punctuality
In accordance with The University of Manchester Student Charter, you are expected to attend 'all scheduled teaching sessions'.
Workshop tutors will keep a register of attendance and punctuality. Any student who is absent or late without a valid reason (supported by acceptable evidence) will receive a penalty on their overall course mark. Penalties will be applied as follows:
Failure to attend any workshop session will result in 2% being deducted from the final course mark for each workshop missed.
Lateness is also unacceptable as it disrupts other students and the tutor. Students who are late (defined as arriving after the workshop has started, but within half an hour of the start time) will receive a 1% penalty for each instance in which this happens.
Students arriving after the first half an hour of a workshop will be deemed to have missed the workshop and will receive a 2% penalty on their final mark. The workshop tutor may also refuse to admit the student for the remainder of the session.
By way of example, a student who misses two workshops and is late for a further three workshops will have 7% deducted from their final course mark
In addition, any student missing a workshop in which summative assessment is undertaken will be awarded a mark of zero for that particular piece of coursework.
If a student is unable to attend a workshop due to illness or another valid mitigating circumstance, then s/he may be able to avoid a penalty by providing suitable evidence (such as a signed and dated doctor's note).
Any student whose reason for absence/ lateness is not deemed valid by the course co-ordinators, or who does not wish to explain their absence to the course co-ordinators, may submit their case to the School's mitigating circumstances panel for consideration. Details of how to submit a case to the mitigating circumstances panel are available in the Student Handbook.
Assessment of the course comprises three elements:
An individual coursework task to be completed during Workshop 2 (25% of the course marks)
A group coursework task to be completed during Workshop 6 (25% of the course marks)
A one-and-a-half hour unseen written examination in January 2013 (50% of the course marks). Students will be required to answer a compulsory multiple choice section of 25 questions (worth 25% of course marks), and one essay question from a choice of 6 questions (worth 25% of course marks). Both multiple choice and essay questions will reflect the topics covered in the lectures and workshops.
The pass mark for the course is 40%
Optional drop-in sessions for those requiring additional support will be held on Thursday 13th December (venue and time TBC), and on one date in January (venue and time TBC)
Feedback to students
Written feedback on the two assessed coursework tasks in Workshops 2 and 6 will be returned in Workshops 4 and 8 respectively.
Informal feedback is a continuous process that students will gain from the interactive workshop sessions with their tutor and through the resources provided on Blackboard.
The final lecture will also provide students with the opportunity to assess their progress on the course through an interactive revision session.
Generic feedback on the how the exam was answered will be available to all students on Blackboard by the end of February 2013.
All students on the course should be familiar with what is meant by plagiarism and the serious consequences of plagiarism. Full details are contained in the on-line Handbook. If foul play is suspected, electronic copies of written work may be demanded from students for further analysis with the plagiarism detection software Turnitin.
HANDOUTS AND BLACKBOARD
Materials to support the course will be available via Blackboard. Here students will find a range of materials to enhance their learning as detailed in the 'Course Support' section above.
In some workshop sessions students will be provided with hard copies of materials necessary to complete in-class activities. These materials may not be available outside of the workshop times.
Workshop slides and full lecture sides will not be provided for students. Instead, students are expected to take notes during the workshops and lectures, and use the core text and associated directed reading list to develop a personalised set of notes. Students who miss a workshop or lecture due to valid mitigating circumstances should contact the course coordinators to arrange an appointment to catch up with what has been missed.
USE OF ELECTRONIC DEVICES
In accordance with MBS policy the use of mobile phones, computers and tablet devices is not permitted in workshops or lectures unless the workshop tutor or lecturer gives students permission for these to be used. Typically, this will only occur if these devices are needed to complete a workshop exercise.
EVALUATION OF THE COURSE
Feedback from students
Feedback from students has been invaluable in helping us to plan and develop this course over recent years. Students are therefore asked to co-operate in completing the online course evaluation questionnaire at the end of the course, and in commenting freely to their workshop tutors and the course co-ordinators at any point throughout the course. The main feedback channels are:
Online course evaluation questionnaire - at the end of the main teaching period to collect quantitative evaluations and qualitative comments.
Workshops - Students are encouraged to give informal feedback about the course to their workshop tutors. Where appropriate, workshop tutors may pass this feedback on to the course co-ordinators.
Meetings with Course Coordinators - although open discussion with workshop tutors is encouraged, students may alternatively wish to book a private meeting with the course co-ordinators, Dominic Medway and Anna Goatman, to discuss some matters. To arrange an appointment email [email protected]
Written comments or suggestions - these can be left with Dominic Medway (Room 3.58 MBS West) or Anna Goatman (Room 3.63 MBS West). Remember, students do not have to wait until the end of the course to give feedback!
The above feedback provides the most important elements in our evaluation of the course. Additionally, the course team pays regard to a number of other important sources of information and comparison:
Internal moderation of worked marked by workshop tutors to ensure consistency.
Comparison with courses elsewhere - through external examining duties elsewhere, the course team are able to evaluate the quality of design, delivery and achievement on this course.
Analysis of grades - these provide indicators, throughout the semester, of the interest generated and standards achieved within specific activities.