Globalization in the new era

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Abstract

1. Introduction

Globalization is since the 20th century of 80s, increasingly prominent in the world a new phenomenon and that is the basic feature of the present era,. Globalization is our one of the most current topic of discussion, whether you are willing or not, it will affect you on your daily life or you professional works. Under the influence of globalization, we will find the world is really getting smaller, people's information, economy, and cultural aspects are moving toward globalization. Can we not have to chase it and shares with the crowd in it? It has brought us too much influence, which of course is has its good and bad aspects in it, we cannot follow or duplicate, it must have its own characteristics, especially in the design, should kept in their original culture and finding a goal to move forward to.

2. Analysis

2.1 The globalization effects in the culture

Globalization is an objective development of human civilization process is the result of development of human society and civilization development results, the process of globalization has greatly driven the development of global social productive forces, promoted the progress of human civilization. People need to calm down and think about the process of globalization on human civilization that is positive and negative effects arising. Strength of Western civilization led globalization, many developing countries and regions to enjoy the civilization of Western science and technology while faced with the loss of the local cultural characteristics, as well as the risk of national culture.

In addition to the positive effects of globalization, beyond the more negative effects can not be ignored, especially on the impact of Asian culture, especially the impact on China even can not be ignored. Globalization has accelerated China's economic development, but in this behind the development of the problems are evident, for example, the rapid development of rural areas have become urbanized, traditional architecture and culture under the influence of globalization because they have been very good protection has been extensive damage. A lot of traditional architecture has not been repaired due to no longer exists, those traditional cultural festival of the lonely is a good example, in China there are many cultural festivals, with the involvement of Western culture, festivals, more and more and more Chinese people prefer a Western holidays, such as Christmas, Valentine's Day, while the traditional Chinese festivals such as the Dragon Boat Festival, Mid-Autumn Festival, etc. are increasingly being left out, less and less festive atmosphere, if it continues this way is bound to let go of traditional culture, it will be disappeared.

Different Cultural in the world's current characteristics of as exchange and dialogue, if under the influence of globalization with all the same culture, this world would be impossible to develop, and cultural needs of a variety of colors, guiding people's lives in interior design course, we should keep this point of view, design life-changing, people-oriented, so, I think, maintaining its own cultural characteristics, in the interior design is also very important.

Many people have realized that globalization has brought in many unfavorable factors, and they have already begun to protect those cultural heritages, but as a major power, in the Eastern China were lagging behind in many Western. They have long been to protect those old buildings, in addition to those countries we can also see the Russian countryside, and in many rural areas, we do not see a lot of modern architecture being preserved, many places t is are not very much affected by globalization. This is what many countries would need to learn.

The historical cultures and traditions that is being left behind by the ancestors, our future generations should understand and respect those certain awe, the same reasons for as in why we had the Dragon Boat Festival to commemorate Qu Yuan. Traditional culture is the valuable legacy of our chinese ancestors, those who recorded the history of the text, which reveals the tolerance of the protocol, those who disseminated the teachings of truth, each is worth the same pride of China. It is often questioned whether everyone had inherited and carry forward the lineage of ancestors? When fashion trends spread, we are not paying homage to the Western custom of vulgar cultural fascination with madness, but we should learn to inherit Chinese tradition and absorb its teachings and philosophy.

Many people now consider only the immediate economic interests of the various types of construction are operating together for commercial purposes, and they did not take it into considerations of the cultural impact. But now a growing number of urban people yearning for a more quiet and comfortable life, even if only holiday break time, to relax is a very healthy thing. The sake of our future in this increasingly urban life can find solace in a spiritual place, we cannot be take into the economic interests at the same time on our cultural life.

2.2 communicate with culture into design

With the acceleration of human civilization, human productivity, modern design is very active in all aspects of human life. Materials are relatively abundant, the quality of life people are increasingly high in requirements designed to meet the people's material needs and emotional needs, should the heavy responsibility to improve the quality of human life. Prominent feature of modern design is people-centered, attention to human needs and meet functionality, people may enjoy modern design with happiness and relaxation.

Building and construction technology have constantly improve very quickly over the years, new building is being constantly rising. The beauty of public space needs to reflect the cultural connotation, because today people have to spend most of the time to the use of public spaces. The beauty of public space, we need a complete plan, rich in content, aesthetic and noble Chinese elements into the planning and design of public spaces which are a surging trend. Public space is an architectural core. For the movement of people the public space is a hub; for the use function that is a distribution point; for the spatial form that is an expression of architectural character. Eating space as a kind of public space, it occupied a very large place.

The restaurant's interior design as an example, under the influence in a globalized economy, there has been a variety of fast-food restaurants such as McDonald's, KFC, etc., in these restaurants all over the world interior design are the same, I do not want to say that kind of restaurant is bad, but in such a large environment, people tend to feel less comfortable and cozy in the place. The design of a good restaurant will provided enjoyment in the pursuit of economic interests, but also can reflect the colorful side, so the design of my restaurant, I will focus on people's senses integrated into some of the traditional Chinese elements. Because in the context of China's history, it has deeper understanding of cultural life, but also a very good expression in interior design, the use of these things combined with traditional Chinese culture course, to achieve a balance which is moderation between culture and spaces.

With the faster and faster of the modern life, western simple style impact on clothing, food, and other aspects. Also in the interior design, it has become a popular trend, but a kind of Chinese elements as part of our culture and tradition should be inherited. In the design of domestic and foreign, Chinese elements began to more and popular in the design concept. We can see many things used of Chinese element as usually in our daily life.

The catering industry is an important part of public areas, it is very closely to people's lives, Eating food environment have a direct impact on people's mood if it bad or good and, so I think why not joining the elements of national and the culture together in to the eating environment, , so let it more grand. Because diet is also a culture, different countries have their own different food culture, under the influence of globalization, various fast food become very popular, We cannot deny that the various business opportunities brought by economic globalization, as the restaurants is moving forward for the purpose of commercial competition, if they can combine their own national characteristics, to create a dining environment more suitable for modern life, and which is most conducive to the long-term future development. Here are two examples to illustrate the traditional culture and environment, the combination of eating produce a better situation.

The first case is a restaurant in Hong Kong, named OVOlogue.To restore, preserve and reuse the ground floor of the Cantonese verandah shop house built in 19th century,OVO endeavors to covert it into a chic and contemporary looking estery. OVOlogue, a fusion of OVO and dialogue, is a traditional Chinese restaurant filling the air with taste, art and heritage. Through interior design and selective artworks with unique characters, it successfully blends in history and modern Asian art into dining experience. OVOlogue coincides perfectly with the east-meets-west, tradition-meets-modern flavor.

Another restaurant called shi shan xuan. East-meet-West is the design concept of this project. The space contains reception area, dining area and balcony etc. The design seeks to preserve and renovate the traditional Chinese style. Grey is the colour of Chinese characteristics and it dominates the dining area. The austere texture of hewn stone and the feminine quality of dining table create vivid contrasts. Interactive layers make for a unique and intimate spatial relationship. Natural lights are introduced in to the dining area and with austere and understated decorations, the interior and the exterior are perfectly integrated. The design represents people's willing of returning to nature and simplicity, as well as the peaceful and elegant lifestyle.

2.3 related into design concept

Therefore people will abandon the illusion of fanaticism, longing for a comfortable life. Especially when people want to get away from the spinning of the world that only brings anxiety and fear, the ancient elements have a mysterious power that gives us the tranquility and calmness, and sometimes it may not be recognized that the culture of the external forces have so powerful and deep to one's heart.

The doctrine of the mean was the most faithful vision along the years in China's philosophy of life. Off late the new generation try to achieve a balance between modern and classic that is also an art. Now I will combine the arts of this balance to my restaurant's design concept, the use of cultural and natural to achieve this balance and coordination. This balance into the design is not only for aesthetics, but more importantly is to make the dining environment that changes people's state of mind to be relaxed and enjoyable mood.

3. Conclusion

Interior design development to a variety of styles has been the coexistence of diverse age, the 21st century interior design will be in the context of globalization, with a variety of styles. Many new ideas will come at the same time, consumers are able to accept the different style, people will accept a variety of angles comprehensive design of various forms and styles, not just understand the simple meaning of a simplification. To truly comprehend the fine traditional culture of their own, only through the fusion of globalization, culture and design to compare the essence of the approach to international action, to give the design with a true national significance and quality. We will truly grasp the so-called "The more national, the more global" that we all know the profound meaning of the design concept. From the international point of view, understanding again, emphasized the concept of nation in the impact of globalization, but also to seek common ground while reserving differences, develop and retain something of national culture

4. References

Henry Veltmeyer [2008] New perspectives on Globalization and Ant- globalization, Ashgate Publishing Limited Gower House, Croft Road Aldershot, Hampshire GU11 3HR,English.

Robin R. Wang [2007] Chinese philosophy in an ear of globalization, State University of New York press Albany

Roland Robertson and Kathleen E. White [2007] Globalization Critical concepts in sociology, First published 2003 by routledge 11 New Fetter Lane, London EC4P 4EE Simultaneously published in the USA and Canada by Rutledge 29 west 35th street, New York, NY 1001

Roland Robertson [1992] Globalization - Social Theory and global Culture, SAGE publisher Ltd, USA

John Tomlinson [1999] Globalization and Culture, fist published in 1999 by Polity in association with Blackwell Publishers Ltd.

Laurence J. Brahm ,[2006] The Anti-globalization breakfast club manifesto for a peaceful revolution. John Wiley & Sons (Asia) Pte.Ltd

http://www.en .wikipedia.org/wiki/Globalization

http://www.acn.org.sg

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