A Report On History Of BMW Education Essay

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The history of BMW is a chronicle of records and pioneering achievements. Karl Rapp and Gustav Otto are enthusiastic aviation pioneers, who paved way for the foundation of BMW - Bayerische Motoren Werke AG (English - Bavarian Motor Works, AG stands for Aktien Gesellschaft, which means Corporation) in 1916 at Munich, Germany. The company developed air-craft engines that hit new records in air-craft industry at the time.

At the end of world war-I, the company faced its first crisis due to the banning of air-craft engine production. The company successfully rides out from crisis by successfully designing the first BMW motorcycle, in 1923. The company thus becomes a motorcycle manufacturer and launched various models of motorcycles then on.

In 1928, BMW purchased the plant and the licence of 'Fahrzeugfabrik Eisenach', laying the foundation for a success story in car production. The company creates a new face to the brand by building car with a six cylinder engine & the characteristic BMW kidney grille, in 1933. Later in 1936, the company also entered into the production of sports car.

In the '30s, the company developed the advanced technology radial jet engines that become the workhorse of aircraft fleets in 40 countries, with BMW power units represented the world over.

At the end of world war-II, in the '40s, the Company concentrating exclusively on the production of military products and equipment - primarily aircraft engine was classified as an arms manufacturer and is required to immediately discontinue production.

Three years after the end of the war, in the year 1948, BMW builds its first post-war motorcycle with the permission of the Allies.

In 1951, despite of the difficult conditions prevailing at the time, BMW resumes its history of car production. Later in 1954, the company launched its RS (Racing Series) motorcycles.

BMW faces increasingly hard times in the second half of the 1950s. The management of BMW suggested selling the company to Daimler-Benz AG due to losses. Due to the commitment from share holders, dealers & employees, the company remained independent.

In 1959, the newly developed BMW 700 helped the company to get back to its earlier momentum. The model also helped the company to return to the track with significant chances of success in winning races and titles in motor sport. This led to a significant growth of the company. Therefore, the need arose at the time to build a new car production plant in the Bavarian town of Dingolfing some 110 kilometres or 65 miles north-east of Munich. This is where the BMW 5, 6, 7 and 8 Series have been built ever since 1973, while BMW's original plant in Munich-Milbertshofen is responsible for production of the BMW 3 Series and engines.

Construction of BMW's new Group Headquarters, 'Four-Cylinder Building' and the BMW Museum from 1970-1972 become two outstanding examples of architecture on Petuelring in Munich.

On account of the wide range of BMW cars, the need soon arose to build yet another engine plant starting production in Steyr, Upper Austria, in 1979. Apart from these three locations, the Dingolfing Plant originally taken over from Hans Glas builds car-axles, Landshut produces exchange units, plastic components, and aluminium castings.

BMW motorcycles have been built in Berlin-Spandau ever since 1969, while the Rosslyn Plant in South Africa has been building BMW cars since 1973.

The new car production plant opened in Regensburg 1986 marks yet another significant step in enlarging BMW production capacities. This plant builds additional variants of the BMW 3 Series in order to take the pressure off Plant Munich - the 3 Series Coupé, the 3 Series Convertible, the 3 Series Touring, various versions of the BMW M3 and - since 2004 - the BMW 1 Series.

An additional plant is opened in Wackersdorf not far from Regensburg in 1989, initially for the production of convertible car bodies and later, as BMW's own industrial estate, as a competence centre for the interior equipment and fittings in cars. Precisely this is why a number of suppliers move to Wackersdorf in order to establish operations directly on the spot.

Opening another new plant in Eisenach, BMW returns in 1992, shortly after the reunification of Germany, to the location where all BMW cars were built up to World War II. The company established in Eisenach is BMW Fahrzeugtechnik GmbH manufacturing large tools and dies for the production of automobiles.

After just 15 months of construction, the opening of BMW's first fully-fledged car production plant outside of Germany - in Spartanburg, South Carolina - marks the next milestone in the expansion of production and at the same time sets the pace for ongoing globalisation of the BMW Group. Here in Spartanburg, BMW initially builds 3 Series, soon followed by all versions of the Z3, Z4 and X5 built exclusively at the BMW Group's US Plant.

Acquiring Rover Group in 1994, the BMW Group at least for a time takes over four production facilities in Great Britain: Longbridge, Oxford, Solihull, and Swindon. The Oxford and Swindon Plants remain within the BMW Group also after the sale of Rover and Land Rover, with a new engine plant being opened in Hams Hall in 2001.

The first model of the new MINI comes off the production line at Plant Oxford in the same year, setting the stage for a worldwide story of success soon requiring a further increase of production capacities.

Following comprehensive enlargement of local facilities and building conversions, MINI receives an even more efficient, high-performance production base in the year 2005, the so-called "MINI Production Triangle" made up of Plants Oxford, Hams Hall, and Swindon.

In early 2003 the first models of the brand-new Rolls-Royce Phantom leave the Goodwood Manufacturing Plant in the south-west of England.

Since 2004, the BMW Group has been cooperating with Brilliance Automotive in a joint venture, building the BMW 3 and 5 Series in China for the Chinese market.

BMW Plant Leipzig, the Group's most advanced production facility within the network, increases the BMW Group's production capacity even further in 2005, building the BMW 3 Series and, since 2007, the three-door version of the BMW 1 Series.

Wherever appropriate and sensible, the BMW Group includes external partners in series production, with production of the BMW X3 in the Austrian city of Graz being a good example. All assessment and control competences in design, engine production, purchasing, testing, service and warranty, together with the appropriate know-how, nevertheless remain within the BMW Group.

The BMW Group runs its CKD Plants in Chennai (India) and Rayong (Thailand) itself, while the operations in Jakarta, Cairo, Kaliningrad and Kuala Lumpur are all run as joint ventures in co-operation with external partners.

www.bmw.in


The information Sourced from Organization Hand Books

BMW India

As the leading brand worldwide in the premium car segment, BMW extended its business operations to India establishing a new home of 'sheer driving pleasure' in the year 2007. Committing to a strong, long-term partnership, BMW looks forward to setting another milestone in the automotive history. The dynamic BMW range offers discerning drivers a world of unrivalled innovations, premium quality and sheer driving pleasure.

The BMW India with its headquarters in Gurgaon (National Capital Region) is a 100% subsidiary of the BMW Group. The initial investment in India is 1.1 billion Indian Rupees.

The wide range of BMW in India includes a world-class manufacturing plant in Chennai (Tamil Nadu) and a host of dealer network across major metropolitan centre of the country.

BMW India employs around 200 people and up to 600 additional jobs through its dealer and service network.

The BMW Plant Chennai produces the BMW 3 Series and BMW 5 Series Sedans in petrol and diesel variants and has a capacity to produce 3000 units per year on a single shift basis. The company is also about to extend its line of production in BMW Plant Chennai for manufacturing BMW X1 (Sports Activity Vehicle) in the near future.

Presently, 12 dealers represent BMW in the Indian market and the company will further strengthen the dealer network by stepping into next phase of extending the dealerships to other major cities across the country.

Owing to an exuberant growth potential, BMW is hopeful of multiplying its annual sales volume and has already chalked out an extensive dealer strategy to support its plans.

BMW dealerships presently display the BMW 3 Series (325i, 320i and 320d, 320d Highline) and BMW 5 Series (525i, 530i, 520d, 530d and 530d Highline) that are produced at the BMW Plant Chennai.

BMW dealerships also display the BMW 6 Series (650i Coupé and 650i Convertible), BMW 7 Series (750Li), BMW X3 (X3 xDrive25i, X3 xDrive20d) and the BMW X5 (X5 xDrive48i and X5 xDrive30d) which are available in the country as CBU's (completely built-up units). The BMW M3 Coupé, BMW M3 Convertible, BMW M5, BMW M6 Coupe, BMW M6 Convertible, BMW 6 Series Individual and BMW 7 Series Individual can also be ordered at BMW India dealerships.

BMW India has also established an International Purchasing Office (IPO) at its Headquarters in Gurgaon. The IPO will focus on the development of exports from India to the BMW Group International Production Network and work towards increasing the sourcing share from India over the next years. The activities include the identification and assessment of potential suppliers taking into account BMW's requirements for quality, technology and logistics. The IPO will explore procurement of production material (components) as well as IT and Engineering Services.

BMW India was established in 2006 as a sales subsidiary in Gurgaon (National Capital Region). A state-of-the-art assembly plant for BMW 3 and 5 Series started operation in early 2007 in Chennai. Construction of the plant started in January 2006 with an initial investment of more than one billion Indian Rupees. The plant started operation in the first quarter of 2007 and produces the different variants of BMW 3 Series and BMW 5 Series.[60]

Link: http://en.wikipedia.org/wiki/BMW

Mission

Highly motivated individuals working together to produce exhilarating vehicles whereby delighting our customers on Indian Roads.

Vision

To be the model CKD Plant in our Global Production Network with leadership in operational efficiency.


The BMW Group

As a truly global player, the BMW Group is represented through its brands BMW, MINI, and Rolls-Royce Motor Cars in more than 140 countries the world over. The BMW Group has its sights set firmly on the premium sector of the international automobile market. The company achieves its aims by rightly deploying its strengths with an efficiency that is unmatched in the automotive industry. From research and development to sales and marketing, BMW Group is committed to the very highest in quality for all its products and services. The company's success to date is proof of this strategy's correctness.

A flexible network of 23 production plants in 12 countries guarantees that each customer receives "his" personal car built precisely to order. Applying a strategy of local production "following the market", the BMW Group uses all potentials to penetrate and develop markets with a long-term growth potential. This serves to enhance local acceptance of the brand and makes the company a genuine local player. The BMW Group pursues this strategy above all in markets which impose high import duties on the importation of completely built-up cars in order to prevent substantial penetration of the market.

Over and above the BMW Group's car production plants, this policy enables CKD (completely knocked down) plants to build products at competitive prices. Applying the CKD strategy, cars are assembled locally from imported parts kits and are supplemented by parts and components built in the country itself, thus fulfilling the local content requirements imposed by governments.

The BMW Group also uses the natural hedging effect, appropriate purchasing volume in major sales regions with different currencies ensuring a good balance in the flow of products as well as currency fluctuations and risks.

Germany nevertheless remains the main home of BMW production - at the same time BMW cars and motorcycles represent not only the country they come from, but also - and, indeed, primarily - the global orientation of the BMW Group as a whole. Regardless of their geographical origin, they therefore represent the high standard and commitment of the company as such. All BMW products are naturally subject to the same quality standards the world over, with production of BMW cars and motorcycles being certified according to international standards in all plants and thus consistently maintaining the "Made by BMW" stamp of quality.

The BMW Group's international production plants form a plant network of individual operations supplying each other mutually with products and services. This is supplemented by a purchasing network providing BMW with the best components and parts the world over at fair terms and conditions.


BMW Financial Services

BMW Financial Services is currently active in more than 50 countries worldwide offering competitive financial solutions for BMW and MINI customers. In 20 countries, BMW Financial Services offers its services through leading local banking and insurance partners.

BMW India has partnered with Bajaj Allianz General Insurance for offering motor insurance and with ICICI Bank to offer customised financial solutions and ORIX Auto Infrastructure Services Limited for leasing services for its customers.


The information Sourced from Organization Hand Books

Production

In 2006, BMW produced 1,366,838 four-wheeled vehicles, which were manufactured in 5 countries. In 2008, BMW Motorrad produced 104,220 motorcycles.

Country

Make

Cars (2006)

Models

Germany

BMW

905,057

Others

United Kingdom

Mini

187,454

All Minis

 

Rolls-Royce

67

All Rolls-Royce

Austria

BMW

114,306

BMW X3

USA

BMW

105,172

BMW X5, X6

South Africa

BMW

54,782

BMW 3-Series

Total

 

1,366,838

 

Current models

BMW 3-Series (E90)

The 1 Series, launched in 2004, is BMW's smallest car, and available in coupe/convertible (E82/E88) and hatchback (E81/E87) forms. The 3 Series, a compact executive car manufactured since model year 1975, is currently in its fifth generation (E90); models include the sport sedan (E90), station wagon (E91), coupe (E92), and convertible (E93). Since its first generation, the 3-Series is considered to be the benchmark, and competitors are often judged on how close they come to this car. In some countries, it has even outsold significantly cheaper models, most notably Ford Mondeo in the UK, and accounts for a majority of BMW's worldwide sales. The 5 Series is a mid-size executive car, available in sedan (E60) and station wagon (E61) forms. The 5 Series Gran Turismo (F07), beginning in 2010, will create a segment between station wagons and crossover SUV.

BMW 7-Series (F01)

BMW's full-size flagship executive sedan is the 7 Series. Typically, BMW introduces many of their innovations first in the 7 Series, such as the somewhat controversial iDrive system. The 7 Series Hydrogen, featuring one of the world's first hydrogen fueled internal combustion engines, is fueled by liquid hydrogen and emits only clean water vapor.

The latest generation (F01) debuted in 2009. Based on the 5 Series' platform, the 6 Series is BMW's grand touring luxury sport coupe/convertible (E63/E64). A 2-seater roadster and coupe which succeeded the Z3, the Z4 (E85) has been sold since 2002.

BMW X3 SUV (E83)

The X3 (E83), BMW's first crossover SUV (called SAV or "Sports Activity Vehicle" by BMW) debuted in 2003 and is based on the E46/16 3 Series platform. Marketed in Europe as an off-roader, it benefits from BMW's xDrive all-wheel drive system. The all-wheel drive X5 (E70) is a mid-size luxury SUV (SAV) sold by BMW since 2000. A 4-seat crossover SUV released by BMW in December 2007, the X6 is marketed as a "Sports Activity Coupe" (SAC) by the BMW. The upcoming X1 extends the BMW Sports Activity Series model lineup.

BMW M3 Coupé (E92)

Based on the 3 Series, the M3 defined an entirely new market for BMW: a race-ready production vehicle. Since its debut, the M3 is heralded in enthusiast circles, in large part due to its unique geometry and award winning engines. The newest V8-powered platform became available the Autumn of 2007 in Europe, and second quarter of 2008 for the U.S. in coupe (E92), and later the cabriolet (E93), and sedan (E90) variants. Based on the 5 Series, the M5 is the M division's V10-powered version of the E60 5 Series. The M6 is the M division's version of the 6 Series, and shares its drivetrain with the M5. The Z4 M, or M Coupe/M Roadster, is the M division's version of the Z4.

The X5M is the M division's version of the X5, and the X6M is the M division's version of the X6. Both the X5M and X6M share the same V8 twin scroll twin turbo.



Automobiles

With BMW, MINI and Rolls-Royce Motor Cars, the BMW Group is the world's only car maker to pursue a purely premium strategy for all market sectors covered by its brands, from exclusive smaller cars to top-of-the-range luxury limousines.

Motorcycles

Premium is the key word for BMW Group motorcycles as well. We have enjoyed great success with our strategy: to develop and build the best motorcycles, set standards with regard to technology, environmental protection and safety, and provide outstanding customer service in the pre- and after-sales phases.

http://www.bmwgroup.com/e/nav/index.html?http://www.bmwgroup.com/e/0_0_www_bmwgroup_com/unternehmen/unternehmensprofil/strategie/strategie.html

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