The Computer Industry Recession In Sales Economics Essay

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Marketing is an important factor in the business environment and without marketing none of the business gets flourished. In this study I went for a deep study about the computer industry and their innovation in the marketing .The innovation of the new technology is developing in the computer industry. Let us deeply analyse about the computer industry recession in sales and the sales in present and their factors affecting.


This is a study about the computer industry. We Are going t see te computer marketing secrets that attract great clients. When we stary our marketing our business, we need to make sure exactly which type of small business owners we are trying to reach and come up with a targeted marketing message. This means we need to think about the characteristics of our ideal prospective clients and figure out how we can best reach them. The following three tips can help to design a computer plan that will work with your unique business and bring the best prospects, customers and clients.

Consider our many computer marketing options

Diversity and track our marketing campaigns

Evaluate our marketing results each quarter

The another most important factors we are going to discuss about the

Factors of demand

Factors of supply

History of computer:

history of computers

The computer is an complex device with many machinery parts, each of which can be considered a separate invention. This series covers many of the major milestones onn the history of computer. The following table illustrate about the history of computer

Computer History


Computer History


Computer History

Description of Event


Konrad Zuse - Z1 Computer

First freely programmable computer.


John Atanasoff & Clifford Berry

ABC Computer

Who was first in the computing biz is not always as easy as ABC.


Howard Aiken & Grace Hopper

Harvard Mark I Computer

The Harvard Mark 1 computer.


John Presper Eckert & John W. Mauchly

ENIAC 1 Computer

20,000 vacuum tubes later...


Frederic Williams & Tom Kilburn

Manchester Baby Computer & The Williams Tube

Baby and the Williams Tube turn on the memories.


John Bardeen, Walter Brattain & Wiliam Shockley

The Transistor

No, a transistor is not a computer, but this invention greatly affected the history of computers.


John Presper Eckert & John W. Mauchly

UNIVAC Computer

First commercial computer & able to pick presidential winners.


International Business Machines

IBM 701 EDPM Computer

IBM enters into 'The History of Computers'.


John Backus & IBM

FORTRAN Computer Programming Language

The first successful high level programming language.


(In Use 1959)

Stanford Research Institute, Bank of America, and General Electric


The first bank industry computer - also MICR (magnetic ink character recognition) for reading checks.


Jack Kilby & Robert Noyce

The Integrated Circuit

Otherwise known as 'The Chip'


Steve Russell & MIT

Spacewar Computer Game

The first computer game invented.


Douglas Engelbart

Computer Mouse & Windows

Nicknamed the mouse because the tail came out the end.



The original Internet.


Intel 1103 Computer Memory

The world's first available dynamic RAM chip.


Faggin, Hoff & Mazor

Intel 4004 Computer Microprocessor

The first microprocessor.


Alan Shugart &IBM

The "Floppy" Disk

Nicknamed the "Floppy" for its flexibility.


Robert Metcalfe & Xerox

The Ethernet Computer Networking



Scelbi & Mark-8 Altair & IBM 5100 Computers

The first consumer computers.


Apple I, II & TRS-80 & Commodore Pet Computers

More first consumer computers.


Dan Bricklin & Bob Frankston

VisiCalc Spreadsheet Software

Any product that pays for itself in two weeks is a surefire winner.


Seymour Rubenstein & Rob Barnaby

WordStar Software

Word Processors.



The IBM PC - Home Computer

From an "Acorn" grows a personal computer revolution



MS-DOS Computer Operating System

From "Quick And Dirty" comes the operating system of the century.


Apple Lisa Computer

The first home computer with a GUI, graphical user interface.


Apple Macintosh Computer

The more affordable home computer with a GUI.


Microsoft Windows

Microsoft begins the friendly war with Apple.

Demand and Supply:

Supply and demand is perhaps one of the most fundamental concepts of economics and it is the backbone of a market economy. Demand refers to how much (quantity) of a product or service is desired by buyers. The quantity demanded is the amount of a product people are willing to buy at a certain price; the relationship between price and quantity demanded is known as the demand relationship. Supply represents how much the market can offer. The quantity supplied refers to the amount of a certain good producers are willing to supply when receiving a certain price. The correlation between price and how much of a good or service is supplied to the market is known as the supply relationship. Price, therefore, is a reflection of supply and demand.

The law of demand:

The law of demand states that, if all other factors remain equal, the higher the price of a good, the less people will demand that good. In other words, the higher the price, the lower the quantity demanded. The amount of a good that buyers purchase at a higher price is less because as the price of a good goes up, so does the opportunity cost of buying that good. As a result, people will naturally avoid buying a product that will force them to forgo the consumption of something else they value more. The chart below shows that the curve is a downward slope.

The law of supply:

Like the law of demand, the law of supply demonstrates the quantities that will be sold at a certain price. But unlike the law of demand, the supply relationship shows an upward slope. This means that the higher the price, the higher the quantity supplied. Producers supply more at a higher price because selling a higher quantity at a higher price increases revenue.


There are certain factors that determine the demand and the supply and the factors that determine the demand are the follows

The price of the good

The price of the related goods

Expected future prices




The factors that determine the supply are the follows

The price of the good

The price of the resources used to produce the goods

The price of the related goods produced

Expected future prices

The number of suppliers


The detailed study about the factors:

We are going to analyse the important two factor s in the law of demand


Generally, as income increases, we are able to buy more of most goods. When demand for a good increases when incomes increase, we call that good a "normal good". When demand for a good decreases when incomes increase, then that good is called an inferior good.

curve1(Ref: Economics, 6th Edition, Parkin)

Price of related products

Related goods come in two types, the first of which are "substitutes". Substitutes are similar products that can be used as alternatives. Examples of substitute goods are Coke/Pepsi, and butter/margarine. Usually, people substitute away to the less expensive good. Other related products are classified as "complements". Complements are products that are used in conjunction with each other. Examples of complements are pencil/eraser, left/right shoes, and coffee/sugar.

The next two important factors in the Law of supply are:

The price of the goods:

The price of the goods plays an important role in the supply chain. If the price set too high, excess will be created within the economy and there will allocative inefficiency. Thr following graph illustrate this statement.


New technology creates new products and lowers the cost of producing existing products. As a result they change supply.

News paper article (

Sales at present:


Sales at future:


A case study in computer sales:

Acer computer sales top HP and Dell

Consumer PC market grows with mobile units especially strong in UK

Written by Tom Young

Computing, 18 Feb 2010

PC shipments in western Europe totalled 20.2 million units in the fourth quarter of 2009, an increase of four per cent on the same period in 2008, according to analyst Gartner.

It is the first time since 2008 that the UK, France and Germany have all posted a growth in sales.

"The western European PC market performed better than expected. Despite the tough economic conditions, the consumer PC market provided vendors with a source of growth," said Ranjit Atwal, principal analyst at Gartner.

Acer moved to the top position in western Europe, achieving 33.9 per cent growth to corner almost a quarter of the market. HP and Dell both saw sales continue to fall in the period.

PC shipments in the UK totalled 3.8 million units in the fourth quarter of 2009, an increase of 3.3 per cent compared with the same period in 2008. Almost 70 per cent of the units shipped were mobile PCs.

PC shipments in France totaled 3.3 million units in the fourth quarter of 2009, an increase of 4.5 per cent on the year-ago quarter, while shipments in Germany led the recovery, totalling 4.2 million units in the quarter of 2009, an increase of 9.9 per cent.

The professional PC market declined 10 per cent in the fourth quarter of 2009 as demand from businesses remained weak owing to budget restrictions - a trend Gartner expects to continue in 2010.