Rise Of Creative Class 1950 To 2000 Cultural Studies Essay

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Florida argues that the changes from 1950 till now are vaster than the period in 1900-1950, especially the social classes proportion among the two periods. During the period of 1950 to 2000, there is a bigger technological change comparing with 1900-1950. This technological has greatly influenced the social structure, in the rhythms and patterns of our daily lives. There has been great social and cultural change including rise of individuality, self-expression, changed attitudes, expressions, and behavior. There has been in this period a deeper, more pervasive transformation.

Our society is a material base which determines the economic and technology. After the shifting of classes in 1950, creativity is taking a major role of our society. As mention in the chapter, creativity has become the main determine of the economic growth of the society. The Creative class that engages in creativity drives America's economy. Ref Richard Florida mentions that Creativity is the highest level of the education, companies have a trend moving to the areas where the creative class are formed; correlation between economic growth and the area's tolerant, diverse and open to creativity, these are the determines of why creative people would want to work there. One of the main arguments is that Creative class has increasingly dominating its role of the society. Creative Class can develop cohesion to help others who are not in that class and improve the society by increase the total wealth and technology generated by increasing the amount of people in the creative class. Ref para 1. The idea of significant of an information and creative economy is inspired Paul Fussell about the classes and the mental state of the people carried out. Ref para 1. The theory of X class in his book of Class influenced Richard Florida to explain X Class into the creative class and precisely differentiate into super creative core, creative class working class and service class.

The Creative class enables intuition, which gives the society a fuller perception of the object of any knowledge. This enables even greater knowledge through education, which means greater, faster achievement and prosperity. We are becoming conscious of the power of creativity to enable success, and we are systematizing this fact in work and in our lives. ibid

Creativity has become the decisive source of competitive advantage. The reference made to Ronald Inglehart at the end of chapter about "the post- scarcity effect" has documented shifts in values of society changes by collecting data for more than two decades. Ref book As shown on the research, people become less dependent, instead, space and openness to allow them to use their creativity is more critical. Richard Florida agree with Ronald Inglehart about when technology and economy is more developed,

"Precisely because they attained high levels of economic security" writes Inglehart,

self-identity and not "financially materialistic" become more important to the Creative Class rather than the traditional group identities. REF This idea is also followed by the influence of the Nobel Prize winner Robert Fogel, the creative class does not represent the outsider group, alternatively it gradually become the mainstream of the society. REF

While Ronald Inglehart influenced Richard Florida, in one of Ronald's writing "Modernization, cultural change and democracy: the human development sequence" mentioned Richard idea of more people are engage categorize as creative class by because they perform more tasks with their individual analysis and autonomy and use of technology. REF For the more education, it has allow people to have high autonomy within a hierarchy or organizations. ibid Creative class has become the spearhead of the economy and establishes the trend of the society. Since the creative class individuals tend to enjoy more independency, there are less influence from the society, rather that they influence the society by accomplishing their goals and attempts. Base on Richard Florida, the values of the creative class are individuality, diversity and openness and meritocracy. Meritocracy has an important role of leading the rise of Creative class, because they wanted to accomplish their interest and do what they are best at. The pressure organizations categorize people by their abilities instead of race, gender or other preferences, then people will feel comfortable and loyal to the work place since the goal of creative class workers are no longer for the survivals. This idea has been adapted by David B. and the writers of the book "Entrepreneurship and economic growth". They mentioned the idea of Openness and diversity will allow business to generate and create unique thoughts by allowing diverse people to clash their creativity. REF

Richard Florida gave out states and graphs to evident his arguments. The creative class consist around 38 million people and within the creative class, there are 15 million recognized as the super-creative core. The service class has half of the incoming of creative class and the super-creative core. Nevertheless, there are people that are close to the creative class within the service class. REF The creative class is still continuously expanding while the nature of jobs has changed, replacing the robotic flow of production allowing more creativity involve. The key to raise the lower class is not providing more social welfares but giving them areas to emerge their creativity. It is significant that the changes nature of occupations, new forms of the company hierarchy has created to allow more self autonomy and self motivation rather than follow orders from the management levels. Richard Florida used secretary as an example, they no longer performs large amount of secretarial jobs, and where they become more of an office manager controls the flow of information and contributes intelligence between the processes. Technology takes the credit of simplifying tasks; therefore allow bigger area of creativity for different occupations. As referenced by Richard Florida, Stephen Barley states that there are blending of white-collar and blue collar workers. The ideas of blending bourgeois and bohemian values are the reasons of rapid growth of Creative class within year 1950-2000. REF

The people in creative class are more flexible which allows them to be expose to changes and new technology, that is a reason of which they are captain of the society. There is an argument of the creative class prefer to live in distinctive communities rather than homogenous city or suburbs. REF At the argument of urban planning and opportunities will gather the creativity class into a city, Edward Glaeser objects with his argument. Richard Florida argues that the effective of bohemian and creative type of a city is not necessary the main determinant of creative people resident at a city. Base on Edward Glaeser's own study, conclusion is that creative people tends to have better life and therefore the choices of a better social environment and education for the next generation is more essential. He also raised the example used by Richard Florida, Texas to explain that it is not the best place for Bohemian paradise. REF The creative class can be found in different types cities no matter it is big city like New York or educational cities college towns.

Creative class has been one of the main part of the society, it is an experience of change that all the new generations has to go through, unlike the old generations, new generations have to be well rounded and adapt to the newest technology to accomplish personal interests. Even though the improvement of technology has allow us no to be bounded by the scarcity of survival; it is harder to accomplish the raised standards.