In Today's business world every things should be make it as profitable manner. In any manufacturing concern there should be waste and scrap from its main products. This scrap has processed and further the same can be converted in to utilizable product through effective techniques. Likewise human hair have also some usages to manufacture various products and to create a successful business opportunity in today's world. From Human Hair numerous products and things are manufactured and marketed - like it is a fertilizer /manure, amino acid, (L-Cysteine), wigs manufacturing, suit lining, for Hair Extension business, suturing material etc. It enables them to improve our economic value by exporting and marketing of these products thorough out the world.
In India the business peoples are collecting and processing the human hair and exporting to various countries. Raw Indian human hair and its products are very much demanded in all over world because of its quality. It increases our economic value in the export market and also creates lot of employment opportunities both directly and indirectly.
Because of lack of awareness and importance about the human hair only less number of business peoples are engaged in the human hair business. Hence, both central and state government should take necessary steps for creating awareness about the usages of human hair and promoting this business as an employment generation business.
With the help of Entrepreneurs, Self Help Groups and small-scale industries it is possible to market the human hair to the target customers like exporters of human hair, processing industries successfully.
BACK ROUND OF THE STUDY
While analyzing various journals, articles, news and literature available in the study pertaining to the usages of human hair, India is one of the largest country for exporting of human hair and its products to various countries. It came to know understand that there is a lot of opportunity for marketing of human hair. Indian Human Hair is demand by the various countries.
SCOPE OF THE STUDY
This study hence would pave way to know the present trading practices followed by the business peoples for market the human hair.
This study helps to know the export trend of human hair and its most demanding countries. This is useful to identify the business opportunities.
To identify the factors which is related to opportunities for export business and types challenges faced by the exporters, it is so helpful to overcome the problem associated with hair export business.
NEED OF THE STUDY
To know the every activities which is involved and practiced in this business? Due to this study the business people may meet the demand of human hair by improving their trade practices.
This study also creates awareness among those seeking business opportunities and helps them to do this business in effective manner.
To know the present trade practices of Exporter.
To analyze the export trend of Human Hair.
To find out the opportunities to improving the hair business.
To assess the challenges faced.
PROPOSED SCIENTIFIC METHODOLOGY
Here the researcher is proposed to use descriptive study because market performance research, promotion research, distribution research, pricing research and competition research are based on the descriptive research design. These studies often describe the relationship between two or more variables. The relationship between these variables may use for prediction purposes. Descriptive design can be sound basis for making predictions pertaining to specific marketing problems.
Method of Survey
It is proposed to conduct the survey from exporters only. It has greater depth of the study. It is less concerned with the representation and is more concerned with the in-depth study of a few typical situations. The main advantages of this field survey lay the realism, strength of variables and heuristic quality. This study gives a realistic view of the phenomenon as it involves a study of the real facts.
Due to availability of limited number of hair exporters, the research was planned to meet the entire hair exporter who is located in Chennai city only. Based on the information provided by the Chennai port trust and Exim India the list of hair exporters are collected and identified for the study
TOOLS USED FOR DATA COLLECTION
The researcher is planned for collecting the data through structured interview Schedule and informal interview from the exporters..
The main component of hair fiber is keratin. The hair can be divided into three parts length-wise, (1) the bulb, a swelling at the base which originates from the dermis, (2) the root, which is the hair lying beneath the skin surface, are also three parts, (1) the medulla, an area in the core which contains loose cells and airspaces (2) the cortex, which contains densely packed keratin and (3) the shaft, which is the hair above the skin surface. In cross-section, there and (3) the cuticle, which is a single layer of cells arranged like roof shingles.
The Structure of Hair
MAJOR USES OF HUMAN HAIR
Crafting a rope (to twist hair fibers together to make strong ropes)
TYPES OF HAIR HARVESTED IN INIDA
Temple hair is the most abundant source available. Each year, thousands of worshipers make pilgrimages to temples where their hair is cut off as an act of religious sacrifice, devotion and thanksgiving. This custom is lucrative that temples designate certain women to ensure all the pilgrims' hair is properly braided before its cut off. By having the hair cuticles face the same direction; temples are able to sell the locks to wig makers for big bucks. The Balaji Temple in Tirumala--the second busiest in the world--collects tons of hair each week, thereby generating an estimated annual income of ten thousand dollars for the temples.
Village hair is regarded as lower quality than Temple hair because it's derived from women's hair combs and brushes. The hair is collected monthly by what is known as a hacker. The hair is exchanged for sweets, plastic, toys, etc.
Barber Hair ( Thukku)
Finally Barber hair, or "Thuku" as it is known, comes from the sweepings off the floor from barbershops.
In the above category the temple hair is very much demanded all over the world, because of its length and quality. Temple hair is collected from the temples who sacrifice the hair for fulfilled their wishes by the gods.
EXPORT OF HUMAN HAIR
"INDIA" is one of the heritage country among the world. India is crammed by Hindus. They have manners of giving vital to god and sacrificing their belongings as a gift to the god. They believe the god, when they are facing thorny situation. After the recovery they have a practice of thanks giving by sacrificing, donate, gift and so on the temple. Likewise Indians peoples are having a manner of sacrifice their hair to the god as thanks giving. All age group and gender are donating the hair to the temple. The donate or sacrifice hair is so called "tonsure" hair. Temple authorities are collected the tonsure hair and sell to hair exporter and processor through auction sales. Indian Human Hair is mostly demanded product in all over the world. Indian human hair.
Data's like demand of importing countries, values of human hair and their quantity are analyzed. The analyzed report is help to identify the opportunity to enter in to the hair business. India is of the biggest source for the Human Hair importing countries. Human Hair trade has become a large market entirely export oriented. The demand of human hair is still increasing day by day.Human hair business trend and their viability to enter in to the business and make it big deal. Here more opportunities were found to create business and entrepreneurship opportunities. And also possibilities to create, India is one of the biggest source of hair market through regularize the regulation and procedures to enhance the potential of hair market.
Export trend of human hair overall
From the above table it is clearly explained that the demand of export of human hair is in increased trend . The export value has increase from 161.41 crores in 2005 to 451.98 crores in 2010.
The chart 2 showing the top ten countries imported human hair from India.
Here top ten countries are identified which is most importing of human hair from India. Out of this more than seventy countries are importing human hair from India. By this manner we identified the opportunities to attract and improve the hair business through
effective marketing strategies.
Country Codes and Names
CN - CHINA
IT - Italy
US - United States
ES - Spain
ID - Indonesia
DE - Germany
KR - Korea
MODE OF EXPORT
In export business the mode of transport is played a vital role. The transport availability is considered for meeting the demand and for considering product nature. Here the transport which is mostly used by the exporter is sea, because of its cost and availability.
Chart - 3
In India the business peoples are involved in exporting the human hair and its products to various countries after collecting and processing them. Indian human hair and its products are very much demanded in all over world because of its quality and its length. It increases our economic value in the export market and also creates lot of employment opportunities both directly and indirectly.
Because of lack of awareness and importance about the human hair only less number of business peoples are engaged in the human hair business. Hence, both central and state government should take necessary steps for creating awareness about the usages of human hair and promoting this business as an employment generation business