Introduce About Knife S History Cultural Studies Essay

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This report, introduce about knifes history, type, part, color, material, how to production and the process . And then I choose a product doing research, why the knife make this form.

History of knife

The knife (plural knives) is a cutting tool with an exposed cutting edge or blade, hand-held or otherwise, with or without a handle. Knife-like tools were used at least two-and-a-half million years ago, as evidenced by the Oldowan tools. Originally made of rock, flint, and obsidian, knives have evolved in construction as technology has, with blades being made from bronze, copper, iron, steel, ceramics, and titanium. Many cultures have their unique version of the knife. Due to its role as humankind's first tool, certain cultures have attached spiritual and religious significance to the knife. Most modern-day knives follow either a fixed-blade or a folding construction style, with blade patterns and styles as varied as their makers and countries of origin.

Kind of knife

Knife in the essential to life, in the life may, according to the different USES of the knife can be divided into, weapons, sports 4

equipment, utensils, tools.

Knives as weapons, As a weapon, the knife is universally adopted as an essential tool. It is the essential element of a knife fight. For example: ballistic knife, bayonet, combat knife, dagger, fighting knife, rampuri, shiv, trench knife.

Knives as sports equipment. The throwing knife is a knife that is specially designed and weighted so that it can be thrown effectively. They are a distinct category from ordinary knives. Throwing knives are used by many cultures around the world, and as such different tactics for throwing them have been developed, as have different shapes and forms of throwing knife.

Knives as utensils, a primary aspect of the knife as a tool includes dining, used either in food preparation or as cutlery. Examples of this include: bread knife, boning knife, carving knife, carving knife, chef's knife, cleaver, butcher's knife, electric knife, oyster knife, table knife, ulu. 5

Knives as tools, as a utility tool the knife can take many forms, including: balisong, bowie knife, diver's knife, electrician's knife, hunting knife, linoleum knife, machete, multitool, palette knife, paper knife, pocket knife, produce knife, scalpel, straight razor, survival knife, switchblade, utility knife, wood carving knife, x-Acto knife.

Part of knife color and material

Modern knives consist of (1) a blade and (2) a handle (3) the point (4) the edge (5)the grind,(6) the spine (7), the fuller, (8) the ricasso,(9) the guard, (10) the end of the handle, or butt.(11) to be used to secure the knife to the wrist. Usually the colors are to be determined 6

according to the color of the material

About the material Originally made of rock, bone, flint, and obsidian, knives have evolved in construction as technology has, with blades being made from bronze, copper, iron, steel, ceramics, and titanium.

Rock Bone

Flint Obsidian 7

Bronze

Copper Iron

Ceramics Steel 8

Titanium

Form etc

This knife has two parts make it one is blade, the other is handle. The blade flat ground have a profile that tapers from the thick spine to the sharp edge in a straight or convex line. Seen in cross section, the blade would form a long, thin triangle, or where the taper does not extend to the back of the blade, a long thin rectangle with one peaked side. The handle is flower human hand to design, make sure people can hold on. I think the knife should be simple, light, easy to use for housewife. So this knife I feel is like that. 9

Unique feature

Then I make the research about from Zwilling Group's knife of the kitchen, the Zwilling tool many series I have selected a series of investigations.

TWIN®Profection first it Sophisticated aesthetics and performance. Second quality The special formula steel convinces with its optimum balance of chromium and carbon content - the secret of particularly high-quality steel. FRIODUR branded knives have been ice-hardened to enhance their quality, they have exceptional cutting properties, are especially corrosion resistant and flexible. And the function the full edge enables cutting along the whole length of the blade. This edge combines Japanese and European cutting culture. The next point precision , , precision-forged from one piece for impeccable geometry, the basic requirement for exact grinding and best cutting properties. The last one handling, the wedge-shaped unique blade geometry delivers optimum stability and an easy cut, the new curved bolster shape stands for safe and precise handling. 10

Analysis of its manufacture

TWIN® Knife Manufacturing: SIGMAFORGE®

SIGMAFORGE® is one piece precision forging used in manufacturing several ZWILLING J.A. HENCKELS TWIN® knife series including TWIN® Four Star II, TWIN® Select, TWIN® Pro "S", TWIN® Five Star, and Four Star. SIGMAFORGE knives are forged from a single piece of steel and have the following benefits: 1 Perfect geometry 2 High forging precision 3 Higher stability of the blade 4 Less metal fatigue - improved steel structure 5 Improved cutting edge retention and lasting sharpness 6 Friodur® ice hardened - Maximum no stain properties and more blade strength. Shown below are examples of TWIN® Pro "S"

The manufacture process is traditional hot drop forged process and then stamped. First the hot drop forged : The Traditional Hot Drop Forged Process is used exclusively for the TWIN® Cuisine knife series. TWIN® Cuisine knives, through this process, are also constructed from a single piece of steel. Due to the exclusive 11

horizontal design of the tang, the knives can only be manufactured through this process. This construction also results in a heavy weight - durable knife, and the patented TWIN® Cuisine handle design. Of course these knives are also Friodur® ice hardened for maximum no-stain properties and more blade strength. Second stamped: TWIN® Signature and TWIN® Gourmet knives are constructed through a one piece, fully stamped process. This construction provides for excellent cutting performance and sturdiness.

Brand values

This company is not only production knife, they also production: Kitchen Gadgets, Scissors, Flatware. How can this company is fame, because they from material will start to production every step are serious the material they use Carbon steel and Stainless steel. The quality of a knife is decisively influenced by the grade of steel used. The most important characteristics of the steel used to make the blade are corrosion resistance and hardness. Still now they are not stop their footstep, still innovations about knife.

Exclusive High Carbon, No-Stain Steel

Resistance to corrosion and hardness are determined by the content of chromium and carbon in the raw material and its subsequent heat treatment. ZWILLING J.A. HENCKELS undertook intensive research to find the optimum alloy resulting in a "special formula" that is still being used today in TWIN® cutlery assortments.

FRIODUR®

FRIODUR® is a trademark of ZWILLING J.A. HENCKELS. It is used for products that undergo a special ice-hardening for maximum blade strength and no-stain properties. This process also ensures that your knife will have a lasting cutting edge.

Conclusion

From the research I learned a lot of knowledge, know many material. The history of the knife, which material suit make knife, the part of the knife, how is production. The knife's production process. 12

References

Wikipedia, Knife, available at

http://en.wikipedia.org/wiki/Knife (accessed 20 Nov 2012)

Google

http://www.google.com/ (accessed 20 Nov 2012)

Zwilling Group's

http://www2.zwilling.com/en-US/Product-Range--sortiment/Cutlery--knives/Chapter--kapitel/Knives%3A-Innovations--2620.html (accessed 20 Nov 2012)

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SCHOOL OF APPLIED ARTS & DESIGNB.A.(HONS) PRODUCT DESIGN FUTURE

Contextual And Business Studies

ME1613

Name: Cao Yi

UEL No.: U1158978

Matric No.: UPDF4-01/11-00099

H/Phone No.: 01111319579

Lecturer Checked: Yes Signature: ___________________

Comment : 2

Contents

Introduction...............................................2

Designer story............................................................................................2

Design Principles And Style..................................3

His designs.................................................................................................4

Imitate design............................................................................................8

Conclusion................................................9

Reference.................................................9 3

Introduction

From our teacher I know Dieter Rams , then I looking for his information in the website. In this report introduce his story , designs , his design style and his principles about product.

Story

Dieter Rams. he was born May 20, 1932 in Wiesbaden, Hessen . He was a German industrial designer closely associated with the consumer products company Braun and the Functionalist school of industrial design.

In 1974 Rams was study architecture and interior decoration at Wiesbaden School of Art. Later in 1948 He was rest a span, then he from study to got practical experience and finish his carpentry apprenticeship, kept his study at Wiesbaden School of Art. After his study, he was work for based architect Otto Apple at Frankfurt. In 1599 he was recruited to Braun as an architect and an interior designer. In 1961 Rams become to chief of design in the Braun, until 1995.

Rams deeply influence by his carpenter grandfather. Rams once described his own design method:"Weniger, aber besser'" which means less but better. Rams and his worker designed many memorable products for the Braun, including is the famous SK-4 record player and the high-quality 'D'-series (D45, D46) of 35 mm film slide projectors. He is always known for designing the 606 Universal Shelving System by Vitsoe in 1960.

By producing electronic design, Dieter Rams become a household name in the 50's At the same time he is considered to be one of the most influential industrial designers of the 20th century

Many of his design. e.g. coffee makers, calculators, radios, audio/visual equipment, consumer appliances and office products, We can find home and many museums in the world. 4

In 2010, his contribution to the world of design, he was awarded the 'Kölner Klopfer' prize by the students of the Cologne International School of Design.

Design Principles And Style

He think of the idea of sustainable development and of obsolescence being a crime in design in the 1970s. He always asked himself the question: is my design good design? The answer formed his now celebrated ten principles. Therefore, he concluded ten principles for their own design. Whenever he devised a product is always ten principles to measure.

1 Innovative - Innovation can be anywhere. Technological development is always offering new opportunities by innovative design but innovative design always develops in tandem for innovative technology, and cannot be an end in itself.

2 Makes a product useful - Product is bought to be used. It has have to satisfy certain criteria, not only functional, and also psychological and aesthetic. A good design is the important is usefulness of a product at the same time disregarding anything that could possibly detract from it.

3 Aesthetic - The aesthetic quality of the product is a part, to its usefulness. Since products are used daily, and have an effect the people and their happiness. Only happiness objects can be beautiful.

4 Makes the product understandable - It explain the product's structure. Better still, it can make the product clearly express its function by making use of the user's intuition. At best, it is self-explanatory

5 Unobtrusive - Products fulfilling a purpose tools. They are not decorative objects and not works of art. Their design should therefore be both neutral and restrained, to leave room for the user's self-expression.

6 Honest - It does not make a product more innovative, powerful or valuable than it really is. It does not attempt to manipulate the consumer with promises that cannot be kept.

7 Long-lasting - It avoids being fashionable and so never appears antiquated. Unlike fashionable design, it lasts many years - even in today's throwaway society 5

8 Is thorough down to the last detail - Nothing must be arbitrary or left to chance. Care and accuracy in the design process show respect towards the consumer.

9 Environmentally friendly - Design makes an important contribution to the preservation of the environment. It conserves resources and minimizes physical and visual pollution throughout the lifecycle of the product.

10 Is as little design as possible - Less, but better - because it concentrates on the essential aspects, and the products are not burdened with non-essentials. Back to purity, back to simplicity.

Products

ET 66 calculator

Design in the 1987, awards "busse longlife design award"

Extremely slim electronic calculator with black matte plastic housing, numbers in the middle and characteristic color-coded functional buttons in brown, yellow, green, and red arranged on the outside, split by basic and additional calculations. Buttons extremely easy to use thanks to ergonomic distances and convex shapes. Printing on buttons achieved via dual component molding, to last for decades.

AW 10 wristwatch

Design in the 1989

Functional analog wristwatch with clock-face typical Braun graphic design, clear number and yellow second hand. Housing in metal and black matte plastic, clock-face in black or white, black leather strap. 6

AB 1 alarm clock

Design in the 1987

Extremely compact analog alarm clock juxtaposing square and round forms. Clock-face in typical Braun graphic design, clear number and yellow second hand. Housing in black matte plastic. Alarm on/off bar integrated into housing.

T1000 world receiver

Design in the 1963

High performance semi-professional multi-band radio receiver. First to bear the "world receiver" designation, it features a correspondingly large slide-rule dial, numerous controls and self-explanatory simplicity. The operating panel can be closed with a fold-up protective cover.

Citromatic MPZ2/21/22 citrus juicer

Design in the 1972

Citrus press juicer developed especially for the Spanish market targeting the many bars and cafes there. Base of white plastic with upward flaring cone and transparent acrylic lid. Housing curves below the spout to make space for filling a glass. Design still in production today, 38 years after original design.

Citromatic MPZ2/21/22 citrus juicer this product has 2 designer there are Dieter Rams and Jurgen Greubel. But we can see from this product's Rams' style. First Rams was said "less but better", This product 7

without any spare parts. Second his ten principles, Rams said a good product has to be Long-lasting. It avoids being fashionable and so never appears antiquated. Unlike fashionable design, it lasts many years - even in today's throwaway society. So this design still in production today ,38 years after original design, and it make the product understandable ,we will at once know what is function for the product, It used plastic and acrylic make it, look like simple and practical. The acrylic has another names , we often call the Lucite, or Perspex . These materials lighter and stronger than the iron .

Plastic

Acrylic 8

water outlet , it can be adjusted up and down enables you to extract juice straight into your glass. By pushing the spout upward the flow of juice is stopped and the glass can be exchanged without spilling one single drop. Easy, clean and fast.

Easy to clean , the multiquick citrus juicers all the parts Can be removable. So it will easy to clean . and the groove on the body . we will once know put the glass at here. When we do not use it, we can lid prevent dust to enter.

This part unlike knife but it has knife's function ,it use plastic made.

Ensure safety.

we can see the logo's color is orange ,when people see the color , they will think of fruit orange . they will think this product is citrus juicer . The top part bigger than other parts , This facilitates us to seize, at the same time can prevent juices overflow. This product has Start/Stop automatic easy 9

and fast

Imitate Design

I according to Rams design style and his design principles, I imitate design. This product follow Rams principles, he said a good product has to be Long-lasting. It avoids being fashionable and so never appears antiquated. Unlike fashionable design, it lasts many years - even in today's throwaway society. And "less but better" it's Rams style.

Here is easy to catch , when it working you have to catch, prevent it move .

Change the knife's size, it will make the other juice like watermelon, not only orange .

The juicer all the part can be removable, it will easy to clean, it still use plastic and acrylic, because these material not perishable.

Conclusion

By understanding the Dieter Rams story, designs , his design style and his 10

principles about product. I leaned what is a good product, for a product the exterior is not important, the most important is the function , the usefulness of a product, Rams said "less but better" . At the same times we must focus on the environmental protection,

Reference

Wikipedia(2012) Dieter Rams

http://en.wikipedia.org/wiki/Dieter_Rams (Accessed:24 September 2012)

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Content

1.Introduction----------------------2

2.Biography -----------------------2-3

3.Design Works---------------------3-8

4.Design Style----------------------8

5. Imitate Design--------------------9

6.Conclusion-----------------------9

7.Reference------------------------10 2

Introduction

This is a research report of a designer. I need to choose a product designer to study and understand his profile, background, design style, and the object of his design. I will learn about the designer career, what is the design style, how to appreciate the good design work and how to find out the design style of the designer from this task.

In the end of this task, I will imitate and redesign his product. The designer who I choose is Ron Arad. He is famous for his creative versatility and the experimental way he fuses technology, manufacturing processes and a daring array of materials into objects.

He is well-known in furniture and architecture design. He do very well in using extreme and mercurial material such as carbon fiber, acrylic, polyurethane, concrete, glass, polyester, plywood, steel, leather and crystal with superb craftsmanship to design product.

Biography

Ron Arad, he was born in 1951 at Tel Aviv , The city which he was born is located on the Israeli Mediterranean coastline in central-west Israel. There is the largest and most popular city in the Tel Aviv Metropolitan Area, he is an Israeli industrial designer, artist, and architect. He attended the Bezalel Academy of Art and Design in Jerusalem between 1971-73 and the Architectural Association in London from 1974-79.

In 1981, Ron Arad with Caroline Thorman set up a design studio, workshops and showroom in covent garden which is 'One Off Itd'. In 1989, he and Caroline Thorman) founded 'Ron Arad associates', It is an architecture and design practice in chalk farm. In 1994, he established his own studio which is the 'ron arad studio', It is a design and production unit in como, italy. His london studio has increasingly produced individual pieces made of sheet steel, and he always mischievously exploits their formal and functional possibilities to the fullest. 3

The Rover chair is the first of his product designer career. He was head of Design Products Department at the Royal College of Art from 1997 to 2009. Arad designed in 1993 the bookshelf Bookworm, which was still produced in 2011 by the Italian company Kartell.

In 2008, he designed the Bauhaus Museum which is in his place of birth--Tel Aviv. In 2008-09, Arad paired with KENZO to create his first perfume bottle. The bottle was on display into his exhibit No Discipline.

In 2010, He has also planned the Design Museum Holon together with Bruno Asa, which was opened in Israel, Arad started his collaboration with New Eye London to design an eyewear collection. The global launch is planned in spring 2012.

Arad's installation "720 Degrees" opened at the sculpture garden of the Israel Museum in August 2012. It consists of 5,600 silicon rods that form a circle 26 feet above the garden. Visitors view projected images standing inside or outside the structure.

Design Works

The Rover Chair 1981

The Rover Chair is Ron Arad first piece of furniture design in1981. It is produced by One Off until 1989, and in 2008 were being produced by Vitra in two models. This chair is combining a car seat with a structural tubing frame. The style of the chair design is Postmodernist. 4

Bookworm 1993

Bookworm designed by Ron Arad in 1993, which is produced by Italian company Kartell. It is a book shelving. Bookworm sheet like Caterpillar, and features of it is curving doesn't same like normal bookworm and the bendy book shelf can adopt any position without suffering loss of durability and functionality. This special book shelf every single element can take a load of about 10kg. The material of Bookworm is thermoplastic(solid colour in PVC) . These were presented at the Milan Furniture Fair of that year. The dimensions of these is Height: 19 cm, Depth: 20 cm, Width: 520 cm . The shelf is available in three lengths 3.2m, 5.2m and 8.2m(7, 11, and 17 shelves). The weight of this book shelf is 6.2kg. This book shelf got five colours tea yellow, bottle green, cobalt blue, wine red , opaline and aluminium.

The Big Easy Chair 1990

In 1988 and 1989, Arad in his "One Off" workshop in London design series of "Big Easy" armchairs using bent sheet steel welded at the edges. In 1991,this chair manufacture by Italian company "Moroso". This chair has a steel frame covered with stress-resistant polyurethane foam and polyester fibre. The armchair can be used both indoor and outdoor because it is both water and fade resistant. The dimension of this chair is 35.75" H x 52.25" W x 34.75" D. The seat high is 16.5". This chair got four colour available which is white, black, red and blue. In 2010, the steel version Big Easy Chair was come out. This chair can't be stack. 5

The Tom Vac Chair 1997

The Tom Vac Chair was designed in 1997. It was commissioned by magazine Domus and was set up in the centre of Milan in 1997. The seat of Tom Vac Chair is plastic and the frame of it is polished chrome steel. The plastic seat shell molded making The Tom Vac Chair more interesting and easy to seat in. The chair is tough ,hard wearing and easy to handle . It is suitable for outside ,kitchen table and cafe furniture. This chair can stackable up to 5 pieces. The dimensions of these is : H76cm D63cm W63cm Seat Height 44cm. This chair is available two surface finishing and five colour. This chair is manufactured by Virta. The seat shell of this chair is like bees nest.

Three Skin Chair 2004

The three skin chair was using wood for the first time. The feature of this chair is consists three single plywood with fantastic structure. This chair last longer Arad's strongly materials-oriented path. This chair got two finishing.

Well Tempered Chair 1986

Well Tempered Chair was designed in 1986. It is manufactured by Vitra AG, Basel between 1986-93. The size of this chair is 80cm x 98.5cm x 80cm; seat height 48 cm. The material of this chair is high-grade sheet steel, thumb screws. This chair got three single part and use screws to combine together. 6

Two nuns bicycle 2011

Two nuns bicycle is designed by Ron Arad, This project was organised by the Elton John AIDS Foundation and W Hotels. Ron Arad used the natural 'springy' properties of the tempered steel give the wheels a slight cushion and allow for a smooth ride. Each of the wheel is created out of 18 interconnection strips of metal.

Ripple Chair 2005

This chair is made for natural injection moulding. The sit shell is made from polypropylene, the basement of the chair in vanished white or black mat, chromed and stainless 316 L steel, underfoot is polypropylene. This chair can stackable up to 4 pieces. This chair got five colour which are white, chocolate, black, cadmium, and malachite. The dimensions of this chair is Height: 31.5", Depth: 23.25", Width: 26.75". This chair is suitable both domestic and public spaces. 7

Aerial Light 1981

Aerial light allow to change angle with remote control. The body of the light is aluminium. This design were developed by Japanese company Nippon Antenna and Peter Keene. Ron Arad was getting idea from a remote-controlled fishing rod. This light is omnidirectional, this light can be adjust in three dimension. It is an upgrade of the flexibility provided the classic angle and poise lamp. 8

Spring Collection 1990

This special collection included some of the famous Ron Arad designed work. This collection is produced by Italian company -Moroso. This collection are using soft material to modify the original design, All of these sense like more comfortable and close to the spring felt. The product included in this collection are Size Ten, Soft little easy chair, Soft little heavy and soft heart.

Design Style

Ron Arad design style is always curving, blending and look like waves. He is good in using a variety of novelty material with high technology. At the same time, he also consider the manufacturing processes of the product. He be fond of using bright colour or polished chrome steel to do design. But, his design work is always less functional. 9

Imitate Design

After I study Ron Arad's work, I found that he has designed a chair with simple sheet which is 'Papardelle Chair'. It is using woven stainless steel mesh and steel to made. The dimension of the chair is height 102cm, length 206.5cm, depth 23 60cm. He was designed in 1992. This is my most favour design of all Arad's. I though this is quite cool and simple. So, I choose this product to imitate. I found that Papardelle blending like cloth. Then, I enlarge it on my redesign product.

My imitate product-Table with Chair

Conclusion

After doing this report, I understand what is the designer need to do, how to evaluation and appreciation design works, and how difficult to design a good product. I improved my research skill again. Moreover, I learned a lot from Ron Arad. For example, he is a professionalism designer as he not picky any design work. He not only designed very small thing like bar equipment, but also designed very big thing like museum. The spirit of his be worth we to learn. I also agree his inspiration which is 'Everything has be done before'. Furthermore, I also understand how important of design style for the designer. It is more easy to let people identify you product, if the style of the designer is clear. 10

Reference

Internet Reference :

ï‚· Bonhams (2009) A rare Ron Arad woven stainless steel mesh and steel narrow papardelle chair. Available at: http://www.bonhams.com/auctions/17537/lot/3508/ (Accessed 27 October 2012)

ï‚· Ambientedirect(2010) Vitra. Available at :http://www.ambientedirect.com(Accessed 27 October 2012)

ï‚· Yliving (2009) Tom Vac chair. Available at:http://www.yliving.com(Accessed 27 October 2012)

ï‚· Dezeen Magazine(2009) Ron Arad: No Discipline at MOMA. Available at: http://www.dezeen.com/2009/07/12/ron-arad-no-discipline-at-moma/ (25 Sept 2012)

ï‚· Art Value(2009) Papardelle Chair. Available at : http://www.artvalue.com/auctionresult--arad-ron-1951-united-kingdom-a-rare-narrow-pappardelle-chai-2510573.htm (29Sept2012)

ï‚· Google (2012) Ron Arad :No Discipline book. Available at : http://books.google.com.my/books?id=w_arBoknhgUC&pg=PA33&lpg=PA33&dq=aerial+light+ron+arad&source=bl&ots=unBr572F9-&sig=WBp9eboRLH0iIhGd9ih0daykHgM&hl=en&sa=X&ei=xiiEUJ6zKIPLrQec0YG4Cw&ved=0CEAQ6AEwCA#v=onepage&q=aerial%20light%20ron%20arad&f=false (02 Octo 2012)

ï‚· Designboom (2010) Ron Arad. Available at: http://www.designboom.com/eng/interview/arad.html (21Sept2012)

ï‚· Ron Arad (2003) Holon Museum. Available at: http://www.ronarad.co.uk/design-museum-holon/ (23 Sept 2012)

Book Reference :

ï‚· Terene,C & Max,F (2004) Designer on Design. London Conran Octopus Ltd.

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Content

1. Introduction ---------------------------------------------------------2

2. Background History----------------------------------------------- 2

2.1 Different types and uses of pan--------------------------- 2-3

3. About the Product---------------------------------------------------3

4. Material---------------------------------------------------------------4

5. Colour-----------------------------------------------------------------4

6. Form-------------------------------------------------------------------4

7. Unique Features--------------------------------------------------- 4-5

8. Emotion Feel-------------------------------------------------------- 5

9. Tactile Qualities ----------------------------------------------------- 5

10. Manufacture Analysis----------------------------------------------- 5

11. User Profile----------------------------------------------------------- 5

12. Brand Value---------------------------------------------------------- 6

13. Conclusion----------------------------------------------------------- 6

14. Reference------------------------------------------------------------- 7

14.1 Internet Reference--------------------------------------------- 7

14.2 Book Reference------------------------------------------------ 7

2

1. Introduction

My classmate and me on 12 Oct 2012 went to KL Pavilion to observe the product we appreciate. We take a lot of the product photos and take some leaflet and catalog from there. Besides, we also get some information from the salesman and promoter who is working there. When we ask for take photo some salesman prohibited us, some of them limit the amount of photo we taken. We need to choice a product to study and analysis the object. We have been required to do a report to analysis the product. In this report, I will explain the background, user profile, material, colour, shape, manufacturing process, unique features, brand value and etc of the product which I choose.

The product I choose is Tefal Preference Pro cooking pan. It is a non- stick pan. Pan is the most important cookware in the kitchen. Pan is used for contain the food which is going to cook. As I know that France's company Tefal is produce very good quality non-stick pan.

2. History Background

In 1954, Marc Gregoire, a French engineer used the Teflon coated his fishing gear to prohibit tangles. When his wife Colette saw it, she suggested Marc using the same method to coat her cooking pan. This idea was successful and a French get the patent for the process in 1954. After two years, the French company Tefal was formed to manufacture non-stick pan. Nowadays, Tefal is not only produce non-stick pan and cookware, it is also manufacture electrical equipment. For instant, toaster, coffee maker, blender, iron, and bathroom equipments.

2.1 Different types and uses of pan

Crepe Pan

Crepe pan is a frying pan to cook crepe. Crepe is French cruise. The form of it is like very thin pancake. Crepe pan often has oblique and sloping side and normally has been a non-stick finishing so that the crepe can be turn and remove from the pan easily. Use the pan to cook crepe is the most easy way. 3

Sautense

Sauteuse pan is the pan often used to sauté or braise food. Sauteuse pan normally with short to medium height sloping side and a long handle.

Sautoir Sautoir pan has a large cooking surface and short straight. It is also very heavier. The wider surface help to transfer heat to the ingredients, the straight side help to contain the ingredients. The heavier help the cooking process, the long and high handle aid the user in jerking pan.

Sauce Pan

Sauce pan normally has heavier bottom and high sides. All these let it more useful for heating food with high liquid content. Sauce pan is the most suitable pan to making sauce.

Rondeau

Rondeau pan normally is wide and heavy. The side of it usually is low. This kind of pan is suitable for poaching, braising, or slow cooking of food. It is great for searing and poaching meat or fish.

3.About the Product

The product I choose is Tefal Preference cooking pans. It is one of the great selling product produced by Tefal. It is a non-stick pan. It is suitable for all heat resource, include induction. The pan has Tefal unique heat indicator system- Thermospot. 4

4.Material

The mainly material of the Tefal Preference Pro cooking non- stick pan is polytetrafluoroethylene (PTFE), it is normally known by the trade name Teflon. It is resistant to heat and chemical. It is usually used to produce non-stick cooking pans, gasket, hoses, carpets and fabric to make them stain resistant. The handle of the pan is using Bakelite. It is an early plastic, can be molded, and less expensive to make. The exterior of the pan is using non-stick titanium. The base of the whole pan is stamp the stainless steel. The interior of the pan is using Pro-Metal which is a premium multi layer non-stick coating to reinforce with the ultra hard mineral make sure it is the most resistant non-stick.

5.Colour

The colours of the pan most are natural materials colour. The interior of the pan is shining black. The handle of the pan is natural colour of the stainless steel. The red dot on the centre is Thermo-spot.

6.Form

The base of the pan is curving, the side of the pan is oblique to outside. It is considerate for the food easy to pour away from the pan. The handle of the pan is considerate that human engineering, it form is most suitable for human use.

7.Unique Features

The most evident feature is Thermo-spot, it is exclusive invent by Tefal. It is not just a red dot or for aesthesis. It is Tefal unique heat indicator system, is a guide for cook to 5

know that whether the pan is pre-heated to the right temperature or not. The handle is make by Bakelite. It is polished stainless steel, can oven proof up to 180â-¦C. Non-stick exterior easy to clean both inside and outside. The interior of it is using premium multi layer non-stick coating to strengthen with ultra hard minerals to assure the lifetime guarantee of the pan.

8.Emotion Feel

During the time use Tefal Preference cooking pan, the user will feel more comfortable and more safety than others cooking pan. With the help of the Thermo-spot let user easy to know the temperature of the pan. It also can improve the cooking experience of the user. At the same time user will feel more confident with their cooking skill.

9.Tactile Qualities

The handle of the pans is stainless steel insert with Bakelite, can block the heat transfer to user hand. The stainless steel outside of the handle is smooth will reduce the fiction between hand and handle. So, user can hold it for long time and feel comfortable. The finishing inside and outside of the pan are very coarse. It can help the food easy to remove from the pan and non-stick when cooking food.

10.Manufacture Analysis

The base of the pan is using titanium. The interior and exterior are coating multi layer non-stick material, such as Teflon. It is combine with ultra hard minerals. The base of the handle is using Bakelite. The finishing of handle is polished stainless steel. After that fix together with nail.

11.User Profile

The users of Tefal Preference pan are the people who always cook on their own. Most of the buyer are more affluent people, most of the user are 30 years old above housewives. Most of them are dotting everything in their home and familiar with how to limit or save the budget of whole family. They are keep a watch of they and their family healthy. They will choose Tefal cooking pan is because it can let the dishes they cooked less oil. 6

12.Brands Value

Tefal is the first company produced non-stick in the world. They always produced high quality non-stick pan and using Tefal pan will lessees the oil of dishes. It is good for the user health. In the past, Tefal product was very expensive, rarely people can burden it. So, Tefal was reduce their price to target more people and more country. Now, Tefal cooking pan is around RM79.90 to RM 250, more people can afford it. Furthermore, Tefal often promotion their product. So that, the sales of Tefal pan is increasing. Besides that, they also produced many series cooking pan to ingratiate the different segment and need of customer. For example, the series of Masterchef is for the chef to use, it is more expensive than others series. Tefal is advance the 4P marketing very well. Moreover, Tefal create a channel to share some recipe to their customer and guide their customer how to use their product. The user of Tefal also can free download recipe in Tefal website. All these are after- sell service provide by Tefal.

13.Conclusion

After done this report, I had learned about the type of cooking pans, manufacturing process of cooking pan, the need of customer, marketing mix of the Tefal used, and technology nowadays. Furthermore, I understand that the relationship and theory in a historical and context between marketing and design. Besides that, I also understand design a product need to considerate many side, not just design a aesthesis product. After understand all these knowledge, I should design aesthesis product with functional for the target user. 7

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