Globalizations Effect On The World Culture Cultural Studies Essay

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Many cultures and traditions everywhere are on the verge of extinction because of globalization. Globalization, according to globalization101.org, is a process of interaction and integration among people, companies, and governments of different nations. It's a process driven by international trade and investment and aided by information technology. This has a lot of effects on cultures locally, nationally and globally. [1] 

Globalization has made a huge impact on culture and tradition and not all of them good, but not all of the bad either. Globalization has brought education. People are now more educated. All the problems which came with not knowing have been reduced. Globalization has brought open mindedness to the world. Messages are being sent through different types of music, getting people out of sticky situations. It has made communications much easier. Scientific discovery has helped us learn about our history, which minimizes the mysteries of our traditions and cultures. It has also improved our health and well-being and advanced cultural development. For example in the arts and music sectors. Modern transportation has brought closer through tourism sports and internet. Instant communication has made it possible to organize resistance against oppression and break the monopoly of governments over media. Young people communicate so broadly today that they are narrowing the cultural gap that had divided previous generation.

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I live in Ethiopia. .It's a country that was particularly isolated from the rest of the world until just about a hundred years ago. It is home to an ancient civilization and multi-cultural diversity. Addis Ababa, the capital city of Ethiopia is a great example of how globalization is affecting traditions and cultures. You can find a variety of cuisines which were unknown before. Everywhere you go you see people wearing jeans instead of the usual traditional clothes. Jeans is not part of the Ethiopian culture; it's just something that came from globalization. Here we have our own language called Amharic, with our own alphabets and numbers. But when we go to school we are taught in English. Amharic is now also borrowing quite a lot of words from English for daily usage. The favourite sports teams for the young in Addis are clubs like Liverpool and Arsenal instead of local teams. Almost all young residents of Addis know of actors like Angelina Jolie and the life history of pop stars like Michael Jackson.

Ethiopian education in the past was completely restricted to boys. The children had a hard life, but they were very hard working. They usually lived in great poverty and they had to beg for their daily meal. When they leave home and their family, they take a sack with grain in it, this will keep them from going hungry and from begging for several months [2] . The children, in many cases, were a little more than a servant to their master. They sit outside and under a big tree for shade. The students learn by repeating what the teacher says. Then when they have finished learning about their religion, reading and writing they become teachers of their faith themselves. Knowledge was mainly passed orally instead of in written form. Books were very hard to get and were generally copied by hand.

Nowadays, nearly everyone goes to normal primary and secondary schools where we learn using text books and other resources. We also sit in classrooms with chairs and tables. This is another change in the Ethiopian tradition. Barely anyone knows how to speak in Ge'ez (which is the church language). We also don't go around begging for food. Our guardians make sure we get everything that is necessary to have a good education.

`Globalisation can be a shock to some cultures. The Hamer tribe is a tribe located in the fertile land of the OMO River Valley. The Hamer people are primarily pastoralists, tending cattle, around which their society bases their existence. In addition, the Hamer people are famous for their "bull jumping ceremony" in which young men are required to jump over a line of bulls in order to be accepted as adult members of Hamer society. One interesting part of the ceremony is the whipping of the female relatives of the individual undergoing the bull-jumping test. The Hamer women are whipped on their bare backs, resulting in open wounds and later scars. [3] The hamer tribe is also known for their traditional everyday clothing. Which is a covering for the bottom part of the body: made from animal hide. Now these people really don't have an idea about the outside world, but they are now wearing t-shirts and other types of western fashion. I know this might not be the best thing to do but the uniqueness of this tradition is something that in my opinion should not be driven into extinction just because other people don't think it's good or necessary. I know this will bring on a lot of debate or it might already have.

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Globalization is not only affecting Ethiopia! (Of course not, it wouldn't be called globalization if it was). Globalization has touched all the corners of the world. The greater influences are countries with big economies. For example: United States of America, Countries in Europe, China and Japan. I mean think about the things you own. If you bought it from England it doesn't necessarily mean it was made there. It probably was produced by an American company in China. The raw material might have come from Africa.

Brazil is a huge country, a giant actually. It's known because it is home to the biggest rainforest in the whole world. The Amazon forest covers most of the Amazon basin in South America. The basin is about 1.2 billion acres while the forest is about 5.5million kilometers. To be exact Brazil owns 60% and the rest is located in 8 different nations: Colombia, Peru, Venezuela, Ecuador, Bolivia, Guyana, Suriname, & French Guiana. Brazil is one of the fastest growing economies in the world and is expected to be one of the great powers of the worlds in a few decades. Brazil is also home to Indigenous people who compromise a large number of ethnic groups. Traditionally they were mostly semi-nomadic tribes who subsisted on hunting, fishing, gathering, and migrant agriculture. For indigenous people land is very important. Deforestation in the Amazon Rainforest threatens many species of tree frogs, which are very sensitive to environmental changes. The indigenous people are also affected by this. They often refer to the forest as their mother. Land gives them water, food, a place to live. Without land there is no life. But since the 1980s, there have been sudden increases in the use of the Amazon Rainforest for mining, logging and cattle ranching. This is posing a severe threat to the people. Settlers illegally intruding on indigenous land continue to destroy the environment necessary for indigenous peoples' traditional ways of life [4] . Globalization is changing the world's ancient cultures just like it's doing to the Hammer tribe.

Immigration is another factor of globalization. Immigration according to Wikipedia.com is the introduction of new people into a habitat or population. This is become a problem everywhere. In my country, everybody talks about how they are going out of the country the minute they can. They usually want to go to America, but why? It's because of the influences their movies and music have on us. We think by going there we will live a high class life, without any worries or hard work. Now United States of America is made up of many different types of races; African Americans, Asian Americans, and Italian Americans etc… This has brought on a major source of population growth and cultural change throughout the United States. The economic, social, and political aspects of immigration have caused debate regarding ethnicity, economic benefits, and jobs for non-immigrants, settlement patterns, impact on upward social mobility, crime, and voting behavior. [5] 

Immigration is also causing problems in Italy. The Immigrants coming to Italy are usually there illegally. Italy's the fact that Italy is in a perfect spot for immigration is unfortunately bringing issues on how to prevent these illegal immigrant. Many Africans have died somewhere along the route across the Mediterranean Sea to get from places like Tunisia and Libya (especially after the riot there) to southern Italy. Officials have tried discouraging people from trying to make the trip by publicizing accidents happening on the way, showing them that it is not worth the risk. But maybe it is; the Southern border of Italy is apparently very easy to get through, plus the fact that those who are caught are rarely actually deported back to their countries. [6] 

Globalization has made a major change to the world. We are now united in every way possible. Life is also getting easier. But that doesn't mean we should lose our heritage on the way. We should be preventing it from being extinct, just like we are doing with animals.

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By: Tsion Abraham

Word Count: 1537