Globalization Is The Most Popular Word Cultural Studies Essay

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Globalization is the most popular word nowadays. It has different meaning depending on the context and the situation. Globalization has been defined differently by different people. Guy Brainbant: says that the process of globalisation not only includes opening up of world trade, development of advanced means of communication, internationalisation of financial markets, growing importance of MNC's, population migrations and more generally increased mobility of persons, goods, capital, data and ideas but also infections, diseases and pollution. [1] 

Globalization can be defined as the process which involves changes in political, economical and social system through technological advancement. McLuhan says, Globalization is "The concept is of one being connected by an electric nervous system within which the actions of one part will affect the whole" [2] . People around the globe are effectively World Trade Organization (WTO) is one of the main organizations governing globalization which indicates the significance of free market policies by describing the huge benefits of global competition. The free market [polices benefits include break down of barrier to movement of goods, services, capital, knowledge and man power across the borders. The major benefit is in the reduction in the cost of communication and transportation. Globalization is the key factor of any developing country which will help increasing the growth in economy and income per capita resulting in better standard of living.

To the extent that global interface is concerned it is expected to believe initial increase in import and export; however, in this course of action of globalization of the economy cultural aspects are also into spotlight. Globalization not only has effects on economic and politics but it has also effects on the culture in this global in world. Globalization and culture is so much interconnected that, both walk hand in had together in this modern world. According to J Tomlinson, Globalization dwells in the heart of society and visa versa3. In my opinion to understand this process of globalization of our time it is necessary to consider its cultural form. What effects will the cultural globalization cause? Does it take to cultural diversity as one think or perhaps to cultural homogenization as others claim? Therefore, in this essay I will further explore the concept of globalization and culture a well as its impact on the society with specific reference to India.

In this process of globalization of economy, it is natural to envisage initial spurt in trade and commerce as far as international interaction is concerned. But sooner than later other cultural aspects also come under its purview. They are grouped under the 'cultural exchange programs'. These include globalization of scientific and technological research, involvement in games and sports, and exchanges in various aspects of art and literature.


Globalization can be defined as the process which involves changes in political, economical and social system through technological advancement. McLuhan says, Globalization is "The concept is of one being connected by an electric nervous system within which the actions of one part will affect the whole" [3] . People around the globe are effectively connected with the help of technological advancement and globalization. This also includes availability of goods and services produced in one part of the world easily accessible in other parts of the world. The phenomenon of Globalization can be defined as minimising the interdependency of people by overcoming the cultural and historical differences through instant communication. Globalization is very effective and beneficial as it minimizes the barriers of free trade between countries. The major credit of revolution in Globalization can be given to the changes and development in telecommunication and technology.

Effect of Globalization on Indian culture

Before addressing the effects of globalization on culture, it is important to mention that culture is such a wide theory that it challenges portrayal in a compressed form. Various Characteristics of a society is covered in detail to list comprehensively by culture. Even though we have reasonable knowledge about what culture is. Culture is something that forms our individuality and has a lasting impression on our perception.

Different individual have defined culture in different ways. And this is because of the differences in the point of references of the people of culture. Ekhe (1998) defines culture, as construct applied in an endeavour to study and put together procedures and thoughts in broad variety of vicinity of the world [4] .

Culture is something that forms our individuality and has a lasting impression on our perception. Every culture is different form each other and so is every human. Culture is like rainbow filled with many colours of cultural mixture. Culture is not something that one can have with birth; it is learned and not hereditary. According to Jekayinfa (2002), Culture consists of the total range of human action which is in a social context passed on from one generation to other [5] . In other words; it is a process of inclusion through conscious teaching or from the social surroundings.

Cultural Globalization is the rapid pass through of facts, stance and morals crosswise countrywide precincts, leading interrelation and communication among peoples of different cultures and life style.

Each and every kind of dimensions of the culture is taken in to account in the present aspect of imperialist/ industrialist globalization. Globalization of material exchanges implicated in trade and industry relations has been prove by the impact of rising observable fact of labour movement, financial, and product trading, the importance of buying and selling authoritarian contracts, the worldwide splitting up of labour, and bodies such as WTO, IMF and world Bank.

Globalization has made possible for the developing countries to connect into T.V Programme, videos, music, news and so forth of the highly developed nations. India being one of them has not only gained economic opportunities from globalization but also acquires new products and technologies. Despite system of government, lack of infrastructure and an uncertain policy outline that has a negatively impact the operations of MNCs in India, MNCs are looking at India with great expectations and are investing huge amount to put up their R&D hub in the country. India has gone a head of other developing countries for Information technology, research & development investments and outsourcing. Today, with the rapid advance of globalization throughout the world, more or less impact on social and cultural values can also be observed, India begin one of them is also been effected.

The new information and communication technologies that has vastly expanded has also made possible for the poorest people to know different cultural richness. The easy access to cable television and foreign movies has helped to demolish the cultural boundaries. All theses technologies have not only changed the perception of the people but also helped people to think beyond their imagination. This has opened employment prospects for women, who are becoming a larger part of the workforce that in turn has put a damper on inequality among the sexes, something that Indian women have been struggling with their entire lives. Globalization has influenced the traditional views towards women so they can take an equal position in Indian society.

As compared to earlier old-fashioned idea people have become more due to introduction to other cultures through cable network. Now a day's bachelor boy and girl sharing same accommodation and stay away from home have become more common in India. This has had its own social and cultural impact. More availability of cheap and dirty stuff (CD's or DVD's of Hollywood movies, Adult movies, foreign channels) in the name of liberalization has negatively affected the young crowd of India. There has been increase in the violence and also the number of rape cases has increased than before.

Globalization has made possible for people to achieve better awareness and understanding of diverse fashion trial, life style, things in a foreign country and at home. Not only Multiplex theatres have become known but also restaurant like McDonalds, KFC, and other fast food has well like by the people. However it has not replaced the Indian traditional food like Parathas and other road side fast food. With Scientific advancement and hi-tech improvement life in urban and rural area have become reasonably relaxing, speedy and pleasant. Some years back in India even land-line was a status icon where as, now each every person has a mobile in hand, listening to music or talking.

Going by the experience of some countries, however, even if a nation's culture is shaped over a long historical time period, it can, over time, become suppressed, and even become extinct in the face of a dominant foreign culture. The strength of Indian culture is that it has retained its essential Indian character with remarkable continuity - despite the passage of time, numerous foreign invasions and a huge growth in population.

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