Globalization And The Clash Of Different Cultures Cultural Studies Essay

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Globalization, which is defined as the 'interaction or integration among the people, corporations and government of different nations, a process driven by international trade and investment and aided by information technology'. (globalization101.org) Globalization affects the world in many aspects, for example, rich and poor countries, trade unions, corporate leaders, governments, indigenous people and the citizens. Some says that globalization promotes trade between nations, which increases the income of people via trade and promotes trade between nations; while on the other hand, some says that globalization forms a bigger gap between the rich and the poor countries. Globalism is a process of making the world shrinks, creating a world known as the 'Global Village'. As the world getting smaller and smaller due to globalization, the cultures from all around the world have mixed up and create a phenomenon known as 'homogenization of cultures'. Is it really true? Culture, is defined as the tastes in art and manners that are favored by a social group. Does globalization alone causes the clash of cultures around the world? To justify the trueness of this statement, views that agree and disagree about this statement has come up for analysis.

Supporters of this argument also claim that globalization has caused the impact of 'pop culture', also known as Americanization worldwide. Such culture has been manifested in many countries. The 'pop culture' is spread through media, such as television, radio, the internet, broadcasts, videos, newspapers, magazines , fast-food company chains and so on. 'Images of America are so pervasive in this global village that it is almost as if instead of the world immigrating to America, America has immigrated to the world, allowing people to aspire to be Americans even in distant countries.'(Barthin, 1998) For the United States, the entertainment industry creates more revenue rather that oversea trading do. Globalization enables company from the other countries like Japan's Sony to distribute their cultural products - American Popular Culture, 'pop culture' worldwide, which quickened the spreading of 'pop culture'. The clash of culture even manifests in Hollywood itself. There have been a few movies that are originated from other foreign countries being reshot in English version. Globalization also enables foreign countries to earn profits from the sales of the American Popular Culture. The big profits by the sales of American Popular Culture 'Pop Culture' has caused companies to sell them even vastly for more profit, which opens up a door for foreign culture instead of local culture.

The supporters of this argument, that government policies can also cause a clash of cultures, says that as governments open up the doors for Multinational Corporations, (MNCs) to set their manufacturing plants in their land, cultures of the country will be clashed. This is because as a manufacturing plant of other countries is set inside their own country, the products of the following plant will be sold at a lower price in the country which enables consumers to have more variety when buying goods. Such example can be manifest on the Nike manufacturing plant in Indonesia. During the old times, when Malaya was under the colonization of the British, they brought in a big group of Chinese and Indian Labors. This has caused the following country to be multicultural as different kinds of people with different cultures are brought to live as neighbors. Eventually, this creates a phenomenon which the clashes of cultures occur. For example, the Chinese celebrates Chinese New Year, the Indians celebrate Thaipusam and Deepavali, and the Malays celebrate Hari Raya . The people of Malaysia, though they are of different cultures, celebrate each other's cultural days. This also reveals a homogenization of culture. In Islamic countries, the eating of pork and drinking of beers are prohibited, and the Muslim offers cows during their cultural festivals. The people of different religion, are able to cope up with the government policies even though they are not prohibited from eating pork or drinking beers. However, clash of cultures is manifested among the Muslims and the Hindus. The Muslims offer cows to their god while the cows are a representative of the Hindu's god.

People around the world love to follow the trend. It could be any trend, like clothing, cellphones, hairstyles, vehicles and so on. When people from different country follows a trend from a particular country, for example China, they are actually welcoming a new kind of culture into their own country as this causes the clash of culture between their local culture and foreign culture. Furthermore, trend brought by the Information and Communication Technology (ICT) may cause a clash of culture too. The supporters of this argument claim that FACEBOOK is also one of the agents that brought in foreign cultures into a country. How does FACEBOOK cause clash of culture? As everyone knows, FACEBOOK is a public application that can be accessed anywhere around the world, no matter who you are. FACEBOOK users thus, are able to see the ways of living through the pictures posted by people of different cultures of different country. They can even make friends with people of different culture. Some people use this public application for their business matters, and selling their countries' trend products overseas and causing a clash of culture in the buying country.

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