Fashion Designer Giorgio Armani Cultural Studies Essay

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Sales of the Armani-Group in 1994 amounted to 1270 billion Lira ($787 million), up 12.4% from 1993. Garments accounted for about 850 billion Lira ($527 million) and accessories for about 420 billion Lira ($260 million). In 1996, the group sales, including sales from licensed products rose to about 2000 billion Liras ($1.3 billion). The Armani-Group also includes the sportswear company Simint, which handles all of Armani's informal lines. Armani himself holds 53% of the Simint assets. Simint was rated the best perfoming stock at the Milan exchange, with an annual increase of 219% with respect to the stock price. While Simint produces the Armani Jeans line, the Armani Junior label and the Emporio Armani men's wear, the Emporio women's clothes are produced by the Antinea (sales in 1996: 150 billion Lira), a 100% Armani offspring. Giorgio Armani S.p.A. develops the Armani labels. In 1993, Giorgio Armani S.p.A. showed a 30% growth in sales to 695 billion Lira ($442 million), thus doubling its sales figures of 1990. Two years later sales were at 960 billion Liras ($590 million), increasing another 25% to 1200 billion Liras ($778 million) in 1996. Pre-tax profits for the Giorgio Armani S.p.A. marked 325 billion Liras ($211 million).


The biggest export market for Armani is the United States, where Armani labels are sold at 12,000 points of sale. In 1995, Armani had 36 outlets carrying the exclusive Giorgio Armani and Borgonuovo-21 lines. Emporio Armani outlets numbered 119 in 1995, with 54 in Italy and 22 in Japan. This figure rose to 121 stores in 1997 and is planned to be increased by 8 in the near future. A/X Armani Exchange used to be sold only in the United States. In 1994, the A/X-stores were taken over by Club 21 USA, Inc., but

continuesly struggled to compete with lower-priced competitors like Banana Republic. Today, Armani intends to open up even more A/X-outlets, also introducing them to customers in Asia for the first time.

Production/ Licenses

The main Armani lines are produced by Italy's largest manufacturer of designer garments, Gruppo GFT. Armani garments account for about 30% of GFT sales and are therefore GFT's most important license. In 1994, Armani tried to take over GFT with the help of American investors, presumably to help out Armani's sportswear affiliate, Simint, which had gotten into financial trouble at the time. Simint is now recovering, after cutting its staff, changing its distribution structure, and concentrating its production in Italy. An economic turnaround could be achieved, which resulted in 1995/1996 in sales of 255 billion Lira ($160 million) and turning a loss of 24 billion Lira ($16 million) in the previous year to a net profit 5.4 billion Lira ($3.5 million). Sales for the fiscal year 1996/1997 are expected to be 180 billion Liras ($117 million). Armani is said to be interested in expanding his own production capabilities. For that purpose, Armani is expected either to shift the production of his main lines from GFT to Simint or Antinea or he might take over stock from GFT, who are expected to make such an offer in order to keep their most profitable client.

In late 1996, Armani announced that from now on clothing under the Armani Jeans-label will heed to tight environmental standards, introducing a range of clothing items which will be made out of hemp.

Among the Armani accessories, the eye-wear collection appears to enjoy continuous success. The Armani glasses are produced since 1988 by the Italian designer eye-wear specialist Luxottica and exclusively sold in eye-wear speciality stores and Armani boutiques.


Armani wants to expand the number of his stores significantly. Most visibly, he opened up two huge flagship stores in New York City on Madision Avenue, one for the top line and one for Emporio Armani. Armani seemingly pursues the establishment of a lifestyle brand "Armani". This movement is reflected in the various attempts to offer a wide variety of products under the Armani-label. Such as the in 1996 introduced Armani Neve winter sportswear line, the Armani Golf sportswear line (both produced previously by Skinea and now by Simint), and the introduction of custom-made bridal gowns, as part of the Borgonuovo-21 line. Also, Classico, a new luxurious and costly line for men and women will be introduced. Here, Armani wants to offer modern interpretations of classic designs. In addition, Armani sells a wide range of home accessories under the Emporio Armani-label. In 1997, the first Armani Jeans store in Rome, Italy also included an Armani book shop, selling publications about various artistic subjects, like fashion and photography.

The company licenses its name for perfume, watches, and accessories, but apparel still accounts for more than half of revenues. Armani's retail empire spans more than 35 countries and includes nearly 280 stores. Armani owns Simint, the Italian holder of the Armani jeans license, and is moving the production of other lines in-house. Armani has plans to develop a series of luxury hotels and resorts. Despite persistent flotation flirtations, the designer maintains ownership of his company.



Armani was the first designer to ban models with a body mass index (BMI) under 18, after model Ana Carolina Reston starved herself to death due to anorexia nervosa.

The Armani Privé spring/summer 2007 fashion show was broadcast via MSN and Cingular cellular phones.

After LG teamed with Prada to introduce the LG Prada phone, Samsung joined Armani to design the Giorgio Armani phone.

Armani designed made-to-measure suits for Christian Bale's character Bruce Wayne in The Dark Knight. Advertisements featuring "Giorgio Armani for Bruce Wayne" were released in 2008 with pictures of Christian Bale wearing Armani suits. However, Bale later claimed in a GQ interview that the campaign was produced without his permission.

Other businesses

Armani opened his first restaurant in the U.S., Armani/Ristorante. The restaurant opened in New York in February 2009 and has been rated by the Zagat Survey.[9]

Giorgio Armani also designed a furnished with a special furnishing collection from Armani/Casa. The hotel will be named as Armani Hotel and is located in Burj Dubai in Dubai, United Arab Emirates. The hotel is due to open 4th of January, 2010. Giorgio himself designed the floors and it is said to be one of its kind. For more information about the hotel, visit this website

After all this, the designer of this nature is characterized by a very special stripes top hats and colors, where you can find out designs Armani at first sight

Therefore, the idea of a fully funded Armani shows the name of prosperity, progress and attracting both customers and fans of Armani

This idea is a specialist for example when we want to be normal by Mall area wider and more options in our control any conditions or restrictions

The design of Mall Armani is a special theme in interior design so it is more difficult and more complex than others, for example such as designing the Mall does not follow the name or any way or restrictions

Is the existence of such a mall is the conclusion of the successes of Armani and the completion of its terms of reference varied nearly a covered everything. So that I feel has been designed to model a car and called the car Armani.

I designed a Mall Armani, Armani nature and fingerprint, but the way I design. Design has begun to take a normal component at Mall of five layers and you modify the external appearance of the mall and add some parts and modify external interfaces to commensurate with the nature of Armani. I have to give the mall an external layer of stamp concrete

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To give the character of modernity in design, and because the color of the article belongs to the family of colors almost Armani. Building form and also after the amendment has become almost contains the spirit of Armani, has also added some red lines on the building from the outside, because this gives a more aesthetic and gives the impression of vitality.

I took three layers of this building because the area of each floor is very large. He was required to design a specific area, causing the ground floor and you've designed to be a stately entrance of the mall commensurate with the name Armani. And also took the third floor and you've designed to be an exhibition of clothes designed by Armani and made by a company Armani. Finally took the fourth floor and I designed this floor to be a restaurant bearing the logo of Armani and complement a series of such luxury and upscale restaurants.

1 - Ground Floor:

This is the floor of the main entrance of the mall, and also is a lobby of the mall, and has developed in this multi-activity hall commensurate with His Excellency the mall and its value. When you enter the main door of the mall notice Armani logo in the face of the visitor, I have designed the logo to be a masterpiece. Where I am you remove the logo from the ground on a slant and angle specific to face this slogan every person who enters the mall. And because there is a hole in the middle of celestial Mall, which reach all the floors with each other, anyone looking from the other floors to the ground floor he felt the Armani logo as if it had been printed in the ground

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In addition to this logo and put a sculpture of the artist Michelangelo, who is one of the greatest artists of Italy in ancient times, which is one of the founders of art and design? This sculpture is the statue of Davi

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David is a masterpiece of Renaissance sculpture sculpted by Michelangelo from 1501 to 1504. The 5.17 meter (17 ft) marble statue portrays the Biblical King David in the nude. Unlike previous depictions of David which portray the hero after his victory over Goliath, Michelangelo chose to represent David before the fight contemplating the battle yet to come. It came to symbolize the defense of civil liberties embodied in the Florentine Republic, an independent city state threatened on all sides by more powerful rival states and by the hegemony of the Medici themselves. This interpretation was also encouraged by the original setting of the sculpture outside the Palazzo della Signoria, the seat of civic government in Florence. The completed sculpture was unveiled on 8 September 1504.


The history of the statue of David precedes Michelangelo's work on it from 1501 to 1504. Prior to Michelangelo's involvement, the Overseers of the people of Office of Works of the Duomo (Operai), comprised mostly of members of the influential woolen cloth guild, the Arte della Lana, had plans to commission a series of twelve large Old Testament sculptures for the buttresses of the cathedral of Santa Maria del Fiore. Until then only two had been created independently by Donatello and his assistant, Agostino di Duccio. Eager to continue their project, in 1464 they again contracted Agostino to create a sculpture of David. He only got as far as beginning to shape the legs, feet and the figure, roughing out some drapery and probably gouging a hole between the legs. His association with the project ceased, for reasons unknown, with the death of his master Donatello in 1466, and Antonio Rossellino was commissioned to take up where Agostino had left off.

Rossellino's contract was terminated, soon thereafter, and the block of marble originally from a quarry in Carrara, a town in the Apuan Alps in northern Tuscany, remained neglected for twenty-five years, all the while exposed to the elements in the yard of the cathedral workshop. The rain and wind weathered it down to a smaller size than was originally planned. This was of great concern to the Operai authorities, as such a large piece of marble was both costly, and represented a large amount of labor and difficulty in its transportation to Florence. In 1500, an inventory of the cathedral workshops described the piece as "a certain figure of marble called David, badly blocked out and supine." A year later, documents showed that the Operai were determined to find an artist who could take this large piece of marble and turn it into a finished work of art. They ordered the block of stone, which they called The Giant, "raised on its feet" so that a master experienced in this kind of work might examine it and express an opinion. Though Leonardo da Vinci and others were consulted, it was young Michelangelo, only twenty-six years old, who convinced the Operai that he deserved the commission. On August 16, 1501, Michelangelo was given the official contract to undertake this challenging new task. He began carving the statue early in the morning on Monday, September 13, a month after he was awarded the contract. He would work on the massive biblical hero for 3 years.