Overview Of The Carbon Trust Construction Essay

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The Carbon Trust is a not-for-profit corporation with the mission to speed up the go to a low carbon economy. We present specialist support to help business and the public sector cut carbon emissions, save energy and commercialise low carbon technologies. By stimulating low carbon action we make a payment to key UK goals of lesser carbon emissions, the expansion of low carbon businesses, increased energy security and associated jobs. 

Here we are going to be comparing the efforts of the trust and its work towards Energy Consumption during personal travel

Effects of Carbon emission and how Carbon trust helps eliminate it

The first piece of research to calculate a carbon footprint for the average British citizen has thorough the precise environmental harm each of us causes.

A revise by the government-funded Carbon Trust puts the annual carbon footprint of the average Briton at 10.92 tons of CO2 - about half of the 19 tons of CO2 produced each year by the average American. The research also demonstrates that our spare time and recreation pursuit - actions as miscellaneous as watching a football match or taking a trip to the seaside - description for most of our emissions, rather than a lack of insulation or a predilection for 4x4 cars.

The data are available at a time when the Government is under intense pressure to take firmer action on climate change, with a raft of environmental method outlined by the Chancellor, Gordon Brown, in his pre-Budget report this week.

The human being impact we make on the climate has tended to be thinned by carbon emission figures generated by the Office of National Statistics which detail emissions at source - electricity production, for example, or primary industrialized. But the Carbon Trust's figures takes the overall emission figure and, using a University of Surrey model, reallocates them to the point of consumption. The data reveals an annual carbon footprint for each of 11 kinds of consumer need. That is then divided by the size of the population of Britain.

Carbon emission

Almost a fifth of the average British citizen's 10.92 tons of CO2 - 1.95 tons - is emitted from side to side recreation and leisure: everything from holiday trips by car and visiting a gym, which has considerable emissions, a journey to a leisure centre where the swimming pool is heated, watching television and enjoying live evening sport under floodlights.

The significance of minimising carbon emissions from our homes is also shatterproof by the figures, which show the average British citizen contributes 1.49 tons of CO2 a year through the heating of his or her home.

"Carbon scores

Recreation 1.95 tons

The single largest source of emissions. Researchers analysed CO2 caused by leisure activities plus the production of goods and services. Examples include seaside trips, which create 200kg per person each year, and TV, videos and stereos - another 35kg

Heating 1.49 tons

Second biggest source of CO2 resulting from burning of gas, electricity and oil. It is one of the easiest sectors to reduce, say campaigners. The easiest way is to turn down heating: every extra degree on thermostat accounts for 25kg of CO2 each year

Food 1.39 tons

Generated by cooking, eating and drinking, including food miles and production of raw materials. Includes food transport in UK - equivalent to 300kg per person a year - and driving to supermarkets - another 40kg. A restaurant meal generates 8kg per diner

Hygiene 1.34 tons

Includes emissions from the NHS and from individuals bathing and washing. Typical examples include taking a bath instead of a shower, which adds 50kg of carbon in energy production, or heating up a house's water, which adds 150kg

Clothing 1.00 tons

Energy and emissions generated in producing, transporting and cleaning clothes and shoes. In a year, the average person will expend 70kg of energy on new clothes, 100kg by using washing machines and

36kg by using tumble dryers, for example.

Commuting 0.81 tons

Travelling to and from the workplace on both public and private transport including aviation. Assuming a journey of three miles undertaken five times a week, the use of a car represents 500kg of energy for the average commuter in a year

Aviation 0.68 tons

The fastest growing source of CO2 emissions, thanks in part to the boom in low-cost air travel. A return flight to Malaga, for example, would represent 400kg of energy per passenger. A short break to Prague would expend 220kg of energy

Phones 0.1 tons

All sources of CO2 emanating from communications including computing. Mobile phone chargers, for example, accounted for between 35 and 70kg per person per year. Sending letters, by contrast, represented only 0.01kg"


Carbon emission whilst using personal travel

Transport is the principal source of personal CO2 emissions, secretarial for 26.1% of personal emissions. It encompass a range of journey types: travel to and from work, school, shops and leisure facilities. Broken down, emissions from these journeys can be significantly reduced by the right grouping of communications initiatives, infrastructure speculation and wider collaboration with schools, workplaces, transport providers and places of leisure.

Councils are well placed to effect changes in personal transport, as the choice that residents make will be prejudiced by the services and facilities available in and around the area. If successful, planned local transport method are forecast to help lessen emissions from road transport by 1 million tonnes per year ( DfT Road Transport Forecasts 2008).

Aims and Objectives of the carbon trust

The first step in a strategy to reduce emissions from personal travel is to take account of the travel ladder and encourage your residents to:

Reduce the need to travel and travel more sustainably.

Travel by public transport.

Choose the most efficient vehicle and smarter driving.

Reducing the need to travel and travel more sustainably

Tactics of carbon trust to control Emission for personal travelling

The easiest way to manage emissions is to decrease them from the outset. In 2008 almost a quarter of all car trips were shorter than 2 miles in length (Dft National Travel Survey 2008). getting better walker safety and access is an vital way to give confidence residents to make behaviour changes, and on the road to revival the provision of local services will also encourage residents to make shorter trips by foot or bicycle.

Method to encourage walking and cycling should include a grouping of harder (infrastructure) and softer measures. Harder measures should look to implement pedestrian friendly paths and crossings, connected up cycle networks and better cycle storage and parking facilities.

Softer measures should encourage walking and cycling by getting better the information accessible to residents about journey times, routes and amenities, as well as undertaking awareness-raising campaigns such as Act on CO2's campaign to drive 5 miles less per week. Local interactions channels such as local media, advertising and collaborative ventures could be used to disseminate information about services, timetables and initiatives such as Bike Week and Walk to Work Week.

Collaborating with stakeholders such as health or education partners may increase results, by focusing on shared reimbursement and joined up campaigns.

Target Audiences

The target audience for the carbon trust to avoid the rate of emission and to bring down levels will be the consumers who use public transport on a daily basis, people who commute to work or other places by private transport and consumers or clients of the airline industry. A major part of the target audience will be the concentration of the consumers of the public transport, which accounts for almost a million users on a daily basis. The amount of carbon emitted during daily commuting and at the aviation industry accounts for the following

Commuting 0.81 tons

Travelling to and from the workplace on both public and private transport including aviation. Assuming a journey of three miles undertaken five times a week, the use of a car represents 500kg of energy for the average commuter in a year

Aviation 0.68 tons

The fastest growing source of CO2 emissions, thanks in part to the boom in low-cost air travel. A return flight to Malaga, for example, would represent 400kg of energy per passenger. A short break to Prague would expend 220kg of energy

Travel by public transport

Public transport is going to play an significant part of any strategy to reduce emissions from personal transport, as there will be certain journeys for which, or people for whom, walking or cycling is not practical. Therefore, your local transport plan or strategy should contain a strategy that encourages a reduction in car addiction and an increase in public transport.

Communication Planning using Push Pull and Profile Strategy

Since the Carbon surveys is a free service provided by the Carbon Trust, it is remarkable that businesses are still not taking advantage of the opportunity to reduce their energy bills. This pull strategy is combined with research.

First of all we need to gauge what is the awareness rate of the Carbon Trust. How many businesses are aware of it and the services that it offers? This will be achieved by doing a telephone survey.

Telemarketing: As we have the names of the relevant businesses and the job titles, we can do a quick survey over the phone, no more than 5 minutes long.

What they know about Carbon management,

give them a shocking statistic on Carbon emissions and ask them if they knew it.

Then ask them what sort of Carbon management does their company do,

which Carbon management companies do you they of,

and lastly, if they were given a £500 value free consultation on how they could remove 20-30% costs from their business tied up in Carbon, would they take it?,

do they know of the Carbon Trust.

Communication mix and key messages-

Where residents have no public transport alternative and they vision car use as essential, the weight ought to be on promoting the most efficient vehicle and heartening smarter driving. campaign to promote the benefits of more fuel well-organized vehicles should be combined with wider infrastructure provision to encourage uptake of electric vehicles and the development of the electric vehicle market.

In England, this should also take account of the result of the discussion on permitted development rights for electric vehicle charging points. Further information is available on the Communities and Local Government website.

By driving sustainably, both fuel costs and carbon emissions can be reduced by up to 15%, potentially saving up to £220 per year in fuel costs. This is ever more important in the current time, where increasing fuel costs are the subject of much conjecture. The Energy Saving Trust has a multiplicity of resources to promote the benefits of smarter driving to residents which can be found on the Energy Saving Trust website. Both the online Eco-driving Test and the Smarter Driving quiz display the realistic advice the Energy Saving Trust offers to individual drivers.

Our network of recommendation centres run public and employee proceedings to lift up the awareness of sustainable travel and includes a smarter driving simulator to exhibit smarter driving techniques in an engaging manner. 

The Department for Transport also provides information about creating a residential travel plan, including particular guidance around planning for new developments.

Next to communications campaigns, fiscal penalties or incentives to reduce car use and stimulate low emission car acquire might be suitable. This may include overcrowding charging or parking fees based on carbon dioxide emissions. These schemes can be difficult to apply and require physically powerful leadership from both councillors and senior management. For in order on how this promise can be achieved, see the piece on Engaging members and senior management of our guide to reduce emissions across the local authority. This is above all aimed at English local authorities but should be helpful for councils in the devolved administrations.