Case Study Of Keppel In Tianjin Construction Essay

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The need for sustainable urban planning and development reached an important point in 2007, when half of the world's population was defined as living in cities. This need is especially true for a country like China, where an unprecedented urban-rural migration has been taking place since 1978. In 2007, half of the world's population was defined as living in cities, and the world needs a sustainable urban planning and development. This is especially true in urbanising China, where pollution levels have reached an unhealthy level. In PDD1, we introduced China's real estate market and Keppel Land's marketing style and challenges faced by them when they are developing in China. In this report, we will follow up with the latest project that Keppel Land is taking to collaborate with Singapore and Chinese Government to develop an Eco-city in Tianjin. This is to identify Keppel Land's new marketing approach into a niche market such as green building. Sino-Singapore Tianjin Eco-city is a major project that has the attention of both high level government of Singapore and China. The findings and details of this report are supported by an interview with the senior marketing staffs of Keppel Land. The launch of Keppel Land's first development was received with much succession.

1 Introduction

In April 2007, our Senior Minister, Mr Goh Chok Tong proposed the idea of a joint project to be done by Singapore and PRC. This idea started with the previous joint project named - Suzhou Industrial Park and it was a success. With the agreement from Premier Wen Jia Bao of PRC, Tianjin was chosen out of four given sites and this was confirmed in the Framework Agreement on the development of the Eco-City.

The swift progression of this project was due to the committed government representatives from both countries. Keppel Land with its knowledge of China property development was then brought in to spearhead the development. Tianjin Eco-city will be economically vibrant, socially harmonious, environmentally-friendly and resource-efficient.

An extensive comparative study was made to compare amongst other eco cities and Keppel Land's marketing strategy on its residential development, Seasons Park.

1.1 Layout Overview

Chapter 2 introduces the meaning of an eco-city and the significance of sustainability today and what the term "eco-city" means. Chapter 3 examines China's eco city.

1.2 Objectives and Scope of Study

In this report we will be covering the following:

To find out if the eco city is viable, sustainable and practical

To find out the marketability of this project

To find out how developers overcome challenges in the green-market. For example, customer's perceptions.

To find out if the Chinese are willing live in an eco city concept. For example, comply to city policies and cope with a change of lifestyle.

1.3 Research Methods, Literature and Theoretical Review

Over the course of research and compiling this project, we have read through reports and articles on various websites and have come across parallel situations faced by other eco-cities that are undergoing in China. Please see appendix for the references.

We have found out about the various issues and challenges faced by Eco-cities in China. A more recent news article wrote about the success of this project with Keppel Land where at least 90% of the residential development, was sold in the first phase. We also did a comparison study of different eco cities in China and other parts of the world.

An interview was done with Ms Jacquelyn Wong, Assistant Marketing General Manager of Keppel Land. She gave us an insight on the residential aspect of Keppel Land's plans and its surrounding infrastructure.

In able to see the effectiveness and progression of Tianjin Eco-city, a general study will be done with other Eco-cities in China. It will highlight challenges and successess made by the various projects.

An extensive online research was done to back the objectives of this report. Legitimate websites set-up by the various government committees from both countries provided a huge amount of information found in this report.

2 Introduction to Eco-city

What defines an eco-city is when the city is "doing more with less" not only by going with natural flows but also by helping to regenerate those natural systems."

The following ways describes how a city can be as ecologically friendly as possible:

• Providing safe, clean shelter, water and air for all citizens.

• Being built for people, not cars and preventing the sprawl of developments.

• Identifying and protecting ecologically sensitive areas.

• Maximising energy conservation, renewable energy sources and recycling.

• Being safe for pedestrians with efficient public transport.

• Providing strong economic incentives for ecologically healthy building and other organisations.

• Educating and training citizens, as well as supporting community initiatives.

• Encouraging inter-city, domestic and international cooperation and shared learning.

In short, an Eco City enhances the quality of health, life, the area, country and the planet.

When we talk about an eco-city nowadays people tend to raise a brow and question the practicality of it, especially having one in an Asian country.

2.1 Eco-city in China

In 2009, at least 40 eco-cities were in development in China. Amongst the 40 eco-cities, 4 are smart-grid pilot cities, 13 electric vehicle cities and 21 LED street light cities.

China is the world's new petri dish for experimentation and innovation. Based on surveys with top Eco-city builders, China is the best place for green technology experimentation. Pilots are deployed faster in China, once a workable solution is found, the deployment will be at a scale that is almost unimaginable, low cost is incurred.

Therefore, China can be seen as desperately trying very hard to hold up to their new "fatherly" image to the world. It only takes one successful city to start the ball rolling however these experiments require long periods of time before the effects of sustainability of the city will show.

Several projects have gone quiet the biggest and the latest being Dong tan, the UK-designed eco city. It was supposedly scheduled to usher in the World Expo. However, the factor that contributed to its situation most was politics. Permits were lapsed and the construction has come to a halt.

Another city facing this problem is Huangbaiyu. Located in Benxi, Liaoning. Designed by William McDonough, a well known Eco-city author, was heavily criticised by experts and environmentalists, hence critics were quick to criticise his works. The city with 40 homes is nothing but an empty shell now. The turnout of this project took a major turnaround when factors like conflict of interest, technical inexperience, poor communication, lack of oversight, desire for rapid scal and faulty materials. It shows how communication is crucial and is always used by other developers to emphasize the importance of communication.

The failure of Huangbaiyu was mainly due to the lack of accountability and consultation from city officials, under skilled and inefficient builders. The lack of professionalism, knowledge and creativity in the urban planning. This shows that low cost comes with a price to pay, even as labor and the cost of materials are relativly low. The labor force might not be equipped with the knowledge of building an Eco-city.

James Brearly evaluated some of these challenges faced: "You need to understand the amount of people who become involved once you hand over the plans. In that case it seems most east- and west-facing buildings were not built because they did not follow [practice of orienting] south to adapt to Feng Shui principles."

3 Sino-Singapore Tianjin Eco-city

The Sino-Singapore Tianjin Eco-city is the result of a collaborative agreement between the Governments of China and Singapore to jointly develop a socially harmonious, environmentally friendly and resource-conserving city in China. Designed to be practical, replicable and scalable, the Tianjin Eco-city will demonstrate the determination of both countries in tackling environmental protection, resource and energy conservation, and sustainable development, and serve as a model for sustainable development for other cities in China.

The 30-square-kilometer site for Tianjin Eco-City is a wasteland with low-quality salt flats unsuitable for agriculture that will be reclaimed to build the city. This use of non-agricultural land was one of Singapore's criteria for being part of the project. 

This joint project with more than 250 registered enterprises, have garnered up to RMB 12.4 billion in total of registered capital, with committed investments amounting to RMB 21.4billion.

When fully developed in the early-to-mid 2020s, the Sino-Singapore Tianjin Eco-city will be home to about 350,000 residents. The first batch of citizens is most likely able to shift into their homes by Christmas this year.

3.1 Master Plan

The Master Plan of Sino-Singapore Tianjin Eco-city was jointly developed by the China Academy of Urban Planning and Design, the Tianjin Urban Planning and Design Institute, and the Singapore planning team led by the Urban Redevelopment Authority of Singapore.

The intention is for development to take place around a central core of conserved ecological wetlands and rehabilitated water bodies. The main centre of the Eco-city will be located on the southern bank of a historical thousand-year old river course, which has been planned for a variety of uses, including commercial, cultural and recreational uses.

A comprehensive green transport network, i.e. non-motorised and public transport, will be developed in the Eco-city. A light rail transit system will serve as the main mode of transport within the Eco-city.

Commercial sub-centres will be located in each of the suburban areas to provide employment opportunities for the residents and reduce their need for commuting. There will also be dedicated service industry parks, university and hospital sites located within the Eco-city, which will contribute to the long-term economic vibrancy of the Eco-city in a sustainable manner.

3.2 Key Indicators

The development of the start-up area and the entire Eco-city is targeted for completion by 2013 and 2020 respectively, and so reference is made to these years in the KPIs.

There is a set of 26 Key Performance Indicators (KPIs) for the Sino-Singapore Tianjin Eco-city. In formulating these KPIs, reference is made to national standards in China and Singapore, as well as international standards.

List main topic of KPI, get full list, put in appendix, refer to appendix USE NUMBERING

Some of the KPIs are listed below:

Ambient Air Quality The air quality in the Eco-city should meet at least China's National Ambient Air Quality Grade II Standard for at least 310 days.

Quality of Water from Taps Water from all taps should be potable.

Carbon Emission per Unit GDP The carbon emission per unit GDP in the Eco-city should not exceed 150 tonne-C per US$1 million.

Proportion of Green Buildings All buildings in the Eco-city should meet green building standards.

Green Transportation At least 90% of trips within the Eco-city should be in the form of green trips by 2020. Green trips refer to trips via non-motorised transport, i.e. cycling and walking, as well as trips on public transport.

Barrier-Free Accessibility The Eco-city should have 100% barrier-free access

Proportion of Affordable Public Housing At least 20% of housing in the Eco-city will be in the form of subsidised public housing by 2013.

Usage of Renewable Energy Renewable energy should account for at least 15% of the energy utilized in the Eco-city by 2020. Possible sources of renewable energy for the Eco-city include geothermal energy, hydropower and solar power.

Usage of Water from Non-Traditional Sources At least 50% of the Eco-city's water supply will be from non-traditional sources such as desalination and recycled water by 2020.

Jobs to be generated in the Eco-city sufficient jobs should be generated for at least 50% of the Eco-city's residents within the Eco-city who are employable, to minimize the need for them to commute on a daily basis from their home to their workplace.

4 Tianjin Eco-city

4.1 Location

Strategically located next to the major highways that link the Eco-City to Tianjin Port, Tianjin Airport, Tianjin City and Beijing.

The Eco-city site is located 40 km from the Tianjin city centre and 150 km from Beijing. The site is 10 km from the core district of the Tianjin Binhai New Area (TBNA), with the southern tip of the site only a 10-minute drive from the Tianjin Economic-Technological Development Area (TEDA).

Tianjin being one of China's four municipalities located in the heart of Bohai Rim. It is known to be the third largest city after Beijing and Shanghai. It houses the largest port in North China and it has a growing population of about 11 million.

It is the of its kind eco-industrial park in China built completely in compliance to Eco-City's green building evaluation standards, a system that draws the best standards from Singapore's Green Mark and China's Green Star standards.

Existing infrastructures that supports this project, like the good transport network that is backed by neighbouring cities-Beijing would benefit the industry clusters in TEDA as it increases the conveniences for work. Hence, inevitably raises the demand for homes. There are also evident growths of investors fluxing in this area which can be used by investors and property developers to expand and grow.

4.2 Key Features

4.2.1 Ecologically Friendly

The Tianjin Eco-city will be ecologically friendly and existing wetlands and biodiversity will be preserved. Green spaces will be interspersed throughout the city. Located in an area of low rainfall, the Eco-city will draw a significant part of its water supply from non-traditional sources such as desalinated water.

4.2.2 Integrated Waste Management

Integrated waste management will be implemented in the Eco-city, with particular emphasis on the reduction, reuse and recycling of waste. A light-rail transit system, supplemented by a secondary network of trams and buses, will be the main mode of transportation in the Eco-city. This will help to reduce its carbon emissions.

4.2.3 Social Harmony

Social harmony will be a key feature of the Eco-city. An important instrument will be subsidised public housing in the Eco-city, which will help to meet the housing needs of the lower and lower-middle income strata of society, and enable people of different income and social strata to live near to, and interact with, one another. The Eco-city will be barrier-free to cater to the needs of the elderly and the mobility-impaired. Public social and recreational facilities will be located within easy access of homes to meet residents' needs and provide opportunities for residents to interact.

4.2.2 Seven Sections

The city will be divided into seven sections. A Lifescape, an Eco Valley, Urban Landscape, Windscape, Earthscape and Eco Corridors. Each section will feature its own unique characteristics. The Lifescape made up of soil mounds will balance the apartments and buildings. The Solarscape will hold hold the city's administraive and civic centre. The focal of Eco-City will be the Urbanscape with stacked concept interconnecting bridges at numerous levels for efficient use of vertical space.The Earthscape will be the suburb of the city with stepped concepts to maximise public green space. Lastly, the windscape will respect local heritage. The profile of the Ji Canal, Qingtuozi which is a century old, will be retained. It will be surrounded by a small lake and a space for recreation and relax. Two existing villages within the Eco-city site will also be conserved through adaptive reuse of partial rebuilding.

4.3 Viability and Sustainability

4.3.3 Agricultural system

Tianjin eco-city will have different agricultural system within the city, thus effort of bringing food into the eco-city for the people living in it is reduce. The system may consist of either small scale private farming plots, or through large scale agriculture.

4.3.3 Natural Energy Source

Energy will be provided from natural source, like wind for wind turbines, sunlight for solar panels, and sewage will be treated to provide bio-gas to power up the electrical appliances in the eco-city.

4.3.3 Implementation Examples

Methods implemented to reduce the need of energy for powering air conditioning, for example by using lighter paint colour for walls, providing natural ventilation system, growing more greenery around the city, and using of insulated walls for buildings.

4.3.4 Agricultural system

Strategies are used to reduce the need of private automobiles. The best method will be to improve public transport in the eco-city, for example by having a LRT system. Proper city planning will be required, like the position of the LRT stations, they should be built at a walk-able distant from the people in the eco-city. Optimal building plot ration may be achieved, to make public transport viable, but will not result in overcrowding. The amount of auto mobile a family can owned can also be controlled, to reduce over using of auto transportation.

4.3.4 Infrstructure

Tianjin eco-city is connected to good transportation network as it is backed by neighbouring big cities like Beijing. By having low infrastructure cost, funds can be used for the restoration of the ecological area instead.

Many factors were taken into consideration. These include the timeframe for creating a critical population mass, commercial viability, economic strengths and robustness of the candidate cities, and site-specific issues such as accessibility and ease of pollution control.

4.4 Attributes of Tianjin Eco-city

(NUMBERING, elaborate on point)

The above graphs show an increasing affluence of the chinese. Therefore, affordabilty and willingness to spend can encourage investors to be confident that there are consumers out there. Where there is an increase in income, firms setting up in Tianjin would have to ensure that the rates are competitive.

It is located 40 kilometers away from the existing Tianjin City, there are ports nearby and existing infrastructure that can compliment the Eco-city. The land is free as it was given by the PRC to Singapore. as the land use right

Wasteland were unpopulated, thus there are no issue of relocation cost

Tianjin is an important manufacturing centre of China, thus the number of workers and their labour skill are constantly improving. Thus it is easy to access to skilled employees. Adding to that, the wages of the employee in Tianjin is far below compared to those employees in Eastern part of China. The lower wages will in turn attract enterprises to settle within Tianjin eco-city.

The Tianjin eco-city is located on a non-arable land. The land consists of waste land, deserted beach, and wastewater pond. The cost of development or restoration work of Tianjin eco-city may be higher, but the initial cost of the development process is low. The money saved at the initial stage, could be used in the future development stage. Thus, it is not really costly to build on a waste land like Tianjin.

The Tianjin Eco-city is a joint development of China and Singapore. This project is positively supported from the government thus the success rate of the eco-city will be very high.

Developments in the Tianjin eco-city are carried by the biggest developer from many countries. Heavyweight developers from across Asia threw in support and resources, including Chinese real estate giants Shimao, Vanke and Vantone; Mitsui Fudosan, Japanese real estate; Farglory, a Taiwanese real estate corporation; Keppel, a Singaporean marine group; Sunway, a Malaysian conglomerate; GEMS, a network of international schools; and Ayala, a Filipino conglomerate.

Master planning planned by different country, to provide those living and working in the eco-city to have a good living and working environment. When the planning is planned by different countries, they help cover up each other's weakness.

Facilities like schools, business centre, medical care, parks built near residents.

Public transport system located near residents from different place in the eco-city to encourage less use of private transport.

Business investors brought in so that residents do not need to travel out of Tianjin eco-city to work. This reduces the need of private transport.

Singapore will bring in the "New Water" technology to treat the wastewater into drinking water.

Technologies will also be employed to make the buildings green.

Residents will be needed to follow certain policies to ensure the sustainability of the eco-city. Residents are to meet the KPIs, by capping their consumption of water at 120 liters per day per capita, generation domestic waste of 0.8kg per day per capita, and to achieve an recycling rate of 60%. Residents are to separate their waste into recyclable and non-recyclable at their disposal chutes. The KPI also indicate that at least 90% of the trips in the eco-city must be by non-motorized transport, public or green transport.

Apart from building all the environmental friendly building, Tianjin eco-city will be building an Age-Friendly Eco Sanctuary for the Elderly. SSTEC has choose China Healthcare Limited, a Singapore based healthcare group,that provide nursing home and medical service.

4.5 Challenges (refer to appendix report)

The plot of land used for Tianjin Eco City is an arid land with scarce water resources. The greatest challenge is the utilization of practicable, replicable and scalable concepts and technologies. These factors will show only after a long period of time with a minimum of ten years as the city must be populated and used. The aim is to develop a city that is thriving economically, with high productivity, social harmony and an environmentally friendly community.

4.5.1 Scale of Tianjin, involve coordination commintment cost

4.5.2 Challenges of given site -althought cheap

4.5.3 Human labour

4.5.4 Waste land convert

4.6 Comparison Study

INSERT THE TABLE DONE BY JASON

4.7 Investment in Tianjin Eco-city

There are many opportunities presented at the Tianjin Eco City. Firstly, the Development of Infra & Utilities in transportations, water supplies, electrical supply, telecommunications and many more. Secondly, in terms of Land development, the developers will work towards the development of the industrial, commercial and residential industry. Thirdly, the use of Research & Development Incubation is approved. For example, making prototypes of vehicles, buildings, technology and many more. Last but not least, the development of skills. Being an eco-city, manpower can be equipped with unique sustainability skills.

This project consists of two consortiums, Singapore and Chinese consortium with a share of 50:50. The Singapore consortium is made up of 3 main categories namely Keppel Group, Qatar Investment Authority and Investors. Keppel Group has committed itself to target 50% of the investment. Qatar Investment Authority invested 10% while 40% of the investments will come from investors.

The Chinese consortium has 45% of the investments from Tianjin TEDA Investment Holdings Co., 20% from the China Development Bank and 45% from investors.

Investments made by Keppel Group

Keppel Telecommunications & Transportation Ltd will enter into a RMB 135 million agreement for the use of land to deelop an integrated logistics distribution centre. The 2.8 hectres of land will hold a 35,000 sq metres modern warehoue space when completed.

Another arm of Keppel Group is Keppel Integrated Engineering Ltd. It will be exploring joint investment and development of water treatment projects in Tianjin Eco-city. These projects include water recycling plant to reclaim wastewater in the Eco-City.

ONE WHOLE CHAPTER - Government Intervention

POLICY AND INCENTIVES for STANDARDS ARE SET

Government Policies

China's recent amendment: Energy Conservation Law. The recent amendment shows remarkable changes on two fronts.

Firstly, the new law includes more industries in the cause of energy conservation. It requires construction projects, the transport sector and government buildings to cut energy consumption. The new law also requires governments at all levels to increase investment in public transportation, improving services and encouraging people to use public transportation.

The second aspect is that the amendment specifies the management system as well as Rewards and Punishment rules concerning energy conservation. It sets up a target responsibility and evaluation system to save energy. The law, which almost doubles the articles of the original, requires that local energy saving standards in the construction industry must be stricter than those set by the central government and industrial associations, since energy saving on buildings is closely related to the local geographic situation.

A housing guideline states that 20 percent of residential units wll be set aside for public housing. This idea was taken from Singapore's housing experience. Therefore, the emphasis of home ownership, affordability, subsidies for eligible families and centralised management and maintenance of housing estates are added into the housing guidelines.

Lack of skilled workers (not everyone know their parts) It's a new concept. Professionals are still exploring with R&D theories are applied but results have yet to be produced. The process of research in the built environment sector must be detailed and encompasses different professionals to work together. Therefore, to ensure that the research material is effective and safe to use time is needed.

The scale of the project is huge where capital is poured in by investors. Labour raw material. Investment from Simao Government will give investors the confidence to invest in a project as well.

Research

Accountability (construction)

Designers and Architects

Consumers need to drive up green consumption.

Advertisements by celebrities to advocate a green value system.

Government Influence

This high level Government-Government support is a representation of China-Singapore's relationship with it being the flagship project. Singapore is able to provide practical concepts and technologies so that this model can be used by other cities in China for replication to other cities in China. The picture below taken from a presentation by Keppel Corporation illustrates the strong government influence to this project

The Singapore government has proven to be knowledgeable with experience and expertise through the various government agencies:

• Ministry of National Development keeps the nation's development in check.

• Building and Construction Authorities have been focusing on green building and resource-efficient design.

• Housing Development Board has a vast set of experience and skills to plan for residential township.

• The Land Transport Authority is capable of putting in place the land transport network.

• Urban Redevelopment Authority has shaped Singapore to be where she is today with strategically planned land use and urban creative design. Singapore now can boast of a spectacular city skyline.

• The Public Utilities Board manages water resource.

• The National Environment Agency provides for environmental protection and waste management.

• National Parks ensures that even as Singapore progresses with urban redevelopment, greenery can still be found in the city. It is also in charge of nature conservation.

Based on the track record of the Singapore government agencies, consumers and investors are given the confidence that this city will be a success.

6 Keppel Land's stake in Tianjin Eco-city

Building on a strong relationship with China since the early 1980s, Keppel has established itself as the partner of choice, committed to share its expertise, experience and leading-edge technologies. Keppel's proven experience in large-scale urban development design and master-planning as well as sterling property portfolio in China includes the Suzhou Industrial Park, which has become a celebrated China showcase.

Sino-Singapore Tianjin Eco-city is another landmark bilateral development between China and Singapore, in which Keppel will once again lead the Singapore consortium. The eco-city is envisioned to be a thriving, self-sustainable development that integrates the community, the economy and environment harmoniously to create a desirable setting for 'live-work-play'.

Keppel Land is privileged to contribute to the transformation of Singapore into world-renowned Garden City which showcases some of the world's best solutions in sustainable urban living. Keppel Land will build on its Singapore experience for Seasons Park in Sino-Singapore Tianjin Eco-city.

Keppel Land has been appointed the project manager for the development of the site, which will be carried out in phases. Through marrying their strong competencies in master planning, property development, environmental engineering, and logistics and data centres to offer holistic solutions for sustainable urbanization, Keppel is in a unique position to contribute to the successful development of the Tianjin Eco-City.

6.1 Site Location

In the 4-sq km Start-Up Area of the Tianjin Eco-City, the Keppel Group has taken up a 36.6-ha site which will be developed in phases by Keppel Land. Strategically located along the Eco-Valley, in close proximity to the Eco-Business Park and the commercial sub-centre which is located next to a planned light rail station, the entire Keppel development is expected to yield about 5,000 homes as well as commercial developments, including office and retail with total Gross Floor Area of about 680,000 sq m.

6.2 Recent Updates

Keppel Corporation Limited and Keppel Land Limited will take up interests of 45% and 55% respectively in a 36.8-ha site located in the 4-sq km Start-Up Area (SUA) of the Sino-Singapore Tianjin Eco-City (Tianjin Eco-City). The total capital investment cost of Keppel's development is about RMB 705 million (approximately S$148.5 million).

Seasons Park, the first phase of the Keppel development, launched its quality eco-homes in October 2010 and saw an encouraging take-up of 460 units. Phase 1 is expected to yield about 1,760 homes with a total Gross Floor Area (GFA) of about 170,000 sq m and commercial developments (including office and retail) covering a total GFA of about 40,000 sq m.

7 Seasons Park

Location : Hanbei Road, Tianjin Eco-City

Type of development : Condominiums

Tenure : 70 years lease

No of Units : 1,672

Sales Status : Soft launch - >90% of 220 units (01-Nov-10)

The Sino-Singapore Tianjin Eco-City (Tianjin Eco-City) is a landmark bilateral project between the Governments of Singapore and China to create a practical, scalable and replicable model for sustainable development for other cities in China and the rest of the world. Located in the Tianjin Binhai New Area, the 30-sq km Tianjin Eco-City site will be transformed in phases over 10 to 15 years. To heighten the demonstrative effect, both countries agreed that the site will be located on non-arable water-scarce land, with limited natural resources.

Seasons Park is strategically located along the Eco-Valley, the ecological green spine linking major transit nodes, residential developments and commercial centres within the Eco-City. The development is also in close proximity to the Eco-Business Park and the commercial sub-centre.

Amongst Seasons Park's popular features with the homebuyers is the well-appointed clubhouse with facilities such as an in-door temperate swimming pool, sauna, gymnasium, snooker room and a café cum reading lounge.

7.1 Location

In the 4-sq km Start-Up Area (SUA) of the Tianjin Eco-City, the Keppel Group has taken up a 36.6-ha site, which will be developed in phases and expected to yield about into a total of 4,995 homes plus office and retails by Keppel Land.

Phase 1 of the 36.6-ha site in the SUA, Seasons Park, comprises a total of 1,672 residences, is the first collection of eco-homes to be launched in the Keppel development where Keppel Corporation and Keppel Land have interests of 45% and 55% respectively. Keppel Land is also the project manager for the Keppel development.

Seasons Park is strategically located along the Eco-Valley, the ecological green spine linking major transit nodes, residential developments and commercial centres within the Eco-City. The development is also in close proximity to the Eco-Business Park and the commercial sub-centre.

Amongst Seasons Park's popular features with the homebuyers is the well-appointed clubhouse with facilities such as an in-door temperate swimming pool, sauna, gymnasium, snooker room and a café cum reading lounge.

7.2 Product

Seasons Park is strategically located within the Start-Up Area of Sino-Singapore Tianjin Eco-City. Well connected by various transportation networks, Seasons Park is highly accessible from all the key cities and economic districts.

Strategically located next to the southern business centre, the Sub-centre will be a thriving hub of retail, entertainment and lifestyle services. A comprehensive range of amenities, set within 500metres of the vicinity, makes for vibrant and convenient living.

Play right where you live- with facilities for tennis, basketball, gardening, swimming, gym and more, everything at Seasons Park have been thoughtfully planned to provide for different lifestyle needs.

Bringing together the rich experience of world-renowned architecture firm- P&T Group, landscaping expert- AECOM Landscape, and interior designer- Suying Design, Seasons Park will feature green living spaces.

Tianjin, one of the four municipal cities in China, is the biggest shoreline city in Northern China. Laying at the heart of the Bohai Rim, Tianjin is the core economic centre, playing a crucial role in the economic development of the region and the country.

Embarked as the main business node in the Bohai Rim, Tianjin Binhai Area is designated as a comprehensive reform pilot area by the government. More than 100 enterprises from the world's top 500 have since settled into the new area. In 2008, the area enjoyed a growth rate exceeding 20%, and is accredited as China's third economic growth pole.

Tianjin, one of the four municipal cities in China, is the biggest shoreline city in Northern China. Laying at the heart of the Bohai Rim, Tianjin is the core economic centre, playing a crucial role in the economic development of the region and the country.

Embarked as the main business node in the Bohai Rim, Tianjin Binhai Area is designated as a comprehensive reform pilot area by the government. More than 100 enterprises from the world's top 500 have since settled into the new area. In 2008, the area enjoyed a growth rate exceeding 20%, and is accredited as China's third economic growth pole.

Seasons Park, showcasing the first eco homes to be developed by Keppel, will introduce a new lifestyle in an environmentally sensitive and sustainable development which will be cherished in the community for enduring value.

Sino-Singapore Tianjin Eco-City will incorporate the best ideas and solutions from both Singapore and China, to realize the shared vision of an eco-city that is environmentally friendly, socially harmonious and economically sustainable.

7.3 Price

The average price for a sale during the soft launch was about RM 11,000 - S$2,124 (US$1,643) per sq m and the majority of buyers came from the Tianjin area.

7.4 Place

7.5 Promotion

More information

Keppel has sold more than 90% of the 220 units released for during the soft launch of its Seasons Park residential development in the Sino-Singapore Tianjin Eco-City (Tianjin Eco-City).

The average price achieved was about RMB11, 000 per square metre for the units sold during the soft launch. Majority of the buyers are from Tianjin and surrounding regions.

8 Limitations and Recommendations

9 Conclusion

A Chinese government supporting fresh and innovative thinking about cities can be considered a very positive achievement.

References

Adis, K. (2009, July 29). Keppel to develop eco-homes in Tianjin Eco-City for S$148.5 million. Retrieved from http://sharonanngoh.com/2009/07/29/867/

AFP. (2010, October 05). China hopes 'eco-city' will prove a model alternative. Retrieved from http://www.independent.co.uk/environment/china-hopes-ecocity-will-prove-a-model-alternative-2097828.html

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