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The release of brand new technologies on a regular basis has become a significant part of our fast paced life styles. We often rely on evolving technologies to make our lives easier. One of the advantages of mobile computing is convenience and flexibility. Laptops are the most common sort of mobile computing utilized these days. Having a computer or access to your work while on the go can help you stay better organized and access important information at a moment's notice. This can help in managing one's business or employees. Another advantage of mobile computing is that you are not bound to one specific place at any moment. You can always move with your internet enabled mobile device to a location which seems more apt to focus on your work, and enjoy the benefits of internet anywhere. You can also take your work along to any workplace for a variety of purposes. Being able to remain visible in social life is another benefit of mobile computing. All these advantages, and those of the Internet itself, combine to give users even more power. We can also say that the Internet industry is gaining a much stronger niche due to the presence of mobile computing.
The smartphones the sale of Apple has quadrupled, and that of computers has more than doubled if we compare the sales of 2009 and 2011. Apple realizes the huge revenues that mobile devices can generate and hence keeps trying to increase its market share. Apple's SIRI for iPhone 4S, powered by the iOS, allows to transcribe what the speaker says and reply in few seconds, acting as an intelligent personal assistant.
On the other hand Google Voice Actions on Galaxy Nexus have been able to achieve even better in the same domain using the Google's Ice Cream Sandwich and Jelly Bean. Google's Android operating system poses a strong challenge due to being open source. It can be installed on handset manufacturers' devices and developers can also use it freely to create applications.
Microsoft also claims its own share in the market with Windows Phone 7. The 7.5 update enables voice commands for opening applications, writing messages and searching. It is a user-friendly platform but has some utilities missing, like visual voice mail and video call, which smartphones and IPhone do have.
Q2 You have to show the current and future market value of mobile applications and app
store. You also have to discuss the strengths and weaknesses of closed app standard strategy
and open app standard strategies.
According to the research firm's 'World Mobile Applications Market (2010 - 2015)' report, the total global mobile applications market is expected to be worth $25 billion by 2015, while lately it has been near $6.8 billion. MarketsandMarkets projects Apple's App Store to hold nearly 20.5 percent of the share. Factors contributing to this growth include progress in network technologies, the decreasing mobile data usage cost, growing consumption of smartphones around the world, and a continuous increase in application usability. On the dark side, the risk of data theft through phishing and spyware in mobile applications is the biggest challenge applications' and devices' capabilities. Currently, North America leads the mobile market with a 41.6 percent revenue share while and Asia is the largest market of app store in terms of downloads with 36 percent share. The European mobile applications market is expected to become the largest market by 2015.
Both closed app standard strategy and open app standard strategy have their own strengths and weaknesses. While closed platforms, development languages and device form factors can sometimes feel like the only way, an open approach enables you to lean on your preferences, invest in non-proprietary technology and lower or even eliminate the risk of vendor lock-in. A closed approach would only allow you to build and deploy to a few of these device types. An open approach supports you to offer your apps on any device without compromise. It is important to note that technologies like HTML5 are also considered to be a channel and could, in the future, define the next level of mobile web. Ensuring that HTML5 is part of your open mobility strategy will future-proof your plans and investments. Devices have all sorts of accessories that users expect to be part of the mobile app experience.
Q3. You have to discuss which (i.e., closed versus open app standard) would be more
appropriate to success in the market. Appropriate cases or facts can be employed to support
your ideas (e.g., Beta and VHS).
The open app approach can prove better in the following ways:
Unique user experience.
Application design is an important factor in choice of a mobile application by users. Organizations which want their mobile applications to enhance customers' loyalty or even employees' efficiency should go for open approaches as they ease flexible design decisions. They do not limit you to a specific OS or other technology options. Therefore attractive widgets can also be added effortlessly to any mobile application.
Versatile support and integration.
Mobile applications penetrated the market when affordable consumer smartphones were released. These devices are the entry point for mobile apps today by both consumers and employees. Companies that use an open approach are able to build and deploy their apps to any channel including smartphones, tablets, and much more. Open standards allow you to extend mobile apps using foreign function interface. This approach allows you include third-party workflows like barcode scanners, augmented reality, and diagnostic sensors in our mobile app experience.
Swiftness and novelty of an organization
Enterprise organizations that take an open approach to their mobility strategy are better equipped to implement a Bring-Your-Own-Device (BYOD) program, which is one of today's major concerns regarding enterprise mobility.
Q4. You have to discuss about three possible scenarios when one of the three companies
dominates the entire market, from the perspectives of app developers, tablet pc and
smartphone manufacturers, and consumers (or other stakeholders who might be relevant).
Windows will expectedly dominate the tablet-pc market, for the same reasons it has always dominated the PC and laptop market and continues to do so, by a wide margin. Windows is by large considered a good product and almost every PC and laptop in almost every business and home is powered by Windows. Windows 7 has been the fastest-selling OS of all time. There are good reasons for the success of Windows. Hence domination of the tablet market is an inevitable outcome of the extraordinary momentum behind Windows.
In terms of smartphones and app developers, Google is more dominant among these three companies. Google software is running on three out of every four smartphones and tablets sold ahead of Christmas, which has created a huge and growing market for App developers. Devices such as the Galaxy Note II tablet run the Google Android software and now have access to a growing and increasingly impressive library of downloads. Google and its Android operating system for smartphones and tablets is claiming a victory over rival Apple. Computer software designers responsible for the apps that helped make Apple's iPhone and iPad a global success are beginning to switch their allegiance.