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Usability of mobile application is rapidly increasing, in the contemporary world. Moreover, regarding to the market and competition inside it, the company and most of businesses are using the technology to get profits and more customers in order to taking the cinema as one of the important things now and it does face great demands from the people. When we are looking for the booking processing, these processes need time and efforts from the customers. Most cinemas in the world have techniques to do reservation in the cinema via the web sites. Therefore, the aim of the this study is to develop mobile applications for movies cinemas reservations because there are 90.3% of Malaysian people have mobile phone (commission, 2007), the study develops an application and a prototype to use mobile device to facilitate the reservation process.
Nowadays, mobile applications play a significant role in different area and sectors. With the development of the technology which makes the mobile acceptable for the users to browse and get what they want anytime and anywhere by managing information through the mobile screen. Mobile reservation can enhance the booking process to the customers by saving their time and their effort. Moreover the mobile reservation is probable to change the manual cinema ticket reservation system to new reservation process.
Wireless Application Protocol (WAP) plays an important role by providing many of open technology platform which makes it easier. Whereas the users who use mobile do have the ability to access the internet and get the different information and services in the world wide web.
The numbers of the customers who come to cinema everyday to spend a pleasure time are increasing rapidly. Most of those customers like to make reservation before many hours of starting a movie without attend to cinema location. However, the cinemas are still using computerizes system method of reservation (go to cinema and make booking in the ticket), and sometimes the customers will not be able to make booking for the ticket if the movie is not available in the require time.
The computerizing system method has some problems, and it is identified as:
The difficulty for the customers to determine the specific time for schedule movies in the cinema
The difficulty for the customers to reserve the tickets by using computerizing system method, and itââ‚¬â„¢s necessary for them to go the cinema and confirmation the reservation.
The computerizing system method would require more staffs for the follow up reservation.
The difficulty of knowing the movies will be show before being in the physical place.
The difficulty for the customers to determine the desired movies and the time.
There are increasing rates in the competition and numbers of the competitors inside the movies market place. The customers are looking for a good service and better treatment in term of dealing speed and quality (Clemons & Gao, 2008). All the cinemas are trying to reduce the booking problems and enhance the booking performance. So as an example of surfing a lot of websites here in Malaysia which provides the booking process through website to get higher profits like golden screen cinema.
The websites sometimes have many problems when the customers need to make reservation through it. This synchronizes when the system is down, or some of the customers do not have the access for the internet. Many of the website are not secured and it may be a target by hackers, or some of them could be under maintenance, and could not open website (low connection, disconnection); (ââ‚¬Å“advantages and Disadvantages of web,ââ‚¬2007).
So, after these problems which sometimes affect on customers satisfactions and repose of the customers? Mobile cinema ticket reservation gives the customer a new opportunity to let him/her to make booking any time anywhere.
The undertaken work has the ability to solve some the previous problems mentioned which described in the statement problem phase. The main objectives of this work are to design and implement cinema through mobile application. To achieve the main objectives, another subobjectives has to be achieved in order to:
1. To identify the requirement for customers cinema reservation process
2. To design and develop a prototype of WAP based cinema reservation
3. To test the prototype and its usability
The scope aims to implement and develop a WAP based reservation in cinema with WAP application. On the other hand this study focuses to develop an application to anticipate the usability of this prototype application and insure that it can be implemented in cinema widely without any problem. This project is focusing on the customers who have mobiles hand phone which able to make connection to internet and the number of those customers depends on the cinema capacity. On the other hand, the proposing of this application aims to provide the users with the available movies that have been shown inside the cinema. This learning material processes over mobiles in order to be presented in mobile screen.
This project focus on the design and development of Cinema Reservation through Mobile Application which help the users to use this project as a alternative communication services remotely anytime and anywhere through wireless technology. Mobile reservation can enhance the booking process to the customers by saving their time and their effort. Moreover the mobile reservation is probable to change the manual cinema ticket reservation system to new reservation process. This project is focusing on the customers who have mobiles hand phone which able to make connection to internet and the number of those customers depends on the cinema capacity.