Strategies And Justification Of Facebook Computer Science Essay

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In 19th February 2010, Facebook has bought a small start-up company popularly known for their contact imported softwares and this company is known as "Octazen". Octazen is said to be very efficient and effective when it comes to the scraping of datas without being found out. Facebook bought "Octazen" because this company have professional expertises in the gathering of data without violating their terms and conditions. Facebook also work with companies such as "Apple" and "Microsoft". Contact imported softwares plays an important role in the growth of facebook in the recent 5 years. Contact imported softwares are actually softwares that provide the login informations for emailing purposes and after that transport the emailing information of people you have contacted earlier on automatically. Because of this software, Facebook has become very useful for people in terms of providing them a platform in finding their friends who are already present on the sites and also allow them to invite friends whom have never used Facebook before to create their own accounts and keep in contact. Facebook currently has 240,000 applications available for their users due to the huge demands required by their users. 1 of the application is their photo applications. Everyday at least, 24 million photos are being uploaded onto their sites which amount up to twice the amount of the current traffic as compared to the other 3 applications. Facebook has also made an effort to widen the social networking in relation to the Facebook's translation application in helping their users globally in connecting and sharing of information with people that carries a higher level of importance to them. Because of the improvisation of the translation application, many people from different countries, races and religions can hereby come together to discuss and talk about anything under the moon. Due to the great expansion in Facebook's business strategies. They are also progressing to the mobile market outside as it makes up the increase and decrease related to the arriving trend of the E-Commerce. As such, Facebook is also progressively breaking their barriers, preparing to enter the new market and also in creating strong competitions through the heavy reliance of their social and technological improvisations and their goal in striving for successes. Facebook is said to also be co-operating with Strategic Design Network. Inc in bringing a new application called "Game Toyz" into the industry. This application provides a portal for the facebook users to play their games and win attractive prizes and rewards without having to leave Facebook and also allow them access to their Facebook online status and update it at the same time and in addition, they can also chat with their friends online while they are playing the games on Facebook. Due to the complaints received by Facebook from their users, Facebook has been improving their services and also trying their best to resolve any discrepancies that its sites may cause for its users, Facebook has also being improvising their websites to make it better for their users and to provide a higher level of convenience for their users, such as minimizing the time that they spend in logging in to their sites and also the time they use to access to their friend's sites. Facebook have also provided a platform for their users, as such that as long as they have wireless access or internet access, they can access to their online sites anywhere anytime and at any place. This makes things easier for their users in terms of adopting their sites.

Financial system of Facebook

It is financial performance is stronger than as they previously believed, as the social network is explosive growth in users and advertisers boosted in 2009 income to as much as $800 million, according to two sources familiar with the situation. Facebook also earned a solid net profit, in the millions of dollars last year, as what one of the sources said. The growth in income and profit underscores how facebook income is increasingly making money for last 6 years old service and also ranks as the world's largest social network with nearly 500 million users. The facebook was created by Mark zuckerberg and his buddies in 2004, is privately held. Last July facebook board member told Reuters the company annual revenue is $500 million for 2009. In September facebook said that it is become free cash flow meaning that the company was generating enough cash to cover its operating expenses. The various media reports say that the company's revenue at $500 million to $700 million. Since it is introduced, facebook has emerged as one of the internet most popular destination. The facebook (social network) is increasingly challenging more established Internet players such as Yahoo Inc and Google Inc for consumers' online time and for ad dollars, even as it tries to strike a delicate balance between protecting privacy and promoting social sharing by its users. Facebook gets virtually all of its income come from online advertising. And also the company expenses are rising as they add millions of users. Last February the company reached 275 million users around the world, up from 100 million last February. The company spends heavily on equipment such as a storage technology. Facebook is now the world's largest photo sharing site. Last October when it had 100 million users they upload 10 billion photos to this site. The company storage costs are multiples of what average companies spend. To handle all the data facebook required dozens of storage device every year.

Advertisement for Facebook

If you are a very social type of person, then you will definitely familiar with the social networking sites called Facebook that have sprouted like mushrooms over the Internet. According to online research, Facebook is now the world's largest social network with over 500 million registered active users globally. Have you ever wonder why Facebook is so popular? How did they become so popular in such a short period of time? Online advertising is a kind of advertisement that is used by Facebook in relation in reaching its purpose of conveying and delivering marketing message over the Internet or World Wide Web. The biggest advantage of online advertising is that it allows instant publishing of information and their contents are not restricted by Geography. There are also several other forms of advertisements online such as using of web banners, implementing referral marketing and also including casual game that is being employed by Facebook so as to meet the demands of Facebook users and at the same time attract new customers. One form of advertising done on the World Wide Web is known as web banner or banner ad. Web banner involves the inserting of an advertisement into web page of a website. Its main purpose is to attract web traffic to Facebook by simply clicking the hyperlink to the website that links to the advertise from other websites. This advertisement usually exists in an image of JPEG, PNG or GIF file format. Web traffic is basically made up of different number of visitors visiting a page within a given period of time. Bandwidth for Facebook must be sufficient enough in order to allow the large amount of data sent and received by the visitors to a web site daily. Another way of promoting services that has been adopted by Facebook is using the referral marketing. Facebook has been promoting their services to customers through referral which means the passing of information from one person to another person. This method of promoting can also be called as the word-of-mouth marketing or referred to as oral communication. Facebook does this by promoting their services to new customers or users and tell them as detail as possible about their services of exactly how their services will benefit them. Facebook on the other hand also employ advertising services such as "Casual Games". The reason why Facebook employ this service is because it can attract users that always play games and research has shown that at least 70% of the users play games on Facebook. Therefore, if they use the "casual gaming" services, it can benefit them more than what they expected. Casual Games is a video game that is being used so as to target the major audiences of gamers globally. To play these games, you need the "Internet". Hence casual game can also be said to be an important platform for Facebook in terms of advertisement purposes.

Technology of Facebook

Facebook is constructed based on PHP, a web programming language. Thus, it is more flexible for Facebook to provide developer a common framework which come in hand to develop a facebook-based application. Indeed, facebook does provide a common APIs on. With the common APIs, applications for facebook now are easily to be built with strict security and compatibility. This means that facebook is advancing to the world of mobility which is yet exploited. Developer can save time and effort to develop application for facebook, which means making facebook more popular on various platforms. Instead of manufacturing a Facebook own brand, like what Google and Microsoft have done, Facebook has choose to make partnership with other mobile phone manufacturer. A very clearly example is the presence of Facebook App on most of the mobile phones: iPhone, PDA, and Palm. By doing this, Facebook will not require to spend on researching and manufacturing the hardware and software for mobile phone. Needless to say, it won't waste resource on competing with others like Apples, and Nokia. Moreover, with increasing power of Mobile Phone processor, many promising features shall be introduced to world of mobility such as: facebook games with big names Zynga, Playfish and Playdom, advertising with facebook on mobiles. Facebook also employs some of best talents in technology field to expand its functionalities. Video, photo, maps, contact management, location, real-time services are among those. Facebook also employ cloud computing technology to serve more and more customers. This builds up huge mobile virtual society which can make facebook become greatest market for many businesses. Facebook also can exploit the speed of 4G wifi technology to bring up more services to customers. Facebook has potential to be the biggest online portal for ITzens. Social mobility is a global market. Nokia is the globally dominant mobile market. A cooperation of Facebook and Nokia would combine the strengths of both companies. Nokia brings real time, contact management maps, storefront, mobile payments and global experience. Facebook would give Nokia that consumer social edge it's been chasing with limited success for several years.

Framework of the enterprise system (how they work with one another)

Recommendation (how to improve the facebook system)

Some methods that can be imposed on to further enhance on the improvisation of Facebook is that the users should check their friend's list from time to time to ensure that there are no dubious characters present that made harm the facebook privacy system. They can also deploy methods such as blocking external invitations and also ban the spammers so that they got no opportunity to hack into other facebook users account or send virus to them that may in return put facebook in a dangerous situation. At the same time, they can allow flexibility in the changing of facebook's privacy settings so that it can protect both facebook and also their users, further enhancing on their securities. Facebook's administration and technical department can also be hired on standby so as to provide any forms of assistance needed at any time required by their facebook users or even their own organization. This can also help prevent and eliminate any sudden problems that occur along the way and also to promote better services and higher level quality of work for its consumers and users. Facebook can also hire more professionals in this field who have better understanding and understand the procedures and processes involved, hence providing any form of assistance in times of need. This can also speed up on the efficiency standard of facebook as it allows users to have a more comfortable and problems-free environment for them to use Facebook and also at the same time, reduce their fears to the minimum and at the same time, convince them to have confidence and faith in facebook. With both the users and organization working together, facebook will continue to prosper and advance through the years ahead.


Facebook is one of the few successful enterprise system that I have researched on that is able to meet the demands of the mobile connectivity market. Facebook has created a mobile platform which provides convenience to their users, as Facebook users can have direct access to their online sites as long as they have wireless access, regardless of at any place or time. At the same time, they can also update their statuses, chat and email with their friends with either their mobile phones or if they have other mobile devices such as "iPad". The smartphone applications have employed Facebook icons on their apps store , therefore, making it much more easier for users to access to Facebook, and reason being, people do not need to go to search engines to access to facebook's login page and it hence help to save a lot of time. So by just clicking the Facebook icon, users can directly access to their Facebook which in turns also help save the waiting time as compared with using search engines. After the introduction to this app stores by smartphones, users can just download any apps that they need and most of this apps are free of charge. Alternatively, even if you do not have wireless access, as long as you have 3G, you can also gain direct access to Facebook or any online websites more efficiently and effectively. According to research, Facebook mobile is reaching up to approximately 150 million users per day which portrays a scenario that shows the popularity level of Facebook and according to the numeric values given above, it has shown that through Facebook mobile, users have exploited their services for their own convenience purposes. Hence, amounting to the huge population. Facebook also uses the technique of E-Commerce, an online business, users can open websites or set up notes to promote their products to other users , at the same time, they can do other forms of advertisements such as" looking for jobs, posting job ads and also updates concurrently. E-commerce has proven to be an effective method in meeting the demands of mobile connectivity because people all over the world, can use their mobile devices to buy things or post ads for their consumers to see. Many other vendors and companies have also exploited this service and it has been known to be effective and useful. Facebook is also growing and improving so as to be able to move on to a new era of consisting of just mobile connectivity. As a matter of fact that each individual have a mobile phone, it has led to a great boost in the current industry of mobile connectivity. E.g. of mobile application are: "Photo Application & Network Effect." As for the advertising, Facebook uses referral marketing, such as the use of drop box, whereby users can access to their information at any time. With mobile connectivity, people can use services such as emailing, doing online business transactions, arranging interviews, setting appointments, developing business contacts, emailing, accessing work related contacts and documents.