Professional issues and ethics are concerned with legal issues and the codes of conduct of a body, organization or an individual. Possible legal issues that faced by Facebook the social network tycoon involved intellectual property, copyright, piracy and privacy. Ethics or moral beliefs of the company plays major role in its operation.
Facebook was built by Mark Zuckerberg seven years ago with simple ideas. It allows people to connect with each other and share information between user. Zuckerberg believes that people tend to share more if they have the control over the information they shared on Facebook. A world that is connected by people will be more open and it will eventually lead to a better world. These simple ideas remained to be the core principles of Facebook. (Zuckerberg, 2010).
2. Professional Issues
Intellectual property refers to the product of the mind which includes inventions, literary and artistic works, and symbols, names, images, and designs. (WIPO, 2011). To protect the intellectual property of third parties on the social network is a commitment made by Facebook, rights holder are able to report copyright and intellectual property infringements by users posting content on Facebook.
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Professional issues on Facebook often involve the act of posting of other's works by certain user without permissions or licenses. Information that shared by user may poses certain level of violation to the policies of Facebook.
Facebook uses automated DMCA(Digital Millennium Copyright Act) and IP infringement form as the channel to resolve this issue. Reports generated by user in any languages will be review and possible actions will be taken by Facebook in the shortest time possible. User may file a counter-notice if the user is concerned about the removal of user's contents. (Facebook, 2011)
Identity theft is another phenomenon on Facebook as in the world of digital. Personal information and photos of both user and non-user of Facebook duplicated manually by digital criminals, to do networking on the social network in various reason includes attempt to cheat other user.
Anonymity is the act of spreading messages or takes action irresponsibly without being detected on a platform or channel. Example might be individual tried to use Facebook to spread false messages or comments towards sensitive issues in terms of races, religions and genders to create tension in the society. Such irresponsible acts may lead to conflict or unrest of a society.
The operation of Facebook throughout these years has raised the awareness of user's privacy of Facebook. According to a recent news report, Facebook is facing a major threat of security in term of user privacy. Addresses and phone numbers of Facebook users can be accessed programmatically by third-party application developers.(OneIndia News, 2011).
These off-site contact details of user can be leaked prior to the permission given by user to third-party application during the initiation of an application. Valuable information that falls into the wrong hand will create a disaster of user privacy. Cases of unknown applications posting spam links to both users' walls and user's friend walls, which direct user to certain websites that may contain improper materials or frauds has been reported.
According to Mark Zuckerberg, the founder and CEO of Facebook, there are 5 principles that Facebook holds within its operation. (Zuckerberg, 2010).
Information shared by user will always be control by the user.
Facebook does not share the personal information of user with people or services that the user does not want to.
Advertisers on Facebook are not able to access personal information of user.
Facebook does not and never will sell personal information of any user to anyone.
Facebook will always be free for everyone to access or use.
Information shared on the social network by user will always remain under the control of user. User can create, edit, and delete any information they wish to share with others. Facebook has made it easy for user by simplify all the control settings and place them in one page, provide customizations for user to adjust the level of sharing granted user an easier access experience.
Facebook stated that it does not share user information without user consent. Personal information of user will remain confidential with Facebook and will never disclose to anyone or services that the user does not preferred. User's information will only be displayed according to the preferences of people and services that chosen by user.
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Facebook has become a popular choice for advertisers due to its number of active users spread across the world in all regions regardless of languages. Advertisers have the chance to reach global audience on the platform without the heavy needs of agents. Facebook shows advertisement to user based on certain criteria of user such as gender, age group, interests, and location. In fact, advertiser will never get their hands of user's personal information, all the process of advertising will solely be controlled by Facebook.
Incidents involved the selling of valuable information of user will never be allowed by Facebook according to its policies and codes of conduct. Facebook literally holds one of the biggest databank of human user in the world.
Rumors of Facebook ending its free service for public and forcing users to subscribe with payment has spread numerous time on internet. Protesting groups of raging Facebook users has been created by believers of above statement. False alarm of such events has often trigger Facebook to clarify that Facebook will always be free for everyone.
To further increase the protection towards copyright and intellectual property of third parties, Facebook must work closely with intellectual property related ogranisation such as WIPO (World Intellectual Property Organisation) in order to detect infringement even before report is file by user. Filtration of user posted information can be implement to detect possible violation, follow by investigation by experts to take further action such as removal process or removal of account for repeated offender.
In order to protect user privacy,
Credibility and trustability of third-part application developer of Facebook have to be audit in term of application user safetiness and usability. A credit system dedicated to all applications can be implements to hold the information that generate throughout the process of audit. These information will be display to user during the initiation of third-party application. The ability to access user's limited personal information will be judge by the credit system. The right of publishing application on Facebook by a developer will be revoke if any violation of policies of Facebook has been found.
Facebook has listen to its users and make sure users have the full control of their information by redesign privacy of user with simplified controls and better policies.
Facebook has drastically reduced the amount of information that is available to everyone throughout its years of development thus enhancing user experience of using Facebook and provide a global platform for everyone to connect.