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E-Commerce is a huge domain on conducting business over internet and e-retailing is part of it. When we discuss on digitally or Internet enabled commercial transactions between organizations and individuals using latest web technologies and mobile technologies as per the policies of the Organization it takes in the form of e-business. Nowadays, 'e' is gaining momentum and most of the things if not everything is getting digitally enabled. Thus, it becomes very important to clearly understand different types of commerce or business commonly called as e-Commerce.
In today's scenario all business executives were busy and want to do financial transaction without going physically to bank. For Example, Consumer want to pay their utility payments viz., Insurance premium, Telephone bills, Income taxes etc., Transfer money to anybody in this world via mobile banking (e.g. ICICI Bank iMobile) opens up the new technology of e-commerce as Mobile commerce. Further the regular online stores were also optimizing their site user interface design in order to make consumers shop from their mobile devices viz., iPad, iPhone, Android enabled phones, Nokia Symbian, and Microsoft windows mobile 6.x enabled devices. There are other types of e-commerce business models too like Business to Employee (B2E), Government to Business (G2B) and Government to Citizen (G2C). But in essence they are similar to the above mentioned types.
E-Retailing is known as Electronic Retailing. Also known as e-tailing. E-tailing is the selling of retail goods on the Internet. It used in Internet discussions as early as 1995, the term seems an almost inevitable addition to e-mail, e-business, and e-commerce. E-tailing is synonymous with business-to-consumer (B2C) transaction.
DINESH.E, Ph.D., Research Scholar, Dept. of Management Studies, Velalar College of Engineering and Technology, Erode, Tamilnadu. Email: firstname.lastname@example.org ; +91 9994889803.
Dr.T.VETRIVEL, Professor and Head, Dept. of Management Studies, Velalar College of Engineering and Technology, Erode, Tamilnadu. Email: email@example.com; +91 9843658303.
E-tailing is synonymous with business-to-consumer (B2C) transaction. E-tailing has resulted in the development of e-tailware -- software tools for creating online catalogs and managing the business connected with doing e-tailing. A new trend is the price comparison site that can quickly compare prices from a number of different e-tailers and link you to them.
What is Android?
Android is a software stack for mobile devices that includes an operating system, middleware and key applications. The Android Software Development Kit provides the tools and Application Platform Interfaces necessary to begin developing applications on the Android platform using the Java programming language.
Features of Android:
Application framework enabling reuse and replacement of components
Integrated browser based on the open source WebKit engine
Optimized graphics powered by a custom 2D graphics library; 3D graphics based on the OpenGL ES 1.0 specification (hardware acceleration optional)
GSM Telephony, Bluetooth, EDGE, 3G, and Wi-Fi (hardware dependent)
Camera, GPS, compass, and accelerometer (hardware dependent)
Rich development environment including a device emulator, tools for debugging, memory and performance profiling, and a plug-in for the Eclipse IDE.
Android supports tethering, which allows a phone to be used as a wireless/wired Wi-Fi hotspot.
Android will ship with a set of core applications including an email client, SMS program, calendar, maps, browser, contacts, and others. All applications are written using the Java programming language.
Google Play (Android Market)
Android Market is changed as Google Play Store. Google Play is a digital distribution service operated by Google. It includes an online store for music, movies, books, magazines, and Android applications and games, as well as a cloud media player. The service is accessible from the web and the Play Store mobile app on most Android and Google TV devices. Purchased content is available across all of these platforms/devices. Google Play was introduced in March 2012 when Google rebranded its whole digital distribution strategy and merged the Android Market and Google Music services into Google Play.
Android Market is a robust publishing platform that helps to publicize, sell, and distribute the Android Applications to users around the world. When you release your applications through Android Market you have access to a suite of developer tools that let you analyze your sales, identify market trends, and control who your applications are being distributed to. You also have access to several revenue-enhancing features, such as in-app billing and application licensing.
Prepare for Release
Prepare Promotional Material
Configure Options and Upload Assets
Android Market Publishing Tasks
Publishing the application on Android Market is a simple process that involves three basic tasks (see Figure.1):
Creating various graphical assets that accompany application on Android Market.
Using the Android Market Developer Console to configure publishing options, specify listing details, and upload your app and graphical assets to Android Market.
Reviewing the publishing settings and changing the release status of android application from Unpublished to Published.
Android Shopping Application
Using Android Shopping Application, we can utilize the following benefits.
Billing to mobile phones and landlines
Cash on delivery (C.O.D., offered by very few online stores)
Cheque / Debit card / Direct debit in some countries
Electronic money of various types
Gift cards / Postal money order / Wire transfer/delivery on payment
Back Office Management
Index Page - The first page of the shopping application. It shows the index of the product list of the retailers.
Category Page -The category lists shows the products category and we can select the category as we wish. For example, Computer and Accessories category.
Cart Page - Select the product to buy and its move to cart. If we want to shop more, we can buy more products and add cart list. We can also change the category and shop again.
Checkout Page - Checkout page is for to end the shopping. It's moves to payment option. We can choose the payment option through net banking, credit card, debit card, cash card, etc.
Confirmation Page - The final confirmation page is to confirm our purchase of product in retailers shopping application.
Merits of E-Retailing on Android
Android applications have Linux core, which safeguards them against anomalies and prevent them from crashing which leads you to get robust and stable android apps by Android programming.
Simple and easy Android application development process and Easy to use APIs and development tools
Ability to gather information fast and Web Kit engine integration for rich browser facility
Hassle free application porting and Low mobile application development costs due to its open source nature
Save time of developers which tend to understand them client's requirements.
Android is based on Linux Kernel programming language so high performance stability and security.
Demerits of E-Retailing on Android
Continuous Internet connection - Most Android phones require a simultaneous Internet connection alias continuously active. That means must be prepared to subscribe again GPRS packet that suits your needs.
Advertising - Application in the Android phones can indeed be obtained easily and for free, but the consequences in each of these applications, will always be ads on display, either the top or bottom of the application.
Android Market is less control of the manager, sometimes there are malware.
As a direct service provider, is sometimes very difficult to connect users with the Google. Sometimes there is often ad: because it's easy and free, sometimes often Ridden by advertising. In view does not interfere with the performance of the application itself, as it sometimes is at the top or bottom of the application.