Online art galleries

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Introduction

For dear you, as a project manager who is to be assigned by our company that manages your project that designs and builds a commercial online art gallery that tailored to your requirements. It is my honored and I will try my best to complete this task. Please read my proposal as this is going to unfolds and to anticipate and deal with a commercial online art gallery, one that let you both displays and sells the artwork of featured artists to help start your online-business.

The working currently online art galleries

Before starting our design, I have picked four online art galleries examples from internet that helps us to familiar on backgrounds and key functions of web sites from our competitors below.

URL: http://www.gallery-worldwide.com/

Art Gallery Worldwide Overview

The website was started in the beginning of 2003, and now is provided by a company called 'Internet Technology Architecture and Development LLC' (InterTAD). The company was formed in Delaware, United States and is operated by the team, which is located both in the United States and in Europe.

Over these years, they have been growing very fast. Today, leaving behind almost all national galleries around the world, they are one of the most visited art related websites on the Internet.

They provide a wide variety of features and services that enable customers to buy and sell their art on the website safely and conveniently. On one hand the buyers could find here a lot of original and limited edition artwork in different styles, themes and media. On the other hand the artists, galleries and art dealers have the opportunity to sell their art in a manner that is user-friendly, powerful, and affordable.

They are not only an e-business website. As they also provide plenty of opportunities for communicating between artists, gallery owners, dealers, collectors and merely art lovers.

As a fairly young company, they always look for improvements on what they do and how they do it. They are always appreciated to take any comments and suggestions from customers regarding the website.

URL: http://www.arts-fine.co.uk/

Arts Fine overview

Arts Fine is an online art gallery with over 6000 visitors a month and aims to treat each and every customer as individual and important. No matter how much or how little the customers' spend. They have put in place polices that make the buying of art online easier and simpler. To let customers buy art online and become the preferred way to find art and artists.

They realise buying art online isn't quite the same as visiting a real gallery. Thus, for the sake of customers' satisfaction, they allow customers' to assess their purchase for 30 days. This means customers' are able to ensure the painting, sculpture or print you bought is just right for you. All of our products (excluding digital downloads and those bought from other websites) come with this guarantee. If customers' are unhappy about anything bought from them for any reason, contact them immediately and as long as the item is returned in perfect condition, then customers' will receive their money back.

The Arts-fine owner --- the Artist Samuel Durkin, insisted on being a quality online gallery that he only take payment from an artist when successful trade of artwork complete. Hence, he only fills his site with high quality for customers.

So, he only take on the best artists who apply, but for those unaccepted artists with talent, he and his partners will spend time to write a critic and evaluation of their art, give them advices and directions on how to improve and what they may need to do to get accepted in the future. As they wish when they actually got improved they will return to arts-fine.

URL: http://www.target-art.co.uk/

Target Art overview

The website of Target Art is easy to use and we pride ourselves on being one of the most competitive online art galleries on the web. Amongst the benefits of this site are; ease of surfing, large thumbnail images of work, search by categories, biography, description of artwork and a photo of many of our artists, ease of 'click to buy' using Google shopping cart, full legal protection for both customer, artists and the website itself as outlined in the Terms and Conditions. All artwork shown on this site has been carefully selected to maintain a high level of quality.

They aim to promote the very best of established and emerging talent. They supply art to private collectors, corporate locations and retail establishments. Whether browsing for an exciting piece of artwork with which to furnish your home, or for cutting edge innovative artwork to mirror your business approach, Target Art aims to come up with the goods.

Mr. Edward Stewart Waller is the founder of Target Art and its current proprietor. Edward has been interested in art for the past 20 years, in which time he has graduated with a BA Hons in Fine Art from Newcastle University. His medium is sculpture, watercolour, drawing, photography, oil painting; abstract painting as well as figurative work. Edward is a relative of the celebrated British painter John Constable.

Edward's business background has been honed whilst being employed by Blue Chip firms. Target-Art is his own business venture in which he is the major shareholder. Away from the artworld, Edward is a practitioner of Reflexology and Indian Head Massage, Graphic Design, Sales and marketing. His leisure activities include rugby, cricket, tennis, real tennis, fives, ceroc dancing, playing chess and reading novels and, of course, painting.

URL: http://www.gallerytoday.com/

Art GalleryToday.com overview

The web site of GalleryToday.com was launched in July 2003 to offer a selective collection of original oil paintings for sale signed by highly talented artists in different countries worldwide. As they only exhibit professional artists from all over the world, it helps saving time and money in searching out beautiful original paintings in physical art galleries worldwide.

Actually, Gallery Today.com is a part of ArtInvest Company specialized in selling original works of art created by selected talented artists from all over the world. Most of our customers are located in the United States and we sell our paintings through our retailer partner from Minnesota, CCNow Inc.

And, the web site of GalleryToday.com was designed with buyers in mind, they provide unparalleled background information and search facilities enabling customers to search quickly and efficiently through the contents of artists' portfolios and select what appeals to customers respectively.

Table of key functions comparisons of above art gallery web sites:

Art Gallery worldwide

Arts Fine

Target-art

Gallery Today.com

1. Site Search Engine

YES

YES

YES

NO

2. Payment system

YES

YES

YES

YES

3. Customers' membership system?

YES

NO

YES

NO

4. Artwork in-house simulations

YES

NO

NO

NO

5. Artworks enlargement showcase

YES

YES

YES

YES

6. Artists Introductions

YES

YES

YES

YES

7. Artwork description

YES

YES

YES

YES

8. Artists/artworks style classifications

YES

YES

YES

YES

9. Email enquiry form

YES

YES

YES

YES

10. Shopping cart

YES

YES

YES

YES

11. Site Map

YES

YES

YES

YES

b) From your findings, write up a generic model for a commercial online art gallery, one that you think will work in this instance. Focus on what the system must do to inform and entice customers to buy unique artistic works and complete the purchase transaction online. (7 marks)

(Deliverable: 1500 words)

1. Use a casual narrative voice at your art gallery

To build intimacy with your reader, use "we" and "us"--instead of "the company" or your business name. This casual, second-person narrative voice makes you seem approachable rather than cold and formal.

2. Optimize your art gallery website

Another way to turn up near the top of search results is to optimize your site. While it may take a bit of attention and patience, optimization can improve your site's ranking in natural search results, and positively impact your site traffic and sales.

You can improve your organic search rankings by: increasing inbound links to your site from high-ranking referrers, sprinkling keyword phrases throughout your content, and creating keyword-rich title tags and sub-tags. Since the more links you can acquire to your site from prominent referrers the higher your site will rank, it's important to obtain them from prominent art associations or Web portals. It's also essential to sprinkle keyword phrases your prospects are most likely to search for throughout the content on all your Web pages. Include your most important keyword phrases in your title tags always because these are what the search engines use as the titles of your listings in search results. And be certain to create "description" and "keywords" sub-tags that include your most important keyword phrases. If you're targeting increase local buyers, optimize your site by adding local search terms to your tags.

3. Using PayPal for your art gallery

PayPal is a secure online payment method, which allows you to receive or even pay quickly and easily without sharing any financial information. They always remember and safeguard your bank, credit or debit card details, so you don't have to. You can use PayPal to receive payment for items on your art gallery or any of the thousands of online retailers that accept PayPal.To ensure buyers can pay rapidly, easily and more confident as well as you receive payments from buyers.

4. Money Back Guarantee

A money back guarantee is essentially a simple guarantee that, if a buyer is not satisfied with a product or service, a refund will be made. As any kinds of buyers in the world would be pleased with their purchases of this service, Sure that the opportunity of possible refund or exchange of the artworks can happen on buyers if they change their minds within certain time limit or not absolutely satisfied with actual artworks. A Money Back Guarantee makes their purchase at your art gallery completely risk free. Thus, this will encourage buyers to make their decisions a lot quicker in order to save time for both sides.

Offering Free Shipping

Offering free shipping can be very attractive to potential customers and help drive additional sales in your Store.

Free Shipping on Orders over a Certain Amount

If you want to offer free shipping when customers order over a certain amount, you can create a shipping table that does that.

Task 2 - 25 Marks

For the client, write an explanation of the project lifecycle. Choose a project lifecycle that you think will best suit this project. Focus on the role of the client. For example, the explanation may say “You will provide us with digital images of an artist's paintings. We will include them in the content management system”. Make sure you distinguish between what the client will do and what the developers will do in the project. Cover the entire process from design to implementation, so that the client has a thorough grasp of the project process, and knows what both sides will be expected to contribute.

(Deliverable: 1500 words)

Explanation of lifecycle

Projects are the way that most new work gets delivered. All projects have certain characteristics in common. They all have a beginning and an end. In other words, they do not continue on forever. Projects result in the creation of one or more deliverables. Projects also have assigned resources - either full time, part time or both. There are other characteristics as well. All organizations can have projects. Projects can include building a house or office building, planning and executing a marketing campaign, upgrading desktop operating systems, installing a new phone system, developing an IT business application, etc.

Projects can be managed using a common set of project management processes. In fact, a similar set of project management processes can be utilized regardless of the type of project. All projects should be defined and planned and all projects should manage scope, risk, quality, status, etc. Project management, however, defines the overall management and control processes for the project. Project management does not actually result in the project execution. At some point, you still need to define the actual activities necessary to build the house, execute the marketing campaign, develop the IT business application and upgrade the desktop operating systems. These activities are referred to as the project lifecycle.

The typical generic waterfall lifecycle model is described first in detail. The steps are as follows:

l Specify Phase

The Specify Phase is where the project lifecycle begins. The only exception is a situation where you have broken a large project down into smaller components. In that case, you may have an entire project that is only focused on the Analysis Phase, while the next project may start at the Design Phase. The Specify Phase is where you break down the high-level Project Charter into the more detailed business requirements. The Analysis Phase is also the part of the project where you identify the overall direction that the project will take through the creation of the project strategy documents.

Gathering requirements is the main attraction of the Specify Phase. The process of gathering requirements is usually more than simply asking the users what they need and writing their answers down. Depending on the complexity of the application, the process for gathering requirements has a clearly defined process of its own. This process consists of a group of repeatable processes that utilize certain techniques to capture, document, communicate, and manage requirements.This formal process, which will be developed in more detail, consists of four basic steps.

l Design Phase

The project team should have a nice set of requirements to work from, a set of direction-setting strategies and a Conceptual Systems Design. There might be some on the project team that would say that this is enough to start the Construct Phase. However, it is not. The design process comes next. Even if the project was small and the requirements were simple, there is still a mental design process that occurs in between understanding the requirements and starting to construct. Design becomes more and more important as the project becomes larger, more complex and impacts more and more people. Once you complete the requirements, you will typically see a myriad of alternatives for construction. These alternatives include the tools and technology you will you utilize, the scalability of the solution, and the structure of the components you will build. In essence, the Design Phase is where you look at the many potential solutions and narrow down the choices to determine the most effective and efficient way to construct the solution. The Design Phase answers the questions about "how" you will build the best solution for your organization and your environment.

At the end of the Design Phase, you will have a logical solution defined. The solution is "logical" because it exists on paper or in a design tool. This logical solution is then passed to the Develop Phase, where the logical solution is turned into a physical solution. However, the people that specialize in developing the solution will not have to worry about the myriad of possibilities. That guidance will be provided to them through the work in the Design Phase. The people working to develop the solution can use their talents to build the solution based on the deliverables produced during the Design Phase.

l Develop Phase

Depending on your point of view, the Develop Phase in the project is when we actually start to develop the solution. In an IT development project this is the time to start writing program code. If you followed the stages of lifecycle process so far, your develop team has a lot of guidance. They have a complete set of design specifications showing how the application should be structured and organized. They have design specifications for all screens, reports and programs. At this point, then, the project manager should be able to start handing out the various design specifications and the construct team can start to build the solution.

The Develop Phase is also where we will create support documentation such as a User's Manual. In essence these documents are also being "developed" and so the logical place to create them is the Develop Phase. Depending on the type of document, the support material can also be tested in the Test Phase and then executed or implemented in the Change-over Phase.

l Test Phase

We test our work for two main reasons. First, we want to ensure that the solution meets the business requirements. For instance, if a specific business transaction follows a logical path from A -> B -> C -> D, we want our testing to prove that this, in fact, happens. Second, we test to catch errors and defects. These may be programming errors, or errors that were introduced earlier in the development lifecycle. In other words, we need to prove that our solution is correct, while at the same time proving that there are no errors or defects. You may not catch many errors, but you still need to prove that the solution meets the business requirements.

Regardless of the type of project you are on, you want to catch as many errors as early in the lifecycle as possible. There are projects that purposely blast through the Specify, design and coding phases with a philosophy that they will fix all the problems in testing. This is usually disastrous. It's not so bad to correct programming errors that you discover in your testing. It is much more difficult when you realize that a design error resulted in information missing from your database. It is even harder if you discover that your analysis missed an entire business process. At the same time, you cannot ensure that your software is perfect.

Even with the best tools, it is impossible to test every logic path of every program. Therefore, you cannot ever be sure that your code is bug-free. There are times when software that has been stable for ten years suddenly breaks through an unlikely combination of circumstances that never occurred before. (These are “subtle” bugs.)

l Change-over Phase

Change-over phase refers to the final process of moving the solution from development status to production status. Depending on your project, this process is often called deployment, go-live, rollout and installation. For the purpose of stages of lifecycle, all of these terms are synonymous with "Change-over".

There is no single way to implement an application. It depends on the characteristics of your project and the solution. Some implementations are as easy as saying “we are now live.” This type of implementation can work when the solution is brand new and you are developing and testing in what will become the production environment. In these cases, implementation is just a state of mind. One day the solution is in development and the next day it is in production. What could be easier?

When we think about implementation, we should always start by understanding the level of complexity involved. If the implementation is relatively straightforward, then there is no reason for elaborate implementation processes. However, most projects have a number of implementation events to plan for and execute successfully.

Why Chosen waterfall lifecycle for this project?

The place we start when we thinking about lifecycle models of this project are the generic waterfall lifecycle approach. This model provides the basic outline that can be used on any project. Basically you start understanding the work that is expected, designing a solution, building and testing a solution and then implementing the solution. What could be easier? Even if you have a small project you still go through these basic steps, although some of them may be a mental exercise. If you have a forty hour enhancement project, it may seem that you can jump right in with construction. But are you really? It is more likely that you are receiving some type of service request that describes the work required (analysis and requirements), which you take and mentally map into the work to be performed (design). You then make the enhancement changes required, test them (test) and implement them (construct, test, implement). The classic waterfall approach is the lifecycle model you would probably end up with if you knew nothing about methodology and just had to build a project schedule from scratch.

Just as there are common project management processes to manage most projects, there are also common models that can provide guidance on how to define the project lifecycle. These common models are valuable since they save project teams the time associated with having to create the project schedule from scratch each time.

The generic waterfall lifecycle model in the most detail since the processes, best practices and techniques can be applied most generically to any IT Development project.

Task 3 - 25 Marks

a) For the client, write an explanation of the value of prototypes(= comm.. art gallery web site??) and how building them can contribute to the success of projects and the management of risk. (10 marks)

Textbook 1.1.2

b) Write a description of a prototype(= comm.. art gallery web site??) version that you might build to illustrate key functions of the final system. As a minimum, the prototype should allow the client to post details of what is for sale and customers to browse and buy. (15 marks)

(Deliverable: 1500 words)

Task 4 - 15 Marks

a) Given your prototype, draw up an activity network of the tasks that your team will have to carry out to build the prototype. Include testing of the prototype in your activities. (10 marks)

b) Assign tasks to your team. (5 marks)

(Deliverable: Activity network plus task assignments)

Task 5 - 10 Marks

Combine your outputs from Tasks 1 to 4 into a single document with:

• Table of Contents

• References

http://www.gallery-worldwide.com/

http://www.artq.net/

http://www.target-art.co.uk/

http://www.gallerytoday.com/

• Bibliography

• Appendices, where necessary

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