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From here, we understand that Interactives mobile applications make life easier and more interesting for customers all over the globe. With the growing popularity of mobile communication for the masses, comes the development of mobile applications. Hundreds upon thousands of mobile applications have been created by telecom companies, software designers, and users. This topic will explore these mobile apps and the devices that are capitalizing on their exponential growth.
Mobile Applications are a rapidly developing segment of the global mobile market. They consist of software that runs on a mobile device and performs certain tasks for the user of the mobile phone. Also known as downloadables, mobile applications are common on most phones, including inexpensive, entry-level models. Their wide use is due to the many functions they perform, including providing user interfaces for basic telephony and messaging services, as well as for advanced services such as games and videos. Other examples include tools for downloading and reading blogs, such as ContentNext's application for MocoNews and the Opera MiniTM browser. Besides that, mobile applications are also a part of Business Exchange, suggested by Jen LaRocco. At some point every business will have a mobile application and it is even possible that mobile applications will diminish the need for domain names.Â Mobile applications can be used to be useful as a tool for your customers or you may decide to have a application for branding purposes that is a simple game. There are certainly many possibilities for mobile applications and you will need to consult with a marketing firm to decide how to best utilize mobile applications.Â Mobile application development budgets can range from low to high all dependent upon the creative, interface functionality, database use and Internet streaming.
Mobile Applications Categories
Many mobile applications, such as SMS/MMS clients, browsers and music players, come pre-installed on mobile phones, whereas others may be provisioned and/or configured post-sales. For example, user can download applications over the wireless network and then install them themselves, or they can have them loaded and installed in the mobile operator's store. Regardless of how they're delivered to users, mobile applications are a large and continuously growing market and served by an increasing number of mobile application developers, publishers and providers.
From a technical point of view, mobile applications can be differentiated by the runtime environment in which they are executed :
Native platforms and operating systems, such as Symbian, Windows Mobile and Linux
Mobile Web/browser runtimes, such as Webkit, Mozilla/Firefox, Opera Mini and RIM
Other managed platforms and virtual machines, such as Java/J2ME, BREW, Flash Lite and Silverlight
Table 1 summarizes the main types of mobile applications.
Features of mobile applications
The world of mobile applications is fast paced and dynamic, with new features and functionalities emerging constantly. However, a cursory observation of the mobile application development industry will show several main directions the industry is heading in. Several of these future trends are the direct result of new technologies developed by the major players in the industry such as Apple and Google.
In the last few years the mobile applications and devices sector has seen radical change. Mobile devices have been manufactured with wider screens, faster processors and increased graphical capability. Network providers offer better data plans allowing constant connectivity to the internet and more developers than ever are creating applications for mobile devices. All these developments have allowed previously unfeasible features to be brought to mobile devices.
Navigation services are based on mobile users' needs for directions within their current geographical location. The ability of a mobile network to locate the exact position of a mobile user can be manifested in a series of navigation-based services:
By positioning a mobile phone, an operator can let the user know exactly where they are as well as give him/her detailed directions about how to get to a desirable destination.
Coupled with the ability of a network to monitor traffic conditions, navigation services can be extended to include destination directions that take account of current traffic conditions ( for example, traffic congestion or a road-blocking accident) and suggest alternative routes to mobile users.
The possibility to provide detailed directions to mobile users can be extended to support indoor routing as well. For example, users can be assisted in their navigation in hypermarkets, warehouses, exhibitions, and other information-rich environments to locate products, exhibition stands, and so on.
Similarly, group management applications can be provided to allow mobile users to locate friends, family, co-workers, or other members of a particular group that are within close range and thus, create virtual communities of people with similar interests.
Tracking services can be equally applicable both to the consumer and the corporate markets. As far as consumers are concerned, tracking services can be utilized to monitor the exact whereabouts of, for example, children and elderly people. Similarly, tracking services can be effectively applied in corporate situations as well. For instances, this application can be used by those companies to know their vehicles and goods' location at any time.
With the continued success of business focused mobile devices such as the BlackBerry, mobile banking services have the potential to really become prominent in the future. As well as appealing to business users, banking services such as money transfer are popular in developing markets due to low costs and faster speeds than traditional services. Mobile banking is one of the fastest growing industries worldwide and has given rise to several new business models such as online banks and internet wealth managers. Mobile payment systems, where users can pay wirelessly at the point of sale, are also experiencing continual increases in popularity. This is particularly true in developing countries where mobile infrastructure is more reliable than fixed line infrastructure.
Signs indicate that mobile advertising will soon become increasingly prominent. Mobile hardware manufacturers are constantly developing devices with wider screens which will help the mobile advertising sector. Furthermore, mobile advertising has gained significant attention because of the unique attributes, such as personalization (Kalakota and Robinson, 2001), that offer new opportunities to advertisers to place effective and efficient promotions on mobile environments. Examples of mobile advertising forms include mobile banners, alerts (usually dispatched as SMS messages) and proximity-triggered advertisements.
Background of mobile applications
Mobile applications mean many things to different people. In this case we are referring to applications specifically designed to be effective on small but relatively capable devices such as smart phones and PDAs. Only a few years ago the processing, memory, display, and connectivity options for these kinds of mobile devices represented substantial compromises as compared to the more capable characteristics of a desktop environment. Nonetheless, the appeal of bringing even this minimal computing environment away from the desk was simply too powerful to ignore. How times have changed. Now we expect things like color display, fast processors large and expandable memory, pervasive connectivity, and a vast array of applications and utilities with which to customize our mobile capability.
6.0 History of mobile applications
First mobile application installed on the phone date back to the end of the 90th of the twentieth century. And typically, they were multimedia ones small arcade games, ringtone editors, calculators, calendars, etc. With the development of WAP and later a new technology of data transmission ( GPRS, EDGE ) cell phone development have became easier and more efficient. Days by days, the beginning of the new millennium saw a rapid market evolution of mobile content in general and mobile applications in particular. So, the smartphones and communicators gradually conquered the market of mobile devices. With more and more features and performance, they different from ordinary mobile phones by the availability of sufficient operating system( Windows Mobile, Simbian, RIM, Android, Mac OS ), which is open to the development of third-party software, in contrast to the conventional programming environment of mobile phones.This lead to the unbelievably increased pace of cell phone development. The manufactures aspired to make their production the most attractive for customers by introducing more and more applications.
At times it was even made with the help of consumers themselves. For examples, Google held a competition ( Android Developer Challenge ) with the task of participants to create their favourite mobile phones applications. The contestants could contribute to Android development in such areas as social networks, games, news, rethinking of traditional user interfaces. But apart from the quantity, the quality also takes in concern. It became clear that cell phone development needed to be made easy, simple yet intuitive. Each company tries their best to facilitate the process of development so as average computer users would able to customize their devices. For instances, RIM offers four options for BlackBerry development to please users of different levels. Till today, the volume of mobile applications market is several billion dollars. And according to the study conducted by Juniper Research in 2014 the direct and indirect revenues from sales of mobile applications will total 25 billion dollars.
Development of mobile applications
With the ever-growing popularity of cell phones, smart phones and PDAs, mobile applications development has entered its golden age. With the tremendously increased technology, a new outreach of Java emerged-Java 2 Platform, Micro Edition, or J2ME. J2ME provides a elastic environment, full-bodied, for applications running on consumer devices, such as PDAs and internet-ready smart phones. J2ME delivers the benefits and power of Java technology to embedded devices and consumer. J2ME includes great networked support, an ever-growing follower of programmers, and integrated applications that are as user-friendly as many desktop applications. J2ME-based applications are able to take the specific characteristics of the devices into account, making them capable of manipulating each device to its full potential. In summary. J2ME is the standard for mobile application development today with a following of software vendors, consumers, programmers, and marketers. Moreover, once it coupled with a powerful operating system, J2ME can really begin to reach its full potential. On the other hand, Symbian has been a power-player in the mobile operating system game for some time. Symbian is a software licensing company. Symbian has been around the mobile application development game once established as a private company in June 1998. In addition, Symbian is headquartered in the United Kingdom, but employs over 1000 people in its worldwide offices. During early 2005, 14.5 million phones were manufactured with Symbian operating systems, bringing the worldwide tally to 39 million Symbian-based phones. Symbian refers to itself as " The Mobile Operating System,"and it's difficult to argue with numbers like those.
In conclusion, mobile application development concerns on two things, which is a programming language and an environment for it to manifest itself in Sun's Java outreach, J2ME, is a front-runner in the mobile application game.
Mobile applications forecast
The mobile industry certainly has grown tremendously in the past three years. The iPhone coming to the market was only the beginning. It did not take long for mobile applications to make the mobile devices more useful to the consumers. With the flood of mobile applications, consumers were able to find many different uses for their mobile device. Other than games and entertainment, more useful applications like tools, utilities and resources also found their way to the mobile device.
In 2009 Wireless Expertise forecasts the global mobile applications market-including games to be worth $4.66 billion rising to $16.60 billion in 2013.
Source: Wireless Expertise