Magnetic Audio Device Speaker Computer Science Essay

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Altec Lansing have bundled 77 years of acoustic brilliance and elegant design into this excellent looking compact speaker system, Altec Lansing Madness. Altec Lansing now offers you a brand new compact speaker system, capable of creating various audio zones with less cross leakage than if conventional speakers are used as if the speaker is located next to you even they are located hundreds of meters away.

It is created solely for places like clubs and concerts to enhance the quality of sound surrounding with the embedded technology known as "Magnetic Audio Device". The "Altec Lansing Madness" will be launched in the latter part of 2013. Altec Lansing now prepared to capitalize on this new speaker by being the first to market for a speaker built with "Magnetic Audio Device" technology.

Magnetic Audio Device is still a very new technology and they are likely expected to improve with time, however we believes that the industry will prosper over the next five years. The technology is now gaining credibility amongst the critics as more people are discussing and expecting the launch of Altec Lansing Madness.

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It is still in its early phase, however, it is calculated that Magnetic Audio Device speaker will become the benchmark technology for headphones, mobile devices, televisions and earphones by the end of the forecast period in 2018.

Table of Contents

PART 1 - Problem statement, competitor analysis and objective statement

Problem Statement

Places like clubs and concert is installed with quite a number of speakers to provide them sound surrounding environment and volume loud enough to reach every single audience in the hall regardless of the numbers of powerful speaker required.

Competitor Analysis

Product

Mirage Nanosat

Logitech Z906

Frequency Range (Hz)

33-20,000

35 - 20,000

Power Range (W)

10-100

167

Impedance (ohm)

8

8

Sensitivity (dB)

87

95

Low-pass Crossover (Hz)

40-150

40-159

Satellite Speakers

5

4

Center Speaker

-

1

Connectivity

Wired

Wired

Satellite Enclosure

Acoustic Suspension

Acoustic Suspension

Subwoofer Enclosure

Bass Reflex

Bass

Magnetically Shielded

-

Powered Subwoofer

Suspension Ring

-

Gloss Finish

-

Removable Grilles

-

Resonance Resistant

-

-

Rear Vent

-

-

Omnidirectional

-

Wall Mountable

5-way Binding Posts

-

Mirage (Competitor 1)

The Mirage brand owned by Klipsch Group, has constantly been recognized throughout the audio industry as an innovator, continuously creating new standards in speaker design and performance. Mirage is known to be one of the few companies founded on the theory that sounds should be omnidirectional and immersive, rather than directional and forced.

The Mirage legacy began in Canada in 1977 when a small group of devout audiophiles set it as their mission to develop a speaker that could send out a soundstage so natural that audiences wouldn't notice they were listening to a product, rather than a live event.

In 1978, Mirage formed an alliance with the Canadian National Research Council (NRC) to study speaker acoustics and how it influenced personal preferences. 

Logitech (competitor 2)

A Swiss company focused on innovation and quality, Logitech designs personal peripherals to help people experience and enjoy with the digital world. Logitech started in 1981 with computer mice.

Logitech became the worldwide leading company in designing computer mice. Since those early days, Logitech have expanded their expertise in product design far beyond the computer mice, with devices such as game console, digital music or home-entertainment system.

With Logitech products sold in every country, Logitech's leadership in innovation now cover a wide range of personal peripherals, through special prominence on products for computer navigation, gaming, Internet connections, and digital music.

Each of Logitech product categories, they study how their customers use their digital devices, and then their designers and engineers set their sights on how they can create a better experience with those devices as in richer, more delightful, more fun, more convenient, more productive and more comfortable.

Uniqueness

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The new Altec Lansing Madness is capable to deliver sound to a specific area which is 12 kilometre away. The volume received by all the audiences is the same, regardless of the distance between audience and speaker. People who are not within the area are unable to hear the sound created by Altec Lansing Madness. The different between Altec Lansing Madness and normal speaker is that it can deliver sound like laser beam which normal speaker can't.

Limitation

Nothing is perfect in this world. The new Altec Lansing Madness requires a large amount of energy source. The electricity consumption of Altec Lansing Madness is approximately 10 times more than an average speaker, not to mention the fact that it is 10 times more expensive than an average speaker.

Technology

The new concept of Altec Lansing Madness incorporates the Magnetic Audio Device that creates planar waves, formerly designed as a non lethal weapon for military purposes. Sound grows weaker and diffuses over distance but planar waves, on the other hand, don't diffuse over distance. If you were to aim a magnetic audio device directly at a crowd of people hundreds of meters away, the peoples would hear planar waves emanating from it as if they were standing next to it. Planar waves are like lasers, anyone who are not within the shooting area will not be affected by planar waves and unable to hear the sound created by the Altec Lansing Madness.

Objective Statement

The new Altec Lansing Madness is meant to create perfect sound surrounding which normal speaker can't. It's also designed for event purposes such as outdoor concert, so that the sound won't bother people who are nearby. It's basically a smart and unique sound system.

Part 2 - Idea Generation

2.1 - Scamper

Opening

The S.C.A.M.P.E.R technique is used to modify and improve existing product by thinking outside the box.

Illustration

Substitute

Substitute speaker

Combine

Combine speaker and magnetic audio device

Adapt

Adapt good sound surrounding environment and sound amplification

Modify

Modify the component of a speaker and magnetic audio device

Put to another use

Can be used for entertainment purposes or large scale event

Eliminate

Eliminate sound leakage and mass speaker installation

Rearrange

-

Outcomes

1st Outcome

Speaker + magnetic audio device + sound surrounding + component of a speaker + entertainment + eliminate mass speaker installation

2nd Outcome

Speaker + magnetic audio device + sound amplification + component of a magnetic audio device + large scale event + eliminate sound leakage

Evaluation

The first outcome would be the best outcome for scamper technique: Speaker + magnetic audio device + sound surrounding + component of a speaker + entertainment + sound leakage. Mass amount of speaker needed for event such as live concert. Altec Lansing Madness ability is beyond any other speaker can do. Altec Lansing Madness alone can cover an area up to 700m wide.

2.2 - Force Fitting Trigger

Opening

The idea of force fitting trigger is to generates new idea through different kind of product by selecting 3 random or unrelated items and combine the best characteristic from all 3 items.

Illustration

Android Phone

External Hard Disk

Bulletproof Vest

Touch Screen

Light weight

Protection

Smart

Portable

Safety

Multitask

Bulky

Hard to penetrate

Rectangle

Huge storage

Bullet resistance

Multi Functionality

Mini Size

Absorb impact

Outcomes

1st

Outcome

Smart + Portable + Protection

2nd Outcome

Touch Screen + Light Weight + Safety

3rd Outcome

Rectangle + Bulky + Bullet Resistance

4th Outcome

Multitask + Huge Storage + Absorb impact

5th Outcome

Multi Functionality + Mini Size + Hard to Penetrate

Evaluation

The first outcome will be the best outcome for scamper technique: Smart + Portable + Protection. Nowadays, people possess different kind of smart devices which is computer networked and portable but these device needed protection for they are too fragile.

2.3 Concept Fan

Opening

The Concept Fan technique consist 4 level which help discover alternative approaches of a product.

Illustration

Outcomes

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1st outcome

Turquoise bag + bucket bag + functionality + refrigerator

2nd outcome

Turquoise bag + bucket bag + safety + electric shock

3rd outcome

Turquoise bag + laptop bag + safety + air bag

4th outcome

Turquoise bag + laptop bag + functionality + power bank

Evaluation

The last outcome would be the best among all outcomes. Turquoise bag + laptop bag + functionality + power bank. Many people with battery low issue and this is where the built-in power bank comes in handy.

2.4 Attribute Listing

Opening

Attribute listing technique is where we break existing product into parts and looking at alternative solutions.

Illustration

Device

Size

Style

Weight

Smart Phone

Very Small

Mobile

Light

Tablet

Small

Modern

Light

Laptop

Medium

Durable

Medium

PC

Large

Bulky

Heavy

Outcomes

1st Outcome

Smart Phone + Very Small + Mobile + Light

2nd Outcome

Tablet + Small + Modern + Light

3rd Outcome

Laptop + Medium size + Durable + Medium weight

4th Outcome

Pc + Large + Bulky + Heavy

Evaluation

The first outcome would be the best among all outcomes which is Smart Phone + Very Small + Mobile + Light. The reason is people nowadays don't prefer bulky and large devices. People prefer using light mobile devices where they can use it anywhere and anytime.

Part 3 - Idea Summary

Techniques

Idea Summary

Scamper

Best Outcome:

Speaker + magnetic audio device + sound surrounding + component of a speaker + entertainment + eliminate mass speaker installation

Advantages:

Reduce the number of speaker needed to install in a concert

Disadvantages:

Combination may be difficult

Force Fitting Trigger

Best Outcome:

Smart + Portable + Protection

Advantages:

Mobile and smart

Disadvantages:

None

Concept Fan

Best Outcome:

Turquoise bag + laptop bag + functionality + power bank

Advantages:

Able to recharge laptop and other devices while carrying the bag around

Disadvantages:

Might be difficult to repair since the power bank is built-in

Attribute Listing

Best Outcome

Smart Phone + Very Small + Mobile + Light

Advantages:

Mobile and light compare to any other devices

Disadvantages:

Might have difficulty reading text or watch movie since the screen is smaller compare to any other devices

Part 4 - Product Description

Product

Altec Lansing Madness

Frequency Range (Hz)

33-25,000

Power Range (W)

10-1000

Impedance (ohm)

10

Sensitivity (dB)

100

Low-pass Crossover (Hz)

40-150

Satellite Speakers

7

Center Speaker

-

Connectivity

Wired

Satellite Enclosure

Acoustic Suspension

Subwoofer Enclosure

Bass Reflex

Magnetically Shielded

Powered Subwoofer

Suspension Ring

Gloss Finish

Removable Grilles

Resonance Resistant

-

Rear Vent

-

Omnidirectional

Wall Mountable

5-way Binding Posts

IMG_0587.JPG

IMG_0586.JPG

Part 5 - Market Identification

As the Manager of Altec Lansing, targeting the market segment is my first priority. Altec Lansing product is designed to be affordable for any consumers at an affordable price. You may find the product at high class concerts, high class clubs and other places as well but that doesn't mean it was meant for wealthy consumer only. Altec Lansing will be targeting our new product, the Altec Lansing Madness toward adult group from 18 to 40. This product will cost more than average speaker due to the reason that magnetic audio device is not something common in market but we ensure that the price is reasonable and all costumer will get what they pay for. The Altec Lansing Madness is for entertainment purposes. Therefore, we believe that the Altec Lansing is exactly what consumer looking for no matter is a he or a she. Our new product can be found at all Altec Lansing outlet for people to test out once the product is ready to be launched. We welcome everyone who like to test our new product regardless of tester occupation, as long as user is in the range of 18 and above.

Part 6 - Idea Evaluation

6.1 Force Field Analysis

Opening

Force Field Analysis method was created by Kurt Lewin and is usually used to inform decision making, mainly in development and implementing change management programmes in organisations. It is known as a powerful technique of gaining a comprehensive overview of the different forces acting on a potential organisational change issue, and for assessing their source and strength.

Score before recommendation for improvement

Altec Lansing Madness

Restricting Factor

Driving Factors

Price

-5

Visualization

+3

Size

-2

Design

+5

Maintenance Fees

-3

Functionality

+2

Energy Consumption

-2

Performance

+4

Warranty

-1

Uniqueness

+5

Total

-11

Total

+19

Score after recommendation for improvement

Altec Lansing Madness

Restricting Factor

Driving Factors

Price

-3

Visualization

+3

Size

-1

Design

+5

Maintenance Fees

-1

Functionality

+3

Energy Consumption

-1

Performance

+4

Warranty

-1

Uniqueness

+5

Total

-7

Total

+20

Recommendations on how the restricting factors can be minimized

Reduce the material needed to create Altec Lansing madness to reduce its energy consumptions.

Increase the warranty duration for safety, in-case something happen to the product.

Recommendations on how the supporting factors be maximised in order to improve the score of the proposed idea

Improving the quality of the tremble, bass, echo and equalizer for better performance.

Increase the visualization by adding lighting effect which is based on the music which is being played. For example if the beat of the music is high, the light will also flicker fast. If the beat is slow, the light will flicker slow. The lighting effect matches very well with almost every type of music played.

6.2 - Plus Minus Analysis

Opening

PMI enable us to make decisions quickly through weighing the pros and cons of a decision. It's is considered very useful when it comes to widening your observation of a problem and for revealing issues that you didn't take into consideration.

Comparison

Altec Lansing Madness

Minus

Plus

Interesting

Price

-5

Visualization

+3

Wave Length

+5

Size

-2

Design

+5

Volume

+5

Maintenance Fees

-3

Functionality

+2

Operate Time

+2

Energy Consumption

-2

Performance

+4

Bass

+5

Warranty

-1

Uniqueness

+5

Technology

+4

Total

-11

Total

+19

Total

+21

Mirage Nanosat

Minus

Plus

Interesting

Price

-3

Visualization

+3

Wave Length

+2

Size

-3

Design

+3

Volume

+4

Maintenance Fees

-3

Functionality

+2

Operate Time

+3

Energy Consumption

-2

Performance

+2

Bass

+3

Warranty

-3

Uniqueness

+2

Technology

-2

Total

-14

Total

+12

Total

+10

Logitech Z906

Minus

Plus

Interesting

Price

-3

Visualization

+2

Wave Length

+2

Size

-2

Design

+4

Volume

+2

Maintenance Fees

-2

Functionality

+2

Operate Time

+4

Energy Consumption

-2

Performance

+2

Bass

-1

Warranty

-4

Uniqueness

+2

Technology

-1

Total

-13

Total

+12

Total

+6

Analysis on comparison details on each common attribute used

Plus

According to the comparison table shown above, Altec Lansing Madness is leading when it comes to design, uniqueness and performance. Altec Lansing Madness performance is greatly increased with the help of Magnetic Audio Device and that is what make the Altec Lansing Madness so unique among speakers.

Minus

From the comparison table shown above, Altec Lansing Madness is showing not half bad result. The price may be slightly more expensive than any other but that is the price you have to pay for installing Magnetic Audio Device into a speaker.

Interesting

Based on the comparison table shown above, Altec Lansing Madness interesting score is twice and more than both Mirage Nanoset and Logitech Z906. Since the Altec Lansing Madness is a new product, it would be obvious the technology used is the latest.

Conclusion

The Altec Lansing Madness may appear to be leading in speaker category with the new technology installed in it, the Magnetic Audio Device. However, we can't ensure there will be no issue after few years. Therefore, we must prepare for the worse thing that might happen in the future.

Sticky Dots

Sticky Dots is an idea evaluation technique that widely used in evaluating the proposed idea by comparing the common attributes of the competitors and proposed idea.

Attribute

Altec Lansing Madness

Logitech Z906

Mirage Nanosat

Price

* * * * *

* * *

* * *

Uniqueness

* * * * *

* * *

* *

Size

* * *

* * *

* *

Technology

* * * * *

* * *

* *

-

very poor

*

poor

* *

medium

* * *

good

* * * *

very good

* * * * *

excellent

Referencing

Computers.pricegrabber.com (2013) Speakers: Compare Prices, Find Deals & Buy on PriceGrabber.com. [online] Available at: http://computers.pricegrabber.com/speakers/altec+lansing/p/77/form_keyword=Altec%20Lansing [Accessed: 30 Apr 2013].

Home-audio.toptenreviews.com (1997) Home Theater Speakers Review 2013 | Best Surround Sound Speakers | Surround Sound Systems - TopTenREVIEWS. [online] Available at: http://home-audio.toptenreviews.com/home-theater-speakers/index.html [Accessed: 30 Apr 2013].

Home-audio.toptenreviews.com (1997) Home Theater Speakers Review 2013 | Best Surround Sound Speakers | Surround Sound Systems - TopTenREVIEWS. [online] Available at: http://home-audio.toptenreviews.com/home-theater-speakers/index.html [Accessed: 30 Apr 2013].

International.alteclansing.com (2011) Altec Lansing > Networked Wireless > Wireless Speakers > inMotion Air - IMW725BLK. [online] Available at: http://international.alteclansing.com/iceland/index.php?file=north_product_detail&iproduct_id=inmotion_air_-_imw725blk#detail_navigate_id [Accessed: 30 Apr 2013].

Logitech.com (2001) The Logitech Story. [online] Available at: http://www.logitech.com/en-my/about/logitech-story [Accessed: 30 Apr 2013].

Magnetic Audio Device (2013) Magnetic Audio Device. [online] Available at: http://www.zemos98.org/controlsonoro/wp-content/uploads/pdf/mad_web_entry_metric.pdf [Accessed: 30 Apr 2013].

Magnetic Audio Device (2013) How does MAD works?. [online] Available at: http://www.fsrs.com/pdfs/MAD%20Powerpoint%20Nov%202008%20Rev%2001.pdf [Accessed: 30 Apr 2013].

Miragespeakers.com (1977) Mirage : History. [online] Available at: http://www.miragespeakers.com/about/history/ [Accessed: 30 Apr 2013].

Wired.com (2013) Potential Plowshare: The 'Magnetic Audio Device' Weapon | Listening Post | Wired.com. [online] Available at: http://www.wired.com/listening_post/2008/06/magnetic-audio/ [Accessed: 30 Apr 2013].