Ipad Project Life Cycle Computer Science Essay

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Steve Jobs set objectives to his team to create a device that is between a smart phone and a laptop, which should be easy to carry and should work on commonly available networking solutions like Wi-Fi.

Apple inc. have recently designed and developed a tablet computer, which is popularly known as the iPad. The iPad was released on 3rd April 2010 in the US and the 3G model was released on 30 April 2010. Later both models were released on May 28 2010 in several countries like Australia, Canada, France, Germany, Italy, Japan, Spain, Switzerland and the United Kingdom. Steve Jobs, the co-founder, chairman and the CEO of Apple inc. said that the iPad was developed before the iPhone.  Steve Jobs paused the development of the iPad and decided to develop the iPhone, since it would also work as a mobile phone.

Smart Phones and laptops are widely used throughout the world. Apple wanted to make a device that was between a smart phone and a laptop. It should have better key tasks than a normal smart phone and a laptop. This device should have better and more tasks than browsing the web, checking email, view photographs and videos, listening to music, playing games and reading eBooks. Hence the tablet computer iPad was introduced.

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There are eleven different departments of Apple that develop, manufacture and market the iPad. These eleven departments are Mac Hardware engineering, Applications, Marketing, Operations, Legal, Human Resource, Finance, Software engineering, Sales, Information Systems & Technology and Retail Corporate respectively. The Mac Hardware engineering would work on the iPad's battery technology, CPU software, display of the device, electrical work, mechanical work, media work and the capacitive multi-touch display. The application team would work on the software architecture, web design, quality assurance, music, audio, label relations, marketing, documentation and localization. The marketing department work on the developer relations, events, graphic designs, marketing communications, product marketing, public relations, research & analysis and worldwide markets. The operations department would work on the product operations, management of materials, procurement, management of business, tooling & mechanical operations, management of quality, the business process re-engineering, sales support, demand & supply and logistics. The Legal team sees the general contract law, intellectual property licensing, patent law, copyright/trademark law, corporate securities law, general commercial litigation and the real estate law. The human resource team would work on the staffing, employee relations, training & development and the Human Resource Information Systems (HRIS). The Finance departments would work on the financial analysis, general accounting (receivables and payables), sales, profit & loss and other financial statistics. The software engineering team would work on the graphics, multimedia, software operations, testing building and integration of the iPad. The Sales department would check the Channel Sales, Enterprise Sales, Education Sales, Telesales and the Online Store Sales. The Information system and Technology team would work on the project management, programming, the system engineering, network engineering, database administration, business analysis, business intelligence, quality assurance, infrastructure operations and the help desk services. Lastly, the retail corporate works on the visual merchandising, retail marketing, retail operations, real estate, architecture, business sales and the finances of the iPad.

Target Audience

The iPad may be used by business users where businessmen respond to their clients, doctors can access health records of patients and managers accepting employee requests. It can also be used by school where students can use the iBook instead of a normal book, and learn how to communicate and socialize. The applications can be used by everyone in all age groups including Safari, Mail, Photos, Video, YouTube, iPod, iTunes, App Store, iBooks, Maps, Notes, Calendar, Contacts, and Spotlight Search.

EXECUTION PHASE

Hardware Features included in iPad

iPad Screen and Input:

Like the iPhone, it is a touch screen device that would be super responsive and super precise. The liquid crystal screen size is 9.7 inches and the weight is 1.5 pounds, making it the thinnest and the lightest laptop in the world. The display has two sensors, an ambient light sensor which adjusts screen brightness and a 3-axis accelerometer which senses iPad orientation and switch between portrait and landscape modes. The iPhone and iPod touch works in 3 orientations i.e. portrait, landscape-left & landscape-right, whereas the iPad built-in applications will support screen rotation in all four orientations i.e. portrait, landscape-left and landscape-right and upside-down. This shows us that iPad has no intrinsic native orientation. There are 4 switches in the iPad: the home button, the wake/sleep button, the volume up/down button and the screen rotation lock button.

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iPad Connectivity:

The iPad has the latest Wi-Fi 802.11 n and the latest Bluetooth 2.1 version. The 3G model contains a feature A-GPS which will allow the position to be calculated with GPS or it will be relative to nearby cell phone towers. The 3G version has a black plastic accent behind the device, which improves 3G radio sensitivity.

iPad Audio & Input:

The iPad has two internal speakers where the sound goes through two small sealed channels to three audio ports from the bottom right part of the device. The top left corner of the device would have a TRS connector which gives sound for the headphones. It also has a microphone used for voice recording.

iPad Battery:

The iPad would be using lithium-ion polymer battery. It is a rechargeable battery. The battery could play a video for 10 hours, 140 hours of audio playback and one month on standby life. The batteries are manufactured in Taiwan by two companies, Dynapack International Technology and Simplo Technology.

iPad Storage and SIM:

There will be three versions of the internal storage of the iPad a 16GB, 32GB, and a 64 GB flash solid state storage. The 3G version would have a micro SIM slot and it is sold unlocked.

iPad optional accessories:

There are many optional accessories like:

iPad Case

iPad Keyboard

iPad Camera Connection Kit

iPad Dock

iPad Dock connector to VGA adapter, and

iPad 10W USB Power Adaptor

iPad Technical Specifications:

MODEL

Wi-Fi

Wi-Fi with 3G

Release Date

3rd April 2010

30th April 2010

Display

9.7 inches (25 cm) multitouch display at a resolution of 1024 Ã- 768 pixels with LED backlighting and coating of fingerprint and scratch resistance

Processor

1 GHz Apple A4 System on a chip

Storage

Fixed capacity of 16/ 32/ 64 GB

Wireless

Wi-Fi (802.11a/b/g/n), Bluetooth 2.1+EDR

No wireless wide-area network interface

3G cellular HSDPA, 2G cellular EDGE

Geolocation

Wi-Fi/Apple location databases

Assisted GPS, Apple databases, cellular network

Environmental Sensors

Accelerometer, ambient light sensor, magnetometer (for digital compass)

Operating System

iOS 4.2.1

Battery

Lithium-ion polymer battery - 10 hrs video, 140 hrs audio & 1 month standby

Weight

1.5 lb (680 g)

1.6 lb (730 g)

Dimensions

9.56 x 7.47 x 0.5 inches (243 Ã- 190 Ã- 13 mm)

Mechanical Keys

Home button, wake/sleep button, volume up/down button and screen rotation lock button (mute switch on iOS4.2)

iPad Manufacturers:

Apple has chosen Foxconn, a large Taiwanese manufacturing company, to assemble the iPad. Foxconn assembles Apples other products like the iPod, iPhone and the Mac Mini. It is manufactured in the company's largest plant in Shenzhen, China.

iPad Environmental Requirements:

The iPad should operate between 0° to 35° C, humidity between 5% to 95% and maximum operating altitude of 3000 metres

Software Features included in iPad

iPad Applications:

The applications used in the iPhone were extremely popular and successful due to the App Store. 3,000,000,000 applications were downloaded from the available 140,000 iPhone applications. These applications, which are currently used in the iPhone, will also be used in the iPad, unmodified. Those applications are Safari, Mail, Photos, Video, YouTube, iPod, iTunes, App Store, Maps, Notes, Calendar, Contacts, and Spotlight Search. For example, Facebook would function normally as used on a normal computer or a laptop. The iPad was shown to the application developers in order to understand the device and understand the controls. After taking a look at the iPad, different companies would work on the applications that would work perfectly on the iPad. The software engineers, developers, software architects, and other teams had only two and a half weeks to complete a specific application. The Safari Web Browser is included in the iPads' applications used to surf the internet via high speed 802.11 n Wi-Fi or using the 3G networking. Like the iPhone and the Mac computers, it includes mail where you can check the inbox and send/receive any email attachments, which include:

.jpg, .tiff, .gif for images

.doc & .docx for Word

.htm and .html for web pages

.pdf for Adobe Acrobat

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There are applications where you can watch and download videos from the popular website YouTube. The features of the iPod are all included in the iPad. The App Store also has a feature that allows users to download any application from the 300,000 iPad applications. Apple would include an application iWork, which come from Mac, which includes the three versions: Pages for making documents, Numbers for statistical analysis like charts, tables etc., and Keynotes for creating any sort of presentations. Gameloft and Electronic Arts (EA Games), the largest gaming companies, have made 60 different games on the iPhone. These games, as well as the new games Gameloft is developing, will be included in the iPad, for e.g. Need for Speed. If a person wants to read the daily newspaper or read a particular book from a large range of books in iBook, that person can increase or decrease the font size of the text and can read the text with or without columns. The books are published by the world's best publishers; Penguin, Harper Collins, Simon & Schuster, MacMillan and Hachette.

iPad Languages:

The iPad supports English (US and UK), French (France, Canada and Switzerland), German, Dutch, Italian, Spanish, Russian, Japanese and Chinese languages respectively.

Environmental Status of iPad

Apple continues environmental progress on its devices. The iPad is designed in such a way that the features listed below reduce environmental impact:

The display glass is Arsenic-free

iPad is BFR-free

The LCD display is Mercury-free

It is PVC-free

Recyclable aluminium and glass enclosure

OPERATION PHASE

Project Result

File:Steve Jobs with the Apple iPad no logo.jpg

More than 3, 00,000 iPads were sold on the very first day of the release. By 3rd May, 2010 Apple had sold 1,000,000 iPads. By 31st May, 2010 Apple had sold 2,000,000 iPads and by 22nd June, 2010 Apple had sold 3,000,000. Between 1st July and 30th September, 2010 Apple sold more 4,200,000 iPads.

The iPad has received positive reviews as well as negative reviews.

Advantages:

The iPad is thin, smooth, has a large screen and is well designed

The e-book and journal reading device in the iPad is excellent

It can run all the programs of iPhone

The iPad allows you to surf the Internet, take notes, send and receive e-mail, visit the journal books, watch videos, view photos, listen to music and play games

The iPad has a very fast, sensitive response the application is easy to handle

It has a very good battery life

Disadvantages:

There is no Camera. The next generation personal computers would have a camera

There is no VoIP service so we cannot talk to people online

There are no USB slots

There is no flash compatibility

The screen is unprotected. It may cause scratches to the screen or running any application accidently when pressing the screen by the finger

There are storage limitations and it is not possible to increase the storage space

The battery cannot be replaced

It is very inconvenient to edit long documents

There is no group feature in mail

Post Project Evaluation

The iPad project was set on two objectives:

To create a device which is between a smart phone and a Laptop which should be easy to carry and should work on commonly available networking solutions like Wi-Fi

To create a revenue stream which is not linked to development on gadgets i.e. the iStore

Conclusion

Steve Jobs and Apple Corporation has been extremely successful in achieving objectives set for the project - A successful Project

Summary

Apple invented a device that it is between a smart phone and a laptop computer. It is called the iPad. There are four main stages of the iPad product lifecycle i.e. Conception Phase, Definition Phase, Execution phase and Operational Phase. The iPad was released on 3rd April 2010 in the US and the 3G model was released on 30 April 2010. Later both models were released on May 28 2010 in several countries. Steve Jobs, the co-founder, chairman and the CEO of Apple inc. said that the iPad was developed before the iPhone. There are eleven different departments of Apple that develop, manufacture and market the iPad i.e. Mac Hardware engineering, Applications, Marketing, Operations, Legal, Human Resource, Finance, Software engineering, Sales, Information Systems & Technology and Retail Corporate respectively. The applications can be used by everyone in all age groups including Safari, Mail, Photos, Video, YouTube, iPod, iTunes, App Store, iBooks, Maps, Notes, Calendar, Contacts, and Spotlight Search. The hardware features in the iPad are the screen, input, connectivity, audio, battery, storage and SIM. It also includes some accessories. It is manufactured in Shenzhen, China by Foxconn, a Taiwanese company. The iPad should operate between 0° to 35° C, humidity between 5% to 95% and maximum operating altitude of 3000 metres. There are many applications in the iPad which include Pages, Numbers, Keynotes, YouTube, Facebook, Games, Maps, email etc. It took only two and a half weeks for the software engineers, developers, software architects, and other teams to complete a specific application. It supports different languages like English, French, German, Dutch, Italian, Spanish, Russian, Japanese and Chinese. The iPad is designed in such a way that it is environment friendly. The iPad enjoyed a spectacular launch and has created new records in terms of its sales in the western markets. Example of this is that due to the continued increase demand in the product, apple has postponed the official launch of iPad in India to end of quarter one, of the financial year 2011. One of the objectives set by Steve Jobs was in creation of new revenue stream independent of apples ability to develop new gadgets has also been a success story. Apples Appstore has already become world's number one retail store for music, applications and download.