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One of the advantages of mobile computing is convenience and flexibility. Laptops are the most common sort of mobile computing utilized these days. Having a computer or access to your work while on the go can help you stay better organized and access important information at a moment's notice. This can help in managing one's business or employees. Another advantage of mobile computing is that you are not bound to one specific place at any moment. You can always move with your internet enabled mobile device to a location which seems more apt to focus on your work, and enjoy the benefits of internet anywhere. You can also take your work along to any workplace for a variety of purposes. Being able to remain visible in social life is another benefit of mobile computing. All these advantages, and those of the Internet itself, combine to give users even more power. We can also say that the Internet industry is gaining a much stronger niche due to the presence of mobile computing.
The smartphones the sale of Apple has quadrupled, and that of computers has more than doubled if we compare the sales of 2009 and 2011. Apple realizes the huge revenues that mobile devices can generate and hence keeps trying to increase its market share. Apple's SIRI for iPhone 4S, a clever personal assistant powered by the iOS, allows to convert user's voice and swift replies.
On the other hand Google Voice Actions on Galaxy Nexus have been able to achieve even better in the same domain using the Google's Ice Cream Sandwich and Jelly Bean. Google's Android operating system poses a strong challenge due to being open source. It can be installed on handset manufacturers' devices and developers can also use it freely to create applications.
Microsoft also claims its own share in the market with Windows Phone 7. The 7.5 update enables voice commands for opening applications, writing messages and searching. It is a user-friendly platform but has some utilities missing, like visual voice mail and video call, which smartphones and IPhone have.
Q2 You have to show the current and future market value of mobile applications and appÂ
store. You also have to discuss the strengths and weaknesses of closed app standard strategyÂ
and open app standard strategies.
The overall world-wide mobile applications market is expected to be of 25 billion dollars by 2015, while lately it has been approximately $6.8 billion, according to the "World Mobile Applications Market (2010 - 2015)" report. Nearly 20.5 percent of the share will be of Apple's App Store. Factors contributing to this growth include progress in network technologies, the decreasing mobile data usage cost, growing global market of smartphones, and increasingly efficient applications. On the dark side, the risk of data theft through spyware in mobile applications is the biggest challenge applications' and devices' capabilities. Currently, North America leads the mobile market with a 41.6 percent revenue share while and Asia is the largest market of app store in terms of downloads with 36 percent share. By 2015, the European mobile applications market can be expected becoming the largest.
Both closed app standard strategyÂ and open app standard strategy have their own strengths and weaknesses. While closed platforms, development languages and device form factors sometimes seem the last resort, an open approach enables flexibility in opting for one's preferences, use open source technology and eliminate many risks. A closed approach focuses greatly on fewer device types but this limits the choice of device types for building and deploying.
Q3. You have to discuss which (i.e., closed versus open app standard) would be more
appropriate to success in the market. Appropriate cases or facts can be employed to support
your ideas (e.g., Beta and VHS).
The open app approach can prove better in the following ways:
Unique user experience.
Application design is an important factor in choice of a mobile application by users. Organizations which want their mobile applications to enhance customers' loyalty or even employees' efficiency should go for open approachesÂ as they ease flexible design decisions. They do not limit you to a specific OS or other technology options. Therefore attractive widgets can also be added effortlessly to any mobile application.
Versatile support and integration.
Mobile applications were sent into the market after the entry of inexpensive consumer smartphones, the common platform for mobile applications. Companies that use an open approach can build and deploy their apps to any medium now,Â including smartphones, tablets, and much more. Open standards allow you to extend mobile apps using foreign function interface. This approach allows adding third-party workflows like augmented reality, barcode scanners and diagnostic sensors in the mobile app experience.
Swiftness and novelty of an organization
Enterprise organizations opting for the open approach to their mobility strategy have better chances to implement a Bring-Your-Own-Device program, which is one of today's major concerns regarding enterprise mobility.
Q4. You have to discuss about three possible scenarios when one of the three companies
dominates the entire market, from the perspectives of app developers, tablet pc and
smartphone manufacturers, and consumers (or other stakeholders who might be relevant).
Windows will expectedly dominate the tablet-pc market, in the same way as it has been dominating the PC and laptop market. Windows is by large considered a good product and almost every PC and laptop in almost every business and home is powered by Windows. Windows 7 has been the fastest-selling OS of all time. Hence domination of the tablet market is an expectable outcome of the amazing performance behind Windows.
In terms of smartphones and app developers, Google is more dominant among these three companies. Google software these days is said to be running on three out of four smartphones and tablets, which means a great market for App developers. Devices such as the Galaxy Note II tablet run the Google Android software and now have access to a growing and increasingly impressive library of downloads. Computer software designers responsible for the apps that helped make Apple's iPhone and iPad a global success are beginning to switch their allegiance.