Competitor Analysis And Objective Statement Computer Science Essay

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Calculator is a general tool in our life. But there is a new calculator product will change our understanding. That is the scalable advanced calculator. The purpose of this calculator is smaller, lighter and multifunction. This calculator has a biggest feature is that it has a scalable keyboard. When people use, the user just haul out the keyboard. When user finish to use, they just remove fixed and let the keyboard automatic roll in inside. This is the way to make the calculator become smaller.

This calculator has a broad market. The proposed price of the product is range about 100RM. That is a little expensive to customer. For control the cost, the main solution is to split version or change the material. This product also will face the competitor SHARP and CANON. They will compete in size, function and price.

The idea generation and idea evaluation tools & techniques will be used as well. For idea generation, there will be use mindmapping, attribute listing, concept fan and force fitting trigger. For the idea evaluation, there will be use force field analysis and plus minus analysis.

Table of Contents

Problem statement, Competitor analysis and Objective statement

Problem Statement

Who Who will be the target customer?

Where Where is the market of this product?

What What are the functions of this product?

Why Why do the customers choose this product?

When When will the customer use this product?

How How to use this product?

Problem statement is to show the main problem clearly and that can be used to formulate the solutions.

Competitor Analysis

1.2.1 Opening

Competitor analysis is the most important reference for each company. Follow the analysis, the company can make their business strategy and countermeasure.

As the saying goes, know your enemy and know yourself. There are many two competitor company and their two symbolic products to compare their design and feature.

There is a table to display their product detail and information.

Company Name

SHARP

CANON

Product

SHARP EL9900

enlargement.jpg

Pictrue1(reference)

CANON X MARK I

xmark1.png

Picture2(reference)

Dimensions

(w x d x h)

86 x 183 x 23mm

95.2 x 157 x 13.5mm

Weight

Approx. 240g

215g

Power Source

4 x AAA, 1 x CR2032

Solar power only

Uniqueness

Graphing Calculator with Reversible Keyboard.

22 digit x 8 line FSTN LCD screen.

Basic function desktop calculator.

Large, adjustable tilt display

Limitation

The size is a quite big.

The price is too expensive.

The function is less.

The price is too expensive.

Technology

Up to 827 scientific, statistical, graphing and financial functions.

Optional OHP and PC Link kits available.

Business sales calculation.

Grand total function.

Double injection key

Table 1

1.2.2 Uniqueness

For the SHARP calculator, this is a graphing calculator, so it must have a lot of functions. But the calculator cannot design to big, the SHARP designer come up with the reversible keyboard. The reversible keyboard is for basic functions and advanced functions. User can use the side which has function that they want. Besides that, its screen is 22 digit x 8 line LCD screen, it also can split screen and solver functions. That can show function helping to make learning and teaching easier.

For the CANON calculator, this is a simple and basic desktop calculator. It design to smaller and lighter, that can easy to carry. Its screen is adjustable tilt display LCD screen that can make the user to use more comfortable.

1.2.3 Limitation

However, there was not any perfect thing in this world even the greatest creation have its limitation. Although the SHARP calculator has a lot of functions, but the size and weight is too big and heavy. This is the common problem in multifunction calculator. As this multifunction calculator, the price definitely cannot cheap.

As for CANON calculator, even though it is small and light, but its functions are lesser. On the other hand, this calculator is using solar power only, and do not have battery inside. That means the operating environment is limited. The rest of the most concerned about thing is the price, but the price is still expensive.

1.2.4 Technology

For SHARP calculator, it has 827 scientific, statistical, graphing and financial functions that we can use. The total memory size is 64Kb. That means it can store more data. Besides that the optional OHP and PC Link kits are available using on it.

For the KANON calculator, it is to use the solar power, and the battery is not required. It can use in business sales calculation, like the cost, sell, margin and grand total function. The keys are using double injection keys that can make user to operate more comfortable.

1.3 Objective Statement

This scalable calculator is developed a multifunction advanced calculator to become smaller and lighter, and it can easy to carry and use.

2.0 Idea Generation

2.1 Mindmapping

Opening

A mind map is a graphical way to represent ideas and concepts. It is a visual thinking tool that helps structuring information, helping you to better analyze, comprehend, synthesize, recall and generate new ideas. (Litemind, admin)

Illustration

mindmapping.jpg

Picture 3

Outcomes

1

Plastic + Big + Black + Advance Function + Battery + High

2

Aluminum Real Metal + Average + White + Finance Function + Solar Power + Middle

3

Ferric Metal + Small + Red + Basic Function + Battery + Low

4

Plastic + Small + Black + Advance Function + Battery + Solar Power + Low

Table 2

Evaluation

The best combination of four outcomes is:

Plastic + Small + Black + Advance Function + Battery + Solar Power + Low

This is the best combination, because using plastic can reduce weight. It used the smaller size to operate more functions. In addition, it should be save more energy.

The advantage of mindmapping is that can link and add ideas easily. It is using graph that can make people easy to memorize, it also help reader to get the overall idea information.

The disadvantage is that if the idea is quite a lot, the map will be confusion. The reader will cannot read and understand any more.

2.2 Attribute Listing

Opening

Attribute listing is a great technique for ensuring all possible aspects of a problem have been examined. Attribute listing is breaking the problem down into smaller and smaller bits and seeing what you discover when you do. (optusnet.com.au, admin)

Illustration

Line of the screen

Functions

Targeted user

Benefit

1 line

Basic function

Student

Comfortable

2 lines

Advance function

Professionals

Easy to carry

3 lines

Finance function

Kids

Multifunction

More than 3 lines

All mix function

The aged

High quality

Table 3

Outcomes

1

1 line + Basic function + Kids + High quality

2

2 lines + Advance function + Student + Easy to carry

3

3 lines + finance function + Professionals + Comfortable

4

More than 3 lines + All mix function + Professionals + Multifunction

Table 4

Evaluation

The best combination of four outcomes is:

More than 3 lines + All mix function + Professionals + Multifunction

This is the best combination, because for a calculator, the more functions, the better. The screen has more than 3 lines that can make the equation and graph to display more exact and clear. Besides that, if the calculator has a ruler function or flashlight function, the calculator will be more useful.

The advantage of attribute listing is that easy to brainstorm follow the listing attributes. That is easy to combine and improve each idea, then to help reader to make a new scheme.

The disadvantage is that it will be make more useless information and difficult to memorize.

2.3 Concept Fan

Opening

The Concept Fan is a way of discovering alternative approach's to a problem when you have discarded all obvious solutions. It develops the principle of 'taking a step back' to get a broader viewpoint. (mycoted.com, admin)

Illustration

Concept fan.jpg

Picture 4

Outcomes

1

Roll as a roll + Change to smaller button + Soft rubber + scalable keyboard

2

Fold to a small part + One button with many functions + Lightweight plastic + Virtual laser keyboard

3

Roll as a roll + One button with many functions + Soft rubber + scalable keyboard

4

Fold to a small part + Change to smaller button + Soft rubber + scalable keyboard

Table 5

Evaluation

The best combination of four outcomes is:

Roll as a roll + One button with many functions + Soft rubber + scalable keyboard

This is the best combination, because roll as a roll can save more place. The soft rubber can make the keyboard. One button with many functions can reduce more button space. Using with shift button can make one button has many functions.

The advantage is the concept fan has 4 levels. That can help people find the ideas and solutions step by step.

The disadvantage of concept fan is that its requirement is high. People must have more idea thinking.

2.4 Force Fitting Trigger

Opening

Providing visual stimuli to help spark off ideas in people's minds can be a very useful technique. Here the idea is to force-fit combinations of attributes that one associates with an unrelated object to the problem with which one is preoccupied. (Creative problem solving for managers, Tony Proctor)

Illustration

Television

Thin Film Solar panels

Watch

TV.jpg

Picture 5(reference)

thin-film-solar-panels.jpeg

Picture 6(reference)

Casio_oceanus-thumb-450x476[1].jpg

Picture 7(reference)

Big screen

Thin

Multifunction

High definition

Clear energy

High quality

Color screen

High technology

Water proof

Speaker

Low cost

Fashionable

Reasonable sharp

Renewable energy

Portable

Simplicity to operation

Light

Valuable

Table 6

Outcomes

1

Big screen + Light+ Portable

2

High definition + High technology + Fashionable

3

Simplicity to operation + Thin + High quality

4

Reasonable sharp + Low cost + Multifunction

Table 7

Evaluation

The best combination of four outcomes is:

Reasonable sharp + Low cost + Multifunction

This is the best combination, because small, multifunction is our main purpose. Reasonable sharp is to design how a sharp can make smaller and with most functions. Calculator is a practical tool in our life. So the price should not too expensive.

The advantage of the force fitting trigger is the new ideas come from the no direct relations product. That can find and create new idea easily.

The disadvantage of force fitting trigger is it difficult to think out the idea and easy to get many redundant ideas.

3.0 Idea Summary

Mindmapping

Technique:

Plastic + Small + Black + Advance Function + Battery + Solar Power + Low

Advantage:

Link and add ideas easily.

Easy to memorize.

Help reader to get the overall idea information.

Disadvantage:

If ideas are a lot, the map will be confusion.

Difficult to understand.

Attribute Listing

Technique:

More than 3 lines + All mix function + Professionals + Multifunction

Advantage:

Easy to brainstorm follow the listing attributes.

Easy to combine and improve each idea.

Disadvantage:

Make much useless information.

Difficult to memorize.

Concept Fan

Technique:

Roll as a roll + One button with many functions + Soft rubber + scalable keyboard

Advantage:

Help people find the ideas and solutions step by step.

Disadvantage:

People must have more idea thinking.

Force Fitting Trigger

Technique:

Reasonable sharp + Low cost + Multifunction

Advantage:

The new ideas can come from the no direct relations product.

That can find and create new idea easily.

Disadvantage:

Difficult think out the idea.

Make many redundant ideas.

Table 8

4.0 Product Description

mix.jpg

Picture 8

4.1 Opening

This is a multifunction calculator is developed a multifunction advanced calculator to become smaller and lighter, and it can easy to carry and use.

4.2 Availability for purchase

This scalable multifunction calculator does not have specific locations or countries limitation. The inside functions are universal functions. Each country is the same. Therefore, this is a universal calculator without any specific limitation.

4.3 Features

The largest feature of this calculator is to achieve a multifunction calculator with in a smallest size. The feature is the scalable keyboard. In normal times, the calculator is just look like a little screen strip. When people use, the user just haul out the keyboard. If user just wants to use the basic function, then they haul out the half keyboard enough. If user wants to use all the functions, then they need to haul out the whole keyboard. When user finish to use, they just remove fixed and let the keyboard automatic roll in inside. There is a hook hole on the calculator. People can hang it around their neck as well as their belt.

4.4 Function

This calculator split two main functions. One is the basic function. It just used the half of keyboard. And it just has the basic function such as addition, subtraction, multiplication, division. The other one is the advanced function. It need used whole keyboard. And it has more professional function such as power, extract a root, sine, cosine, tangent and so on. Another is an unimportant function. The screen can display a clock while the calculator in the normal model.

4.5 Frequency of usage

For different occupation, the frequency of usage is the different. For the student or a family, they use it occasionally. For the accounting or statistician or other same occupation, they need to use it daily.

4.6 Price

There are 3 versions that people can choose.

50RM Basic functions only.

100RM Basic functions + Advanced functions

120RM Basic functions + Advanced functions + Solar power panel

4.7 Technologies

This is a high technology product, first the scalable keyboard is very important part. Because the keyboard is scalable, the material of keyboard must is soft. Inside circuit board should design for another way. The other technology is how to keep the keyboard straight while we use. The inspiration is from the steel tap. The keyboard is designed in a radian like the steel tap. Because the radian, the keyboard can keep straight.

4.8 Competitor analysis

Company Name

SHARP

CANON

Product

SHARP EL9900

enlargement.jpg

CANON X MARK I

xmark1.png

Scalable Advanced Calculator

4 001.jpg

Dimensions

(w x d x h)

86 x 183 x 23mm

95.2 x 157 x 13.5mm

Normal model:

85 x 20 x 10mm

Fully unfolded model:

85 x 120 x 10mm

Weight

Approx. 240g

215g

Approx. 200g

Power Source

4 x AAA, 1 x CR2032

Solar power only

1 x AAA or

Solar power (option)

Uniqueness

Graphing Calculator with Reversible Keyboard.

22 digit x 8 line FSTN LCD screen.

Basic function desktop calculator.

Large, adjustable tilt display

Scalable keyboard

Multifunction

Small size

2 lines LCD screen

Limitation

The size is a quite big.

The price is too expensive.

The function is less.

The price is too expensive.

Not very comfortable

Flimsy

Expensive

Technology

Up to 827 scientific, statistical, graphing and financial functions.

Optional OHP and PC Link kits available.

Business sales calculation.

Grand total function.

Double injection key

Radian keyboard

Solar power(option)

Basic and advanced calculate functions.

Table 9

5.0 Market Identification

How is a product going into a market? The first step is to identify the target market. We should know what kind of people are in this market and what their specific information is.

Gender

Calculator is a very general tool in our life. All human can use it. There is not any gender limitation. For the buyer, there is no sensible difference between male and female.

Age group

For this calculator, the user's age must be 6 years or above. For range in 12 to 55, that is the main target people, because the calculator is mainly use for study and work. For below 12 and above 55 years old people, the quantity demanded will be very low.

Purchasing power

In Kuala Lumpur area, for age range in 12 to 20, their monthly income is about 500RM. For age range in 20 above, their monthly income is about 1000RM above. Therefore, the basic function only version will be targeted to people who income is more than 500RM. The advanced function version will be targeted to people who income is more than 1000RM.

Occupation

Occupation is mainly focus on student, accounting, statistician or other occupation which need to calculate many data. For these professional occupations, the advanced function version will be targeted to them. For family or other non-professional occupations, they are suit for basic function version.

6.0 Idea evaluation

6.1 Force Field Analysis

Opening

Force Field Analysis is a useful decision-making technique. It helps you make a decision by analyzing the forces for and against a change, and it helps you communicate the reasoning behind your decision. (mindtools.com, admin)

Before recommendation for improvement

Picture 9

Score of restricting factors: -4 -3 -2 -2 -3 = -14

Score of driving factors: +4 +4 +2 +3 +3 = +16

Total: -14 +16 = +2

After recommendation for improvement

Picture 10

Score of restricting factors: -2 -1 -2 -2 -2 = -9

Score of driving factors: +5 +4 +3 +4 +3 = +19

Total: -9 +19 = +10

Minimized restricting factors

One of the restricting factors is flimsy. This calculator is using scalable keyboard, so the keyboard very easy to breakdown. For this situation, the scalable calculator should choose a durable material and there need a protection device to protect the keyboard. For example, reduce the roll in speed.

Another factors is that is not very comfortable when user using. The reason might be the weight is imbalance. The screen part is heavy, the keyboard part is light. For this situation, the scalable calculator try for best to balance the weight, and teach the user what is the correct posture to use it.

Maximized supporting factors

One of the supporting factors is scalable keyboard. This calculator has many rooms for improvement. If change use the different material that can make the keyboard roll in smaller than present size. In addition, using different material can increase its quality or improve its handle.

Another supporting factor is the multifunction. This is a room for improvement as well. This calculator just has the basic and some advanced function. It can add the some financial or other professional function inside.

6.2 Plus Minus Analysis

Opening

PMI is a basic decision making tool. When you are facing a difficult decision, simply draw up a table headed up 'Plus', 'Minus', and 'Interesting'. In the column underneath the 'Plus' heading, write down all the positive points of taking the action. Underneath the 'Minus' heading write down all the negative effects. In the 'Interesting' column write down the extended implications of taking the action, whether positive or negative. (soo pontificates here, soowenyong)

Illustration

SHARP EL9900

Plus

Minus

Interesting

More battery +4

Expensive -4

Reversible keyboard +5

Colorful +3

Too big -3

Multiline screen +4

Appearance design +3

Operation complexity -3

Benefits +3

Professional -2

Functions +4

Total: +10

Total: -12

Total: +16

Table 10

Final total: +10 -12 +16 = +14

KANON X MARK I

Plus

Minus

Interesting

Clear energy +4

Less function -4

Solar power +4

Cool design +5

Expensive -4

Colorful +3

Easy to use +4

Low cost performance -5

Benefits +3

Total: +13

Total: -13

Total: +10

Table 11

Final total: +13 -13 +10 = +10

Scalable advanced calculator

Plus

Minus

Interesting

Multifunction +4

Feel is not comfortable -4

Scalable keyboard +4

Small size +4

Flimsy -4

Radian keyboard +4

Easy to carry +5

Expensive -3

Mix power +5

Total: +13

Total: -11

Total: +13

Table 12

Final total: +13 -11 +13 = +15

Provide overall analysis for Plus, Minus and Interesting component

Follow the each plus, minus and interesting component. In SHARP calculator, the final total is fine. It used more battery solve the power problem. And the most interesting is the reversible keyboard. It not only solves the limited space to put most functions, but also achieve the basic and advanced function split into two parts. But the main minus mark is in the price. The price is too expensive. On the whole, the SHARP calculator got a good mark with its design and functions.

In CANON calculator, although it is very concise, but the people want to high cost performance product. Its solar power is quite practical. Design is very good. On the whole, the CANON calculator's mark is not bad. If the price reduces, the mark will be high.

In scalable advanced calculator, the portable and excellent design got s high mark. But in feel, quality and price, it has the room for improvement. The mix power achieves clear energy and renewable energy purpose. On the whole, the final mark is very good. The next step is to improve the feel and quality.

Conclusion

After analyzed the entire plus minus and interesting component, this component is main to find pro, con and reasoning middle viewpoint in a product. This is through a product advantage, disadvantage, add function, reduce function, positive, negative to analyze another better viewpoint.

7.0 Conclusion

In conclusion, through all these design and analysis, the final scalable advanced calculator will be confirmed. It will have the smaller size, more function, lighter and carry easier. The power source will be use mix power both battery and solar power. It will have a higher quality and lower price. All these decision are come up with the creativity and innovation knowledge.

Through the each part of analysis, the product is improved over and over. Finally the last version has been decided. Although the design and improve is very hard, but we try our best. And I think this product is feasible within five years. And it will have a brilliant achievement.

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