About The Company Netcore PVT Solutions Ltd Computer Science Essay

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Rajesh Jain, the Founder and Managing Director of Netcore Solutions, has been running this company for more than a decade now. The company was founded in the year 1998. The main aim of the company is to provide affordable software solutions for Indian Corporates.

IndiaWorld Communications was earlier founded by Rajesh Jain in the year 1994. It grew to be one of the largest collections of websites in India- comprising Khel.com, Khoj.com, Samachar.com and Bawarchi.com. It was acquired by Sify in November 1999 for $115 million.

The main focus of Netcore has been on innovations in the Enterprise Mailing and Mobile Data areas. Based on this there are two successful brands of Netcore which are Emergic and MyToday respectively.


Started in: 1998

Aim: To serve SMBs (small and medium businesses) in India and in emerging markets.

Emergic enterprise solutions offer cost effective messaging and security solutions. We believe in offering best of breed one-stop messaging and security solutions ideally suitable for large enterprises as well as small and medium sized businesses.

Our huge and ever-growing client base is the testimony of this. Over the past 10 years Netcore has built an impressive and robust client base of more than 1500+ corporate customers with 1500+ installations all over India and Middle East for messaging and security solutions. Netcore Solutions blends innovation and vision in the most Propitious areas to create the right solutions for emerging markets.

Netcore's Emergic MailServ (formerly, NS MailServ) has one of the largest installed base among enterprises across India & Middle East with over 400 corporate customers across 700 locations.

Netcore's unique product-service combo, backed with the support of an expert engineering team, ensures a reliable, uninterrupted, real-time messaging infrastructure for the consumer's organisation.

To provide the consumer with a world-class, one-stop messaging platform, Netcore offers a variety of affordable solutions, which can be customised to meet the consumer's needs:

Emergic holds 3rd position in India in mailing after Microsoft (Exchange) and IBM (Notes).


MyToday brand came into being in 2005. It focuses on Consumers and Enterprises in India. MyToday provides a Direct to Consumer service and is considered to be a VAS Operator. Taking forward the ideology of being a VAS Operator, MyToday became a Digital Services Operator (DSO) which basically combines three things:

· A direct to consumer reach on the mobile and Internet.

· A payment/billing relationship which creates a cash balance.

· An open publishing platform for services across multiple bearer channels (Net, email, SMS, MMS, voice).

MyToday has grown to be #1 in India in SMS Subscriptions and Mobile Marketing.

MyToday began with MyToday Dailies, a free direct to consumer SMS subscription service which included basic content on vast categories. This service grew to a formidable audience strength of close



Community engagement includes executing company's customer engagement strategy via:

Social Media (which includes Facebook, Twitter, Blog)


Micro sites

These channels have been selected in particular because these are the channels with the highest number of users and through study have proved to be the most effective way to reach people.

The responsibilities include:

Author the company blog, twitter and Facebook page and SMS engagement channel.

Keep the community updated with product information, plans and features

Solicit opinions, seek feedback, run surveys and contests

Listen to complaints, feedback and ideas, work with customer support and communicate the resolution of issues back to the community.

Conceptualize product demo videos and assist in their creation.

Customer retention by engaging the community through various channels.


Getting people to interact with others and upload content to a community-driven site enough may sound easy, but engagement doesn't happen automatically. It takes time and work, and much of the right formula is deduced through trial and error.



Founded by Mark Zuckerberg, Chris Hughes, Dustin Moskovitz and Eduardo Saverin, Facebook is a social networking website that was launched in February 2004. It currently has more than 500 million active users.

On Facebook, users can do the following:

Initially the website's membership was only limited to the Harvard students by the founders but then was later expanded to other colleges in the Boston area. Now anyone who is above 13 years of age can become a member of Facebook.

Facebook has been reported to be the leading social networking website according to comScore and this data is based on the monthly unique visitors. It has attracted 130 million unique visitors in May 2010 which is an increase of 8.6 million users.

Facebook has won the following awards:

The impact of Facebook has been tremendous. Ivy Bean of Bradford, England joined Facebook at the age of 102, making her one of the oldest person to have been on Facebook. She became very well known and had several fan pages dedicated to her. She even visited Prime Minister Gordon Brown and his wife early in 2010. She had also joined Twitter after she passed the maximum no. of friends limit allowed by Facebook. When she passed away in July 2010, she had 4962 friends on Facebook and 56,000+ followers on Twitter. Media widely reported her death and several notable personalities also gave tribute to her.

The use of Facebook has been banned in Pakistan after the "Everybody Draw Mohammed Day" Page was introduced. The sketching of Propher Mohammed is considered to be an act of blasphemy by the Muslim Religion and so this issue has been reported and Facebook has been banned.

Facebook affects a lot of people in a lot of way. People who are generally not able to socialize in real life can do it pretty easily on Facebook. All the companies, be it a multi-national or a startup, choose social media channels like Facebook to promote their products and increase the customer base for their business.


Facebook was selected as one of the social media channel to propagate about the product. It is one of the channels used to educate, engage and interest customers about the MyToday Product.

The MyToday Facebook Page went through 3 phases as the product itself.


The MyToday Facebook Page had been created. It was basically to promote the MyToday product along with educating, engaging and entertaining the customer so that they stay connected with the product for long.

Initially when the MyToday Facebook page was created, it was majorly promoted amongst the employees of the company i.e. Netcore Solutions Pvt. Ltd., so as to educate the internal users about the product before releasing it to the outside world.

The product was not ready when the Facebook Page was created for it. So it was also necessary to get minimum 25 people to "like" the page in order to get the desired domain name.

Following activities were done to attract more users:

There was a "Featured Product of the Day" that was posted regularly as notes on the MyToday page. This consisted of a small description about the channel (also known as SMS updates) along with an image which suited the product description. Most of the channels did not have an image then.

This was basically done to spread awareness amongst the users that MyToday was launching soon and it contained variety of different channels and topics to choose from.

The use of Polls was also done in order to know whether people were interested in receiving SMS updates about their favourite topic and whether they were ready to pay for this service or not.

The other tabs were also filled with appropriate information. A new tab was created known as the 'The Team' tab. This tab basically consisted information about 6 selected members of the DSO team. It contained words that described the person the best and also why they like doing their job and the channels that they like and would recommend it to people.


Insights help to track and measure the progress of a particular Facebook Page. Given below are two graphs measuring the total interactions and the total likes of the MyToday Facebook page.


When MyToday was launched, the Facebook page saw a sharp rise in the number of users who liked the page.

Launch was the main time to get customers on-board and keep them engaged. A lot of blogs mentioned about the launch and a lot of activities took place.

During the launch, following things were done:

Wallposts mentioning about the launch were posted.

The status messages were updated, mentioning about the launch and how to get started on MyToday.

The 'Featured Product of the Day' continued as before.

The blogposts that mentioned about MyToday launch were tracked and their links were posted on the MyToday page. There was positive as well as negative response for the product. Since it had just launched, many people were confused it. Those who were on Facebook and liked the page had an idea of what the product would be like and what is it exactly.

The wallposts that mentioned about these blogs looked something like the following:



A lot of new things were experimented post-launch in order to know which things helped to grow interest of users and which things helped to keep them engaged.

Followings things were done:

The 'Featured Product of the Day' that was written as Notes was replaced by writing it wallposts. The difference is that when the user clicks on the posts, he will be directly to the page directly as page links can be added in the wallposts. Whereas in Notes, he'll have to first open the note and then click on the link given which proved to be tedious and so was replaced by wallposts.

Depending on the on-going events the channels were selected to be posted and if there is something major going on then it was mentioned in the post along with the link of the article. This was done to increase the interaction with the user.

'NEW PUBLISHER ARRIVAL' was introduced as more and more people were joining the product as users as well as publishers. This was done to educate people about the new publishers that have been added and what all channels/SMS updates are provided by them.

This consisted of the short description about the publisher along with the number of channels he/she has introduced and providing the links along with the information about what is the cost and how many days is the free trial for that particular channel.

More Polls were created and taken in order to know the opinion of people about the product.

The status messages were updated according to some on-going event or to impart knowledge about the product or to know opinion of people.

The employees of the company were asked to 'Suggest to Friends' which helped increase the no. of users who like the page and by the time my internship was over, there were 420 users who had liked the page.


The graphs provided below gives the information of the overall time I worked with Facebook page.

Total likes and Active users


Likes and comments


Mentions, Discussion Posts, Reviews, Wall Posts and Videos


Likes, Comments and Unsubscribes




"So, what are you doing?" It is often the first question that we ask to friends and family. Even if the answer is "just mowing the lawn" or "cooking dinner", it is interesting to us. It makes us feel connected and a part of each other's lives.

Unfortunately, most of our day to day lives are hidden from people who care. Ofcourse, we have email and blogs and phones to keep us connected but, you wouldn't send an email to a friend to tell him you are having coffee.Your friend does not need to know that but what about people who want to know about the little things that happen in your life.

Real life happens between blogposts and emails. And now there is a way to share. This is Twitter. Thanks to Twitter it is now possible to share short, byte-sized updates about your life and follow the updates of people that matter to you via the web.

For example, Carla is addicted to her phone, reads blogs everyday and has contacts all over the world. She heard about Twitter and was skeptical. After some of her friends could not stop talking about it, she gave it a try. She signed on for free and saw that the Twitter pages looked a little like blogs with very short posts.

Each page is personal and has updates from friends. She got started by looking up for friends on twitter.com. After finding a few, she clicked follow to start seeing their updates on her twitter page. Within hours, she began to see a different side of people that she chose to follow.

She didn't know that Steven in Seattle was a baseball fan or that Julia in London was reading a new investment book. The little messages on Twitter painted a picture of her friends, family and co-workers that she had never seen before. It was the real world.

Soon, she became a fan of twitter and posted updates everyday. Her friends followed her updates and learned that she recently discovered a passion for Van Halen. They could see Carla's life between blogposts and emails.

For Carla, twitter worked because it was simple. The updates were always short, under 140 characters plus she could post updates and follow her friends using the twitter website, software on her browser, a mobile phone or instant messages. By asking members to answer the question "what are you doing?" Carla found that twitter brought her closer to people that matter to her.

This is exactly 140 characters. It's not too many words, but that makes it great. Twitter means you do not ever have to read long messages.

140 characters at a time. Find out what your friends are doing at twitter.com

Features of Twitter:


Twitter Account came into picture Post-launch. It was created by Vinukumar Rangnathan.

His policy was:

To retweet tweets of famous personalities or anyone with highest number of followers.

Follow people who had more than 1000 users.

Tweet anything related to the current events going around.

Later it was handled by me.

My policy was:

Tweet about the channels that are available with MyToday and the ones that are posted on the MyToday Facebook Page

Retweet interesting tweets related to technology, bollywood or any other genre that is currently available on MyToday. The retweeting was done using Hootsuite as it supported the older way of retweeting where the twitter name of the person was mentioned and which the person could directly see in the mentions column.

Reply back to the tweets of the celebrities using Hootsuite. Hootsuite was used for this specific purpose as it used the old method of retweeting which included "@name of the person" style instead of simply retweeting it. By doing this, the person can see his name in "mentions" and know who all are retweeting and following him.

Any thing that is posted on the Facebook Page is also tweeted. The promotion of the product happens equally at both the sites. So, 'New Publisher Arrival', status message updates, channels promotion, events happening around the world, etc. everything is tweeted.

Reply back to tweets mentioning about MyToday



A blog is a personal diary. A daily pulpit. A collaborative space. A political soapbox. A breaking-news outlet. A collection of links. Your own private thoughts. Memos to the world.

Your blog is whatever you want it to be. There are millions of them, in all shapes and sizes, and there are no real rules.

In simple terms, a blog is a web site, where you write stuff on an ongoing basis. New stuff shows up at the top, so your visitors can read what's new. Then they comment on it or link to it or email you. Or not.

Since Blogger was launched in 1999, blogs have reshaped the web, impacted politics, shaken up journalism, and enabled millions of people to have a voice and connect with others.

A microsite, also known as a landing page, minisite or weblet, is an Internet web design term referring to an individual web page or cluster of pages which are meant to function as an auxiliary supplement to a primary website. The microsite's main landing page most likely has its own domain name or subdomain.This is also known as niche marketing.

They are typically used to add a specialized group of information either editorial or commercial. Such sites may be linked in to a main site or not or taken completely off a site's server when the site is used for a temporary purpose. The main distinction of a microsite versus its parent site is its purpose and specific cohesiveness as compared to the microsite's broader overall parent website.

Microsites used for editorial purposes may be a page or group of pages that, for example, might contain information about a holiday, an event or similar item which gives more detailed information than a site's general content area may provide. A community organization may have its main site with all of the organization's basic information, but creates a separate, temporary microsite to inform about a particular activity, event or similar.

Often, microsites will be used for editorial purposes by a commercial business to add editorial value. For example, a retailer of party goods may create a microsite with editorial

content about the history of Halloween or some other holiday or event. The commercial purpose of such editorial microsites, (beyond driving product sales), may include adding value to the site's visitors for branding purposes as well as providing editorial content and keywords allowing for greater chances of search engine inclusion. Normally, microsites do not contain web applications.

Microsites may be used for purely commercial purposes to create in-depth information about a particular product, service or as editorial support towards a specific product, such as describing a new technology. A car manufacturer, for example, may present a new hybrid vehicle and support the sales presentation with a microsite specific to explaining hybrid technology.

With the prevalence of keyword contextual advertising, (more commonly referred to as Pay per click or PPC), microsites may be created specifically to carry such contextual advertising. Or along a similar tactic, they're created in order to specifically carry topic-specific, keyword-rich content with the goal of having search engines rank them highly when search engine users seek such content topics.

An additional benefit of a microsite is that it can lower your PPC cost because the microsite can focus on specific keywords improving your Quality Score therefore lowering your cost per click.