Google's 10th birthday

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Introduction

Google is an American company earns its revenue from the advertisements which related to its internet and video searching, online mapping and e-mail [1]. Google originally comes from a misspelling ofthe word ‘googol' which means number one before one hundred zeros [2]. The word ‘Google' was added to the Oxford English Dictionary and Merriam Webster Collegiate Dictionary in 2006 [2] as the word ‘Google' increasingly getting into the everyday language. Nowadays nearly everyone knows about Google, the most famous search engine website whether a young or an old person, related to computer science or not. Google has made an extraordinary milestone while it's growing rapidly day after day [3]. Google nowadays become very helpful for individuals, companies and especially for the researchers. In order to help the readers of this topic to get more grasp of the importance of Google, we will demonstrate the steps as followed, brief information about Google's history, what is a search engine, how Google makes money and becomes a very reach company.

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and we will enlarge the debate to propose a right concept of its evolution. This paper will cover a brief history of Google, web search engine, how Google make money, Google PageRank technology and future of Google.

The History of Google

It all began when two Ph.D. students Larry Page and Sergey Brin were doing a research project at Stanford University in January 1996 trying to developing a search engine called BackRub [3, 4]. Page was working on exploring the World Wide Web mathematical properties trying to understand the webs links structure as a massive graph. Terry Winograd his supervisor encouraged him to work on this thought, which Page said later “that was the best advice I ever got”. Page focused on solving the problem of knowing the pages link from a given page [4], gaining information about that page and its significance from the number of pages that refer to it and the nature of backlinks (i. e. Backlinks are the list of incoming links to a web page or a website, the number of backlinks shows how importance the web page or the website is) sooner was joined by Sergey Brin, both Page and Brin were developing an algorithm called PageRank, basically PageRank technique says, if a given web page was referred by such web page, the given web page gets portion of the significance and importance that the second web page has. Not to mention whether that page is very important [5]. The more important that page the more it is worth for the given web page. Then pages that roughly correspond to each other in importance are given numbers, and the sum of all pages is the rank for that given web page [5]. Page and Brin were studying the BackRub outcome which given from URL web page consist of number of backlinks ordered by its importance. It is realized by them that the search engine using PageRank techniques would produce better results than the existing search engines (i. e. The existing search engines at that time ranked their results essentially according to the number of the search term appeared on a page). RankDex a search engine was already investigating a similar approach [4].

Some milestone of Google's progress: in August 1998 sun co-founder ‘Andy Bechtolsheim' wrote a check of $100,000 to non existence company called Google in February 1999 the garage office grows and move to new digs with 165 University Avenue in ‘Palo Alto' with eight employees only [7], in 2000 Google announce ‘The MentalPlex' shows the Google's ability to read the users mind as they think about their search result, also Google start selling advertisements with Adwords/Adsense systems (i. e. The customer only paid if someone clicked on his advertisements link) [6], in 2001 December the index size of web document grows to three billion, in September 2002 the Google news started with 4000 news sources, in 2007 Google launch its Gmail paper archive, in 2009 Google introduce the ‘Sky Map' for Android, a technique helps you to identify stars and planets using your Android phone [7].

Google Inc start: In fall of 1998, Larry Page and Sergey Brin made a great step to establish the Google Company, they moved their computers from Stanford University to a garage in a nearby house, and their choice was essentially because the house had a hot tub [5]. On the seventh of September 1998 Google Inc was officially registered. The first employee for Google Inc haired by Page and Brin was a chap, Stanford Ph.D. student and he was paid $1700 per month. After five months, the garage office becomes an office space in downtown Palo Alto [5].

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Google is a Search Engine Website

Before the web search engines, all web servers were put in a complete list and it was updated from time to time and hosted on CERN web server. As those web servers number increases the list could not keep up. Then after the ‘Archie' was used as a tool for searching. Two search programs, Veronica and Jughead were using Gopher index systems to search for file names and titles [11].

What is a Web search engine? A web search engine is software designed to search for information on the Internet (World Wide Web). The information may consist of web pages, images, maps, and different types of files. Some search engines also mine data available in databases, or open directories. Search engines operate algorithmically or are a mixture of algorithmic and human input [8]. The search engine basically is, a program (software) receives a word or a statment as an input and search for that input in the internet websites databases, in order to find what the user's looking for [10]. Simply, a web search engine is a tool designed to search on websites and retrive information that matches the information that is required.

Google's Future

GBrowser, GooglePC, Google NetPC and Google ISP

A rise talk about Google's future indicates that Google may be preparing to open its own internet browser. But this might be only the first step in a much more substantial Google strategy that could include a GooglePC and Google ISP service. Regarding to the Google Browser, many predicates are given the title GBrowser to this rumoured challenger of Internet Explorer. The evidence that supports Google's GBrowser efforts is follows as listed by SquirrelNet [9]:

  • Recently Google has hired several key programmers from Microsoft who worked on the Windows operating system
  • Google hired key programmers from Sun and BEA Systems
  • Google hired Ben Goodger, the genius behind the upstart Firefox browser (which Forbes says is "better than Internet Explorer by leaps and bounds)
  • Google has even hired Microsoft programmers working on future operating systems Avalon and Longhorn (updates that are already out-of-date thanks to Google Desktop Search)
  • Finally, last year Google registered the domain name GBrowser.com

Introducing the GooglePC at Under $300

By this huge step Google will be able to be in command of both data and applications, bypassing Microsoft entirely, if the GBrowser project success.In fact, it's very possible that Google could launch its own PC which wouldn't need any Microsoft software. Here's what the Google PC could look like according to SquirrelNet [9]:

  • A low-cost PC running the Linux operating system (saves $100 to $150 versus Microsoft's operating system)
  • Features the GBrowser, the much speculated Google Browser
  • Email provided by Gmail, a current free service offered by Google (no one really needs Outlook)
  • Microsoft-compatible applications powered by GBrowser and/or free open source software like GNOME's spreadsheet Gnumeric and word processor Abiword
  • DVD support via Intermedia's popular WinDVD program (in fact, just this past week Google and Intermedia announced a partnership; nothing too explicit, but it shows that they are talking and have a relationship)

There are many ways a Google PC could be priced. The cheap one, a minimal setup for basic tasks could cost as little as $150 to $300, including monitor. Therefore, Google is not only a threat to Microsoft, but to Dell, HP, Gateway, Sony and other PC manufacturers as well. Google could subcontract out the actual manufacturing of the GooglePCs.

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Finally, one more note, Google by now sells enterprise search servers online at their Google store. Trying to gain expertise on how to run an online store in order to provide a platform for selling the GooglePC direct to consumers, Google Store selling now what is seemingly silly products like the Google fast lane travel mug, Google classic infant Rib Hat and Google Icon Stix and Stonz Magnet Game.

Google ISP and the "Free" GooglePC

Google is very close to entering the high speed ISP field by introducing the Google web accelerator. The Google Web Accelerator promises to speed up the high speed internet browsing experience by taking the advantage of Google's massive centralized cache of the internet as well as a small part of a user's hard drive. (We tested it and discovered we could surf the net 15% faster.) Google can use this feature to forge partnerships with one or more high speed ISPs and could brand the high speed service Google ISP. So what? Yahoo already has a high speed ISP partnership with SBC, but that relationship is entirely on paper. Any Google ISP relationship would leverage the Google Web Accelerator to speed up the browsing experience. It's possible that Google could give away the GooglePC for "free" in exchange for a fixed term premium high speed internet service contract. ISPs may be forced to offer and encourage a Google ISP service in their regions in a similar way that most cable companies need to carry and pay for ESPN. Furthermore, anytime the Google Web Accelerator is distributed, the Google toolbar comes along for the ride, increasing Google's reach. In short, the GooglePC could encapsulate all of the Google features on a PC without needing one cent of Microsoft software. Google ISP and the Google Web Accelerator would further vertically integrate Google into the internet surfing experience [9].

The Conclusion

The Era of Google has made great changes in methods to obtaining information. As well as searching and getting access to documents on the World Wide Web, has become quite easy in some tasks. In the view of all those points which has been depicted above, now Google is taking the lead no one young or old hasn't heard of Google. while taking into consideration the value of Google as a web search engine, the importance of the information it can be provided to millions of people in seconds, it is quite lucid, reasonable and understandable that Google is a very important search engine used by people, his fast page rank system puts him at the first rank and deserve a big profit in his business. Recommended topic to search, are Segment-Based Caching for Google Video, Google's BigTable, and Google's File System.