The main driving force


Globalization has been a buzzword talked in so many countries and especially those in the developing stages. It is mostly discussed as the inter-relation which is initiated in different economies in the business world. However, its fast growth has greatly affected positively and also negatively to various economies and private investments. Generally, the world has observed an increased interdependence during the past twenty years and the main driving force is discussed to be information technological development and enhancements. The growth has increased rates and sources of communications which is done either through mobile phones, emails, faxes, Facebook and also internet services. Generally, MTN Company offers all the stated services and has played a big part in telecommunications enhancement in African countries.

Study objectives:

In this paper, I will try to research on how MTN services have been effective to Nigerian communication sector. I will also look at the MTN services affordability and accessibilities. As the world is becoming a global village, telecommunications is observed to be a linking boarder used to facilitate the economic liberalization. In Nigeria, information technology and telecommunication sector through the MTN services has really increased the rates of marketing and communication. For the last five years, this sector has observed a tremendous progress and impact initiated by globalization. For example, three years ago, the capacity of the Nigeria's mobile network was approximately two hundred thousands lines and only twenty five thousands were connected (Salawudeen, 2006). Due to business inter-relationship with the developed countries and enhancement of services provided by the MTN Company, Nigeria has almost two million people connected to GSM cellular phones today. On the other hand, tremendous development has also been evident in the stipulation of wireline as well as fixed wireless digital phones. Since communication baggage has grown rapidly, there was need of expanding the services and this is the reason why a second communication operator (MTN) was licensed so as to reduce telecommunication congestions. This is a great impact on the sector as business has really been enhanced.

Study methods:

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In the search of MTN successes, there is need to have a clear idea of how communication was in Nigeria before its introduction and later after it was introduced. Qualitative and also quantitative analysis must be done with the help of certain libraries and also online services. Use of specific data can be used in order to ascertain this research. Data mostly needed is the rate by which services have grown since the introduction of MTN-Nigeria services. The specific method used in this assay is quantitative comparative research method which can give us an average success of the company.

Research analysis and results:

Through the research done, it has clearly shown that MTN services are greatly embraced in the country. This is because, for the few years the services have been in operation, there has been an increase in the number of mobile phone users, internet users and e-learning individuals. Research has shown that before MTN Company provided its services, there were only twenty six thousand people who were connected to the wired communication (Rodrik, 1999). Today, Nigeria is one of the most MTN connected countries with approximately over two million subscribers. The survey has shown that services used range from cellular phones to internet databases.

Few years in the past, business awareness was not rapidly communicated. The reason was because a business advertisement might have taken hours and even days for it to be scrutinized and aired. African countries and especially Nigeria were lowly connected to the wireless communications like internet and databases. Thanks to globalization and MTN services that this technology has reached even to the darkest parts of this country. Its advantages are diversely felt as now business communications are done with a single click or a few seconds dialing. As Schneider (2002) stated, it is very effective in the sense that their services are greatly affordable.

Affordability of MTN services is observed in different focuses through cheap internet browsing and calls offer packages. In fact in Nigeria, people like browsing the internet at night. This is due to the affordability of the MTN services as they are cheap. Also connectivity is fluent and there is ample time for information searching. Basically, communication can be discussed as the live wire of the business today. It is rated as one of the oldest form of technology although earlier before, there was no much attention paid to the sector. E-learning is one of the communication's bi-products which through globalization have also been greatly impacted. The new services provided by the MTN-Nigeria have improvised the use of e-learning which is a benefiting link to the general population. Analysis done by Boroffice (2005) showed that, since the MTN services were introduced in the country, approximately five hundred thousand students have enrolled for e-learning services. Initially, the aims for the Company were to help the business population to stay connected but this has spread to the learning institutions. In conclusion, globalization has really affected telecommunications in Nigeria and the whole world at large. A Company like MTN could not have invested its ideas in many African countries if it was not because of the issue of globalization. However, the effects of globalization are advantageous as well as disadvantageous according to the dimension they are viewed from. It is then clearly observable that MTN Company has really progressed since it has lifted the telecommunication sector in Nigeria to great heights.


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