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World famous writer Thomas L. Friedman  made a statement that,
‘The world is getting flatter'
What he means by the term is people today around the world can plug and play easily than ever before. Around 10 to 20 years ago, if people had a choice to invest their money in Bangladesh or in the U.K. there was no question they would have chosen U.K. straight away. However situation is changing now. ICT (Information and Communication Technology) has made the world get closer. People can get connected with each other in a second. New ways to speed up the connection are also being developed.
Now in this modern world everyday when we wake up in the morning we can see new innovation of technology. Lee and Schumann  both discovered that technology moving forward in a rapid speed. Consumers are jumping to get the new innovation of technology in their pocket. By getting all this support from the consumer all supplier take the challenge to develop their product and marketing department. Similarly In later research R. Cooper  totally agrees with them.
Lots of researchers concerns about the information technology and its impact in society and economy (Burgelman ). They found lots of new ideas pop up in peoples' mind which they apply for the revaluation of information technology. They think people are not happy with what they have. Therefore they think about the future and have a positive vision of their target (Baldwin, Stevens & Seinfeld ).
According to M. Rogers , every adopter has this ability to innovate something but they must have to have their awareness, interest and evaluation. People of different kind might innovate different things. A truck driver might innovate a new engine. In the global search for sustainability developers and investors have failed to contract effectively with the social aspect, the development of people and institutions. Bernard Woods  tried to find out the reasons ‘why this should be so' in his book and also offers some achievable solutions now being presented by advances in digital technology systems.
Jochen Schiller  writes his book about the revolution of mobile industry of 1990 to 2000. At the early 90, people who was interested in mobile industry was bit confused to take any major decision to get into this market. There were lots of uncertainties at this industry. Later on it clicked from that situation when some individual took some short term plan and makes themselves and the industry successful. Then they start thinking bigger. In addition Kam Jacqueline  wrote an article in his book that ‘no pain, no gain for telecommunication crash'. He discovered that some inventories mind took some rick and attacking decision and busts the telecommunication industry. This had some positive effect on society and economy. They make it clear and understandable for the government that, they have to pay more attention for the future of ICT and mobile industry. And also should take it as a challenge.
In the ICT environment of 21st century mobile take the biggest part in the market. If we talk about the most rapidly growing sectors around the world, mobile telecommunication sector will come out at the first place. Economical growth of this industry is dramatic. Harald Gruber  demonstrates the importance of competitive entry and the setting of technological standards, both of which play a vital role in their contribution to the fast diffusion of technology. Demands of mobile phone is getting higher day by day and supply increasing with same even faster speed. Demand level is sky high and supply moving equally. Suppliers are brazen out with abating product lifecycles. Robert copper . Before get into the market all company, supplier, distributor, manufacturer etc do their forecast and research. Philipp Bell  discuses widely in his book by taking help from Malte Brettel, Lambert T. Koch, Tobias Kollmann and Peter Witt. This century is the time of mobile revaluation. Dan Steinbock  .We are experiencing this time with mobile technology. Now a times people' are reachable where ever they are because every single person owns a personal mobile.
Lester Taylor  examines the United State and Canada's structure of telecommunication demand. It's also analyse theoretically business demand of telecommunication. Later on David Loomis & Lester Taylor  research in the telecommunication area and analyse its demand in this tremendous market. Also forecast if any regulatory changes could make. They describe about the product development and new analytic technique and how those techniques bring change in new telecommunication products. Main reasons of this book are Includes new products, new idea and review the changes of U.S telecommunication market.
According to Paul Klemperer  when homogeneous products ex-tent become heterogeneous after purchase it's called switching costs. Today people use mobile phone not just for quick communication. Mobile set contain camera, Mp3 player, palmtop etc. Those entire things become general needs of people's everyday life. Every consumer bears one time switching costs when they cut up their relationship with the seller. Every firms get market power because of that. Consumer will change their choice if competitor will give them lower price for the same products. It's one kind of buyer power. In U.K. all consumers of mobile industry getting significant switching cost because of different networks operators. Lukasz Grzybowski . 1990-2001 was period in which the most switching costs period for the consumer of mobile industry of U.K. all mobile operators observed the customer wants after a certain period. Most probability of switching costs depends on consumer characteristics such as age and the ways they spend their free time etc. British consumer panel [1990-2001].
Professor of Wollongong University Dr. Joseph  researched about direct foreign investment in telecommunication industry. His research based on five major telecommunication markets in the world France, Germany, Australia, New Zealand and U.K. The main objective of his research was to get some answer about this industry. He finds out the influencing forces of telecommunication for internationalisation. It's been clear for us that why every mobile company are interested to invest in different market or different country and why government regulate direct foreign investment? Some statement been argued in there. Countries progressively move towards a more liberalized telecommunications environment, In future direct foreign investment will become a very important factor in telecommunication industry. There are also some global telecommunications law which need to follow by every company in the industry, Ian Walden and John Angel . The telecommunications industry has undergone basic changes in structure, from that of a monopoly to one of competition. Most of the law and regulations concerned with this process of change and regulating for competition.
Rich Ling  believes it's not about technology, it is all about people and we need more of these kinds of studies. Because of this bay be it is possible to gain scientific insights into the social impact of a new communication medium in the medium's infancy. Communication is an essential foundation for the development of every single person's social identity as well as for intellectual and commercial exchange and economic development. And mobile is the most important aspect of communication in present time, Arnold Picot .
There is a unique relationship working between the mobile user and its technologies. Jonathan Donner . In present time people use more mobile than landlines. If we go back to 2002, that was the time when mobile phone user exceeded the number of landline user worldwide. Earlier, people used to use landlines for their primary use but after 2002 people started use mobile phone for their primary use. Lanvin Bruno . Even in lower income countries people starts using mobile phone. They want to get touched with new communication technology. But it is very difficult to forecast the impact of new mobile phone. Lynne Hamill & Amparo Lasen . Sometimes consumer doesn't like it. Sometimes they get more excited about the upcoming product. Even they are ready to get it at greater cost. Under developing country like Bangladesh, mobile was very rare about 6-7 year ago. But now the thing is change. According to Bangladesh telephone association (BTA)  they forecasted in 2007 they will subscribe around 17 million mobile users. But after 2007 they cross the forecasting figure and end at 18million. That was higher than last two years. Bangladesh posted 100% growth in 2004 and 137% growth in 2005. So, stakeholder starts believing this industry and believes this industry will continue to grow at a high speed in upcoming years.
Every positive part has its negative side as. Mobile is very helpful for the people. It has a positive impact on the society. Its make people's life easy to get connected, but it also has some negative effect on the people around the society. Mobile is a fact to get brain cancer for teenagers. Every nine out of ten 16 year's old British teenagers and around 40 percent primary schoolchildren have their personal mobile. Geofferv lean . Teenagers are more at risk because their brains and nervous systems are still developing and because - since their brains are smaller and their skulls are thinner - the radiation penetrates deeper into their brains. Mobile could use for terrorism, hijack, kidnap etc. Mobile makes terrorist life easy because they can change their plan any time and also could get connected with each other every moment, Terri Judd .
Andre Caron and Letizia Caronia  thinks that, mobile telecommunication technology transforms our culture but the reverse is also true at the same time. Moving Cultures explores the ways in which young generations have creatively adopted mobile phones in their social and cultural lives. Use of text messaging to chat, flirt, and gossip and also by a ringing mobile phone has extremely affected social behaviour. Gerard Goggin  mobile phones and its technologies are omnipresent in everyday life, yet the cultural implications of cell phones have been abandoned.