Understand The Nature Of The National Environment Commerce Essay


The UK has a very strong track record in attracting foreign investment. In 2009, the cumulative stock of foreign investment in the UK was more than US 1.2 trillion, the third highest level of FDI stock globally Source: ( UNCTAD, 2010) The UK attracted 1,619 foreign direct investment projects in 2009/10, creating over 53,000 jobs (UK Trade & Investment, 2010).

In addition, the UK is the second largest single destination globally for US investment and in 2009 this accounted for 24 per cent of all US investment stock in the European Union. Indeed, the UK has attracted more US investment than the combined totals of Germany, France, Spain, Italy and Ireland (US Department of Commerce, 2010).

Export base

According to the World Trade Organization report of 2011, the United Kingdom is one of the leading trading nations in the world. It is the second largest exporter and fourth largest importer of commercial services, and the tenth largest exporter and sixth largest importer of merchandise.

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Leading destinations for UK products and services include the US 17.3 per cent of all exports, Germany 9 per cent and France 6.6 per cent. Exports of goods and services to the European Union as a whole accounted for 48.7 per cent of all UK exports. This makes organisations wishing to come to the UK view it to have a good business environment.

Assume that you have been appointed as the new Business Development Manager of a large Retail super market chain in the UK. Your role is to grow the business portfolio, develop strategy of the organisation, as well as to identify long term opportunities that the organisation should focus upon and explaining why they exist in the society they operate from. You have been requested to write a report and make a presentation to management on key aspects of the business environment by doing the following tasks.

TASK 1 (this provides evidence for LO 1: AC1.1, AC 1.2 AC 1.3.)

1.1 Write a report to the Board of Directors that identifies the purposes of different types of organisation and describing the key responsibilities organisations have to a range of stakeholders.(AC: 1.1 and 1.2)

1.2 Explain the responsibilities of an organisation and the strategies employed to meet them. and how the organisation can utilize them to achieve their objectives.(AC 1.3)

(Approx. 2000 words)

Task 2 (this provides evidence for LO2 & LO3: AC2.1, AC 2.2 AC 2.3,)

2.1 Prepare a 20 min power point presentation to the senior management team explaining how economic systems attempt to allocate resources effectively to meet their agreed objectives.( AC 1.1)

2.2 Assess the impact of fiscal as well as monetary policy on business organisations and their activities evaluating the impact of competition policy and other regulatory mechanisms on the selected organisations. (AC2.2, 2.3)

Task 3 (this provides evidence LO 4: AC4.1, 4.2,4.3)

3.1 Write a report explaining how market structures determine the pricing and output decisions of business as well as illustrating the way in which market forces shape organisational responses. Use a range of examples to illustrate your answer.( AC 3.1, 3.2)

3.2 Using appropriate theoretical concepts, judge how the business and cultural environment of a selected organisation may shape the behaviour of the organisation.(AC 3.3)

4.1 In your report to the senior management team, discuss the significance of international trade to UK business organisations. Analyse the impact of global factors that might affect the organisation and where possible suggest appropriate strategies to deal with them.(AC 4.1, 4.2)

4.2 Evaluate the impact of policies of the European Union on UK business organisations (AC 4.3) (Approx. 2000 words)

What you must hand in for assessment

For Task 1 you must hand in; A written Report.

For Task 2 you must hand in: Copy of Power Point Presentation with a detailed Report on how you compiled the presentation.

For Task 3 and 4 you must hand in: A written report.

Recommended Resources;

Text Books:

Business Studies by Geoffrey Whitehead (Made Simple Books ISBN 9780750619110).

BPP - Organisations, Competition and Environment (BPP Publishing, 2003) ISBN: 0751712469.

Brewster D - Business Economics (International Thompson Business P, 1998) ISBN: 1861524250

Dawes B - International Business: A European Perspective (Nelson Thornes Publishers, 1995)

ISBN: 0748718605.

Dicken P - Global Shift Transforming the World Economy (Paul Chapman Publishing, 1998)

ISBN: 1853963674.


British Economy Survey - basic subscription and also single-user electronic and network electronic subscription (YPS Ltd, York)

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Harvard Business Review

Articles/ Papers: The Economist, Financial Times.

Reports: Tesco Annual Financial Reports. (Most recent). Data monitor reports.

Website: Tesco website. World bank website, IMF website, Relevant UK government department websites.

Guide to Student


The assignment should be typed in 12 sized font, line spaced at 1â…Ÿâ‚‚ or double spacing

Assignment submission cover page should be attached

The reports must be structured with an introduction, main body and conclusion plus your references (using Harvard format)

Refer to the literature correctly. Please use the Harvard Referencing System


Do not be tempted to plagiarise which is considered as a serious academic dishonesty. Plagiarism includes: copying information directly from the Web or books without referencing the material; submitting joint coursework as an individual effort; copying another student's coursework; stealing coursework from another student and submitting it as your own work.

Suspected plagiarism will be investigated and if found to have occurred will be dealt with according to the procedures set down by the college. Please see your student handbook for further details of what is/isn't plagiarism.

Coursework Submission

All coursework must be submitted to the Admin Office and a receipt must be obtained. Under no circumstances can other College staff accept them. Please check the Admin Office opening hours.

Late coursework will be accepted and marked according to the guidelines mentioned in the Student Handbook. Please note that late submission.

If you need an extension (even for one day) for a valid reason, you must request using a coursework extension request form available from the reception or admin staff. The completed form must be accompanied by evidence, i.e., medical certificate.

Grading Criteria:

Students will be graded as Pass, Merit or distinction.