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When search the definition of social media network Dictionary web site described as a on line community of people with common interest who use web sites, internet technologies to communicate and share ideas ,information. Resources etc. (Dictionary.com,2012). In PCMAG web site defined the social network as a web site that provides a virtual community for people to share their daily or even moment-to-moment activities with family and friends, or to share their interest in a particular topic, or to increase their circle of acquaintances. There are dating sites, friendship sites, and sites with a business purpose and hybrids that offer a combination of these. Facebook is the leading personal site, and LinkedIn is the leading business site. (PCMAG, 2012)
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PCmag.2012.Social networking site.[online]Available at: http://www.pcmag.com/encyclopedia_term/0,2542,t=social%2Bnetworking&i=55316,00.asp [Accessed 25th November 2012]
Social networking sites can be divided into two types: public social networking sites and internal social networking sites (Rooksby et al., 2009). Public social networking sites, such as Facebook, LinkedIn, Twitter, MySpace, Twitter, LinkedIn, You tube, Bebo, Google+are run by commercial providers and are often free. Internal social networking sites are D Street at Deloitte, Harmony at SAP, D Street, Town Square at Microsoft, Watercooler at HP and Beehive at IBM are owned by organizations for their own use inside the organization.In mid 1990s become a popular social networking sites for communication revolution phenomena. the first social networking sites was Classmates, a site initiated in 1995 (Rooksby et al., 2009). Another one Friendster social networking site; it was established in March 2003 and focused on dating through one's friends (Boyd & Ellison, 2007). Facebook, introduced in February 2004, facebook is the one of the most popular and that has reached a membership of over 200 million .LinkedIn was founded in May 2003 and has allowed professionals to create their own profiles and can invite other professionals to be part of their networks, also facilitates business inquiries and expertise requests, as well as job postings by recruiters (O'Murchu et al., 2004). Twitter, a micro-blogging sites are focuses on status updates with posts limited to 140 characters that launched in July 2006 (Boyd & Ellison, 2007). Twitter is described as "a service for friends, family, and co-workers to communicate and stay connected through the exchange of quick, frequent answers to one simple question: what are you doing?" (Clark & Roberts, 2010, p. 508).
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Benefits of social networking sites in working environment
Nowadays Many People use social networking site and it can be a great source of strategic benefits to businesses. It is forecasted that Web 2.0, of which social networking is part, "will replace email, instant m, and collaboration programs such as Microsoft SharePoint" in the not-too-distant future (Wavecrest, 2006, p. 3).
Other Social networking sites, communication, TV, radio, telephone and newspapers can be used by companies to communicate their offerings to clients and Social networking websites allow companies to find and share information about different marketing strategies and techniques. Among the benefits of social networking in the work environment , company presence can be maintained. Social networks can act such as advertising or marketing tool to help the company reach out to both potential employees and customers.(Patel & Jasani, 2010). Social networking channels are complementing, rather than substituting, traditional vehicles of communications (Nielsen, 2009).
Social networking site use can help enhance employees' job satisfaction in the working place, because social networking site use can serve as a social resource (Lin, Ensel, & Vaughn,1981) Some studies list the business benefits of social networking site use in the workplace. For example, Bennett et al. (2010) report that the benefits of social networking site use in the workplace can include enhanced increased productivity, improved knowledge, , improved morale , collective knowledge(Leidner et al., 2010), sharpened strategic focus, and greater innovation. Greater employee satisfaction as one of the business benefits of social networking site use, but Patel and Jasani (2010) also talk it among other benefits such as collaboration of ideas.
Some work environment management difficult to contact with immediately their employees but social networking sites provide a benefit for management to faster contact such as a manager can send a message through social networking websites and the internet to their employees to get the information they need to make a decision in immediate situation. Social networking site use in the workplace can be an important means of communication among the company's internal and external stakeholders which aids knowledge transfer and communication (Bennett et al., 2010; Leader-Chivée & Cowan, 2008).
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Bad effect in social networking in working environment
Social network media can be identified as time wasting of working hours of total employees in the organization. Because early in the morning most of employees are hanging on face book e-mails, chatting with friends and waste working hours unnecessarily. They chat and use face book as a means of entertainment not as a ways and means to improve the office work. Lot of employees are addicted for the face book and chatting and hence they don't know how to control time.
Employees use social media to harass co-workers and criticize the company, its clients, reveal confidential information, endorse products or service without proper disclosure
The web site Chron, describe the negative effects of social media in different ways. As a false sense of connection numerous casual relationships formed through social media. . By focusing so much of our time and psychic energy on these less meaningful relationships, our most important connections, he fears, will weaken.(Chron, Brian Jung,2012).
In same web site it pointed out that social media as a cyber-bullying. Youths can be vulnerable to the practice of cyber-bullying in which the perpetrators, anonymously or even posing as people their victims trust, terrorize individuals in front of their peers.(Chron, Brian Jung,2012). In same chron web site says Many people use several marketing tactics to get the attention of clients. One of those technique is social networking sites. They are developed to instantly communicate with clients. Not like earlier social networking sites are very popular among young generation. Though there are many advantages there are disadvantages as well. It distracts employees and they are more interested on what their friends posted and neglect their duties at work. This has been a major threat to British companies and it reduces a 1.5% off office productivity and lost over 2.2 billion a year. Therefore there are some countries and offices banned using social networking sites and also blocked them from their territory..(Chron, Brian Jung,2012).
Using social network in workplace mainly biggest problem is that reduced employee productivity , because in workplace some people spend more hours using this and looking for long lost friends and updating status and upload photos and playing games on such sites so while the work day slip away because drop their task to attend to something else .
The increased risk in a company using social network can decrease productivity and cost the company a large amount of money, from dollars spent in defending against lawsuits and possible revenue lost due to damage to the reputation of the company.